In 2010 Swedish political parties used commercials broadcasted on TV for the first time in order to gain votes in a general election. In connection with the election the parties were criticized for not succeeding to formulate a story to the voters that conveyed how they wanted to change Sweden. In this paper I use central concepts from rhetoric, storytelling, postmodernism and psychology to formulate three demands each on the narrator, the story and its reception. Using the resulting image of what distinguishes a good narrator, a good story and a good reception as a starting point, I investigate to what extent the critique was justified. My findings indicate that the degree to which the commercials fulfill these demands vary greatly.

Hede Wilkens, Julia & Helena Nilsson. (2005). Blommor och bild. Ett fördjupningsarbete om tolkning av kursplaner i ämnena Hantverksteknik och Rörlig bild. (Flowers and images.

The main problem that is seen in schools is that teachers sometimes don not reflect on what kind of pupils they have in the class and therefore do not adapt their way of communicate, which can lead to confusion and misunderstandings from the pupils side.In this essay I have study a teacher?s way to communicate with her pupils depending of what kind of class she has. The main question is How the dialogue between teacher and pupils looks like, and after that there are two more questions that are answered.The method in this essay is of a qualitative form where the observation is the main method to gather the empiric parts. The analysis is also of a qualitative form.The theoretical frame is taken from different scholars but the main focus lies in the subject of communication and dialogue and how these subjects are depending on the relationships  between people. But there are also a theory from Bahktin were he points out how to succeed with a dialogue in a classroom.The conclusion in this essay is that communication and dialogue in the classrooms are important regardless what kind of pupils you as a teacher have.

Previous studies of stress and coping regarding urban bus drivers describe an unhealthy occupation in areas of psychological and physiological factors. In the present study a social constructionist approach was used to investigate Swedish urban bus drivers' constructs of stress and coping regarding passengers. Semi-structered interviews were performed with ten bus drivers, nine males and one female. The data was transcribed verbatim and analysed with the program QSR NUD*IST.Three main themes where found; passanger related context, coping strategies and promoting circumstances. The bus drivers' constructs describe passanger relations as part of a stressful work environment where successful coping is problematic..

This study concerns a selection of prehistoric metal objects of animalistic design, published at the internet site of the Swedish Statens Historiska Museum. It seeks to give an impression of the design elements used, and to find likely models for the motifs among live animals. The method used is a qualitative hermenuetic comparative study of objects, where the distinct significant design elements are being identified and interpretated. Several significant design elements are identified, and some are interpretated as representing certain animals. The amalgamation of differentiating design elements in some objects however, leads to interpretations of compound animal motifs, where some motifs are considered ambiguous and some are rendered uninterpretated.

Teachers and special education teachers play a vital role in the creation of a study environment that fosters productivity in students. The current study aims to further expand the knowledge regarding teacher?s perception of common work with developing an optimal study environment within the classroom and the educational institution. In order to achieve this, qualitative interviews have been performed and study results analyzed according Nilholm´s model of the three different perspectives on special education: The critical perspective, the compensatory perspective and the dilemma perspective.The study results show that the concept of order and study environment is not clearly defined among the interviewees. However, the concept appears to presuppose the teacher?s responsibility to create the sense of security and effective study environment to those students who express the wish to educate themselves (Children make the things right only if they have been shown the correct way to do it).

This study investigated whether in-situ audiometry, delivered via hearing aids, is a better option as a basis forprescribing hearing aid amplification, compared to conventional audiometry. By examining the real ear insertgain (REIG) in 29 ears (18 subjects), that had been fitted with a hearing aid programmed using both conventionalaudiometry and in-situ audiometry, the study looked at whether in-situ audiometry based prescription is closer tothe NAL NL1's fitting target than audiogram based prescription. The hearing aid Siemens Pure 7mi with speakerunit M was used on all participants. The results showed how in-situ audiometry based gain at certain frequenciesis more consistent with the target curve, especially at 1000, 1500, 2000 and 4000 Hz. It was not establishedwhether the findings of the study were statistically significant.

During my practice as a teacher trainee at an upper secondary school it became clear to me that many pupils have difficulties with algebra. Also in a report from the National Agency for Education (1999) you can see that the students algebra knowledge get worse and worse. I was surprised to find that many pupils seemed to get stuck on the level of attainment for the senior level of the nine-year compulsory school. As I have not studied anything about difficulties in algebra during my training to become a qualified teacher I would like to get to know more about this. I also examine why you have to study algebra in upper secondary school.

This thesis means to find out how preschool teachers are working to demonstrate the importance of recycling and reuse for children. My hope is to contribute knowledge about various practical methods to establish the idea of sustainable development in the operation. I have used the method of qualitative research and done semi-structured interviews with preschool teachers on certified green flag preschools. The questions I have asked for example concerned how the preschool teachers have worked with recycling and reuse, how much the children have been able to influence and if other didactic subjects are implicated. Six interviews were made and these are summarized in the result part.

The aim of thesis was to, through a action research study and through individual interviews with five students, clarify their perspective on educational assistance in high school. The study shows that students prefer teaching in small groups outside of regular whole class because it gives the them access to the factors they consider crucial for a functioning support-time whit a skilled and dedicated teatcher, in a calm and safe environment. Moreover, the students claim the importance of technical equipment especially in the Swedish subject, but also in other subjects. Today the educational assistance varies from an outside-the-class teaching situation to a whole-class situation with teacher support as well as technicaal equipment. When the student were asked to describe the cinditions under which studies can be conducted with the whole class they tried to imitate the learning environment they have in a small group.

This study investigated how banner ads, depending on its quality and placement,can capture a user's attention while searching for editorial content in an online newspaper. Furthermore, the user's search strategy was also studied to see whether it varied depending on the placement of an ad. An experiment was conducted where 20 subjects searched for articles in a Swedish online newspaper while their eye ovement was recorded with a headmounted eye?tracker. In each search task the online newspaper contained either a low quality ad or a high quality ad.

Media has power and impact. It is therefore important for managers to be able to handle media storms when they arise. If not, the brand can be affected negatively. It is managers who should learn to handle media storms because the managers constitute an important part of the external face of the company. Because it is managers who should learn to handle media storms it is interesting to study how media storms should be handled from a theoretical management-perspective.

The purpose of this study is to examine which aspects of blogs and blog design that are important to blog readers but also to find new ideas for blog design. From a qualitative standpoint we have examined how seven users experience that blogs design, structure and functionalities affects the general experience of the blog. The study also examines how the users wish to interact with a blog. During two design workshops we let seven active blog readers imagine and sketch out the design and functionalities they would like in a blog. We put this in relation to theories about the anatomy of blogs, methods of design, social navigation and virtual communities.The major finding is that the aspects most important to blog readers are navigation, structure and social interaction.

The purpose of this thesis is to explore the experiences and views some users have of the library environment and services of the University Library of Halmstad. The main question to be answered in this thesis is what importance the users attribute to the library environment and services while pursuing their most recent library errand. To answer this question a study of relevant literature on the subjects of library environment, library services and user-surveys in other academic libraries was carried out and a questionnaire was distributed to 22 respondents in the process of visiting the University of Halmstad Library. The literature background and the results of the conducted study were interpreted and discussed and led to the following conclusions: 3 respondents encounters with the library environment and its services were negative in part and thus their experiences and views were relevant to the completion of their library errands. The other respondents? encounters confirmed their overall positive earlier experiences and views of the library environment and its services, but had no real concrete significance for the completion of their library errands..

Do teachers? expectations of their pupils become a part in the judgement of which grade a pupil will receive in the end?Several of the polical parties in Sweden have recently been argueing that teachers should be able to give pupils a grade in how they behave in school. Several newspapers also have reported that pupils today have gotten lower results for the last few years and more pupils do not get approved in all subjects. Because many of the studies about pupils results focus on the pupils? skills, I deciced to focus on the teachers part in how a pupil get a better grade or not.In the study I have been looking at a small community in the south of Sweden.