The aim of this thesis is to research if and in that case how, marketing of Swedish public libraries is used as a possible work method in a time when they are marked by changes in the form of cut backs and technical innovations. With a strive to get an overview by the possible debate I have chosen to do a closer exam of 20 texts published in five of the biggest Swedish library publications during a period of 20 years. My research is based mainly upon Philip Kotler?s marketing theories regarding non-profit organization as well as Eileen Elliot de Saéz interpretations of these to a library context. The first part of the essay therefore consists of an introduction of these, as well as a rendering of their method of work, which shows the width of the conception of marketing.

ABSTRACTTitle: Senses strategic importance to the customer experience in dressing roomAuthors: Anna Andersson & Alexandra LundqvistTutor: Dr. Bertil Hultén, Associate Professor Linneaus School of Business and Economics Linnaeus UniversitySubject:  Bachelor thesis 15 hp. Business Economics C, Marketing. Linnaeus University, spring 2011Presentation of the question: Is it possible for companies to enhance customers experience in dressing rooms by strategically working with the senses?Purpose: The purpose of this paper is to describe and analyze the senses relevance to the customer experience in the dressing room and create an understanding of the dressing room from a customer and business perspective.

Our interest about interdisciplinary teaching has grown during our time at Högskolan Dalarna and especially during the subject physical education. It became clear that people learn in different ways. The theoretical education in school benefits the visual and auditory strong learners but the kinesthetic strong learners find it more difficult to absorb the information. We argue that integrating subjects is a good way to mix theory and practice and thus gives more students an opportunity to learn the content of the subject. The intention of this examination paper is to investigate the relationship between the attitudes of the teachers regarding interdisciplinary teaching, the practical restrains, possibilities and the presence of interdisciplinary teaching at three different schools.

The aim of this study was to acquire a greater understanding and knowledge about how care staff at houses with special services for people with intellectual disabilities think and work (handle situations) regarding sexuality. To achieve our goal we carried out nine semi structured interviews using an interview guide. These interviews took place in two different communities in southern Sweden. The theoretical perspectives that were used to analyze the result were Sense of Coherence, Scope of action and Normalization. The result showed that the staff considered sexuality a part of their work and a natural subject to talk about.

Purpose/Aim: To find power structures within the blog network.Material/Method: Using keywords to find all available blog posts about the National Defence Radio Establishment from the blog search engine Twingly, and thereafter using the same blog search engine to find inlinks from other blogs, to those posts. The data is set into the context of the small-world networks models of Duncan J. Watts and rich-club models of Sergi Valverde och Ricard V. Sole.Main results: 5183 unique blogs have written about the subject in 22779 blog posts to which 28128 inlinks from other blogposts are made. Just over one fifth of the blogs are linkted to each other in one big network, where the remaining blogs stand without any ingoing or outgoing links.

The aim of this paper is to study whether the way directioners (One Direction fans) on Twitter express self-understandings denote fandom as a sacred experience. For this purpose, the data was analyzed in relation to Nicholas Jay Demerath III typology of the varieties of the sacred experience. The method used was discursive psychology. The data was analyzed by how the fans draw the line between ?us? and ?them?, when expressing their self-understandings and their position in relation to others. Five themes were identified: (1) positioning and demarcation for membership, (2) group identity, (3) conflict, (4) the norms for behavior, opinions and language and (5) the group?s role and function.

The population over 65 years of age is increasing and health in elderly has been a subject of research for decades but voice function and vocal health has not been prioritized. The purpose of this study is to obtain reference value for the Swedish version of Voice Handicap Index (RHI) and the Throat Scale among people over 65 years of age and assess voice function and vocal health for this age group. The questions were as followed:1) What is the reference value of RHI for people over 65 years of age? 2) What is the reference value of the Throat Scale for people over 65 years of age? 3) Is there a correlation between a self-rated VA-scale on the perceived degree of voice problems, and the self-rated RHI-/Throat Scale result? 4) Does age, gender or previous profession matter for the self-perceived voice?In total 100 individuals participated in the study, 50 women and 50 men, between 65 and 92 years old. The reference value of RHI for people over 65 years of age was 13,4 points and the reference value for the Throat Scale was 7,7 points.

Youth crime is a subject widely discussed in media as well as in the academic field of criminology. One of the topics within the research field of youth crime discusses how to effectively help young people leave a criminal lifestyle behind. It is within this topic that the focus of this essay lies. This qualitative study examines a community based program in the Swedish city of Malmö called Nya Vägvalet (The New Choice of Path, own translation), which works with juvenile delinquents and the issues that surround the youths lifestyle. The aim of the essay is to explore the foundations and methodology of the program, how the methods of the program are put into practice and how these methods compare to what current research findings claim to be effective factors in successful interventions.

Utveckling av teknik skapar ständigt nya möjligheter men innebär också stora förändringar för företag och organisationer. Mobiltelefoner, surfplattor, bärbara datorer, mobilkommunikation och molnteknik gör det möjligt idag att inte längre vara bunden av tid, plats eller en enhet för att kunna arbeta. Förändringen innebär att en ny typ av flexibla och yteffektiva kontor med inga fasta arbetsplatser blir allt vanligare. Problemet med de så kallade flexkontoren är att veta var eller när en kollega befinner sig på kontoret är inte lika självklart, framförallt om det är stort kontor med flera våningsplan.Målsättningen med detta arbete är att ta fram och implementera en inomhuspositioneringstjänst eller en så kallad Location-Based Service, till företaget Connecta AB. Tjänsten ska göra det möjligt för användare att med hjälp av sin mobiltelefon dela med sig av sin nuvarande arbetsplats i en kontorsmiljö.Resultatet av arbetet är en Location Based Service som gör det möjligt för en användare att med hjälp av en Androidtelefon med stöd för kortdistanskommunikationstekniken Near Field Communcication att dela med sig av sin nuvarande arbetsplats.

This thesis is based on a conversation about gender identity and the pronoun hen in an episode of the radio programme Tendens on Swedish public radio, P1. The participants of the conversation are a scholar and a journalist/show-host. The goal of the research has been to analyse how the conversation is constructed from its context and which topics that occur. The goal of the research has also been to analyse how the participants of the conversation position themselves and how the conversation composes and re-composes norms and values regarding gender identity in society. Critical discourse analysis, completed by Conversation analysis has been the theoretical and methodological approach.

This master thesis concerns the subject of a reference service named Book-a-librarian. The service makes it possible for the library-user to indulge in a subject with the help of a librarian after having made an appointment in advance. The main purpose of this thesis is to study the function of it. The methods used are a mix of literature and empirical studies to be able to comprehend and explain the practical nature of the service as well as placing the service in a theoretical framework. The empirical study is performed by a questionnaire, where librarians working with the service are asked to participate.

This paper discusses how librarians are being represented infilm. Is it through stereotypes or with a more modern andrealistic approach? This is something that is examined byreviewing a number of movies based on various stereotypesas previous research has addressed. This work describes whystereotyping of occupational roles are a problem andtherefore examining how well research on the subject isconsistent with films from various years and genres..

Aim: The study aims to investigate the distribution of grades between students in a practical subject and in a theoretical subject.The problem:What is the grade distribution in physical education and mathematics, with respect to gender, socioeconomic background, parental education, ethnicity, and physical activity?Method:To answer the aim of the study a quantitative method was chosen. As the collection method used was questionnaires to 620 students in the 9th grade in Stockholm. Of the 620 questionnaires, 597 questionnaires were used for the static analysis. The method of analysis used cross tables and logistic regression analysis.

The purpose of this study was investigating the means which rule the social worker?s choice of institution placing youths and how they match the youth?s individual need compared with the type of home. The questions were: Which significance has the characteristics of the youth and their family for the placing? Which significance has the characteristics of the institution? Which significance has the social workers? way of working, investigation, theories, economy etc.? A qualitative way of interviewing has been used. Eight interviews were done; six with social welfare secretaries who place youths and two social workers who work with coun­selling and placement.

ABSTRACTTitle: Senses strategic importance to the customer experience in dressing roomAuthors: Anna Andersson & Alexandra LundqvistTutor: Dr. Bertil Hultén, Associate Professor Linneaus School of Business and Economics Linnaeus UniversitySubject:  Bachelor thesis 15 hp. Business Economics C, Marketing. Linnaeus University, spring 2011Presentation of the question: Is it possible for companies to enhance customers experience in dressing rooms by strategically working with the senses?Purpose: The purpose of this paper is to describe and analyze the senses relevance to the customer experience in the dressing room and create an understanding of the dressing room from a customer and business perspective.