PurposeThe purpose of this study is to investigate whether a combination of product placement and traditional advertising can enhance the company's marketing. We perform this study because we believe that the consumers consider traditional marketing in many cases obsolete.TheoryThe study?s theory consists of topics and terms of product placement, traditional marketing, branding and communications. Theories used in this study were the basis to answer the study's research question using empirical data gathered during the study.MethodThe study has a deductive approach with a qualitative focus, therefore, the study is based on existing research, which was later to use for the data extracted from the interviews. The approach is going to show differences and similarities between how it looks in reality versus theory.ConclusionThe results of this study show that product placement can increase the efficiency of traditional marketing.

Industries with energy costs as a large proportion of their total costs are greatly affected by the instruments deployed to cope with the Swedish climate and energy policy goals. With energy costs representing more than 30 % of the total costs, tomato cultivators are one of the affected industries. In order to remain competitive with other countries, a more resource- and cost-efficient cultivation of tomatoes in greenhouses is desirable in Sweden. Based on the concept of industrial symbiosis, this study investigates the prerequisites for a resource-efficient production of locally grown tomatoes in Sweden through the utilization of low grade industrial waste heat. The study is based on the foundry industry as the supplier of waste heat.To investigate the environmental, technical and economic potential of the exchange of waste heat, a comparative life cycle assessment, an inventory of the supply of industrial waste heat in Sweden, a compilation of potential technologies for the recovery of low grade industrial waste heat for heating greenhouses and a comparative life-cycle cost calculation were carried out.

The purpose of this paper is to examine the law regarding gross violations of women and its application in the Swedish legal system. We have investigated how the legal system takes into account a holistic perspective of the vulnerable situation of women in the investigation and assessment and the extent to which psychological violence in the form of verbal abuse, threats and harassment attention. We also wanted to find out how the law's design may contribute to difficulties in the implementation and interpretation of it. In this study, we used a qualitative research approach when we decided to conduct an interview with a police officer and a textual analysis of four cases from the district court. Interview questions were semi-structured in order to gain a deeper understanding of the phenomenon.

Aims: The aim of this study was to describe how patients that received a patient diary after their stay at an intensive care unit (ICU) had used the diary and if they found it useful for dealing with their stay in the ICU. The study also aimed to investigate if the patients felt a need for discussing their stay in the ICU and the diary with a registered nurse.Method: The study was performed as an interview study with explorative design. Six informants participated in the study. Recorded personal interviews were held with the informants. The recorded material was transcribed and analysed using qualitative content analysis on a manifest level.Results: This study shows that informants have used their diaries to establish a conception of what they have experienced during their stay in the ICU.

The aim with this study is to prepare for a larger study, by gathering information about hunting enrichment, discuss which enrichment Parken Zoo in Eskilstuna have that are suitable to use in the larger study and report which observation methods that are used in other articles. In the larger study, the focus will lie on evaluation methods and measurable results. They have, during several years at Parken Zoo in Eskilstuna, developed different types of hunting enrichments for their carnivores, because hunting is a natural behavior that is hard to accommodate in captivity. The bigger project will integrate other zoos so that they can do a study on a larger group of animals, and because a lot of other studies in the same field only capture the results of few individuals. In this literature study you will read about the goals of enrichment, research that have been done on enrichment for felids and review several specific articles about hunting enrichment for felids..

Museums are a part of the cultural sector that over the last couple of years had to compete with the steadily growing consumption of spectacles. New techniques to attract and amaze the visitors have evolved. Living History Museums has developed a method to simulate past times by building up an environment with reconstructions. History is a non-definite science, there will never be an exact answer to how it really was, for example during the Middle Ages.This essay deals with the difference between reconstructions and authentic artefacts and how they build up an illusion of the past. In what sense does it matter if the artefacts are genuine or not? How do these museums deal with anachronistic phenomena from today's modern world in the historic environment? Additionally I discuss whether or not these reconstructions - of environment, buildings and personal characters - have any influence on the historic narrative given by the museum.

New high strength steels require improved cold rolling techniques. The aim of this degree project was to develop a new and money saving cold rolling technique to manufacture steel strip for saw blades. The work is based on earlier rolling experiments made with a high carbon steel grade at LuCoil Steel AB. The work also focused on the mill requirements to cold roll high strength steels. The results show that LuCoil?s existing cold rolling mill was actually designed for rolling low carbon steel.

TFT (Thought Field Therapy) och EFT (Emotional Freedom Techniques) är två energipsykologiska metoder som använts vid ångestproblematik. Energipsykologi är ett samlingsnamn för metoder med influenser från bland annat traditionell kinesisk medicin. TFT och EFT har diskuterats som ett komplement till vedertagen behandling vid traumatisering. Föreliggande uppsats syftade till att undersöka området energipsykologi och belysa TFT och EFT för traumabehandling. Datainsamling genomfördes i två steg genom en litteratur- och intervjustudie, som jämfördes med varandra.

Bakgrund. Vid tumörresektion i de orofaryngeala vävnaderna, utförs mandibulotomi för att skapa åtkomst och möjliggöra kirurgiskt avlägsnande. Allvarliga komplikationer har rapporterats i litteraturen och bidragande orsaker är den kirurgiska tekniken, strålningsterapin samt en inskränkt näringstillförsel till mandibelkroppen. Syfte. Syftet med denna studie var att undersöka om bevarande av periost vid utförande av mandibulotomi, leder till färre patienter med komplikationer relaterade till mandibulotomin.. Metod. Patienter som genomgick mandibulotomi mellan 2003-2012 vid Skånes Universitetssjukhus granskades retrospektivt.

This thesis will address a problem concerning availability of information systems at an enterprise within the financial sector and its external suppliers, so called trusted third party. The information system resides on the internal network of the enterprise and must be available to both employees of the enterprise and the trusted third party simultaneously. This contradicts the company policy which disallows third parties access to the internal network. The HAVECA-model introduced in this thesis provides a framework of methods, each solving a sub problem identified in the model. The identified methods are hardening, verification, control and assurance, together supplying a method for continuously securing the internal network against a trusted third party.

Through the entry of web 2.0 the technologies behind web development has changed dramatically. Asynchronous JavaScript and XML (AJAX) is the umbrella term for different techniques that make it possible to build rich and interactive user interfaces in today?s web browsers. Service Oriented Architecture (SOA) describes how common services can be bundled and published so they can be consumed by different systems.The company SYSteam Evolution AB, which has requested this project, wanted a web application that shows a graphical activity chart in order to easier view ongoing projects. The goal for this project is to develop a demo platform that shows how AJAX and SOA can be used to create flexible and reusable applications.

Abstract One of the leading causes of food borne infections in the world is due to Salmonella by con-suming poultry products including eggs and meat. According to US Food and Drug Admin-istration (2009), 2 to 4 million cases of Salmonellosis in humans occur every year only in US. Salmonella causes wide range of diseases with enteric and typhoid fever, food poisoning, di-arrhea and gastro-enteritis. Many serotypes of Salmonella do not have host specificity and cause disease in all kinds of animals and humans. Salmonella has capability to modify accord-ing to the changing environment and it can develop resistance against routine elimination practices of sanitation, chemical treatments and antibacterial drugs. Newly established poultry industries in Pakistan are confronting various infectious diseases including Salmonellosis while in Sweden Salmonella prevalence in animal products con-sumed for humans is extremely low.

The purpose of this study has been to investigate how individuals with reading- and writing disabilities and dyslexia handle their information need in the workplace. The method that has been used is a qualitative study made with interviews with individuals who have these problems, to see how they think and feel about the flow of information on their everyday basis. The study?s respondents are working women between the ages of 27 and 47 years old and they have reading- and writing disabilities and dyslexia. The most interesting results of this study are that the respondents are avoiding jobs where they need to read and write much and where they also do not like changes in their job situation.

AbstractThe purpose of this bachelor thesis is to describe the use of artificial insemination (AI) in sheep and discuss the possibilities for AI in Sweden. Male and female fertility, heat detection, semen handling and insemination techniques in sheep are described. Advantages and disadvantages of AI are discussed. In order to achieve genetic progress it is important with well planned and implemented breeding programs. The Swedish Sheep Recording Scheme and computer software from Elitlamm are the basis for sheep breeding in Sweden.

Det finns ett behov av personer som klarar av att generera en mängd fräscha, slitstarka och kreativa idéer under press. Denna undersökning omfattar hur mångsidiga Art directors kan arbeta för att framställa och producera material som håller hög standard. Fyra Art directors har intervjuats och givit sin åsikt i ämnet. Utifrån resultaten av intervjuerna och en mängd kreativa tekniker har vi utfört en grundläggande idéprocess. Resultatet av denna process är en konstutställning där vi har skapat ett koncept med fokus på miljö och framtid. - There is a need for people who can generate a large amount of fresh, durable and creative idéas under pressure. This investigation concerns how versatile Art directors work to manufacture and produce material of high standards. Four Art directors have been interviewed and given us their opinion on the subject.