Branding is becoming increasingly important to companies within the B2B-sector and they put a lot of effort and capital to develop and strengthen their brands. One way of working with brands is through ingredient branding. An ingredient brand is an alliance between two brands where the ingredient brand is applied on a host brand and works as an ingredient on the product. The purpose of ingredient branding is to create competiveness, differentiation and to create quality associations. Ingredient brands can be divided into emotional and functional categories.

The purpose of this Bachelors thesis is to investigate teachers' work and attitude to life in relation to the curriculum. Furthermore, how teachers look at students' emotional/social development in their general development. The thesis also reviews the criticism from The Swedish School of Authority on various programs primarily SET (social and emotional training)Three qualitative interviews and four observations at three different schools with teachers have been conducted. Using theories of social constructivism, deliberative conversation and social and emotional skills, the intention is to interpret the gathered material.The results show that the teachers see knowledge of life in school as important in the foundation of students´ emotional/social development. One teacher follows the SET program and two teachers? took inspiration from various other programs and ideas.

The aim of this paper is to shed some light on to what extent the process of making reality of Inclusion, as stated in International Declarations and in Government policies, has reached the actual educational activities in the school system. My chosen method is a case study, in which I have combined a survey with interviews in order to retrieve enough data for my analysis. I have also studied a number of policy documents and relevant literature. My analysis concludes, for the school that I have chosen to study, that there is still a lot to be done before inclusion becomes a reality. There are many obstacles to overcome, for instance; a constant struggle to obtain enough resources and to reach relevant levels of competence within the personnel.

The aim of this essay was to describe how school social workers can help and support students with parents who abuse alcohol or other drugs. We wanted to see how school social workers room for action is presented and how it affects their work with students living with parents who are abusing. We used a qualitative method to elucidate how school social workers handle this issue in a more profound way. By conducting semistructured interviews with six school social workers in one province in southern Sweden we gained exhaustive and detailed answers. In the analysis we used street level bureaucracy and theory of recognition.

The strive for control over employees has developed throughout the years. This paper has its focus on how normative control can work as a powerful method to create and uphold a sought for behavior. Many companies have found an interest in a higher moral stance to get competitive advantages, and offer their customers and partners a more ethical product. This phenomenon has in Sweden resulted in a sphere of companies who has earned the R-licens. The R-licens is earned by companies if they fulfill ethical and cultural criteria.

In the media world today it is important for TV-companies to differentiate since the number  of competitors has increased. The competition is more complex today because of the  possibility to broadcast throughout satellite and cable. As a company you need a strong brand  in order to differentiate the company from the competitors. The brand of media companies are  set by the content of the offer, which means that the program and the people connected to the  television program has an importance for the sake of how people experience the company. For  a commercial TV channel the content is also important because it attracts the viewers and as a  consequence, also attracts the advertisers.

This report provides a comparison between the products cellular concrete, foam concrete and LECA concrete. The questions to be answered during the work is how the cellular concrete stands up in cost terms to the existing competitors on the market, how the concrete products differ in design work, and in which situations the concrete varieties are preferred to use.Cellular concrete is a variant of ordinary concrete, with the difference that the ballast is exchanged from stone materials to expanded polystyrene beads (EPS). This substitution gives a product with higher insulation values but lower weight than ordinary concrete.The work was carried out by designing a survey which was sent to two hundred randomly chosen companies across Sweden, to see the building industry?s opinion of the product cellular concrete. The survey showed that cellular concrete was equals its competitors in terms of price, while the product was said to be more flexible, quicker and easier to cast.Then some of the companies, who participated in the survey, were interviewed to see more carefully, how the price, the workmanship and the time for casting and dehydration differed between the products.

Employer branding in public sectorA descriptive case study on Örebro kommuns work with employer brandingProblem: Previous literature on employer branding is normative and highlights what the work with employer branding should contain in order to succeed. Previous literature lack descriptions of how the actual work is carried out in organizations. Previous literature also takes basis in the private sector and there is a lack of studies conducted in the public sector.Purpose: The purpose of this study is to describe how an organization in a public sector works with employer branding and it also aims to increase the understanding of employer branding.Method: The study is a descriptive case study based on a qualitative approach with semi- structured interviews with two employees at Örebro kommun. Throughout the study previous literature on employer branding is used.Results: We have noticed different activities in the organizations work with employees, leadership and communication that contribute to employer branding. The organization has a well-developed approach for the existing employees that contribute to the employee's personal development.

HOW DO SOCIAL WORKERS WORK WITH PROSTITUTION? A case study on social work in the work with prostitution and perspectives on the sex purchase law from social workers. PERNILLA ELOFSSON MARIA AHLQVIST Elofsson, P. & Ahlqvist, M. How do social workers work with prostitution? A case study on social work in the work with prostitution and perspectives on the sex purchase law from social workers.

At the dusk of the Second World War, when the Red Army was approaching Tallinn and the second Soviet occupation of Estonia could be foreseen, almost a tenth of the population left the Estonian coasts to seek refuge in the West. About 30 000 of those ended up in Sweden, among which were some of the most prominent Estonian novelists and poets. Sweden would become the literary center for the worldwide exile Estonian diaspora. However, the fact that a few dozens of Estonian authors published some 2 000 titles in Sweden, where most of the authors as well as the main publishing houses resided, was and has remained unknown to most Swedes as it has gone fairly unnoticed to the field of Swedish Literary Studies. From the perspective that the exile Estonian literature written in Sweden is actually part of our history of literature, this thesis aims to find out what factors have had impact, and how, on the authors? opportunities to gain recognition by the Swedish literary establishment and eventually being included in the Swedish literary historical works.

The content of this essay examines high school students? tendencies when it comes to English word use in the Swedish language. 92 students in the first and second grade were handed an inquiry for them fill out. The results and the following discussion are based on the answers? from this inquiry.

Bakgrund: I handledaruppgifter ingår det att vara rådgivare, kunna ge stöd och vara en trygg person och ge uppmuntran och feedback. Att ge feedback när allt är bra brukar sällan skapa några problem men när studentens prestationer inte är tillräckliga är det inte alltid enkelt att nå fram som handledare på ett pedagogiskt sätt utan att det kan kännas negativt för studenten. Vid klinisk handledning är oftast en tredje part inblandad, patienten och det är då viktigt att handledningen sköts på ett professionellt sätt så att patienten inte känner att hon fått dålig vård och att studenten inte känner sig kränktSyfte: Syftet är att beskriva före detta tandhygieniststudenters erfarenheter av feedback från sina handledare vid klinisk praktikMetod: Ansatsen har varit kvalitativ och sex före detta tandhygieniststudenter har intervjuats med öppna frågor.Resultat: Det visade sig att studenterna ville och behövde mycket feedback. Helst ville de ha feedback direkt efter sin patientbehandling och på ett konstruktivt sätt. Studenter vill känna sig sedda och ha bekräftelse.Slutsats: På en klinisk praktik krävs det resurser genom att det borde finnas tillräckligt med personal föra att genomföra en bra utbildning.

Bakgrund: Donation av vävnad och/eller organ behövs för att hålla igång transplantationsverksamheten. Transplantation har funnits länge och har växt avsevärt de senaste åren. Trots detta råder det brist på donatorer och kunskap inom området för allmänheten.Syfte: Syftet var att undersöka kunskap och attityder kring donation och transplantation bland sjuksköterskestudenter, samt undersöka om det finns någon skillnad mellan män och kvinnor gällande kunskap och attityder.Metod: Webbenkät med 439 deltagare på sjuksköterskeprogrammet termin 1-6, där 84 svarade på enkäten. Totalt 22 män och 62 kvinnor.Resultat:De största angivna anledningarna till att inte donera var etiska skäl 17%, (n=14) samt avsaknad av kunskap 17%, (n=14). Resultaten kunde ej påvisa signifikanta skillnader mellan könen i frågor som attityder, benägenhet samt anledningar till att donera respektive inte donera.

This thesis is supposed to make teachers and teaching students aware of the educational problems in physics during comprehensive school. The editor has interviewed pupils and studied literature in the physical education. Also the pupils conceptions in some basic physics have been studied. The pupils agree in the interviews, that their previous knowledge in physics is not satisfying. The reason of this is further discussed and compared with the literature..

SummaryAim and research questionsThe purpose of the study is to examine how physical education (PE) teachers can work to increase young people?s interest in physical education but also physical activity in general.- How can PE teachers work to increase student?s interest in physical activity?- Does PE teachers believe that the student?s interest for sports is achieved according to the educations curriculum and in that case, how?- What problems can PE teachers encounter in their efforts to get young people motivated for physical activities during PE classes?MethodPrior to implementation of the study i reviewed on a lot of past research and got interested about the problem with unmotivated students. After this I looked for different theories that I could use for my study and settled with the KASAM theory by Aaron Antonovsky. The method applied in this study was a qualitative interview method. The aim was to find out how teachers work to motivate their students to be physically active and wanting to participate in PE classes.