The purpose of this investigation is to come across the associations of consumers who are being exposed to a brand extension from a different product category. Moreover, our aim is to contribute to the knowledge of how consumers respond to these extended products, by investigating the influence of the parent brand. To fulfill our purpose, this study was conducted through qualitative interviews with consumers. In order to carry out our investigation and analyze our findings the following theoretical framework has been used: Customer-based equity, Parent brand affect and Perceived fit. Our data was collected through ten semi-structured interviews including consumers of Fiat and Marlboro brand extensions.

Sammanfattning Syftet med examensarbetet är att undersöka skillnaderna mellan en fysisk och en on-line konferens för att se om de kompletterar varandra eller kan ersätta varandra. Uppsatsen är baserad på The Conference ? en mediakonferens av Media Evolution i Malmö. För att uppnå syftet ställdes en huvudfråga och två underfrågor: Är det fysiska mötet på The Conference och on-line mötet på internet kompletterande eller ersätter de varandra?? Underfrågorna är: Vad vill arrangören att deltagaren ska få ut av The Conference på plats ? i förhållande till en konferens on-line? Hur används sociala medier för att knyta ihop on-line och fysiska möten för The Conference? Det teoretiska ramverket för uppsatsen består av teorier och artiklar om interaktion fysiskt och on-line.

The purpose of this master thesis is to examine some pre-school teacher's and parent's perceptions about communication within the pre-school context and how this can be described in terms of conceptual dichotomy.The empirical investigation consists of a qualitative study, where data have been collected by interviewing two focus groups and one single parent.The main theoretical tools which the study uses as its premiss is Derridas' theory of hospitality and Habermas' theory of deliberative dialogues. The study also considers the conception of the intermediate domain as an arena for communication between parents and pre-school teachers, and further more the conception of stereotyping in social and cultural contexts.In order to explore these processes I have used the qualitative method of interpretation; Hermeneutic, also with a narrative approach to the analysis.The results and the analysis of the data show that the interviewed parent and pre-school teachers have a poor sense of knowing how much influence to give to each other. The parents were not satisfied with the level of open communication and how the pre-school teachers share information of the activities..

With examples from a single classroom situation, several educational moments show what goes on between the teacher and the student. The teacher?s responsibility in the learning process is, with a gesture frozen in the air of the moment, to lead and follow the student in her tentative efforts at seeking knowledge. Initially, it is an attempt to shed light upon the "not yet seen" with a certainty that the student herself possesses the capacity and the aptitude to reach greater insight and clarity in her understanding. The Validation/Feil Method presented in this instructional situation illustrates how best to communicate with elderly people suffering from Alzheimer?s dementia.

The study aims to investigate student participation as a tool for democratic development in secondary school from a student perspective. Furthermore, students' perceptions of the school's work with student participation in formal and informal contexts are also investigated, with basis in the teaching structure. The results are based on interviews conducted with students who all attend the same class in their last year of high school. Subsequently, an analysis is made based mainly on three different theories: democracy, curricula and sociocultural theory. The result shows that students feel that they are able to practice student participation but the amount of influence they get differs between individuals depending on devotion and commitment.

The purpose of this study is to find out teachers and students thoughts about sustainable development. Research shows that sustainable development should be a part of all education. When this is the case, the student´s will develop a competence to act in this matter. This is important so student´s encourages to act and make decisions based on knowledge about sustainable development. This field investigation is based on four interviews with teachers and eleven interviews with student´s. The result shows that the teachers has learned a lot about the concept, and in different ways realizated this in their teaching.

The purpose of this essay is to investigate Swedish as a second language acquisition in a group of students with diverse culturul backgrounds. my intension is to find out if a dialogical posture in teaching with focus on the students earlier knowledge,experianses, thoughts and feelings, will contribute to a teaching enviroment where the students can express them selves and listen to each other. the teachers task is to help the students to explore their own thinking.According to the theoretical base of the essay, sucessfull second language asquisition occours in a meaningsfull context through dialogue and interaction between students and teacher as well as between student and student.I have used a qualitative method consisting in participating as a teacher in this group of second language learners during four lessons, observing, taking notes and writing diary. The teaching material used during the lessons was a book (fiction but based on a true story) and the dialogue in the group proceeded from the story we read together..

This thesis is about how ideology affects the way leadership literature measures good and bad leadership qualities. The paper argues that ideological influences in leadership literature, from a teacher perspective, complicate the understanding of leadership in its practice and theory. The methodological tool used in this thesis is an idea- and ideology analysis approach applied on leadership literature that is used in teacher education. A theoretical discussion about the definition of leadership and its possible ideological connotations sets a frame for measuring ideological influences in the texts. The analysis from the textbooks showed clear signs of ideological influences when talking about leadership.

Purpose: The purpose of this work is to investigate teachers' professional attitude to homework as a method. The study will also provide answers to the purpose for which the homeworks are used in teaching and if the individual circumstances and needs are met by this method.Method: Qualitative research was conducted through interviews with four teachers from three different schools. In addition, published surveys were used in support of reasoning.Results: Neither the curriculum or the syllabus mentions homework. There are no directives for how much time should be dispensed with and the extent of a homework should be. In teacher training literature the homework is not discussed.

Assessment is considered one of the most important tools used today by people in almost everything they do and learn. This also applies to school, where assessment is considered as a constant companion to teaching and used in order to develop students' learning and skills. Assessment is also an educational necessity which has different purposes and therefore different consequences.                                                                                                                        The idea of ??this thesis was on the basis of the interviewed teacher's perspective to investigate what role the formative assessment has on the development of pupils' learning and knowledge in mathematics for primary education, and explore how the teacher can, according to my informants, work with this assessment practice in the classroom so that it promotes the learning of the students in the best possible way.                                                                To carry out this study, I used qualitative research studies, the interview method, and also talked to five different teachers in the lower school ages on their view at the work of the formative assessment. Theoretical basis of the thesis is also based on the research that says that the assessment can be used to promote student learning and knowledge, but also the teacher's learning?s in the educational process: assessment can and should be an assessment for learning.

The study aims to investigate student participation as a tool for democratic development in secondary school from a student perspective. Furthermore, students' perceptions of the school's work with student participation in formal and informal contexts are also investigated, with basis in the teaching structure. The results are based on interviews conducted with students who all attend the same class in their last year of high school. Subsequently, an analysis is made based mainly on three different theories: democracy, curricula and sociocultural theory. The result shows that students feel that they are able to practice student participation but the amount of influence they get differs between individuals depending on devotion and commitment.

This study contains how pre-school teachers talk about their mission as tutors and their assignments to educate student teachers in relation to the document that contains information concerning practice-based learning. The students are involved in communities of practice regarding pre-schools for children between one year and five years old. The pre-school teachers will share their daily work and pedagogical responsibility in the activities, meaning that the students are expected to show social engagement in interaction between children and adults. When teachers from the University visit the pre-school, the students are supposed to have a lesson or activity with the pupils in the practice class. And afterwards the students, the pre-school teachers and the teacher from University together have a developing discuss about the outcome objectives that the students are supposed to reach during the practice.

The aim of this qualitative study was to investigate the participants experiences of a parent support group and the effect of their participation on their parental role from a learning perspective. As the parent support group takes place as a group activity, the focus was on the individual learning processes which, in turn, are influenced by both the group itself as well as the leaders of the group. The empirical data was collected from a focus group interview with four mothers, and analyzed using empowerment and coping theories. Based on the participants´ narratives, the result showed that the parent support group had a great social and pedagogic effect on the participants. As a result of the received knowledge in the group from both leaders as well as from other participants, they felt less stressed and more confident in their parental role.

Purpose: The purpose of this work is to investigate teachers' professional attitude to homework as a method. The study will also provide answers to the purpose for which the homeworks are used in teaching and if the individual circumstances and needs are met by this method.Method: Qualitative research was conducted through interviews with four teachers from three different schools. In addition, published surveys were used in support of reasoning.Results: Neither the curriculum or the syllabus mentions homework. There are no directives for how much time should be dispensed with and the extent of a homework should be. In teacher training literature the homework is not discussed.

The purpose of this essay was to study the family situation in connection to the absence of one parent due to participation in international peacekeeping and peace enforcement operations. Focus was on the temporarily absent parent's point of view. The study was based on five interviews with parents shortly after their returning home. The main questions has been how the parent described the child-parent relationship before, during and after the absence; the children's experience during this time according to the parent and the family's adjusting to and coping with the situation. Conclusions made from the study show that with a good stabile child-parent relationship and good parenting skills of both parents the families in this study were successful in coping with the situation.