Nivå: C-uppsats i MarknadsföringLärosäte: Institutionen för företagsekonomi vid Umeå UniversitetFörfattare: Peter Björklund 840831-8510, Johan Gustavsson 860928-7852pebj0001@student.umu.se, jogu0010@student.umu.seHanledare: Sofia Isberg, sofia.isberg@usbe.umu.seTitel: Drivkrafter bakom grön marknadsföring ? en studie av två BranscherProblembakgrund: Grön marknadsföring är ett relativt nytt koncept. Under de senaste 30 åren har oron över de sociala och miljömässiga konsekvenserna av handel ökat och en debatt har tilltagit rörande förhållandet mellan marknadsföring och den fysiska miljön. Därav är det av yttersta vikt att förstå varför företag satsar på att producera gröna alternativ, det vill säga vilka drivkrafter som ligger bakom detta.Syfte: Denna studie syftar till att förstå vilka drivkrafter som ligger bakom ett val att satsa på grön marknadsföring. Vidare så syftar denna till att jämföra skillnader och likheter i drivkrafter att satsa på grön marknadsföring mellan två branscher.Metod: Denna studie är en kvalitativ studie.

This work examines the students´ thoughts on climate change with a focus on carbondioxid through photosynthesis and the carbon emissions from cars. The study is based on two subject areas, one with a focus on enhanced greenhouse effect, and the other focusing on photosythesis. The survey was conducted by means of qualitative interviews with students in grades four and six. The results describe that student´s understanding for photosynthesis and the carbondioxids function for photosynthesis doesn´t change significantly from grade four to grade six. I have divided the students inte three levels based on their understandingof the various fields, and their use of adequate concepts.

This paper is built on a studytrip to north India i made under the autumn 2005. The purpose for this trip was to give me as a teatcher an experience and insight how to work with art in another culture. I´ve been in ?Upper Dharamsala? even called Mcleod Ganj and visited art schools and a great artist . Too implement my investigation i have made interviews and observations in schools and i also hade the chance to spend a hole day with a great artist in India, my impresions was many, and i learned so mutch with this yourney.

Den analytiska och teoretiska delen av arbetet presenterar begreppet intersektionalitet och undersöker humoristisk gestaltning av musikdramatik utifrån detta synsätt. Studien undersöker vilka normer och maktordningar som visar sig genom den humoristiska gestaltningen och ställer frågor runt varför dessa uppstår och hur man skulle kunna förändra detta. Det konstnärliga processarbetet och den sceniska presentationen redogör för hur jag utforskat mina egna fördomar om mig själv och det fält som jag befinner mig inom som musikdramatisk scenkonstnär och student i musikdramatik. Här presenteras metoder jag använt mig av vokalt, textuellt, dramatiskt, musikaliskt, fysiskt, mentalt och pedagogiskt för att expandera mitt fält som musikdramatisk scenkonstnär..

The aim of this study was to investigate, illuminate and discuss teacher?s and multilingual student?s view on the connection between their mother tongue and their learning of other languages. This qualitative study is based on interviews with eight students in the 8th grade and two language-teachers from the same school, as well as ethnographic observations during English and Swedish lessons. With the help of some relevant theories, the empirical study is compared, analyzed and interpreted. The results show that the theories and informant?s view on the connection between the mother tongue and other languages are similar, which is that the mother tongue must be fully established before a new language can be taken in..

This report describes how the process has evolved during the creation of a new web page forthe company Scandinavian Travel Agent DMC. The design methods that have been used aredescribed and also how parts of the webpage have been created by using the design methodresults. Our reflections around design and functionality are explained and how usability hasbeen our main focus during the master thesis. We also describe how it has been to work withan external costumer and how the tasks constantly have changed and been added as theprocess has continued.The background to this work is that AB Scandinavian Travel Agent DMC need to improve theircurrent web page. This to give the clients better needed information about destinations, butalso to stand out in the competitive travel business.

The aim of this master thesis is to examine how female identity is formed in two novels and two short stories from the 1880?s. As a framework we rely on the method outlined by Pierre Bourdieu when he approaches the cultural and social worlds through the concept of fields. To understand the female position during that time we use Michel Foucault?s work about the history of sex, Thomas Laqueur?s theories about the rise of sexes and Karin Johannisson?s study about the exploration of the dark continent (i.e.

Debate over Intellectual Property Rights ?IPRs? particularly patent and copyrights is mainly on forward-looking industries in computer software. As part of a trade deal reached in 1994, the member nations of the World Trade Organisation must adhere to a global agreement known as TRIPS, for the Trade- Related Aspect of Intellectual Property Rights.This study is to analyse the ethical conception of Intellectual Property Rights and in particular its implications on the developing countries in relation to TRIPS. The approach will be to analyse a broad philosophical theories of property to see if there is any justification for a software program to be treated as private property and also argue base on John Rawls two principles of justice in relation to TRIPS Agreement. Some reflections will be put on the use of open-source software by less developing countries.From the study it was asserted that, strong IPRs protection would hinder technological transfer and indigenous learning activities in the early stage of industrialisation when learning takes place through reverse engineering.

The object with this bachelor thesis is to illustrate if equality is present during the interaction between female and male players in the World of Warcraft with focus on the female players conception. The main question is: How does gender matter in the interaction between female and male players in WoW? This question is particularly interesting because WoW is in its own construction neutral in regards to gender in the aspect that gender does not hinder or benefit your avatar when it comes to the avatars development or possibilities. This bachelor thesis describes the views three of female WoW players and how they perceive the interaction with male players with focus on equality. The informants? personal thoughts and experiences are described.

The purpose of this paper is to bring a British mural painting that originated in England in the 1920?s into the limelight and introduce it to the Swedish public. The mural was commissioned by Tate Gallery, currently known as Tate Britain. The work of art was designed for a semi-public space as a decoration in the Refreshment Room of the gallery, located in the basement where there was little natural light. The artist, a young British man named Rex Whistler, was transformed from being a student at an art school into a celebrated professional artist by this piece of art.

The purpose of this study is to investigate and describe what factors are most important to students when choosing training center, and how these factors affect the choice of each training center. We investigated this by performing a qualitative research and a quantitative survey of students at Karlstad University that trains at Friskis & Svettis and Sats in Karlstad. The results show that there are a number of important factors in the total customer experience that affects a student's choice of training center and that they also differ between a premium center and basic center. Our conclusion is that when a total customer experience concept consists of a core, core experience and peripheral experiences well linked into each other competitive advantages is created, resulting in more satisfied and loyal customers. .

AbstractThe purpose of this article was to examine how students learn French by integrating a multimode way of learning through literature, music, poetry, painting, reading, writing and IT in the classroom, in order to create understanding and motivation regarding the subject, but also a sense of cooperation and sensibility toward each one of the students Individual work. In the study of Victor Hugo?s novel Les Misérables as a tool for learning and deepen understanding about human values, the focus was laid on essentials questions such as the question of good and evil which is the major theme presented in the novel. The results showed that the students developed a vast interest in literature and human condition and made progress in French in both oral and written work but also acquired more knowledge about the French history..

The purpose of this study was to examine how four teachers with different teaching experiences treat and think about insubordination in school. The study emphasizes on questions like: When and why does disorder occur? How do the teachers manage disorderly conduct in the classroom? and Could there be a conflict between the teacher?s expectations and management, and the needs and motivation of the pupil?    It was evident through interviews with these four teachers that their statements could be divided into similar themes which subsequently could be put into the motivational structure of Abraham H. Maslow.       The conclusion of the study was that teachers may possibly have a better chance of managing disorder in their classroom if they are aware of the connection between disorderly conduct and a person?s needs and motivation. .

Denna rapport är ett examensarbete utfört av Patric Crafoord, student vid fakulteten för hälsa, teknik- och naturvetenskap på Karlstads Universitet. Arbetet omfattar 22,5 högskolepoäng och är den avslutande delen på Högskoleingenjörsprogrammet i Maskinteknik.Examensarbetet har utförts på Arvika Smide AB vars uppdrag gick ut på att systematiskt kunna minska den totala verktygskostnaden och att säkra en given kvalitetsnivå.Saker som behandlats i rapporten är flytt av verktygsavdelningen som kan spara 1-1,2 miljoner kronor om året samt förkorta tidsåtgången för tillverkning av verktyget med 4-12 dagar, prioriteringsordning av verktygsproblem vilket resulterade i en 32 % minskning av verktygsproblemen i pressgrupp 4 men en ökning med 52 % i pressgrupp 5 och möjligheten att använda statistisk processtyrning i smidesprocessen samt beräkning av processens duglighet som visar sig vara god.Med i rapporten finns också en teoretisk del som beskriver sänksmide och excenterpressen som används på Arvika Smide AB..

All around the world there are several armed conflicts, where rape is used as a weapon of war against the civilian population. Many take refuge from their countries of origin and may end up in Sweden, where they build a new life for themselves. What preparation is there to welcome these women and help them obtain a deeper sense of psychological well-being? The aim of this study was to reach an understanding of how professionals view the meeting between themselves and women who have been subjected to rape in times of armed conflict, as well as how the work with this group could be improved. The study had a qualitative approach and has been carried out with semi-structured interviews.