Visuell kommunikation är något som vi dagligen stöter på i vår vardag, i form av reklamannonser, reklamfilmer, skyltningar osv. Skyltfönster är en form av visuell kommunikation, och fungerar som företagens ansikte utåt och det skapar ofta en första bild hos mottagaren om företaget.  Enligt köpbeslutsprocessen är reklam den mest förekommande informationskälla som påverkar konsumenten i köpbeslutet. Denna studie kommer att utgå från Kotler och Kellers modell av köpbeslutsprocessen, som följer kunden före, under samt efter köpet. Modellen består av fem steg, problem erkännande, informationssökning, utvärdering av valmöjligheter, köpbeslut och efter köpbeteende.

The aim of our thesis is to study and analyze the components and features a brand should have to provide a solid foundation for brand building. Furthermore, we show how brands can make use of trends in a brand establishment.This paper is written from a qualitative approach. Through both structured and semi structured interviews, we obtained valuable information from our respondents. Our frame of reference and empirical foundation are linked together through an abductive approach which has resulted in our analysis and conclusions.A trend brings with a set of emotional characteristics, which companies can?t influence but must adapt to.

The purpose of this Master?s thesis is to investigate the information use in teacher education students? degree projects. The first study is a reference analysis used to categorize the cited sources in 33 degree projects from the teacher education program at one Swedish university. The aim was to find out what types of sources were used, in particular the amount of citations to scholarly publications. The results of the reference analysis showed that the majority of sources used were text books.

Today an increasing number of schools and organizations are investing in so called Learning Management Systems. Researchers disagree on the pedagogical value of these tools. Some mean that Learning Management Systems cement old-fashioned behaviouristic teaching practices; others mean that the systems provide good opportunities in supporting learning in a socio cultural perspective. The aim of this study is to reach better understanding and increased knowledge of how the introduction of a Learning Management System influences the role of the teacher and how the learning is organized. We have conducted two case studies.

The research of the essay will be about Solidarity, the Polish trade union that began to rise in the beginning of 1980. In more specific tendencies to the empirical study, it is interesting getting to know about when the free trade union was created with a view to liberate the Polish people from Communism.The essay will be studied as an empirical case study, with a qualitative text analysis. The content will also include how power is allocated to the political, economic and social aspects of the national, and international relations. Therefore it will be relevant to use a method of ideology analysis to the qualitative text.The result of the theoretical analysis was that it is difficult to apply the social movements into a political change, even if it leads to success. According to this, participants in social movements are able to use the most potential and most necessities of resources, just as activists tend to do in reality..

The aim of this paper was to illuminate the effect of mentalizationbased psychotherapy. The patients in the survey group were interviewed before and after treatment with regard to specific symptoms of borderline personality disorder and symptoms of other personality disorders with the semi structured interviews ZAN-BPD and SCID-II. Open interview questions that were worked up in a qualitative manner were as well put to the patients that had received the treatment program. A focus group interview with the staff working with the concept within the frame of the MBT-team of Psychiatry southwest in Stockholm was also carried out. The result shows on a group level between the pre and post measuring a reduction of specific borderline symptoms like impulsivity and cognitive symptoms.

AbstractIn my ambition to improve my writing and reflect upon the way I express myself I am, in this paper, going to study the purport of the term pathetic. I do this by inquiring what lexicon and dictionaries say about the term and by studying how the word can be used in present time. I apply the contemporary usage of the term pathetic to my own text and then adapt my text from how the term is used in our time. By doing this I clarify to myself how I look at my own literary style, what I want my writing to be like and how the progress in my composing is developing. According to the interpretations I have done, I find meanings like ?ridiculous? and meanings which have to do with strong emotions as well.

The purpose of this study is to investigate how power is distributed in the mathematics classroom and how students achieve agency when ICT (Information and communication technology) is used as a teaching tool. Three learning situations, structured by mathematics, are analysed: in the first situation mathematics is taught in a traditional way, in the second mathematics is taught in interdisciplinary projects, and in the third mathematics is taught using ICT as a pedagogical tool. The theoretical concepts of power and agency are used as analytical tools within a socio-political framework. The concept of power is used to assess the students? ability to influence their learning and degree of inclusion in the three learning situations.

I den här uppsatsen gör Anton Andersson, Christoffer Urborn och Tommy Borg under sin andratermin på Journalistprogrammet en kvantitativ analys av könsfördelningen i Sundsvalls Tidning ochDagbladet. I undersökningen analyserades både text och bild i en veckas upplagor av bådatidningarna under våren 2014. Analysen omfattar endast tidningarnas egna material och inköptaartiklar. Material inskickat av läsare eller företagsannonser ingår inte i undersökningen.!Studien visar att tidningarnas namnomnämningar i text domineras av det manliga könet, endast varfjärde namn som fanns att läsa var ett kvinnligt. I bildsättningen var könsfördelningen mer jämn,men även där är männen överrepresenterade.

This study examines the love and desire between Angela von Pahlen and Stanny Landborg in Agnes von Krusenstjerna?s Fröknarna von Pahlen series. I have studied the characters in Krusenstjerna?s texts using Judith Butler?s theory of the heterosexual matrix. My main focus has been the desire in Fröknarna von Pahlen.

The purpose of this essay has been to study the comprehensibility and the plainness of chapter 1 and 2 in ?Läroplan, examensmål och gymnasiegemensamma ämnen för gymnasieskola 2011? that is one of the governing documents of Swedish upper secondary school. The Swedish government approved a national language policy in 2005 which involved an aim that the official Swedish language would be refined, easy and comprehensible. Plain language has since the eighties had a prominent place in Swedish research and science and is now a thought-out principle at almost every public authority. This essay has performed a linguistic text analysis, a plain language analysis, a plain language test and a critical discourse analysis on the two chapters from ?Läroplan, examensmål och gymnasiegemensamma ämnen för gymnasieskola 2011? that is common for all upper secondary school programs.

Authors: Malin Andersson & Mattias ÅsénTitel: ?Det här är ett plagiat?Level: Bachelor of JournalismLocation: University of GothenburgLanguage: SwedishNumber of pages: 44 (without appendix)Sportbladet is Sweden?s biggest sports newspaper online. Their audience, as for all online newspaper?s audience, has big expectations of a steady flow of news. The economic conditions of journalism, together with the interests from the owners, may force newspapers to produce large quantities of news for cheap costs.

SammandragSyftet med denna studie är att undersöka kopplingen mellan skriftspråk och självbild. En undersökning av 6 elever i 12-årsåldern genomfördes. Undersökningsmaterialet består av en skriftlig berättelse och enkätsvar utifrån både slutna och öppna frågor. Jag deltog som observatör och stöd under elevernas arbete med att skriva sina berättelser och svara på enkätfrågorna.Med tanke på undersökningens omfattning går det inte att säga att det finns en tydlig koppling mellan skriftspråksförmåga och självbild. Man kan dock se några tendenser som är intressanta.

Det här arbetet har handlat om att komponera sångmelodier bestående av vers, refräng och eventuellt en brygga med hjälp av sex olika metoder. Jag ville ta reda på vilken metod jag ska använda för att min arbetsprocess ska flyta på så bra som möjligt och samtidigt få resultat som jag är nöjd med. Melodierna var menade att passa inom genren pop och tanken var att de skulle passa min röst, eftersom jag planerar att sjunga dem själv. Jag kom fram till att den metod som fick arbetsprocessen att flyta på bäst för mig var att improvisera fram melodier med rösten till en färdig text, men den metod som jag tycker gav de bästa melodierna var att improvisera fram melodier med rösten utan några andra hjälpmedel. Arbetet har resulterat i 24 stycken inspelade sångmelodier med tillhörande ackord samt två stycken färdiga låtar med text och ett enklare arrangemang..

The aim of this study is to examine how librarians experience implementations of changes in the physical space of the public library. The study seeks to answer the following questions from the librarians? perspective: What are the underlying reasons for changes in the physical space of the library? What are the important functions of the public library to the community residents? What reactions do librarians get from community residents after changes in the physical space of the public library? The study is based on semi-structured interviews with librarians working at seven small public libraries in Sweden. A model of four library spaces, which was developed by Andersson and Skot-Hansen in 1994 and refined in 2012, is used as a theoretical framework to help analyzing the results. The majority of the libraries are structured according to the older version of the model.