Research regarding the maintenance of the Sami language shows that the Swedish society has a big influence on the development of the Sami identity and also the maintenance of the Sami language. The assimilation of the Sami language and the traditional Sami religion was forced mainly by the Swedish education form and the Swedish church. In modern times many different forms of Sami identities have been developed due to the scattering of the Sami people, and also because of the urbanization of the Swedish society. The Sami nature religion is still alive in the Sami group, thanks to the mythological stories told and preserved by their oral  tradition. The purpose of this assignment was to make research of how the Sami identity is being presented in three current Swedish books.

Syfte: Undersöka om opinionsbildande språkanvändning som förekommer i tidningarnas ledare även tar plats i nyhetsartiklarna.Material: Åtta utvalda publikationer från www.flamman.se och www.dn.se Metod: Kritisk diskursanalysSlutsatser: Språkanvändning och åsikter som förekommer i ledare för att skapa opinion, återfinns i de nyhetsartiklar som har analyserats..

Objective: The purpose of the study is to explore and illustrate how ultrasound midwives and medical specialist in obstetrics and gynecology believe the information given to parents about the genetic soft markers should be handled.Design: A quantitative questionnaire study with cross-sectional design. Participants: 44 ultrasound midwives and 37 medical specialists in obstetrics and gynecology.Findings: Most of the participants would like to inform before the ultrasound starts that they will be looking for genetic softmarkers during the ultrasound. Likewise the majority wanted to inform the parents about possible increases in the risk for chromosomal abnormalities based on findings on the routine ultrasound. There was a difference in frequency between those who responded that they would like to inform before the ultrasound that they will be looking for genetic softmarkers and those who responded that they believe the future parents wants information before the examination.Key conclusions: It could help health care professionals in their role as information providers if there were common recommendations for the information to be given to future parents about genetic softmarkers in connection with the routine ultrasound.

The purpose of this study was to examine the incentives behind Sweden?s decision to engagein the Afghanistan conflict.The method used to fulfil the purpose of the study is content analysis. The material that hasbeen used in the study is various books and articles concerning Sweden in Afghanistan,Swedish foreign policy and perspectives in political science.The study is multi-theoretical and thus the analysis explains the incentives from a liberal, arealist and a constructivist point of view.The conclusion of the study is that identity has a great part in explaining the incentives forSweden to engage in Afghanistan, especially because of the transformation in strategy andforeign policy that has taken place since the end of the cold war. Other factors, such as peacebuilding and national interests also are incentives supported by the material used in the study.Yet, perhaps they are first and foremost connected by the constructivist idea of identity..

Uppsatsens titel: Två kulturer under ett tak. Franchising ? IKEA, en fallstudieKurs: EFO018, Kandidatuppsats i ekonomistyrning, 15 hpFörfattare:  Codine Assaad och Ulrika MauricciHandledare: Björn JohanssonSyfte: Syftet med uppsatsen var att undersöka hur de kulturella skillnaderna påverkar styrningen av ett svenskt franchiseföretag etablerat i Saudiarabien. Detta då Saudiarabien är ett land grundat på religionen.Metod: De metoder författarna använde sig av var studier av litteratur, artiklar och internet samt personliga intervjuer med varuhuschefer på IKEA. Även sonen till ägaren av franchisekonceptet i Saudiarabien närvarade vid en av intervjuerna.Modeller: De modeller författarna använder för sin analys är Gert Hofstede - kulturella dimensioner och Robert Simons ? Levers of Control.Slutsats: De slutsatser författarna kommit fram till är att de kulturella skillnaderna påverkar styrningen till följd av religionen, men så länge IKEA är generösa med att göra undantag möter franchisetagarna inga problem med att anpassa konceptet.    .

The aim of this bachelor?s thesis is to examine what expectations a few, adult, frequent library users have on librarians' competences at a specific library. We also aim to compare how well the library users' expectations relates to how the librarians describe their own competences.The method used to gather the empirical information in this study is the qualitative semi-structured interview. We interviewed six library users and the four librarians who are employed at the library where we placed our study. The results of our interviews were analyzed with the help of a model based on Anders Ørom?s librarian identities.

Syfte: Syftet med denna studie är att undersöka hur en grupp gymnasieelever ser på sitt eget och andras identitetsskapande i förhållande till media. Frågeställningar:?       Vilken inverkan anser deltagarna att media har på deras sociala kön och kroppsuppfattning??       Ser deltagarna någon skillnad på hur killar och tjejer förhåller sig till media i sitt identitetskapande??       Vad anser deltagarna att de normer och ideal som media förmedlar innebär för derasidentitetsskapande? Sammanfattning:Vår datainsamlingsmetod har bestått av två kvalitativa gruppintervjuer som genomförts på gymnasieskolor med deltagare som går sitt tredje år. Vid analysen av den insamlade empirin har vår teoretiska utgångspunkt varit Socialkonstruktionism och fenomenologin vår förståelsegrund.  Vid analysen har vi använt oss utav IPA ? metoden.

Syfte: Syftet med uppsatsen är att skapa en djupare förståelse av varumärkesuppbyggande av varumärket Kalmarflyg samt lyfta fram kundernas syn på Kalmarflyg. Våra frågeställningar är:-          Vilken identitet har Kalmarflyg?-          Vilka egenskaper kan vi identifiera i varumärket Kalmarflyg med hjälp av Kapferers tre varumärkesuppbyggande modeller?-          Hur ser kunderna på varumärket Kalmarflyg?Metod: Vi har använt oss av en kvalitativ metod och kontrasterat denna med en kvantitativ metod. Den kvalitativa metoden består av två intervjuer medan i den kvantitativa metoden återfinns kundernas röster i from av statistisk säkerställd data från Svenskt Kvalitetsindex (SKI): ?Rapport Sverigeflyg 2009 Privatpersoner?.

AbstractBackground: Becoming a parent to a child in need of Neonatal Intensive Care can be a traumatic experience. During a time when the parents may need support, guidance and a sense of control ? the family might need to relocate to a hospital away from home if the child needs highly specialized medical care at a Neonatal Intensive Care Unit. Aim: The aim of this study is to investigate the parents? experience of having to change neonatal care unit.

Title: Constructing identity on Facebook.com ? A qualitative ethnographyNumber of pages: 40 (34)Author: Clara LindholmTutor: Amelie HössjerCourse: Media and communications studies CPeriod: HT (Autumn) 2009University: Division of Media and Communication, Department of InformationScience, Uppsala University.Purpose/Aim: The purpose is to study how the social community Facebook.com canbe used in order to construct identity. The study follows three Facebook users in anobservation where they are able to document their thoughts and reflections in anprivate media diary. This study investigates their use of the medium and focuses onthe functions with which they are able to alter their profiles. The result consists of acombination of these reflections, interviews and a selection of literature relevant tothe subject of new media, the use of social internet communities and social sciencetheories.

Title: Interorganizational accounting in close relations ? A case study of the relation between a big purchasing company and two of their most important cooperation partners Course: Master thesis in Business and Administration within Accounting, 30 ECTS Advisor: Gun Abrahamsson Theoretical framework: This thesis uses theories of business relationships, management information systems and interorganizational accounting. Conclusions: Despite a difference in the relations the interorganizational accounting is designed and used in a similar way. The interorganizational accounting that exists in the two relations has a medium scope, fast timeline, high aggregation and high integration. The information is mainly used for attention directing and for decision making.

Aim. The aim of this study is to analyze the living conditions of physically disabled people from the viewpoint of sexuality issues with regards to personal assistance services, identity and attitudes in society on disability and sexuality. Background. Not much research is done on sexuality issues for physically disabled people. Even though we live in a society where sexuality takes up a lot of space in the media, the culture and is acknowledged to be of great importance for every person?s wellbeing, the sexuality of disabled people is often not recognized and discussed.

The purpose of this study was to examine the process of developing an identity as a skateboarder during adolescence. Our aim was to, from the actors? point of view explore what impact their values, experiences and thoughts have on their identity as individuals as well as a collectivity. We also investigated which symbols that are significant for this group. For this essay a qualitative method was used; we conducted nine individual interviews and one group interview with young skaters from the ages of 15-17.

Kandidatuppsats, Marknadsföringsprogrammet, Ekonomihögskolan vid Linnéuniversitetet, 2FE07E, VT 2011Uppsatsens titel:Sinnesmarknadsföring - En studie om en organisations förmåga att uppnå sinnesmarknadsföringens effekter utan en uttalad sinnesstrategiFörfattare:Cecilia Grothén, Ebba Slunge och Emma WiströmHandledare:Martin AmstéusSyfte:Belysa i vilken utsträckning en organisation kan skapa värderingar, känslor och välbehag hos besökare i ett servicelandskap, utan att explicit använda sig utav sinnesmarknadsföring.Metod:Studien består av en kvalitativ förstudie och en kvantitativ studie där insamling av data skett med hjälp av en enkätundersökning.Resultat:Genom studiens enkätundersökning och dess resultat har det visat sig att ett relativt högt medelvärde kan utläsas, vilket antyder att organisationer utan en uttalad sinnesstrategi faktiskt kan skapa emotionella kopplingar i ett servicelandskap.Nyckelord:Sinnesmarknadsföring, sinnestrategier, emotionella kopplingar, värderingar, känslor, välbehag, servicelandskap..

The European Union is a self proclaimed leader in the field of climate change and has a common target for reductions of greenhouse gas emissions. In spite of this, there are great differences between the member states capacity and dedication to the cause of implementing the Unions climate policy and reduce their emissions. The purpose of this thesis is to contribute to an understanding of how different European states construct their identity in the context of climate change mitigation. By analyzing national documents from three European states and using tools deriving from discourse analysis, I aim to illuminate differences and similarities in their rhetoric. The result is that due to the states relationship to the European Union and the United Nations, there are great similarities in the way they construct mitigation and their identity.