Social media, such as Facebook, Instagram and Twitter, have become popular platforms for social communication, and, increasingly, also important channels for business marketing. For a business intending to use social media for marketing, however, developing a Strategy and building a trademark can be a challenge. This report describes how a small, newly established business enterprise can develop a digital Strategy with clear goals and practical guidelines. The report describes a digital Strategy for Gelato Scarfó and shows how this Strategy is made concrete through a set of guidelines. The guidelines develop a trademark for identification and loyalty, and give advice on how new materials can be made consistent with the trademark..

The focus in this study is on the situation of Roma in Sweden. The purpose is to see the integration strategies that are reflected in Swedish politics, considering the inclusion of Roma. Idea analysis has been used as method, and I have analysed the text to find expressions of four different ideal types that represent four different types of integrations processes. The material consists of the government?s Strategy plan for the Roma?s inclusion in Sweden between 2012-2032.

A quantitative study was conducted with the aim to investigate whether individuals use a specific conflict Strategy when they are in a task conflict or a relationship conflict in their workplace. The study also examined whether individuals experience positive or negative effects of a task conflict or a relationship conflict when a specific conflict Strategy have been used. Previous research explains the effects of task conflicts and relationship conflicts at the workplace (De Dreu, 2008) Likewise lifts the effects of the conflict strategies interaction, avoidance, and power and coercion (Hoerr, 2005; Meyer, 2004; Trudel & Reio Jr., 2011). However it does not tie together what the conflicts and conflict strategies have for effects together. This also means that it is impossible to discern if there is a Strategy that is frequently used in a specific conflict type.

Pairs trading is a relatively new trading Strategy, the Strategy has only been used during a couple of decades. A study made on the American stock market has shown that the strat-egy has generated a positive result. The purpose of this thesis is to investigate if pairs trad-ing has been able to create a positive result on the Swedish stock market during the time period of 1995-2004.The data required for this thesis was collected from Stockholm stock exchange and is ad-justed for splits and issues.The pairs trading Strategy involves two stages ? identification of pairs and trading signals. The pairs were identified during a period of 12 months.

A quantitative study was conducted with the aim to investigate whether individuals use a specific conflict Strategy when they are in a task conflict or a relationship conflict in their workplace. The study also examined whether individuals experience positive or negative effects of a task conflict or a relationship conflict when a specific conflict Strategy have been used. Previous research explains the effects of task conflicts and relationship conflicts at the workplace (De Dreu, 2008) Likewise lifts the effects of the conflict strategies interaction, avoidance, and power and coercion (Hoerr, 2005; Meyer, 2004; Trudel & Reio Jr., 2011). However it does not tie together what the conflicts and conflict strategies have for effects together. This also means that it is impossible to discern if there is a Strategy that is frequently used in a specific conflict type. The study group consisted of 62 participants from different workplaces that responded to a survey.

The Convention on Biological Diversity (CBD) promotes the Ecosystem Approach (EA). In this thesis it is analyzed how the EA approach could be applied to regional management of coastal areas in Sweden. The aim of this report is to compare management for preserving biodiversity on a landscape level in two regional coastal areas in Uppsala and Västra Götaland respectively. In Uppsala, one of the plans consists of a previous nature reserve and in Västra Götaland, a Regional landscape Strategy has been established. The ecosystem approach is used as a theoretical framework in this thesis.

The BSC is widely used mangement tool that is turning the vision and Strategy into operational goals. However, after analyzing the criticism received the BSC, it seems af its internal focus, rigidity, static-ism and mechanical mindset limits the company's ability to create a Strategy that takes important external factros into account..

The purpose of this study is twofold: First, to inquire how the George W. Bush administration plans to keep America safe from external threats and second ? based on the assumption that neoconservatives have influenced the Bush administration ? examine how neoconservative ideas have influenced this Strategy to protect America. The research questions are as follows:What is the content of the Bush administration?s security Strategy?How are neoconservative ideas reflected in this security Strategy?To answer the first question, the main points of two studied documents were summarized.

The purpose of this study is to examine senior high school students? strategies and reasoning when solving mathematical problems and make a review of the concept problem solving. The purpose is also to examine if the students? choice of strategies are influenced when their mathematical knowledge is improved.The study was conducted in two science classes at a senior high school. All the students were asked to individually solve two mathematical problems.

The financial crisis in 2008, effected companies around the globe and forced them to change their operational strategies, in order to survive. Companies with international links needed to consider external effects and due to that adapt their strategies on a global level. Demands for goods and service were decreasing and companies could only manage the cost during a recession to not face bankruptcy. Organisations need to reconsider their optimal Strategy as this will determine their future outcome when managing a crisis as the one in 2008. British Airways - Air Cargo is a global company with an international network which serves about 80 countries, with about 200 destinations.

The purpose of this paper is to investigate if a dynamic investment Strategy on the Swedish asset market can accomplish better returns then a static investment Strategy. The dynamic investment Strategy is created by incorporating business cycle predictors and firm-level variables to predict future stock returns. The predictive regression is calculated wih 60 months of observation (1999 01-2005 12) and is then used to estimate future returns for 23 months in the period 2004 01 -2005 11. The structure of the regression, with linear functions of ? and ?, goes back to Shanken (1990) and Avramov and Chordia (2005) has had success with the variables chosen.

The thesis tries to answer how a combination of financial metrics and marketing metrics can improve strategic decision making. The purpose is to develop a strategic working method for general dealers. The method is based on the two theoretical frameworks "The strategic resource model" and "The importance-performance matrix". The suggested method is being tested in a small retail store environment on the Swedish market. The result of the test shows that a better suited Strategy can be developed when this strategic method, which combines financial metrics with marketing metrics, is being used.

Bachelor thesis, Business Administration and Economics Programme, School of Business and Economics at Linnaeus University in Va?xjo?.Spring of 2015 Title: Performance measurement from a cost leadership perspective - A case study on Gekås.Authors: Adrienn Csiszer, Hannah Lundberg & Helena WennerströmTutor: Eva GustavssonExaminer: Karin Jonnergård Keywords: Performance measurement, Performance measurement systems, Generic Strategy, Cost leadership Strategy, Financial and non-financial measurements. Purpose: The purpose of this study is to examine how a company with a clear cost leadership Strategy chooses to work with performance measurements, with a view to comparing a practical example to theorethical approaches. Methodology: The method chosen for this paper is a case study on Gekås AB. The presented data were collected through interviews conducted with four employees on Gekås. Conclusion: The study concludes that for a business with cost leadership Strategy the financial measurements are more important than non-financial meausurements. For Gekås it is important to keep the performance measurement simple and understandable for the employees. They only use three measurements (sales, hours and sales per hour) in planning and in evaluation.

Purpose/Aim: The aim of this thesis was to examine how multi channel publishing in different stages effect the work for journalists.Material/Method: The thesis is based on ten case studies selected from the literature and one conducted especially for this thesis. The case studies have been categorized according to a model that describes three strategies for multi channel publishing. The first Strategy is to have a primary publishing channel, the second is to have separate editorial staffs for all publishing channels and the third is to treat all publishing channels equally.Main results: Journalists working for companies using the first Strategy have not experienced any major differences in working conditions or work practices. For journalists employed by companies using the second Strategy for multi channel publishing the effects on the journalists was noticeable but not major. The effects on journalists in companies using the third Strategy are mainly stress and an uncertainty regarding how to use special media techniques..

This thesis has been conducted at Saab Bofors Dynamics AB. The purpose was to investigate if a non-linear missile model could be stabilized when the optimal control signal is computed considering constraints on the control input. This is particularly interesting because the missile is controlled with rudders that have physical bounds. This Strategy is called Model Predictive Control. Simulations are conducted to compare this Strategy with others; firstly simulations with step responses and secondly simulations when the missile is supposed to hit a moving target.