The purpose of this thesis was to illuminate how companies work with their brand identity and particularly how it is applied in their positioning. The empirical data has been collected through interviews with two companies in Sweden working with brand identity as a stated strategy. The study shows that companies discover, develop and build their brand identity based on their core identity and core values. The core value can be strengthened through customer satisfaction surveys. In order to develop the brand identity in companies, management has to be aware of their brand person- ality, as an essentiality for survival.

Denna rapport tar upp problem med revisionskontroll i realtidsbaserade kollaborativa system. Enligt Fan & Sun (2012a); Fan & Sun (2012b) behöver man bryta kraven som definerar realtidsbaserade system för att uppnå detta.Den stubbaserade lösningen som beskrivs i rapporten lyckas minska antalet fel i testfallen som utförts i fallstudierna. Genom att implementera personliga editeringsflikar och stubbar är det möjligt att ha revisisionskontroll i ett realtidsbaserat system. Dock för att detta ska vara effektivt och användbart bör detta endast användas i specifika fall och med noggrann granskning.Fallstudien som genomförts visar inte på några imponerande siffror men en förbättring är fortfarande möjlig vid specifika fall..

AbstractTitle:The Impact of Management Control Systems on the Purchaser Function - A study of Scania and Sandvik Authors: Mohammad Reza Akhbari and Johanna Sullivan Svensson Published: 2011 Keywords: Management control, purchasing function, impact, control, control instruments, Key Performance Indicators, measurement, communication and organizational structure. Background and problem formulation: In order for a company?s business idea or vision to be fulfilled, the management of a company needs assistance from various means to intentionally affect the operation in the desired direction. Management control concerns activities of both financial and non-financial character in order to implement the strategy of a company and to reach profitability. Since the purchaser function is responsible of spending 50 percent of a company?s total revenue, the function has an optimal starting point to be a key actor in the shaping and execution of a company?s strategic plan.

I en IT-värld med växande antal standardiserade API:er såuppstår möjligheten med delade tjänster. Istället för att fleraenskilda bolag utvecklar egna liknande tjänster så kan deistället gå samman och tillsammans utveckla en gemensamdelad tjänst. En sådan tjänst skulle då kommunicera motrespektive bolags implementation av ett standardiserat API.Tanken är att flera bolag ska kunna använda sammaapplikation men bara se sin egen data.Den här studien undersöker hur en sådan applikation ska seut. Vilka funktioner är nödvändiga för att kunna hantera dedata fås av de olika API:erna. Arbetet delas in i faser därman först undersöker vilka funktioner som är nödvändiga.Sedan implementeras ett par demoapplikationer för attkontrollera att funktionerna fungerar som de ska.

This paper was made together withTechPay AB, by their request.The dissertation has been divided into two separate parts; one of which is fully theoretical, with the focus on the security requirements of a digital cash register, and how to meet these requirements.The second part covers the implementation of anAndroid-oriented Java-library,created with help from the security requirements found in the first part. The purpose of this library is to make it easier to develop a cash register that uses payment terminals from TechPay.This paper also covers different communication protocols, encryption techniques and recommendations from authorities, banks and Android. This paper also contains a small review of how users are validated in applications on the current market that handles money transactions..

This report evaluates various methods that can be used to position a smartphone running the Android platform, without the use of any special hardware or infrastructure and in conditions where GPS is unavailable or unreliable; such as indoors. Furthermore, it covers the implementation of such a system with the use of a deterministic fingerprinting method that is reasonably device independent, a method which involves measuring a series of reference points, called fingerprints, in an area and using those to locate the user.The project was carried on behalf of Sigma, a Swedish software consulting company..

This thesis tries to explore how different strategies of internal communication are used in actual situations within an organization. Specifically, the purpose is to investigate how the internal communication within the Swedish University of Agricultural Sciences (SLU) has been carried out during their work to change their organizational structure, and, how this can be understood in terms of existing theories for strategic communication. The research questions explored are:What are the chosen strategies used to communicate the changes internally?How can these strategies be understood in terms of existing theories?What are the views of the employees on the communication and what are the relations between their views, the chosen strategies and existing theories?The theoretical ground work chosen is mainly the work by Cornelissen (2008), Dalfelt (2005), Johansson (2011) and Larsson (2008). The method chosen for the empirical part of the study is semi-structured qualitative interviews.

The essays main intent is to examine whether there has been a proper implementation of the Council?s directive 1999/70/EG into Swedish law regarding the requirement for measures to prevent the abuse of successive fixed-term employment contracts. To achieve this purpose there is a need for an examination of current law. The essay also has some secondary purposes. One of these secondary purposes is the question of whether the implementation of the Council?s directive 1999/70/EG has lead to a reduction of the workers employment protection, which is closely connected to my main question and the violation case.

In the present case, the conception of policy hitchhiking gets evaluated in terms of its implications for democracy. This task is executed through the accomplishment of a case study of the use of social- and environmental clauses in the Swedish competitive tendering.A useful definition of policy hitchhiking, including different types of actors, is created.Through the defining of democracy and policy hitchhiking, the author comes to the conclusion that policy hitchhiking in some respects does meet democracy values.The thesis? result can in some sense be regarded as a contribution to the pursuit of knowledge of how power is distributed in the society and how the current distribution can be explained and understood..

This essay examines how public planners and the inhabitants of södra Gårda relate to the physical planning of the area and to the demolition versus the preservation of the quarters Eken and Cedern, and how the dialogue between planners and citizens appears to be. How do the planners and policymakers relate to citizen participation in urban planning, and how is participatory planning carried out in the legislation, rhetorically and in practice. Former research indicates a distinct gap between rhetorics, legislation and actions in practice regarding citizen participation in planning, which is why we find it an interesting topic for further research. The essay aims to highlight the different actors interests and visions of the development of the area. Which are the standpoints and arguments the different actors set out for the future visions of the area? The essay focuses on citizen participation in urban planning in the city of Gothenburg.

Background: With the increased globalization food prices went down for a while, only to skyrocket to new levels. Prices of organic food, which already were more expensive than conventional, are now even more expensive. The current financial crisis results in reduced consumption which creates a threat to the smaller grocery stores. Globalization and the increased competition have had a negative impact on the environment but at the same time the desire to solve these issues has increased appreciably. The environmental aspect has been given higher priority by the individual, which led to a wider range of organic products and dramatically increased the number of stores selling organic products, leading to a greater competition among the stores selling organic food.  Problem definition: What factors are important for organic retail business long term survival?Purpose: Trough case studies analyze and evaluate the organic niche retail companies? strategies of marketing.Methods: This study is based on both qualitative and quantitative research methods.

This study aims to explore purposes of daily workshops for persons with disabilities. The method used was qualitative interviews. An inductive research strategy was used. Half-structured interviews with six managers of daily workshops were carried out, wherein they expressed their intentions with the daily workshops and the reasons for people to participate. The interviews were analysed with Antonovsky´s salutogenetic perspective, in which Sense of Coherence, SOC is a main concept, and with the normalisation principle.

This Master Thesis within Marketing and Strategy investigates the values customers perceive within the Real Estate market in the inner City of Stockholm. The dependent variable is customer satisfaction, and it could be explained by 1) the feeling of light and uniqueness of the apartment, 2) that the apartment is of a satisfying size, 3) the address of the apartment, 4) and the economics, the common areas of the building, and the bidding process. The feeling of light and uniqueness, combined with the number of square meters, and the monthly fee of the apartment, are also identified as the price driven functions of this market. A quantitative method is used to investigate the market, where 107 apartment buyers completed a survey..

Abstract This study is an evaluation of a development project, seeking to work for entrepreneurial learning, starting from John Hattie's findings on the significant factors for visible learning. The study is based on action research a method together with a questionnaire, focused interviews and observation, by the issue of How do students perceive entrepreneurial learning? The results show that the methodology contributes to a more active learning and greater work satisfaction among students. The results also reinforce the thesis of the formative assessment and the importance of reflection for increased metacognition. The work identifies the project's educational shortcomings and strengths, and lays the foundation for further development towards full implementation of entrepreneurial learning in a secondary activity that works to prepare students with special needs for the labor market..

Objektorienterade mönster och omkonstruktion är två olika designstrategier som har ett gemensamt mål: att göra mjukvarusystem mer förändringsbara och mindre komplexa. Mönster tillämpas för att förebygga utvecklingen av komplexitet i mjukvara. Omkonstruktioner görs för att reducera komplexitet som redan uppstått i mjukvarans inre struktur. Denna rapport identifierar fyra grundläggande strukturproblem som gör mjukvara onödigt komplex och svår att förändra: duplicerad kod, villkorslogik, långa metoder och bristande inkapsling. Rapporten visar hur objektorienterade mönster kan införas i mjukvara genom omkonstruktion och göra mjukvara mer förändringsbar genom att reducera de fyra nämnda strukturproblemen.