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6976 Uppsatser om Strategic political communication - Sida 7 av 466
Lund och medborgarna En studie över Lunds kommuns arbete med delaktighet och demokrati
At the moment, democracy enhancing projects can be seen everywhere on the municipal level. The purpose of this thesis is to explain how the city of Lund takes on this challenge, why they have chosen to carry out citizen councils and if these are a good way to intensify democracy and open communication channels between citizens, the administration and the elected officials.The theoretical framework consists of seven arguments for gaining citizen influence on policy, and as a counterweight three critical arguments that opponents of participatory democracy often use are added.After a survey over both the Swedish national trends in municipal renewal and the last years work in Lund, the analysis goes on showing that most of the arguments point to the disadvantage of the citizen councils. Even though legitimacy possibly is enhanced by the project, there are probably better ways to open up for more communication and intensify democracy in the local community..
Valet inför valet : En studie om hur svenska förstagångsväljare väljer att ta del av politisk information
Problem statement and purpose:The purpose of this study was to analyze in what way first-time voters chose to take part of political information. The questions we aimed to answer was how first-time voters use media and other information channels for political purposes, what importance and trust the first-time voters give the different information channels and finally which indicators there is for that structural or individual factors affect the media consumption and political interest.Method and material:We did interviews with twelve 18 years old first-time voters from six different high school programs in Sundsvall, Sweden.Results:The study showed that the premier source of political information were traditional news media, in particular the debates on TV. It?s also in the debates the first-time voter?s trust the most. Even though the social medias are constantly present in their everyday life and even though the first-time voters believe the social medias have potential for engaging young people politically, the possibilities are only taken in advantage by people who are already politically interested.
Ett klimat för miljönyheter? Miljöjournalistiken i Rapport 2006
Background and Problem discussion: Strategic evaluations are important as they providecrucial information regarding Swedish development assistance and recommendations on howto face problems and inadequacies found in the evaluations. Therefore, the follow up ofrecommendations is of great significance as well. Unfortunately, SIDA?s ManagementResponse system for follow-up of strategic evaluations has not been functioning in asatisfying way and needed actions have not been taken. Thus, Swedish developmentassistance has been criticised for the lack of implemented actions and the public has startedto question the work carried through by the organisations.
Mind the Ga p : En studie om samarbetet mellan externa designers och deras uppdragsgivare ur designerns perspektiv
Many design agencies and designers like to see design as a longtime strategic investment for any company. However, knowledge of design as a strategic resource depends on ones professional background and ones knowledge of design as such. It is common today that clients meet design agencies and therefore design with a certain skepticism concerning its role in the company. Within the prodctdevelopment-process the company?s different functions meet.
Svensk-Finsk marin interoperabilitet inför ett fördjupat försvarssamarbete : En jämförelse av Sveriges och Finlands militärstrategiska koncept ur en marin synvinkel
A decision has been made that the Swedish and the Finnish Navy will expand their cooperation by creating the ?Swedish-Finnish Naval Task Group? (SFNTG).Based on Michael Codner?s theory of interoperability, this essay?s aim is to investigate if the Swedish and the Finnish currently are interoperable with each other, due to their military strategic concepts.According to Codner, similarities between the cooperating nation?s military strategic concepts are required in order to reach a high degree of interoperability. This essay will analyze and compare Sweden and Finland?s military strategic concepts, based on three categories; Global Projection, Territorial Defence and Combat Capability.The conclusion is that there are differences between the Swedish and the Finnish military strategic concepts in every category, of varying degrees. By looking at the results of this investigation, it is clear in what direction the two nations have to adapt their concepts to enable a high degree of interoperability for the future of the SFNTG..
Hur man vinner ett val i Sverige
Studies have found that the applicability of commercial marketing strategies within politics have increased in recent years as a result of a rising number of swing voters. The purpose of this paper was to investigate the effects of the commercial theory of incongruent information in political marketing in Sweden. Subsequently, an experiment with 742 participants was conducted, testing the effects of congruent and incongruent ad messages for two established Swedish parties. The effect of ad message choice on several well-established measures of ad effectiveness such as awareness, credibility, attitude, conviction and voting intentions was analyzed. The results showed that incongruent information effectively increases attitude, conviction and voting intention for voters who decide on the election day what party to vote for.
Strategiska anpassningar vid nya h?llbarhetsdirektiv: CSRDs p?verkan p? f?retags strategiska beslut. En kvalitativ studie om hur f?retagsledningen inom textilbranschen anv?nder strategisk navigering och intern anpassning vid bem?tandet av ?kade krav p? h?
In a world characterized by increasing sustainability challenges, organizations are continuously facing new demands; creating new requirements of change management and incorporation of new strategic decisions. Today, organizations are responding to the
emergence of new sustainability directives and regulations at a EU level, whence the latest sustainability framework CSRD (Corporate Sustainability Reporting Directive), becomes particularly relevant. Companies are therefore facing the challenge of integrating strategic management in their navigation, preparation and maneuvering of new directives; a transition that requires new strategic decisions and adaptations. The purpose of this study is to qualitatively examine how CSRD affects organizations in terms of corporate changes, operational adaptations and strategic decisions, as well as what capabilities are essential to incorporate. The study also aims to investigate relevant challenges and opportunities associated with the new directive.
Vingar som bär och management by walking around- En fallstudie om politikers respektive förvaltningens ledarskap på kommunal nivå
This essay studies the practice of both the political and the administrative leadership at the municipal level from the point of view of the politicians and the chief officers leadership role, and the relationship between politicians and administrators. I discuss and analyse how politicians and senior officials practice leadership, differences or similarities and if their practice of leadership raises any challenges in a democratic framework at the municipal level. I conducted interviews with the municipal political leader and the head of administration at the municipal level in Karlshamn and Sölvesborg. In the analysis I discuss communication as a leadership process which highlights ?enabling elements? and potentials of the leadership process.
Källans makt över lokalpressen : En fallstudie av Kalmar kommuns arbete med PR och News Management mot lokala medier
In recent decades, public relations and news management have become increasingly important in organizations? communication efforts. This thesis aims to show how the Kalmar municipality works with this type of strategic communication to build the Kalmar brand and how their communication efforts can be improved. The thesis is mainly based on theories concerning Public relations and News Management but also the medias impact on forming opinion. An important issue throughout the thesis is that all theories must be related to the fact that the study concerns an organization in the public sector and the obligations that comes with that fact.
Internkommunikation och organisationsidentitet. En kvantitativ undersökning av internkommunikation och organisationsidentitet inom Primärvården
Background and Problem discussion: Strategic evaluations are important as they providecrucial information regarding Swedish development assistance and recommendations on howto face problems and inadequacies found in the evaluations. Therefore, the follow up ofrecommendations is of great significance as well. Unfortunately, SIDA?s ManagementResponse system for follow-up of strategic evaluations has not been functioning in asatisfying way and needed actions have not been taken. Thus, Swedish developmentassistance has been criticised for the lack of implemented actions and the public has startedto question the work carried through by the organisations.
Varför Klass? Att studera ojämlikhet ur ett statsvetenskapligt perspektiv
This thesis contains a wider discussion on the analytical framework of classstudies in political science. The purpose is to put class into the light of a usefulmethodological and theoretical tool when it comes to studies on inequality and political,as well as scientific approaches and explanations to why people have awide range of differences in how they pursue their lives. It is my ambition to discusshow class relations can be theorized and explained within a given context, aswell as in society as a whole. I see the complexity of this field as a resource to enhancethe epistemological as well as the empirical discussions within the politicalscience scholars..
Hur nöjd kan man vara? En kvalitativ undersökning av inställningarna till intern information av anställda på SDF Tynnered
Background and Problem discussion: Strategic evaluations are important as they providecrucial information regarding Swedish development assistance and recommendations on howto face problems and inadequacies found in the evaluations. Therefore, the follow up ofrecommendations is of great significance as well. Unfortunately, SIDA?s ManagementResponse system for follow-up of strategic evaluations has not been functioning in asatisfying way and needed actions have not been taken. Thus, Swedish developmentassistance has been criticised for the lack of implemented actions and the public has startedto question the work carried through by the organisations.
Starkare i samhället - Om invandrarföreningar som en social resurs för politisk integration
This paper examines the consequences of membership and participation in immigrant associations on individual immigrants? political integration and indirect political participation with reference to Swedish society. The theoretical underpinnings consist of a social structural outlook on social capital, combined with the Civic Voluntarism Model, both of which focus on the potential role of social networks for moving people into political action. After a presentation of parallel qualitative data over the experiences of individual members in a Finnish and Bosnian-Hercegovinian organisation, it is suggested that immigrant associations support the political integration of their members into the host society. Firstly, the case studies indicate that members of immigrant associations gain the opportunity to augment their civic skills, which is a significant prerequisite for political participation.
Informationsförmedlaren som kommunikatör
This is a study about the communication interaction in the context of the reference work at some public university-libraries and some private company libraries in Gothenburg and Borås. The primary purpose of the study is to investigate the communication interaction in a library situation. The second purpose is to deepen the knowledge, understanding and to establish what is important in this communication. Focus has been on how the intermediaries communicate and how she or he perceives this communication. The intermediary needs to manage the communication with all the different patrons and different information needs of the patrons.
"Malmös nya miljardkomplex" : Om strategisk kommunikation och förankringsmetodik i ett mångkulturellt samhälle
In May 2010 the plans for Malmö?s new Concert Hall, Conference Centre and Hotel were announced publically. The purpose of this thesis was to present strategy for communication in order to gain approval for the new concert and conference center from the inhabitants inMalmö and to incorporate the use of it in their everyday life.Material from the receiver?s as well as the sender?s perspective has been collected from qualitative interviews. Through group interviews we have investigated the general consensus of the inhabitants of Malmö regarding the investment, placing, offered events, expectations as well as how they collected information.