In this thesis I discuss and analyse the use of violence of Basque radical nationalists after the 11th of September 2001 and the bombing of Madrid the 11th of March 2004. The field study is performed in the Basque country with interviews both on the French and Spanish side of the border with representatives from the Basque Nationalist Liberation Movement (BNLM).After the 11th of September the Spanish government continued its struggle against the countries own terror - ETA. But as the research will show the new political context after the 11/9 made it possible for the state to intensify the labelling of groups from the BNLM as terrorist organisations and thereby putting its members and leaders in prison for terrorism. My research shows that this social change may lead to a mobilisation of activists inside ETA, which in turn might create a continuity of the group's use of violence. The scenario is though challenged by an other setting in which the political situation after the 11/9 have made use of violence by militant groups like ETA illegitimate and irrational as a consequence of the mental trauma among the people of the western world.

Title: A new battle, the same bottle: A case study of the visual communication of Absolut Vodka and how it?s positioned towards different market segments.Author: Anna von Friedrichs Grängsjö & Niklas SvanlindhTutor: Jessica GustafssonPurpose: To overview the visual communication of Absolut Vodka and how it?s positioned towards different market segments. Absolut Vodka is a brand that reaches a vast range of consumers through a single consistent marketing strategy. The hypothesis was that one can reach many different market segments with the marketing of a product by constantly keeping some components of the communication the same while constantly changing others. Key questions to be answered are: How do Absolut Vodka address their target audiences in their visual communication? Which market segments does the visual communication of Absolut Vodka seem to address?Method/Material: The research was conducted through a qualitative research study in which four Youtube videos by Absolut Vodka were analyzed.

Marketers of today are confronted by the fact that it is increasingly difficult to gain the customer's attention, as they first have to break through the ad clutter. In a landscape where the general attitude towards advertising is negative, one way to successfully deliver the message to the customer involves communicating through personal impact. By using stimuli containing identical information with different senders, this thesis seeks to quantitatively explore whether brands can make use of the personal networks of its employees, in their social media marketing strategy. The purpose of the study is to investigate if communication via the employees could enhance traditional communication effects, such as buying intention and electronic WOM intention. Furthermore, the study aims to examine which role the employee should hold when communicating on behalf of the brand, and if the communication effects vary with the degree of product involvement.

Media society is under a constant development and in line with this change, firms must adapt to the market. We have investigated what fashion companies in fact are doing to communicate in the dynamic market. We wanted to find out how to communicate and how they can market themselves in a new and innovative way to create long-term customer relationships. We have used a theoretical frame of reference based on marketing communication, fashion marketing, branding and relationship marketing theories. We have assumed four themes throughout the survey which are: customer contact and relationships, emotion in communication, branding and relational communication.

The purpose of this study is to develop a general understanding of the areas of alliances and service quality as well as their relation to each other, through a consumer perception. Further, to discover more detailed and close up knowledge of customer perceived service quality within airline alliances. This is done by identifying particularly significant dimensions in the service process that have an influence on the perceived service quality.The thesis is based on qualitative study using a critical incident technique to explore the issue of service quality. In the research of the material the iterative approach has been used. The primary information sources are the interviews with customers-members of airline alliance.

The world we live in becomes more globalized as a result of new communication media. Communication occurs over greater distances which leads to increased travel. In the report AR5, by IPCC, it is showed that the human impact of climate change is clear and that something has to be done. Therefore its very important to change the human impact. A part of it is to change the way we travel within the service which leads to the purpose of the thesis.

In this thesis I discuss about economical and political transition in countries that is consecutively being induced by influential external actors. Looking closer on the role of the EU as a dynamic transitional force, with the intention of examining to what extent the EU can pursuit its interest and modify the economical as well as the political structures of transition countries. With relations to four transition states on the Western Balkans, more precise Bosnia-Herzegovina, Croatia, Serbia-Montenegro and Macedonia (FYROM), I have examined the influential position of the EU. Another feature that is discussed is the approach of the EU and the cause of it in respect to the Western Balkans. Since the end of the crises in Kosovo the EU was given the leading roll in stabilizing and reconstructing the Western Balkans.

The question of whether there is soft law in international law has been as much the subject of contemporary debate as whether or not there is private legal authority in the international society. The legal boundaries seem to be blurred by the process of globalisation and the recent shift in international law. The traditional definition of international law has been outdated as new forms of treaties has introduced new subject of law to the judicial arena. At the same time a supplementary map of law has been added to the cartography of international law, soft law. These correlating processes have comprehensive political and legal consequences at both the international and national levels.

According to the widespread concept of deception, deception is to intentionally cause someone to acquire or continue to have a false belief.  This paper refutes this notion and argues for a definition of deception based on a view that deception is the misuse of communication with the purpose to achieve a further end; an end that, is believed, can?t be reached without the misuse of communication. It is shown that this new definition can handle cases that earlier definitions could not handle without leading to absurd pragmatic consequences. In addition, the proposed definition makes it possible to properly distinguish between deception and attempted deception..

This thesis takes as its starting-point the different stands on the ever ongoing growth of multinational corporations (MNCs) and its consequences. Two opposing branches of theories, arguing that the establishment of MNCs in developing countries is good respectively bad for these countries, are tested for the aspect of state capacity. A quantitative method is then used to test if there exists such a relationship at all and if so, which of the two notions that are right.The presence of MNCs is measured as FDI of GDP while state capacity is defined as a combined index for three of ICRG's Political risk indicators. The two variables are analysed, mainly by cross tabulation, using an extensive dataset of 130 developing countries measured for a period of 20 years.The outcome is though ambiguous: No solid correlation can be found, but countries with a higher rate of FDI of GDP tend to have a slight worse rate of state capacity throughout the analysis. Thus the result points in favour of the notion that MNCs are bad for developing countries? state capacity.

This paper presents the results of a workplace study of two smaller companies in the design industry. The core issue has been to investigate the companies use of technical tools and to what extent social praxis influence the daily work. The methods used are based on a qualitative analysis of interviews and observations. Various kind of work procedures, such as verbal and computerized, have been identified, but the most important occurrence was how spontaneous conversations between employees required certain flexibility, since the actors repeatedly were required to change focus and quickly perceive different information. For that reason, a thesis has been defined regarding how the use of spontaneous communication put an indirect need of a flexible working environment and also how this lead to more significant participation and exchange of information, as well as more awareness at the companies..

ABSTRACTTitle: Senses strategic importance to the customer experience in dressing roomAuthors: Anna Andersson & Alexandra LundqvistTutor: Dr. Bertil Hultén, Associate Professor Linneaus School of Business and Economics Linnaeus UniversitySubject:  Bachelor thesis 15 hp. Business Economics C, Marketing. Linnaeus University, spring 2011Presentation of the question: Is it possible for companies to enhance customers experience in dressing rooms by strategically working with the senses?Purpose: The purpose of this paper is to describe and analyze the senses relevance to the customer experience in the dressing room and create an understanding of the dressing room from a customer and business perspective.

The purpose of this essay is to illuminate two teachers? communication strategies when dealing with pupils with another first language than Swedish. One of the teachers teaches Swedish as a second language and the other teacher educates one class in most of the subjects such as mathematic, Swedish and social studies. I make an ethnographic study where I make non-participating observations and shorter interviews with the teachers. The observations lie in focus of my study and were made at eight occasions, four lessons with each teacher.My result shows that they have a lot of communication strategies in common, but not all.

Our study is focused on how the public sector can collaborate with the private sector on a certain issue. The public sector wanted to create a project to increase bicycling in the municipality of Kalmar. Our problem was to develop a sustainable way to collaborate between the two parties. We managed to present a suggestion on how the public sector with communication could improve their Public Relations with the private sector and therefore letting the parties benefit from their differences, thus making it possible to release synergy.Using semi-structured interviews and a workshop, we could clarify the values and attitudes of the parties to bring forth the core values to develop a shared vision. Where the identified differences were found, we used a dialog strategy based on intercultural conflict management as a communication tool.

In 2002 George W. Bush held a speech where he classified six nations as being the main threats to American security, one of them being Syria, a state with a secular constitution, no resent offence towards the US, and with an improved diplomatic relationship to the US during the Clinton years.Being an ally to the Soviet Union during the Cold War Syria was forced to redefine its role in the region. Using neorealistc theory one part conlusion is the fact that the new Syrian leader, Bashar al-Hasad, in the early 21th century determined to set higher goals for the Syrian power ambition in the Middle East, threatened to destabilize the region and leave the US and its allies in a caotic situation.In the US, however, the new administration after 11/9 sharpened its tone towards states that did not cooperate in the new ?war on terrorism? or/and were likely to harbour terrorists. Syria was accused of doing both.