Psykologin tar upp två perspektiv gällande shoppingmani. Det kliniska fokuserar på själva utförandet och det kognitiva fokuserar på betydelsen av produkten. Dessutom finns teorier som placeras emellan där vikten läggs vid både agerandet och produktens värde. Tjugoen medlemmar från en rikstäckande förening för shoppingberoende och 20 högskolestudenter i Mellansverige fick fylla i en enkät. Syftet med undersökningen var att undersöka i vilken utsträckning föreningsmedlemmarna fanns representerade inom perspektiven, se hur materialistiska värderingar skiljer sig åt mellan perspektiven samt mellan deltagargrupperna.

This essay reviews the situation for small actors in the Swedish clothing industry. In this essay we assume that loyalty is a requirement for survival on the competitive clothing market. Four small actors have been analyzed up on theories on loyalty, brand equity, relationship marketing, service marketing, quality, interactive marketing, distribution and value creating activities. The chosen actors are Fifth Avenue Shoe Repair, Boutique Sportif, Jenny Hellström and Ida Sjöstedt. The conclusion of the essay is that it is possible for small actors on the Swedish clothing market to build loyal relationships with their customers.

The purpose of this paper is to compare two different portfolio strategies consisting of insider transactions and stock recommendations and examine whether they posses any information advantage.  The portfolios are balanced once every three-, six- and twelve- months in the period of 2007-2009. Our results show a pattern for these investment strategies. The portfolio consisting of insider transactions generates a positive return in equity in a negative market environment and the opposite reaction in a positive environment. The result for the portfolio consisting of stock recommendations show a positive return of equity in positive environment and the opposite effect in negative environment. The pattern that has been observed can be classified as an anomaly.

Purpose: The study aims to, from a companys point of view, describe how strategic work with customer loyalty is done.Conclusion: Another possible way to try to create loyalty is to exceed the expectations whether the customer is a member of the loyalty program or not. A strong brand with a good reputation can also contribute to a stronger loyalty. Reward systems gradually reward the customers since they first need to collect points, or in this case miles, to be able to use them later on. The staff is often educated in service to be able to interact with the customer in a professional manner. One way to interact with the members of the loyalty program is through profiles on the internet.

My point of origin concerning this thesis was an interest for how school may develop students? reading comprehension. International surveys show that the results for Swedish students? performance regarding reading comprehension have declined and the current curriculum, Lgr-11, emphasizes the importance of incorporating this into all school subjects. The special teacher education programme has raised the awareness concerning the importance of including the students and that learning is achieved in an interactive setting.

ABSTRACTA Qualitative Discursive Analysis of Eight Contemporary Geography BooksTeacher Training with an Intercultural Profile 2006Author: Susanne LjunglöfTutor: Jan-Eric MattsonThe aim of this paper is to describe which discourses concerning the different continents problems, future and development that I can find in the descriptions of the continents in a number of contemporary geography books.The aim has been divided in four questions:- Which aspects of the continents problems are expressed in these geography books?- Which impressions concerning the continents development and future are expressed in these geography books?- Which conceptions about the population in the different continents are expressed in these geography books?- Which cultural reference creates these discourses?The method used for conducting this study is a text analytical method called general discourse analysis.My conclusions:- The different continents problems, development and future are described through entirely diverse discourses.- The reviewed geography books take their origin i a western perspective in their description of the different continents.- As a reader it is always important to be aware of the ethnocentric perspective that could be expressed.

Secondary schools have for decades debated whether they promote social reproduction which is considered to generate the homogeneous student compositions. The gap between the academic programs and vocational education programs is considered to increase. What in recent years has appeared in research is that the gap is increasing most tend to be in the specific academic program, particularly in science. This paper's intention is to describe the science program at a local level and the pupils who were admitted to the science program autumn 2009 on the basis of an educational sociological perspective. The survey consisted of a census in which all students were given the opportunity to answer a questionnaire.

The study seeks to from professionals perspectives describe and analyze the beliefs they have about women with intellectual disabilities and their pregnancy and motherhood. We will also discuss and reflect on the possible support that professionals find important for women to handle pregnancy and motherhood. The information has been gathered through interviews with five different professions that have come in contact with the audience in their work. In our material we found three distinctive perspectives: a child´s perspective, a parent´s perspective and a community perspective. From these perspectives, we could find many similarities in the informants´ perceptions, which resulted in different themes.

The purpose of this study is to highlight some aspects of the increased usage of tablets in preschool environments by answering the questions: what does the tablet become in the preschool environment, how much freedom does the children have over its usage.To answer these questions a series of observations were made at two different preschools. The observations were then complemented by interviews with teachers at the same preschools.This qualitative study focuses on some of the didactic questions regarding the tablets, based on a theoretical framework that is within the design-oriented perspective; which addresses the children's? autonomy, the institutional framework and affordance.Our conclusion is that the tablet?s introduction in the preschool has helped the teachers in numerous parts of their documentation, but we can also see that the children's opportunities to make choices regarding the tablet are more limited than with any other resource on the preschool. In our results we also see that when the children get access to the tablet they receive a learning experience, which among other things, strengthens their language skills and their social interaction with each other..

The aim of this study is to discuss the implementation of Swedish integration policy from the perspective that public officials, so called front-line bureaucrats, are the real creators of this policy. The concept of integration is far from unambigous; it can have different meanings depending on the theoretical perspective applied. This give topical interest to the question of how the concept is conceived on the national level versus the implementation level. I also aim to uncover how these front-line bureaucrats look upon their role as creators of integration policy. My material consists mainly of interviews with front-line bureauctrats.

This essay reflects upon how recruiters working at a recruitment-agency interpret their gender equality plan and their understanding of the term gender equality. This was done by semi-structured interviews with five recruiters. Through theories concerning the gender system, organization theory with a gender perspective and the doing-gender-perspective we have come to the conclusion that the employees of the company lack a coherent interpretation of gender equality. Concerning the gender equality plan there were diverse understandings of its meaning and the application of the plan is partly insufficient. As a recruitment agency there are a number of specific difficulties related to working towards gender equality.

The purpose of this thesis is to form an idea about the qualitative value and meaning of reading fiction in a psychological perspective and over a lifetime. Seven women, 68-79 years old, were interviewed about their reading habits of fiction in their lifetime. The material is presented as life stories. I use an inter-nordic research project called the SKRIN project which looks upon reading habits from an individualistic and psychological perspective. I also refer to an American study which focus on reading development with roles readers take in different ages of life written by J A Appleyard.

The aim of the study is to investigate how a teacher and a special education teacher cooperate to prevent a pupil with reading difficulties from ending up in the vicious circle of the Matthew effect, and to find out how a pupil with reading difficulties experiences his or her reading situation. This case study is based on a phenomenological perspective whereby qualitative interviews illuminate a commonly occurring problem in today?s schools. Interviews were conducted with a teacher, a special education teacher, and a pupil in grade 1, in order to cover everyone?s perspective in this situation.

In the end of 1998 the company Holmen Skog AB was certified accordint to the FSC system with an area of 1 036 000 hectare. After that Holmen Skog AB has been working actively with the nature conservation in the forestry. In order to control the quality of the company?s nature conservation in final fellings they started a yearly inventory which is called BAKRUS (Judgement of ecological and culture care in relations to policies for a persevering silviculture). After 1999 the control was expended to include all actions in the forest.

This exam work project strives to investigate different roles a teacher can adapt to in classroom situations. The focus is on three different types, gained from a dissertation made by Evelyn Säll where she has investigated teacher students? opinions about the teacher?s role. These types are:the Dramatist, the Director and the Illuminator, and five teachers are defined accordingly. Questionnaires and observations are used as a tool in order to come to a conclusion.