It is important to Ockelbogårdar to have knowledge about different needs by the segments on a market, while they can bring a product into line with consumer needs by marketing. To survey the needs of consumers, demographic segmentation could be in use. It is about to survey the most importent factors or advantages the consumers have in their living environment.The purpose of the essay is to investigate how Ockelbogårdar could make their marketing better against several target groups, in the existing building population, by distribute the consumers into segments. On the basis of the investigation and the segments that will introduces, Ockelbogårdar can offer the consumer a living which fits the indivdual consumer.A poll have been done by the conusmers of Ockelbogårdar. The poll have been delivered by post and a quantity data about the needs of the consumer have been evaluated.

?Intensive family therapy?Journal studyAbstractThe Family board in Falun gives since a couple of years priority to intense familytheraphy work with families in need of help/support. Intensive family therapy (IFT) was developed during the 1970s with the purpose of helping families. The theoretical mainlines upon which the IFT ? model is based is the, structural-, strategic- and systemic perspective.

Many companies have a specific dress code in the workplace. In some companies, the code is not very extensive, while other companies have uniform requirements. What is little understood however, is what effect different staff clothing might have on consumer response in terms of satisfaction, purchase intent, attitude, interest and so on. Some limited research has shown how different levels of congruence between individuals in their marketing, and the brand they are representing, can affect customers. To avoid any wrong focus in marketing it is key to understand the knowledge gap on the potential impact the personnel in the store have on its customers.

In this study, we have explored a new area called ?gamification? ? a word and concept that was first introduced on the Internet autumn 2010. Gamification concerns integrating game design, with emphasis on game mechanics and game dynamics, into non-gaming contexts ? such as marketing. At its basic definition, it concerns the process of transforming all kinds of activities into games.

Close to the city center of Reykjavik lies the combined national- and university library of Iceland. Usually, these two types of institutions are separated. The purpose of this essay is to investigate how the library in fact selects the new digital material to offer the users in Iceland, and if the combined mission creates any problems or conflicts.The investigation examines the planning and the content of the digital library, what user groups are addressed and how the organisation is held together despite the different missions. If cultural context in Iceland makes a difference for what is selected and offered to the users is also discussed.Six informants in strategic library positions dealing with the digital national- or university library, were interviewed. The answers have been analysed in light of the library&information literature on building and maintaining digital library collections and organizational and marketing theory.The main result of the study is that the informants do not see a conflict between the missions of the organisation, although traces of a struggle were found in some areas.

Uppsatsens titel: Förändringar på bilmarknaden ? Strategiska åtgärder ur återförsäljarnas perspektiv. Ämne: Företagsekonomi, strategic management, Business to BusinessFörfattare: Kristiansson Anders, Skiöld OlaHandledare: Holmberg Leif, Rudenstam Nils-GunnarNyckelord: Strategic management, synergieffekter, konkurrensfördelar, distributionssystem, IO ?teori, strategiska analyser Syfte: Analysera återförsäljarpektivet utifrån nya förutsättningar på bilmarknaden. Metod: I studien undersöker vi vad de nya så kallade gruppundantagen har haft för inverkan för personbilsåterförsäljarna ur strategisk synpunkt med fokus på det externa IO-synsättet.

Bakgrund: Med anledning av Sveriges ökade ekologiska konsumtion så kommer denna uppsats vidare undersöka ekologisk konsumtion som fenomen och hur företag bör arbeta för att på bästa sätt lyckas nå långsiktig överlevnad med just ekologi som grund.Problem: Vilka faktorer är viktiga för företags beslut om marknadsföringsstrategier gällande ekologiska varor, för att nå långsiktig överlevnad?Syfte: Syftet med den här uppsatsen är att analysera och utvärdera konsumentbeteende med avseende på ekologisk konsumtion. Metod: Undersökningen är kvalitativ och kommer att bearbetas utefter en hermeneutisk och systemteoretisk ansats. För att kunna svara till problem och syfte kommer befintliga teorier att användas. Teoretiska perspektiv: Utbytesperspektiv, utvecklingsperspektiv Teorier: Mervärdesteorin, involveringsteorin, marknadsföringsmixen, konsumentbeteende, totalkommunikation, värdekedja och värdestjärna.Empiri: För det empiriska underlaget har sju stycken konsumenter och en branschrepresentant intervjuats.Analys: Empirin har analyserats utefter de faktorer författarna givit som centrala för att svara till problem och syfte. Författarna har efter operationalisering kunnat dela in respondenterna i en matris baserad på involveringsgrad till ekologi. Detta för att göra det enkelt att följa uppsatsens röda tråd.Resultat: Författarna menar att det är involveringsgraden till ekologi, om den är hög, som är avgörande för konsumtion av ekologiska varor.

The tourism industry is growing and with its growth competition between destinations rises. In competition, cooperation and collaboration between tourism operators seem beneficial when creating an attractive and dynamic tourist destination.The purpose of this study is to describe and discuss the significance and influence of tourist related networks at a tourist destination, and therefore this study aims to examine the question: What significance do the tourist related networks have at a tourist destination?This study focuses on seven networks on Gotland that are tourism related, and the representatives of the networks were interviewed in order to get their view on the network and its significance to the destination. The study shows that networks have an important role in creating a unified tourist product of the destination, and in reaching out to the potential visitors through joint destination marketing. The study also shows that the tourism related networks helps to improve the reception of the tourist at a destination and to secure the quality of the tourist destination and its tourist products..

Purpose: The aim of this study is to test four different hypotheses from the aspect of the title of this paper. H 1 Consumers trust the pharmacy employees? advice and suggestions for their purchase decisions more than the brand awareness they have received through the companies marketing communication H 2 Consumers are enough affected of a company?s marketing communication to choose their brand even if the pharmacy employees recommend other brands. H 3 Building brand equity through pharmacies can only be successful if the company has built up a trust for their brand among the pharmacy employees. H 4 Without building brand equity the marketing communication strategy for Ferrosan cannot increase their brand value and create loyalty. Methodology: The research method that was chosen is a detective argumentation that starts from theories and explain different parameters regarding the subject I am concentration on. It is a case study where the companies branding strategy towards pharmacies in Sweden is analyzed bys a mix of semi-structured interviews, documentation analysis and a quantitative research . Theoretical framework: The theoretical model that has been prepared gives me the possibility to analyze different parameters regarding branding that are important when building a brand in an new market.

Moment Marketing är ett litet företag som arbetar med webbutveckling. För dem är det viktigt med versionshantering och de använder ett fåtal program som underlättar detta arbete. Idag saknar de dock möjligheten att kontrollera olika versioner av databaser. Tillsammans med Moment Marketing och de program som redan används av dem skapas i detta projekt ytterligare applikationer med mål att lösa detta problem. Först görs en undersökning över programmen Subversion, TortoiseSVN, Trac och MySQL för att se de möjligheter som finns att använda dem till att uppnå målet.

Launching and marketing a health food product is associated with larger problems than a launch of a traditional food product. There are several sales channels that can be used for a health food product, for example the product can be sold as a traditional food product, natural health food product or as a prescription drug. A smaller company can however experience problems while launching its product as a prescription drug because of the large costs associated with this particular sales channel. There is often no other alternative than to launch the product as a traditional food product, this can however create other problems because of the existing regulations on what can and cannot be mentioned in the marketing of a health food product. The limited amount of information about the product that can be enclosed together with it makes it hard for a company to differentiate and position it on the market.

Branding is becoming increasingly important to companies within the B2B-sector and they put a lot of effort and capital to develop and strengthen their brands. One way of working with brands is through ingredient branding. An ingredient brand is an alliance between two brands where the ingredient brand is applied on a host brand and works as an ingredient on the product. The purpose of ingredient branding is to create competiveness, differentiation and to create quality associations. Ingredient brands can be divided into emotional and functional categories.

Underso?kningens syfte har varit att studera och synliggöra social och studierelaterad stress i två professionsorienterade utbildningar samt att studera genusaspekter i anslutning till detta.Studien är grundad på kvantitativ ansats, baserad på gruppenkät och efterföljde statistiska bearbetningar. Resultatet redogör för studenternas sociala och studierelaterade stress med fokus på psykologstudenter och informationsteknologstudenter, inklusive genusaspekten.Enligt resultatet uppskattade respondenterna sina stressnivåer på en medelhog grad. Det finns en grupp individer (cirka 15 procent) som visar psykosomatiska symptom på långvarig stress. Studenterna upplever studierelaterade stressfaktorer, stressorer som rör studieteknik, prestation, kontroll över den egna studiesituationen och rädslan inför framtiden, samt stressorer som relateras till olika sociala förhållanden.

The purpose of this essay is to review Mundekulla, which is a small, relatively newly established Swedish company operating in the field of conferences. Today they are serving ecological and environmental friendly food to their customers and we choose to investigate if this is a successful concept by asking the customer?s opinions. Our task is to analyze and understand how this company can develop a stronger concept regarding their conference area. This essay will also focus on trends and how the ever changing world can affect Mundekulla in the future.

The work with this paper began with a belief that the permission aspect plays acrucial part when it comes to consumers perceptions of marketing through E-mailand SMS - especially when it comes to advertising that is received through a devicethat the consumer has a strong personal relationship with. The questions to beinvestigated was: "How do users of computers and mobile phones feel aboutadvertisement received through E-mail and SMS?" and "In what way does the usersrelationship to the computer or mobile phone affect how they feel about theadvertisement?". The study was based on a questionnaire as well as an analysis of theresponses in combination with previous research on the subject.The results showed that the majority of the respondents from this papers surveywere found to have a negative attitude toward advertisement through both E-mail andSMS. However, the respondents turned out to have a slightly higher tolerance foradvertisement through E-mail than towards advertisement through SMS.