The purpose of this study is to identify the points-of-difference that should form the basis for Bryggarsalen?s future marketing efforts. Bryggarsalen is a newly established conference business in Stockholm. To be able to identify these points-of-difference, Bryggarsalen?s marketing problems have been studied from the resource-based view, claiming that the source of sustained competitive advantage derive from a firm?s unique bundle of resources.

The aim of this study was to review six professionals supporters work to support adolescents in grief, and if this support is the kind of support adolescents actually need. These professional supporters are two hospital social workers, two hospice social workers and two support group leaders. The questions included in the work are; How does the professional support look like for adolescents aged 12-18, who has lost a parent in cancer? Are the adolescents getting the support they need from these professionals? The study is based on qualitative interviews based on interview guides, which where then analyzed thematically and linked to previous research and grief theory. The result indicate that adolescents may need different forms of support when their parent is dying or has died.

This paper has it?s background in Physical Activity on Prescription, a projectwhich the Swedish sports movement is part of. The study refers to a limiteddivision of sports for adults, namely a phenomenon here by referred to as dropin-activity. This form of physical activity is characterized by an understandingthat the participant often lack experience and that it is possible to pay for eachoccasion. The purpose of the study was thus to take a closer look on organized,non-profit sports clubs which offer this type of exercise for adults.

2005 was the year that all of the 25 member states in the European Union were to ratify the treaty of a constitution for Europe. The year did, however, offer a series of unexpected and slightly shocking events as both France and the Netherlands voted no to the constitution. Because of this the already planned referendums across many of the other member states were either postponed indefinately or the debates simply died down. The fact that two of the most pro-EU countries didn?t ratify the constitution was not only something that certainly raised the question of how future referendums in other, more EU-negative, states would turn out, but it could also be seen as harsh criticism against the EU as a whole.This is a theory consuming study, as it uses different theories of integration to explain the development of the EU, which in turn supports and strengthens the essay's conclusion.

The Smart Grid technology has during the last decade been established as a way to create a greater flexibility on the electricity grid that will be needed as the development moves towards an increased share of renewable primary energy sources in the electricity production. One part of the Smart Grid technology is the ability to shift loads in time, to adapt to either price or emissions, known as Demand Response. This project, which was conducted at KTH in collaboration with the consulting corporation Capgemini, examines the economic, environmental and social aspects of the Demand Response technology. In the project, three household products are used in a model that derives the potential savings in costs and emissions of CO2e. The results show that the actual savings measured in SEK are small, but that the savings measured in percent can be as high as 20 percent. Reduction of CO2e emissions is slightly lower.

This report discusses the IT archetypes "governance strategy" and how it could be linked to the IT benefits at the company. The study is based on IT investments that have taken place in ten banks operating in Sweden today, where the reality was modeled on the basis of a questionnaire survey and an additional interview. The aim was to examine whether it is possible to find any correlation between the governance in the banks and obtained benefits for an IT investments.While the competition is intensifying in most companies there is a greater demand for efficiency in IT. The need for IT solutions is greater than ever and the number of IT investments is increasing significantly in most workplaces today, especially on banks. But even if the investments are increasing in numbers it does not necessarily mean that all types of investments are effective and beneficial to the company.

The purpose of this essay is to understand the rhetoric presented by Henry V in Shakespeare?s St. Crispin?s day speech. More specifically, it examines the speech from a "dramatistic" point of view, i.e.

AbstractAimThe aim of this study has been to survey the background of the youths in the selection group which participated in the Dream action day, to evaluate if the project succeeded and support the Swedish Ski Association with their recruiting process. The questions of issue have been: Which ethnical, demographical and economical backgrounds do the youths of the selection group have that participated in the Dream action day? Is there any common denominator among those who was drawn to continue? Do the youths want to contribute to expand the sport? Is Dream action Day a good way to reach out to the target group?MethodThrough a strategic selection made by the Swedish Ski Association 44 youths participated in a day during which they tried snowboard. They have been a part of our quantitative data collection and we have chosen six to interview. The interviews have been executed in form of semi structured interviews.ResultsThe results clearly show that few of the participants had any connection to the sport, neither from home nor from friends.

The cellular market is today suffering from great customer dissatisfaction. Simultaneously, the services offered by the different cellular providers are very homogenous, causing strict competition where various price strategies have been the main mean of battle. From a business perspective, implementing pricing strategies, to keep up with increased network investments, is a short term solution.In a market characterized by lacking customer satisfaction and harsh competition, research has shown the importance of highlighting customer relations in marketing. This type of marketing, which one could refer to as relationship marketing, is considered an efficient, economic, and strategic method of showing the importance of customer loyalty. To get insight in the relationship between the customers and the cellular providers, as well as to show the importance of relationship marketing, this study has used qualitative interviews to find what develops strong customer loyalty.The results showed that increased customer loyalty is achieved when an emotional bond is created.

Introduction: First line managers in the public sector, are under a great pressure from both senior management, leadership, politicians and often from a large group of employees. Few studies have been made on the first-linemanagers psychosocial work environment, even though in the studies found that the manager affects their employees work environment.Aim: How first line managers in municipal elderly describes the psychosocial work environment on the basis of demand-control - support model.Methods: The study was conducted through individual interviews with six first line managers. Respondents were recruited through a strategic selection in a medium-sized municipality in Västernorrland. The interviews were conducted using an interview guide. Qualitative content analysis with an deductive approach was used as a method of interpretation of the results.Results: First line managers point out the difficulty in balancing the requirements and several managers also mentioned the importance of having clear role descriptions and objectives.

Bakgrund: Väveribranschen i Sverige minskade avsevärt efter 1970-talet och idag finns endastett fåtal väverier kvar, majoriteten av dem har valt att lägga sin produktion utomlands.Bogesunds Väveri AB och Väveriet Uddebo AB är två av dem som fortfarande har kvar allsin produktion i Sverige. Väverierna är snarlika och blir därför tvungna att konkurrera medandra utmärkande egenskaper. Ett företags varumärke är en värdefull tillgång och har engrundläggande betydelse för individualiseringen av verksamhetens produkt och marknadsföring.Syfte: Syftet med rapporten är att ur ett varumärkesperspektiv förklara, om och varför BogesundsVäveri AB visar sämre ekonomiskt resultat än konkurrenten Väveriet Uddebo AB.Frågeställning: Hur arbetar Bogesunds Väveri AB med sitt varumärke i jämförelse med VäverietUddebo AB?Avgränsningar: Rapporten är skriven utifrån märkesinnehavarens perspektiv där en jämförelsemed Bogesunds konkurrent Väveriet kommer att genomföras.Teori: Vald teori behandlar forskningsinriktningen strategic brand management, karakteristisktför inriktningen är hur ett företags varumärke kan bidra till långsiktig konkurrenskraft,lönsamhet och tillväxtförmåga.Empiri: Beskriver hur väverierna i dagsläget arbetar med sina respektive varumärken. Denempiriska undersökningen är insamlad genom intervjuer av Bogesunds och Väveriet.Slutsats: Frågeställning och syfte besvaras genom att likheter och skillnader i företagensvarumärkesarbete redogörs.

The aim of this Master's thesis is to study how DIK (Documentation, Information and Culture), the major trade union for Swedish librarians, work with the status and professionalization of the occupation. The status is, as we see it, low and depending on several factors. They are among others: the knowledge base, how extended the research base is and the domination of women within the profession. These factors all work together to maintain the status and the prestige of the occupation at a low level. With the help and work of the trade union DIK the status can improve if the focus is right.

Non-profit organizations? communicational challenges in a glocal market? A pre-study to a communication plan for the non-profit organization Humlan.This study intends to examine and analyze the current strategic position of the non-profit organization Humlan, and how the organization can develop their communicational efforts to make themselves more competitive in the glocalized market in which they compete. This has been examined by qualitative interviews with the employees of the Humlan, and a quantitative survey of Humlans potential target group, students. The results of the interviews showed that the employees of Humlan experienced the competition in the market as fierce, and that they experienced a need to communicate their uniqueness as a non-profit organization. The employees also expressed a wish for the Humlan brand to become associated with quality. In turn, the student survey showed that the students had a low knowledge-level regarding Humlan, that they were interested in a wide array of cultural expressions, and that they mainly wanted to communicate with Humlan by taking part of information such as news.In summary, the study showed that Humlan could develop their communicational efforts by creating awareness about the organization and its uniqueness among students.

This paper presents the result of a master thesis project at 30 Hp, master of industrial engineering at Luleå University of Technology. The project was performed during 20 weeks, spring 2014, in collaboration with ABB Control Products in Västerås. The aim of the project was to evaluate two half-automated assembly lines for a new generation of contactors, the NAFC assembly lines (New AF Conductor). The aim and purpose of the project was achieved by answering the following questions:? How are the ergonomic working conditions at the NAFC assembly lines during spring 2014?? Which areas at NAFC assembly lines can be improved for the work environment?? How can the ergonomic work conditions improve at the NAFC assembly lines?Literature reviews were performed from earlier research papers and articles of the ergonomic, musculoskeletal and work environment subject, from where a number of chosen methods and tools were used to perform the ergonomic evaluation.

The aim of this Master?s Thesis is to find out whether bibliotherapy, in an unspokenform, is practiced in already existing group formations to be able to determine how practicalbibliotherapy can be seen in a Swedish context and thereby open the possibility for development.To fulfil this purpose I decided to do a case study on a nearby book reading circle for adultchildren of drug addicts. I made three qualitative interviews; two of the mentioned book readingcircle?s leaders and one participant/help leader. I used the following set of questions: What isincluded in the concept Bibliotherapy and how does that relate to practice? How has the bookreading circle examined in this case study proceeded, which methods were used and what kind ofliterature has been used and also what kind of effects did this reading circle have on itsparticipants.