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1066 Uppsatser om Strategic communications - Sida 49 av 72
Olika branscher, samma reformer? : En studie om trender inom inköp
Background: Røvik claim that both public and private sector, large and small firms, are working with the same administrative standards, recipes, as these are currently considered to be ?right?. He argues that this is partly due to the globalization of the information society, which is making it possible for recipes to spread rapidly. An area affected of this is purchasing, where many new strategic and organizational concepts have been developed. Nowadays, people argue that ?every penny saved in the procurement function, is an extra penny in profit? and that purchasing decisions affect the entire company and its performance.
Kommunikation i den fysiska planeringen - Ett arbete om systemtillit och socialt kapital, Fallet Södra Älvstranden
Sammanfattning
Bakgrunden till mitt Examensarbete är att jag som student på magisterprogrammet
för fysisk planering skall göra ett examensarbete som motsvarar 30 hp i
slutuppgift.
Mitt Examensarbete är ett utredande arbete av medborgardeltagandet inom fysisk
planering.
Syftet är att studera om och hur planprocessen påverkas av systemet, och dess
relationer till medborgarna. Syftet är även att undersöka hur man kan genomföra
en planprocess i en redan bebyggd miljö. Analysen visar att Södra Älvstranden
som använt sig av ett ambitiöst upplagt medborgardeltagande, både innehåller
faktorer som gynnar och missgynnar deltagarnas tillit till varandra och till
systemet i sig.
Mitt examensarbete har följande uppdelning:
? En teoridel där jag beskriver medborgardeltagandets förutsättningar, med
bland annat planeringsteori, plansystemet, PBL etc.
Arbetskraftsförsörjning i offentlig sektor: En studie av strategisk kompetensförsörjning
The study was conducted at a business in the social service. The purpose was to examine how the business works with human resource planning. In order to answer the purpose two questions was formulated, which human resource planning strategy does the business use? And, how do businesses need to act according to the theory of strategic manpower to achieve human resource planning? Survey data collection was done through a qualitative research design, where interviews with five employees in the business took place.The study shows that the business is using a own made strategy in order to achieve human resource planning. The strategy consists of two steps, in step one they do an background analysis and step two a needs analysis where a goal- and responsibility description are designed and then a set of requirements.
attraktrivitet och regionplanering : Hur ska osby kunna ha en positiv ekonomisk tillväxt och befolkningsutveckling i region skåne?
AbstractAttractiveness may be defined by a variety of factors but you should see it in the public planning as it is to have a positive population growth and economic growth, through working with communications, service, housing, to name a few. This is done primarily through direct projects both within the municipality and through various partnerships between local and regional level. The progress we have seen in recent years has gone more towards a clear shell level, particularly a regional level where these have had a much greater freedom with clear geographical boundaries in between each other. Within these regions there are also clear regional groupings that have common interests and competing between each other. In my thesis, we have been distinguished including three levels of scale levels.
Röhnisch : En marknadsundersökning gällande klädval, lojalitet och positionering.
In light of the resent surge in globalization, and the heightened competition that follows as a result of this, there has been an increase in the importance that is placed into understanding buyer behaviour. This increase has been seen since the realization that by building strong customer relationships it is much easier to reach these through the marketing communications that are put in effect. There are also a number of upsides to enlisting the customers at an early stage in product development, such as creating greater value and a stronger sense of involvement.Röhnisch is therefore trying to show a genuine interest in supplying the costumers needs as they adapt and evolve. In order to accomplish this strive towards gaining a deeper understanding into the thoughts and attitudes that precedes the buying behaviour they conduct regular surveys. To complement this, the purpose of this paper will be to determine the actual preferences and buying behaviour of the market segment that Röhnisch has chosen for themselves, and while doing so, keeping an emphasis on loyalty.
Stora bomber, små mål : Strategiskt bombflyg i COIN-operationer
De konflikter som finns idag skiljer sig markant från dem som står att läsa om i historieböckerna. Det är numera ovanligt med stater som krigar mot varandra. Istället är det de små organisationerna med ambition om att förändra världen som idag utgör det största hotet mot vårt samhälle. Fienden är annorlunda men i många fall används fortfarande samma militära medel och strategi idag som i de mellanstatliga krigen. Syftet med den här uppsatsen är att undersöka till vilken grad strategiskt bombflyg kan användas i COIN-operationer eller om det är ett militärt medel som endast är applicerbart på mellanstatliga konflikter.
Kan själv, eller? : En studie om företags outsourcing av dess ekonomiavdelning
I den hårdnande konkurrensen på dagens marknad beslutar stor del av dagens företag att koncentrera sig på sin kärnverksamhet. För att kunna göra detta gör företagen ett övervägande om att producera själv eller att leja någon annan att utföra samma aktivitet. Bland många företag är anledningen till outsourcing en önskan om att uppnå minskade kostnader och en produktivitetsökning. Fördelarna kan även ses ur ett strategiskt perspektiv, då ny kunskap förs in i företaget, vilket kan underlätta genomförandet av förändringar. Genom att lägga ut redovisningsfunktionen kan företaget koncentrera sig på sin kärnverksamhet.
Militära ?mobil-appar? : Den militära nyttan med kommersiell teknik för militära ändamål
The transformation of the Swedish Armed Forces is bringing about major changes in many areas. Indirect fire is one capability affected by these changes. Financial savings, a shrinking organization and higher eligibility requirements mean that fewer soldiers will gain access to exclusive high-tech support resources such as the JAS 39 Gripen aircraft and the ARCHER artillery system. This thesis aims to examine whether access to indirect fire capability can be increased through the use of civilian products and communication networks. Technology development in the civilian mobile communications area is exponential and nations such as the USA, facing challenges similar to those of the Swedish Armed Forces, devote substantial resources to research and development.
I hamn : - En fallstudie av det privatoffentliga partnerskapet Vänerhamn
This study focuses upon the new societal objects that are termed public privatepartnerships where the public sector forms strategic alliances with the private sectorand the civil society to manage the wicked issues of today. An exampel of suchcooperation is Vänerhamn AB where the municipalities around the lake of Vänernand the private shipping companies got togheter to handle an economic crisis of theshipping buisiness. The partnership Vänerhamn has developed from a problematicactivity to a healthy company and the aim of this thesis is to illuminate thisdevelopment through an historical institutional approach, focusing critical junctureto discover if the governance theory can be used to understand the partnershipspositive process. This will be done through research questions about the organisation of thepartnership, about the members interests with the partnership and about eventuallycoordination problems in the partnership. The questions derive from dimensions ingovernance theory, central for the activity of partnerships. Interviews with centralinformants where held and it was complemented through a document analyses inorder to search for indications of the dimensions and that is the methodologicalapproach of the study. The conclusion of this thesis is that the governance theory can be used tounderstand Vänerhamns postive development since the members interest with thepartnership to a begining was not at all conformed and that led to obviouscoordination problems.
Pedagogers föreställningar om krigsdrabbade flyktingbarn
According to the immigration service forecasts Sweden faces large refugee influxes in the coming years. This means that educators in the kindergarten, preschool and school, will meat children from the war torn countries. In this study, the purpose is to find out the educators different conceptions of war-affected refugee children, because my theory is that their beliefs influence their actions. I wanted to get answers to their beliefs about the difficulties or challengers that children and educators may be faced with. Furthermore, I wanted to know what educators envisioned about their own role?s importance to the war affected refugee children and their perceptions of the Swedish culture, environment, language and school.
BIM Building Information Model : Hinder & Drivkraft
The construction industry is a costly business such in respect of capital for most construction defects which then require rework, tear down and rebuild again. This study is meaningful awareness of tools that can reduce this best through communication and information sharing between the parties. The construction industry is known as temporary projects organizations, where the construction project consists of several actors who have to communicate and share information between them to avoid mistakes later in the build time. These actors are bounded together thus for the duration of the project, then broken when the project has reached its end. The challenge here is for these actors to apply a tool that can help and simplify communications, information sharing, and perhaps the most important aspect is to create a routine for the association and the shattering of these actors. To implement such behavior using a tool such as BIM in the industry whose size perhaps is indescribable may be a very hard task. BIM (Building Information Model) could be seen as the solution to this problem because it acts as a portal where the actors involved must sign in and communicate, share information, and eventually create a behavior, a routine for this association and division of the actors following the end of the project. The technology could help the involved from the beginning of the project, already in the model stage, break down and prevent any construction barriers when the building has been placed in the works.
Det bästa för miljön, det bästa för Europa?- Europeiska kommissionens argumentation i frågan om EU-harmonisering av miljöskatter The best of the environment, the best for Europe?- European Commission' s official arguments on EU hormonisotian of environmen
This thesis tackles the subject concerning arguments as a conceptual basis forunderstanding the general strategy of the European Union Commission on issuesconcerning EU-harmonized environmental taxes, politically delicate and intergovernmentaldependent. The Commission's official proposals, communications and other relevant documents are subject to inquiry, where the theoretical bases are that harmonized environmental taxes in the EU is an issue conceived as supported by academic debate, and where the institutional arrangement in relation to an European-national dimension alongside the discursive context, allows meaningfulspace for arguments. The study makes a distinction between substantial (environmental cancerns in itself) and instrumental (other benefits, mostly economic ones) rationality as a foundation in various types of arguments.The study's main findings are that the Commission's official documents over the past 20 years, have been trying to keep a strong image of reason and knowledge based arguments for an EU-wide environmental tax reform. In particular, the types of arguments tend to appeal to the Member States by stressing the instrumental rationality in a European environmental tax reform, indicating the value of good arguments as a part of the Commission's main strategies. In sum, this may have further theoretical suggestions concerning questions of environmental and elimate change policies in a European context or other more general studies relying on theoretical assumptions of logics of argument, legitimacy or studies of motives behind action strategies in politically sensitive issues such as taxation at supranationallevel..
?På en femgradig skala så tycker jag en fyra? : En kvalitativ studie om turistföretags syn på marknadskommunikation, mediekanaler & målgrupper
Tourism is a growing industry that brings in a lot of money each year, range ofactivities increases and people travel more than ever before. More and more chooseto move from rural areas to larger towns, at the same time when people are travellingthey want to visit quieter places that can offer outdoor experiences in the nature. Thisis something that tourism businesses located in rural areas have a great advantage of.But when the range is large, it becomes important for firms to communicate with themarket, to make the tourists choose to visit them.The purpose of this study is to investigate which media channels and target groupsthat tourism businesses use and how they reflect on the importance of communicatewith the market. To find this out, interviews have been conducted with tree differententrepreneur, all located in Jämtland. The theory?s that has been used is strategiccommunication, public relations, market communication, media channels, socialmedia and target groups.The result shows that all companies think that thecommunication with the market is an important part in the work with the company.The communication gets the business a chance to be seen and it becomes more easilyto create relationships with the stakeholders.
Den svenska generalstaben som lärande organisation : kunskapsutvecklingen avseende strid om befästa ställningar under första världskriget
The intention of this essay is to study the Swedish General Staff as a learning organisation during the period of 1914-1918 based on the theoretical work developed by the philosopher Bertil Rolf. Previous international research on the Prussian/German General Staff has shown that it is considered to be the first learning organisation in history. The Swedish General Staff was based on the German General Staff model and the focus of this study is to compare the development the tactics in Germany and Sweden regarding defence and attack in trench warfare. The questions are: How were the possibilities for gathering and analysing informa-tion affected by the war? Which conclusions were made for trench warfare in Swedish conditions? What experiences from the war and exercises in Swedish army were implemented in manuals and training?The conclusion of the study is that the Swedish General Staff was functioning as a learning organisation during the WWI through the ability to follow the international development, mainly in the Central Powers, and by modifying the experiences to the prevailing Swedish strategic and tactical conditions.
Analys av behov och potentiella verktyg inom Business Intelligence för detaljhandelsaktörer : En studie på Akademibokhandeln AB
Business Intelligence (BI) is a competitive concept for enterprises to consider. The concept is based on the idea of using business data in order to effectively analyze activities within an enterprise in order to enhance decision processes in the organization.The purpose with this study is to help Akademibokhandeln AB to analyze what BI-requirements they may have, and to create a recommendation on what sort of BI-tool that would fit the enterprise's needs.The requirements analysis was conducted with the help of internal personnel. Four different tools on the BI-market have been examined, analyzed and compared: IBM Cognos 8 (IBM Cognos), Microstrategy 9 (MCST), Qlikview 9 (Qlikview), and SAP Business Objects BI (SAP BO). These tools have been compared with the help of two models (BRI and BCI) that is based on the BI-requirements analysis, with the cost aspect taken into consideration in the BCI-model.Using the BRI-model, the comparison results in a technical evaluation. Here, IBM Cognos gets the highest result just ahead of MCST and SAP BO.