Purpose: The purpose of this Bachelor is to analyze how the organizers of a Major event price their tickets and how these strategies consistent and differs from dynamic pricing. The study also aims to analyze whether there are conditions for dynamic pricing in Major events in the future.Theories: Dynamic pricing - Kimes model, Segmentation, price discrimination, variable ticket pricing.Method: The study used a triangulation where a qualitative interview was combined with quantitative data collection. Primary data was collected through a qualitative approach through an interview with General Secretary Tony Wiréhn and Marketing Director Malin Eldh in the local organization of the IIHF World Championship in Sweden. The quantitative data collection was to collect price information from the games played in the Swedish side of the World Championship organization arrangements.Conclusion: The conclusions that can be drawn are that the organizer of Ice Hockey World Championships today largely applies segmentation and also the second and third degree price discrimination. World Cup organization believes that it has something they call "semi-dynamic pricing", which according to this study involves a variable pricing with dynamic tendencies, then prices on some games adapted based on supply and demand during the sales period.

The purpose of this paper is to perform an in-depth analysis on how the events that took place in Skandia AB during the end of the 1990s have been portrayed in media, and how this has affected the general debate concerning bonuses and incentive plans. The paper studies relevant newspaper articles published in Sweden?s largest business newspaper, Dagens Industri (DI), over a period ranging from 2002 to 2008. The major findings of this paper include that bonuses are widely used as incentives in Swedish companies and that the issue of bonuses as an incentive form has lead to a prevalent debate. Furthermore, the questionable events that took place in Skandia AB during the end of 1990s have affected the general debate concerning bonuses.

Calle Strand: Brian Wilson presents Smile! ? a study of the circumstances surrounding theabandonment of Smile - Uppsala University, Department of Musicology, C-essay.This essay is about the course of events that led to the abandonment of the Beach Boys albumSmile in 1967. The purpose of the essay is to differentiate the medial assumption of why Smilewas never released and also investigate to what extent media have influenced this assumption.The medial assumption is compared to actual events of the time of the abandonment andthe difference is then being discussed in a media-theoretical perspective.The theoretical framework is based on theories by Denis McQuail. His ideas aboutmedia's influences on the reception of its audience are of great importance for the essay andthe notions of agenga-setting and framing has a central role.Finally the conclusion is drawn that the medial assumption is a simplified and distortedexplanation to why Smile was never released. The actual events discover several alternativereasons, but media choose to focus on the assumption that gain them the most (they set theagenda and frame the information to their advantage) and present it as the only reason to theabandonment of Smile..

The storm Gudrun January 8-9 2005 felled about 70 millions cubic metres forest in southern Sweden. The majority of the wind damaged forest was spruce (Picea abies). In order to decrease the risk of wind damages in the future other trees species are of interest for forestry in southern Sweden. The purpose of this master thesis was to study if larch were more wind tolerant than spruce. The method was to compare larch, Japanese larch (Larix kaempferi Lamb.), European larch (L.

Many perceive a boom in nostalgia and what is retro, especially within the marketing discipline. This thesis studies how nostalgia functions in the advertising context and aims to shed light on which effects there are from nostalgia evoking communication, what connections there are with other important factors as well as aspires to develop the understanding of the underlying psychological aspects and the emotional bonds to events (as nostalgia evoking stimuli in the thesis), which pave the ground for nostalgic emotions. Point of origin has been classical measures of communication effects and models of connections and causality and to these important factors have been added. Results show clear connections and correlations between nostalgia and positive communication effects, even with control for other factors that may interfere. However, the results show that some factors have moderating effects that should be important to take into consideration, namely how well the brand and the event in the ad are perceived to fit the advertising context.

Many perceive a boom in nostalgia and what is retro, especially within the marketing discipline. This thesis studies how nostalgia functions in the advertising context and aims to shed light on which effects there are from nostalgia evoking communication, what connections there are with other important factors as well as aspires to develop the understanding of the underlying psychological aspects and the emotional bonds to events (as nostalgia evoking stimuli in the thesis), which pave the ground for nostalgic emotions. Point of origin has been classical measures of communication effects and models of connections and causality and to these important factors have been added. Results show clear connections and correlations between nostalgia and positive communication effects, even with control for other factors that may interfere. However, the results show that some factors have moderating effects that should be important to take into consideration, namely how well the brand and the event in the ad are perceived to fit the advertising context.

The storm Gudrun in 2005 led to massive windthow damage in forests in southern Sweden. Since then there has been a growing interest in factors influencing wind damage in above all Norway spruce (Picea Abies) stands. Although many other interesting areas still need to be examined. In 2005 there where a lot of stands that suffered different degrees of damage, a lot of these stands weren?t cut, but instead left to grow. The future development of these stands is uncertain and the guidelines are unclear.

Det har inom krigföringen skett en utveckling mot riskfri krigsföring där västliga stater, och då främst USA och Storbritannien är de främsta representanterna. Denna typ av krig är ett resultat av en kombination av (1) minskad inhemsk tolerans för förluster i krig och (2) en teknologisk utveckling inom militären. Denna typ av krigföring har kommit att kallas spektakelkrig och uppvisar en oförmåga att leva upp till kriterierna för att ett krig skall vara rättfärdigt; spektakelkriget har dels svårigheter att startas med en rättfärdig orsak (Jus ad Bellum) och dels att sedan föras rättfärdigt (Jus in Bello) i linje med vad teorin om rättfärdiga krig stipulerar. Jag har funnit bevis för detta genom att undersöka tre sentida, västliga operationer som samtliga har resulterat i krig och där samtliga fallerar på en eller flera av kriterierna för rättfärdiga krig. Operationerna är operation Desert Storm, operation Allied Force, operation Enduring Freedom..

Products and services have for a long time competed with their brands. For some time now, cities have begun to compete with each other to attract visitors and other stakeholders to come to their town. It is important that the citizens feel as they are a part of the message that the city sends out in its communication.Cities are today working actively with their brands, much like regular companies, in order to create the profile and image in order to be competitive against other cities and places. Cities and places are part of a dynamic process which includes both positive and negative events. These events might have an impact on the brands, and therefore it is a necessity to be able to react on these events to make the most of positive things and deal with the negative in a way that minimizes the effects on the brand.Citybranding as a research field is quite new.

De olympiska spelens invigningsceremonier är till brädden fyllda med symboler, tecken och myter som alla syftar till att konstruera nationella identiteter och -narrativ. Ofta hämtas dessa symboler och tecken ur populärkulturen. Jag har semiotiskt försökt analysera dessa tecken för att se på vilka sätt värdländernas nationella identiteter porträtteras. Jag har också valt att analysera detta utifrån teorier om media events som tv-genre. De sekvenser jag har valt att studera har visat på att nationens narrativ i stor utsträckning konstrueras för att gagna socialt dominerande grupper och befästa maktpositioner..

When are aerial bombing strategies effective in coercing target states? According to the recent research debate there is a consensus that denial strategies may be an effective instrument for coercing states to change their politics. This study is based on Belkin?s theory which argues that the effectiveness of denial strategies may depend in part on the domestic legitimacy of the target states? regimes. From a political standpoint, aerial denial effectiveness can be considered more likely to coerce when political leaders of target states lack domestic legitimacy rather than when they are legitimate.   The purpose of this study is to contribute an explanation of a condition where denial strategies are more likely to succeed.

The use of entertainment in various kinds of business events has recently increased in popularity among Swedish firms. Often, stand-up comedians are hired to entertain the employees or customers during these happenings. Generally, the firm invests a considerable amount of money in this service and is furthermore willing to pay a premium for a famous comedian. Although the market for this type of service is fairly large, the knowledge of the motives behind the investments is yet limited.A grounded theory study is carried out exploring the purpose of the entertainment as well as the rationales behind the preference for a famous comedian over an unknown. Two general types of contexts (internal and external) are identified and a number of objectives related to each type are distinguished.

The purpose of this study was to examine how small-scale private forest ownersmake decisions regarding pre-commercial thinning. In 2015 it is ten years agosince the storm Gudrun hit the southern parts of Sweden and now large areas arein need of pre-commercial thinning. This study is built upon qualitativeinterviews with seven small-scale private forest owners with forest properties inthe county Kronoberg. The respondents were chosen by the modelSKOGSÄGARPROFILENTM (forest owner profile).The results of the interviews showed that five categories: ownership, the stormGudrun´s impact, silviculture, forestry contacts and driving force was important.How will their purpose and aim affect the pre-commercial thinning? Personalinterests, and expectations of the next generation to take over, are purposes thisstudy has found.

Wind damages next to strip roads in 1st and 2nd thinning in Boxholm, Östergötland Anneli Fransson, SLU, inst f sydsvensk skogsvetenskap, Examensarbete no 108 Wind damage is something we are all familiar with since the storms Gudrun (2005) and Per (2007). Research about strip roads and wind damage is very limited. It is commonly known that the trees next to the strip roads more often fall whit heavy winds, and the purpose of this thesis was to verify this statement. Data was collected from first- and second thinnings at Boxholms Skogar AB, Östergötland. In first thinnings data was collected from both spruce and pine stands and second thinnings only data from spruce stands was collected.

The effects of the deregulation of the electricity market 1996 in Sweden on short-term hydropower regulation are unknown. This report investigates patterns in subdaily regulation in the Ångerman River Basin during the period 1993-2011. Differences in subdaily flows and zero flow events between the periods 1993-1995 and 1996-2011 were studied by analyzing hourly data from 8 regulated and 8 unregulated locations with four subdaily flow variation indices. No correlations between the market deregulation and the regulation intensity in the Ångerman River basin were detected. The number of days natural ranges of variability were exceeded and the magnitude of subdaily variation were significantly higher at regulated locations.