Objective: For a long-term and viable economic development to take place in a country it needs to promote creativity and innovation in enterprises. The study applies the process model to study the process of innovation in innovative companies in Sweden. The study also applies the technology commercialization model to indicate the ability of companies to commercialize the technology to the market.Main purpose: The purpose of this work is to study how companies in Sweden proceed with an idea generation and if they manage to commercialize these ideas.Method: This study used a qualitative approach. Multiple case studies & interviews.Conclusion: The innovative ideas in innovative SME:s in Sweden is emerged from randomly events and from systematic developments. Consumer chock is the trigger who draws focus on the idea.

ABSTRACT Author: Johan PetterssonTitle: Customer Loyalty in the Swedish men's elite football - a study with IF ElfsborgPurpose Increase understanding of how to increase customer loyalty when it comes to Swedish elite football. Method A qualitative study using semi-structured interviews for deeper access to the what the people I interviewed feel about the subject. The interviews are conducted with IF Elfsborgs club president Stefan Andreasson, Goran Lohne who works with media and events, and Eric Sjölin who are supportercontact. In addition to those I alsointerviewed the supporters club Guliganernas President Anders Hultin. Analysis and conclusion The first impression and attitude is very important when a person goes from a one-timebuyers into loyal customers. This is both the theories and the interviewees opinion. Through staff training and records of how the club would like the first impression and attitude to be the clubs can reach a good level of first impression. Suggestions for further researchTo carry out similar studies on additional clubs, other divisions and women's football and examine how a first impression and response should be.Keywords Consumer behavior, customer loyalty, sports, football and first impressions.

The aim of this research review is to map research about how children relate to nonfiction, and how adults, represented by parents, librarians and teachers, relate to children?s nonfiction and its possible purposes, and also the similarities and differences between them, according to current research.A theory of three different ways to look at reading is applied to the material concerning adults? views of children?s nonfiction. To show children?s views, themes are extracted from the research material, using an analysis model of four different ways to read.Studies show that most children as well as adults perceive children?s nonfiction in a traditional way as a means to gain knowledge and facts, and primarily related to school work.Nonfiction can also help children with reading difficulties to practise reading, by stimulating their interests. Many children read nonfiction because they prefer to read ?real stories? about actual people and events.

In September 2003 the Swedish minister of foreign affairs Anna Lindh was murdered. The murder shocked Sweden and the picture of a safe homeland was challenged. The Swedish people joined together in different manifestations and rituals to show their appreciation for the minister and to mourn together. A few days later the nation was going to vote on whether Sweden should join the euro and the minister was involved in the campaign. The aim for this thesis is to understand how this national crisis was handled in Sweden.

The increased media clutter requires of brand managers to be innovative and creative in their choices of marketing communications in order for brands to be salient in the minds of consumers. Recent studies emphasize incongruent marketing as a means of "standing out" from this competitive clutter and reaching existing and new potential customers. The aim of this thesis is to examine the effects of brand incongruent sponsorships (sponsorships which are incongruent with established brand associations) on consumer response to well-established brands from the perspective of high and low levels of loyalty. A quantitative survey was conducted and the results show that incongruent sponsorships improve brand attitude, brand interest and brand credibility, while not affecting ad attitude, purchase intention and word-of-mouth intention for customers of low loyalty. For highly loyal customers the findings were that brand attitude, brand interest, brand credibility, purchase intention and word-of-mouth intention remained unchanged while ad attitude decreased.

Title: Schibbye och Persson?s Journey: a qualitative analysis of Göteborgs-Posten?s coverage of ?etiopiensvenskarna? from a narrative perspective.Authors: Viktor Eriksson and Max SommersteinSubject: Undergraduate research paper in journalism studies, Dept. of journalism, media and communication (JMG) University of GothenburgTerm: Autumn 2013Supervisor: Mats Ekström, JMG, Gothenburg UniversityPages: 35Purpose: To examine how the narrative-model the hero?s journey is represented within the Swedish newspaper Göteborgs-Posten?s articles on Johan Persson and Martin Schibbye, two Swedish journalists who were imprisoned while conducting journalism in Ethiopia.Method: A combination of Ethnographic content analysis (ECA) and Compositional Interpretation (image-analysis).Procedure: A strategic selection of articles published in the supplement Skenprocessen i Addis Abeba, in Göteborgs-Posten.Results: The narrative model the hero?s journey is clearly represented as cultural frames in Göteborgs-Posten?s articles about Martin Schibbye and Johan Persson. The framing of the events are used to simplify the facts and to make them emotionally accessible.

Young people may be socially and psychologically strained due to unemployment. In the long run, it could result in learned helplessness, which is, according to Seligman (1993), a psychological condition with similar symptoms to the ones that occur during depression. The condition develops when an individual experiences negative events and, after various unsuccessful attempts to escape or conquer them, the individual finally believes that there is no relation between behavior and consequences. The result is often that the person gives in, or stops, making an effort when new difficult situations occur. Kalix UniverCity runs the project called KUBIK in the communities of Kalix and Överkalix.

The hotel industry in Stockholm is characterized by intense competition, and within the next couple of years the construction of a number new hotels is planed. As the number of hotels in Stockholm increase, the competition will increase and the importance of having well functioning strategies will become vital. The purpose of this essay is to examine how two hotels within the hotel industry in Stockholm experience and handle the competition. The two hotels that are included in the study are Clarion Hotel Stockholm and Scandic Continental. The essay derives from models and theories that are related to marketing and competition.

Uppsatsen syftar till att bidra mot ökad förståelse för användandet av Air Power i olika miljöer.Uppsatsen strävar efter att belysa på vilket sätt man har nyttjat högteknologisk Air Power för atterhålla optimalt operativt övertag samt att undersöka vilka risker det eventuellt har inneburit.Detta uppnås genom att studera tre konflikter under 1990-talet och se hur man har använt sig avAir Power och titta på vilken effekt detta har haft. Det primära syftet är alltså att undersöka omhögteknologi är fördelaktigt att använda i olika nivåer av konflikter, eller om avsevärda nackdelarvisar sig.Uppsatsen syfte har också varit att identifiera hur de insatser som genomförts med dominerandeAir Power har påverkat och påverkas av teknologiska utvecklingsskillnader mellan länder.Då all krigskonst handlar om hur man nyttjar sina förutsättningar på bästa sätt blir det logiskasteget att en mindre teknologiskt utvecklad fiende kan göra högteknologisk krigföring ineffektiv.Följande hypotes prövas under arbetet: Högteknologisk Air Power är effektivt även vidasymmetrisk krigföring och vid lågintensiva konflikter.Resultatet ur studien visar att det finns både positiva och negativa effekter. De mest framträdandefördelarna är att teknologin medger flexibelt nyttjande och korta omloppstider, underlättarsamarbete och innebär vidare att ett högt tempo kan hållas genom operationen.Och nackdelarna är att det visar sig vara relativt enkelt att försvara sig under lång tid med småenkla resurser, detta kan visa sig svårhanterat för den politiska nivån. Resultatvärderingen avinsatta medel sker änsålänge alldeles för långsamt.En högteknologisk angripare gör fienden rörligare vilket i längden innebär svårigheter för denegna beslutshanteringen..

Event marketing has during the last decade become a wide spread marketing method. This is because the marketing clutter has increased heavily during the past years and brands are looking for new ways to reach their target audience. The previously well accepted marketing measurement "satisfaction" has shown tendencies no longer to be sufficient for success in today's competitive marketplace. Therefore, the research has somewhat moved to the measurement "brand love" to explain differences in strategic consumer behavior. That is the background to why this report examines and answers the question if a brand through event marketing can enhance brand love.

This thesis presents the work of developing and testing a programming tool specially designed for children. The purpose of this tool is to make children capable of creating visual simulations and games that consist of actors interacting in a virtual world. The name of the programming tool is Behavior Cards, which comes from the fact that actors are programmed by giving them cards representing different kinds of behaviors. Behaviors are to some extent pre-programmed and can include general events specifying how the actors should act in different situations, in contrast to specifying every possible situation that can occur. The idea is that Behavior Cards should be easier to use than a more traditional text based programming tool, but it should also be expressive within the domain of visual games.

The aim of this study is to investigate how five boys in grade 3 of compulsory school structure and use language when they write narrative texts retelling and assessing personally experienced events. This is studied by interpreting how the boys use genre steps that are typical of the structure of personal narrative texts and by detecting and naming different linguistic features in the texts. The material in the study consists of five boys?personal reports and the method, which is based on the theories of genre pedagogy (see Johansson & Sandell Ring 2012:28ff, 223f), comes from systemic functional linguistics. A central finding of the study is that the boys structure their texts in varying combinations of genre steps which commonly occur in texts of a narrative kind.

Sammanfattning Titel: Återuppbyggnad av strukturer efter en kris Författare: Lisa Mattsson, Emma Lindmar Handledare: Camilla Wernersson Institution: Managementhögskolan, Blekinge Tekniska Högskola Kurs: Kandidatarbete i Företagsekonomi, 10 poäng Syfte: Syftet med denna uppsats är att ur ett meningsskapande perspektiv bidra till en ökad kunskap och förståelse om hur interaktioner mellan människor i en organisation kan återuppbygga strukturer efter en kris. Metod: För att nå vårt syfte har vi valt att arbeta med kvalitativa metoder. Vi har genomfört en gruppintervju med personal från hemtjänsten i Kronobergs län, vars strukturer rasade samman under stormen Gudrun. Vi undersökte hur de efteråt återuppbyggde strukturerna genom att analysera olika teman ur empirin. Slutsatser: Osäkerhet, samhörighet, roller, beslutsfattande och rationalitet, är teman som alla är länkade till varandra, till strukturåteruppbyggande och till meningsskapande.

Nature and garden have always had meaning in human's life and succesfully seen as having health giving effects. Health is a state of equilibrium between physical, psychological, social and spiritual well-being. The individual's health is depending of how the society looks and how the individual manages to live her life in it. Stress is one of our time's large public health problems and leads in some cases to burned out syndrome. Stay in nature gives recovery according to theories of environmental psychology.

In this paper the authors are trying to understand what separates men from women when they save and invest their money. But also what factors that influence them in their decisions. To investigate how men and women actually act when investing their money the authors construct a survey. The authors also turn to the Swedish banks for information on how they think there customers are behaving. The authors find that men are more risk- taking than women and therefore invest more in products with higher risk, for example shares.