I ett samhälle där tiden blir en allt mer avgörande faktor ökar konsumenternas efterfrågan på tidsbesparande konsumtion. E-handel erbjuder konsumenter besparandet av tid och bekvämlighet genom att det är möjligt att göra inköp, när som helst och var som helst. När företag väljer att tillämpa e-handel innebär det att de inte längre kan möta kunden öga mot öga. Vid hemparty, som är en form av direkthandel, sker försäljningen i direktkontakt med kunden. Försäljningen äger rum i kundens hem tillsammans med dennes vänner och bekanta.

Obesity and overweight are today classified as one of the largest epidemics in the Western world and is threaten a large part of the population. As a reaction to this a major health trend has emerged in recent decades. Every day consumers are exposed to information from the media about what is healthy or unhealthy to eat and the recommendations change frequently.There is great interest in healthy food on the Swedish food market, but still healthy foods only represents a small proportion of the total food sales. The essay examines the gap between the current and potential demand for healthy food and if it can be explained by any of the following factors: lack of information, price, taste or cognitive behavioral.To study these questions a quantitative method have been used and 213 questionnaires were collected. The intention is to draw general conclusions about the entire population.

The construction industry is always looking for ways to make the work more efficient aswell as minimize the waste of money in general. At the same time the industry is showing alow awareness of logistics which has to increase in order to improve the industry in thesekind of questions. Projects located in the inner city have high demands on the logistic andthe handling of material due to the so often limited space for storages of the material. Dueto this the purpose of this report is true a case, study and analyze what kind of factors thereis to take into consideration during the materials way from the supplier to the workstationin a project located in the inner city. The data for the report was collected with the help of acase study, and in three different ways.

The purpose of this thesis was to create a visual identity to the café Trädgårdscafét. This was to increase the awareness of the cafe among the population of Borlänge. To make the company's visual identity visible, we also organized a guerrilla marketing. The outcome of the guerrilla marketing were then measured by calculating the number of guests during a certain period of time and also through a survey conducted in Borlänge.Graphic material, such as a graphic identity, business cards, feel good-cards, store signs, standing information folders to place on the tables and pavement board was created. Flyers and posters were also created for the guerrilla marketing.

Detta examensarbete behandlar ämnet bokformgivning. Uppdraget bestod i att jag fick ett manus som skulle formges till en bok. Rapporten beskriver arbetets gång med metoder och principer inom informationsdesign och typografi. Uppgiften var korrläsning och viss redigering av text, val av format, typsnitt och storlekar, layout, brytning av texten, formgivning av omslag och omslagstext.Titeln på boken är Minsta möjliga friskvård och är riktad till chefer, friskvårdare och anställda. Den handlar om hur företagen kan stödja de anställda som inte är så intresserade av friskvård, de som inte orkar träna eller inte har lust att röra på sig.

Idag använder sig många textilföretag av långa leverantörskedjor över stora avstånd samtidigtsom företagens omgivning ställer allt högre krav på dem i samband med sociala frågor. Dethar resulterat i ett allt större behov av att kunna kontrollera företagens produktion. På grundav det har uppförandekoder blivit allt vanligare. Uppförandekoder är ett sätt för företagen attförsäkra sig om att deras produkter tillverkas på ett socialt ansvarstagande sätt. Dock finns detflera frågetecken i samband med om uppförandekoder verkligen fyller sitt syfte.Syftet med uppsatsen är att utvärdera hur fyra svenska textilföretag arbetar meduppförandekoder för att minimera de sociala problem som finns i deras leverantörskedjor.

The four grocery chains Axfood, Bergendahls, Coop and ICA, all providing private labels, dominate the Swedish grocery market. Through private labels, it may be possible to convey an image about the grocery chain's overall brand. Furthermore, it is important that the grocery chain's employees have a fairly consistent understanding regarding the company's image to achieve success.The main purpose of this study is to examine how the intended image the Swedish grocery chains head offices will communicate through private labels is perceived among the store employees. The study intends to provide an expanded view among the grocery chains' work on internal communications regarding the image of private labels. The research method is qualitative.

This project report shows the work around a mockup to a three-dimensional avatar-making application. An avatar-making application is a computer-based software program in which it is possible to create your own personal virtual character. The possibility to use three-dimensional avatars can in the future be essential for adding extra personal information or characteristics to social communication over the internet or over mobile phones. The problem of transforming a physical form and reconstruct it to a virtual basis has been an important problem to solve for many companies and software developers in the, for instance, virtual worlds area. Methods and ideas over making this transformation is the key throughout this project.

The purpose of this master's thesis is to examine how the public library communicates with young users through the library web sites. Four Swedish public library web pages for children are analysed. In the analysis the web pages are treated as a combination of semiotic resources that, communicating as a whole, hold a meaning potential. In order to identify the underlying meaning of the whole I have applied the tools of Kress' & van Leeuwen's visual social semiotics to the chosen web pages.The information value, the framing and the salience of each composition is examined and analysed, as is the size of frame, the perspective and the vertical angle of a selection of images from each web page. The results of the semiotic analysis are then discussed and related to Jochumsen et al:s four space-model and the notion of ?child perspective? and ?empowerment?.The results show that the child perspective is strongest on the web pages that represent the performative space as dominating and that empowerment is mainly represented as ?doing?, ?participating? and the ?free choice?.

Syftet med detta examensarbete är att visa på hur Totebo AB kan effektivisera material-hanteringen runt en UV-lackeringslina genom att införa en automatisk lösning. En automatisk lösning skulle också minska det monotona arbete som dagens lösning kräver. Totebo AB agerar som underleverantör inom planmöbelindustrin i Sverige och har en väldigt stor produktmix. Planmöbler är uppbyggda av platta träfiberskivor som monteras ihop till kompletta möbler.Ett förslag på lackeringslinans layout har tagits fram där den stora utmaningen har varit att anpassa den automatiska utrustningen till att klara alla 9000 produktvarianter samtidigt som lösningen måste vara driftsäker och ekonomiskt försvarbar.Arbetet har även utmynnat i dessa slutsatser:? Den största produktionsökningen fås genom att maximera utnyttjandet av lackeringslinans bredd vilket inte kan göras i dagsläget? Automatisk in- och utmatning för lackeringslinan ger följande fördelar:o Stor procentuell ökning av produktioneno Möjlighet till att kunna köra linan snabbare i framtideno Inget monotont arbete för operatörernao Driften av lackeringslinan blir mindre operatörsintensiv? Utveckling av en metod samt utveckling av en maskin för att kunna separera på träfiberskivor som ?limmats? fast i varandra efter kantlackering.

Purpose: The purpose of this study is to analyze the application of sensory marketing in malls.Problem discussion: The competition between malls is increasing, where visitors are increasing demands on the shopping malls layout. Shopping malls surface and its atmosphere becomes essential in the design of a mall so it will be attractive enough. Sensory marketing can be an appropriate method to stand out from the crowd and attract visitors. Sensory marketing is a process of engaging visitor?s senses to create a strong relationship between the brand and visitors.

This bachelor thesis covers fire protection methods of structural steel and the aim is to develop an information tool designed for inexperienced structural engineers. The information tool covers basic fire protection methods and the general way to produce a fire resistance for structural steel. The layout of this information tool is a simple folder that contains information about the most important steps when producing fire protection for a steel structure.The thesis starts with a general overview of the fire protection needed in buildings to fulfill national legislative and regulatory requirements. To get an understanding of how steel components behave during the influence of fire, a brief overview is presented of the material properties of steel. This chapter also contains a review of previous research in the area.

AbstractThe aim of this study is to investigate how a picture book for children is transformed into an easy-to-read version for children who have just started reading. I examine two versions of Emil of Lönneberga. One of the books is the orginal picture book of Emil in Lönneberga and was written by Astrid Lindgren (1963), while the other is an easy-toreadversion of the book, as adapted by the author Helena Renvall (1977). I have conducted a comparative study as a text and picture analysis of the material, with the focus on the adaptation of the original story. The adaptation in this case is a revision intended to make the story easier to read and more accessible to today?s children.

The aim of this master's thesis is to examine whether librarians working in public libraries see fiction as a source of knowledge, and what role this plays in the educational mission of the public library. This investigation, which consists of a literary study and an empirical section, shows that the concept of phronesis denotes practical wisdom and moral thinking, and that it can be applied to that form of knowledge to which reading can contribute. An important issue in this context is the reader's motivation to learn. The interviews show that librarians see literature as a source from which knowledge can be drawn. When they mediate literature, they believe that they are conveying something of value and they set great store in mediating literature which could have a not inconsiderable import to the borrowers.

Användandet av mobila enheter tillsammans med stationära datorer ökar ständigt. När användare interagerar med mobila enheter uppstår ofta problem som i första hand beror på de mobila enheternas små skärmar. Vid migrering av information visar forskning att det är av stor vikt att minska användarens börda att återskapa familjariteten som en gång upplevts med tidigare gränssnitt. Den här studien belyser problematiken med att migrera information mellan artefakter oberoende skärmstorlekar, samtidigt som familjariteten bibehålls. Uppsatsen är ett resultat av en kvalitativ studie som undersöker vilka olika designelement som påverkar familjaritet vid migrering av information.