Purpose: To contribute to the understanding of the relationship between private labels and the retailer brand in grocery retailing. Methodology: We use structured interviews as a cross-sectional method for quantitative data collection. The existence of the relationship is tested through correlation analysis and regression analysis. Theoretical perspective: Perceived quality of private labels and of retailers are the main theoretical concepts for this thesis. Additionally, we introduce the concept of loyalty to show the benefits of a positive consumer image.

Återanvändning av programkod inom programutvecklingen idag finns i många olika nivåer och hjälper till att skapa en bred programutveckling. Med hjälp av objekt-orientering och arv skapas möjligheten att dela information mellan olika projekt och applikationer för att minimera risken att samma kod skrivs flera gånger. Syftet med detta arbete är att utreda vilka för- och nackdelar som finns vid återanvändning av programkod vid utveckling av en mobilapplikation. Vid utvecklandet av denna applikation till Windows Phone® har ett delat kodbibliotek kallat Portable Class Library (PCL) använts. För att utreda de för- och nackdelar som kan finnas med återanvändning, kommer programkod från en applikation för Windows Store® finnas tillhands.

This master thesis has been performed at the department of Machine Design at KTH, The Royal Institute of Technology. The thesis has been a part of a global development project in collaboration with Luleå University of Technology, Lund Faculty of Engineering and Stanford University. Corporate liaison and sponsor has been Immerse Global Inc. The project was also performed on sponsorship from the Product Innovation Engineering Program, PIEp. The thesis is a representation of some of the contributions made by the authors.The lack of clean drinking water is one of the key issues facing the world today.

I denna rapport undersöker vi om en personal shopper tjänst är bra att införa i en modekedja med en bred målgrupp inom lågprissegmentet. Vi samarbetar med Gina Tricots huvudkontor där vi ska utveckla tjänsten tillsammans med Fredrik Appelqvist, retail ansvarig på Gina Tricot. I rapporten tar vi reda på om målgruppen är intresserad av tjänsten och hur de i så fall vill att den ska vara utformad. Detta för att se om det är ett strategiskt val för modekedjan Gina Tricot att starta upp en personal shopper tjänst ute i butik.I detta arbete har vi tillämpat några modeller för att undersöka på vilket sätt kunderna tar sina köpbeslut. Modellerna används för att se vart personal shoppern kan komma in och påverka kundens köpbeslut, för att kunden ska bli nöjd och sprida en positivitet om företaget.

We are constantly being fed information. Everything and everyone we come into contact with may somehow make a new impression on us, whether we are aware of it or not. One of the ways that people in today?s society in Sweden are being given information is via different types of media, for example through commercials. Whether it?s a video clip or a still-frame picture, a commercial is an effective way for a company to reach out to potential customers.However, it is not only the messages or signals that may appear obvious that these companies send out when advertising with commercials.

This thesis has been made on behalf of SCA Skog AB to assess the need of boron in Swedishforest fertilization. Boron has been added to Swedish forest fertilizers since the beginning of the1980s. This makes the fertilizers more expensive and therefore has the necessity of boron inSwedish forest fertilization been raised.The Swedish bedrock generally contains small amounts of boron. The boron in the bedrock istightly bound to the mineral tourmaline and mostly unavailable for plants. This leads to that thecontribution of boron to the soil from weathering is very low besides soils with marinesediments.

The thesis examines the relationship between consumer attitudes and a scented shopping environment. A relationship and phenomena concerning scent marketing, which could be seen as one of the more provocative forms of marketing since the human sense of smell, is connected to the limbic system where motivation and attitudes are created. The use of scent marketing has, so far, been proven effective in sales increasing whereas it is one of the less explored forms of marketing.The purpose of the thesis is to answer the following question: Is it possible to find differences in consumer attitudes in a scented buying environment compared to a nonscented buying environment, and thereby create new basis for segmentation?The thesis is based on a quantitative study where data has been gathered in a scent manipulated buying environment through structured interviews with consumers. The thesis applies a deductive approach to the main theories in the area of interest.The findings suggest new theory discussing that it is difficult to use consumer attitudes, towards a scented store environment, as a foundation for market segmentation.

Background: The recent years in the Swedish Fast Moving Consumer Goods industry have been characterized by a palpable shift in power balance, favouring the retailers. Since the shift in power balance has strengthened the negotiation position of the retailers, the suppliers now have to, to a greater extent than before, accommodate to the retailers? goals, whether they be financial or strategic. Purpose: The aim of this study was to investigate how this recent power shift has affected the relationships of suppliers and retailers. This development has resulted in the rather new and unexplored area of retailer value, which this study further aimed to explore.

Field balances based on supply and removal of trace elements from the topsoil have been calculatedfor farms specialized in crop, dairy and pig production in Sweden. Today's field balances have beencompared with the field balances of 1990 in order to examine if, and then how, the situation haschanged. Studied trace elements are arsenic (As), cadmium (Cd), chromium (Cr), copper (Cu),mercury (Hg), manganese (Mn), nickel (Ni), lead (Pb) and zinc (Zn).The balance calculations show that the stores of Cu and Zn are depleted with an average rate of -15% and -6 % over a 100-years period on crop farms when only commercial fertilizers are being used.The concentrations of Hg and Pb tend to increase in the topsoil on crop farms with more than 3 % forHg and with 2 % for Pb in 100 years. There is today balance between supply and removal of the traceelements As, Cd, Cr, Mn and Ni. In the south of Sweden, on crop farms with sugar beets in the croprotation, one can see a decrease in the concentration of Cd in the top soil by -6 % over a period of100 years.

IKEA is probably one of the most well known Swedish companies in the world. During thepast decades millions of people all across the globe have decorated their homes according tothe style of IKEA. But just exactly how big and influential are they? Many, if not to say all,municipalities in Sweden wants IKEA to establish and build their famous stores in one oftheir towns. But at what cost? When deciding on a municipality to establish in, IKEAnormally tends to have an advantage when it comes to controlling the conditions and terms ofthe establishment.To undertake this dissertation I use a theory based upon the inter-organizational theoriescalled resource dependency theory.

The web has evolved much through the years. From being a place where author and reader were clearly distinguished, it now invites everyone to take part in the development of both content and technology. Social services are central in what is called Web 2.0. Wikis, blogs and folksonomies are all examples of how the users and their communities are key to the development of services. Collaborative writing, tags and API:s are central.

Background: Pesticides in conventional food may be related to morbidity and mortality. Furthermore pesticides have a negative impact on the whole ecosystem. Organic food can presume better health as they contain less chemicals and toxins and contribute to sustainable development efforts.Objective: The aim was to examine what attitudes consumers have regarding to purchase organic fruit, vegetables and root vegetables.Methods: The association between consumers? views on conventional food and organic food was investigated using questionnaire given to a population sample of men and women aged by 23-65 (N=60) in grocery stores and in a fitness center. The study was based on a cross-sectional study in a municipality in central Sweden.Results: Consumers were interested to buy organic food.

I did my degree project together with Universeum AB. The project had the work title: children?s world and the aim were to give children between 3-8 years old a place that was especially made for them. With their interests and needs in mind the area should trigger play but also learning through a well planned pedagogical environment.I did this project because I thought this was an excellent opportunity to really practise my new gained skills I had learned during my two years in CCD (Child Culture Design). It also gave me the opportunity to actually see how well my knowledge was working when it was put to the test, and I did learn a lot from this.Together with a crew of 6 people I developed and designed the area.

Marknadsaktiviteter vid produktlansering är ett samarbete med Haglöfs Scandinavia AB. Våren 2010 utfördes ett samarbetade med Haglöfs då ett underlag för utökat produktsortiment inom konfektion togs fram. På uppdrag av Haglöfs ska ett förslag framställas på hur en lansering ska kunna se ut om juniorkollektionen introduceras på den svenska marknaden. Hur fungerar det med produktlanseringens strategiska och taktiska lanseringsbeslut och vilka marknadsföringskanaler är lämpliga vid en produktlansering inom outdoorbranschen.Rapporten behandlar hur dagens företag inom outdoorbranschen i Sverige fullgör sina marknadsaktiviteter vid en produktlansering. Strategiska och taktiska lanseringsbeslut illustreras samt utvalda marknadsföringskanaler skildras.En lanseringsstrategi beskriver de marknadsföringsbeslut som är nödvändiga för att presentera en ny produkt till respektive målgrupp och börja generera en inkomst i form av försäljning av den nya produkten.

The construction industry in Sweden has in the past 50 years had a low progress in efficiency. With a greater competition from construction firms from other countries, it is necessary to maintain the profit for Swedish construction firms. This is possible with a higher feedback of experience. This diploma work thesis examines how the two construction companies NCC and Skanska in Uppsala, Sweden handle experience feedback from previous projects and the extent to which the experience is spread and used in future projects. In this work, we examined directorial documents to see how employees shall work with feedback.