This study examines how masculinity is portrayed in podcasts. Our original materialconsisted of four episodes of C/o Hannah & Amanda and four episodes of Filip &Fredrik's podcast. We analyzed the programs both individually and in comparison toeach other. Using a rhetorical analysis, we found that the perception of men in thepodcasts conforms to societal norms. The theoretical basis underlying ouranalysis can be expected to strengthen our findings and made us also realize that theimage of masculinity is constantly evolving..

The thesis examined whether there is a distinct boundary between art and advertising. The collected data showed how art and advertising are linked to each other and also differ from each other, in particular through the latter half of the 1900?s. What was happening in society came to have great impact on what happened in art and advertising. In postwar Germany, capitalism realism evolved from the German pop art where the art was removed from the art gallery and placed on the streets where the people were, in an era that was characterized by a gap between the rich and the poor.

Wastewater treatment is increasingly controlled by the Swedish environmental quality objectives, adopted by the Swedish parliament. There is a need for a sewage system that can fulfill stringent requirements concerning the environment, recycling and resource use and hygiene. Additional environmental aspects in recent years are the impact of climate change, new knowledge about the effects of pharmaceuticals in water, the need for improved wastewater treatment and increased recycling of nutrients to agriculture. This report has, from a future scenario of the year 2050, analyzed seven different systems for wastewater treatment and treatment of compostable biowaste from households in Eskilstuna. A future scenario was chosen based on that within a forty year period new challenges may arise which can result in higher demands on sewage treatment than those we see today. Another reason why the future scenario was established is that changes in wastewater treatment systems are slow to establish. The analysis is mainly focused on the economical aspects but environmental aspects such as emissions to receiving waters and potential recycling of plant nutrients has also been evaluated briefly.

Body awareness is a term that refers to a person´s perception and knowledge about his or her body. It includes proportion, size, weight, contour and image of ones body. The Ben- Tovim Walker Body Attitudes Questionnaire (BAQ) contains 44 questions concerning the different aspects of body awareness: Feeling fat, Body disparagement, Strength and fitness, Salience of weight, Attractiveness and Lower body fatness. The purpose of this study was to investigate body awareness among men in military recruit training. BAQ was distributed to fifty recruits for military service in Boden.

The aim of this master's thesis is to examine whether librarians working in public libraries see fiction as a source of knowledge, and what role this plays in the educational mission of the public library. This investigation, which consists of a literary study and an empirical section, shows that the concept of phronesis denotes practical wisdom and moral thinking, and that it can be applied to that form of knowledge to which reading can contribute. An important issue in this context is the reader's motivation to learn. The interviews show that librarians see literature as a source from which knowledge can be drawn. When they mediate literature, they believe that they are conveying something of value and they set great store in mediating literature which could have a not inconsiderable import to the borrowers.

The marketing campaign ?Låna dig rik? [Get rich by lending] involved 25 public libraries in three regions; Kronoberg, Kalmar and Blekinge. This paper examines 28 news-articles concerning this campaign, found in eight publications in the responding regions. The purpose of this is to determine to what extent the description of the campaign found therein responded to the intents of its founders and to what extent the public had a say in these articles. The result found indicates that the overall image of the campaign presented in the news-articles was well in correspondence with the intents of the campaign itself but that the public views where arguably absent..

Abstract This essay will present actual research around the concept of Post- Traumatic Stress Disorder, how it can reveal itself in school children and how it can influence young people?s learning ability and capacity to retain knowledge.The purpose is, above all, to clearly diagnose PTSD so that children with this complex of problems can receive good possibilities in learning and understanding.The question at hand is responded to by interviewees with an expertise on the subject and one ?story?, collectively with literary studies.The results illustrate that there can be neurological and biological, as well as social explanations for PTSD but it is seldom a permanent diagnosis. It is though something to take very seriously. PTSD can lead to severe psychobiological consequences, mostly by causing damage in one particular part of the brain, known as hippocampus. The hippocampus is essential in terms of memory and concentration.

Companies in the western world can no longer compete by using traditional means such as product and price since the commerce of services continually grows. To avoid similarity and increase competitive advantages modern companies have to be more specified. The competition between companies has increased and customers are harder to reach. Customers of today can afford luxury but trend indicates that originality, identity, and status are more important than factual needs. Products created and consumed at the same time within the service market are often very homogenous (similar).

The purpose of this study was to analyze recent appropriations of works of art in advertising. Why was art infused into magazine advertisements, how were the works of art tampered with to achieve commercial goals, how well did they function together with the ad copy? What did these advertisements want? What did the artwork contribute to the commercial message? These were some of the questions asked in the study that involved a closer look at four appropriations: one based on a battle painting by the Swedish 1900th century artist Carl Wahlbom, with a commercial message printed on top;  one a collage including an 18th century portrait of Marie Antoinettte by Elisabeth Vigée-Lebrun; one advertisement was influenced by Dutch 1700th century still lifes, and, finally, one paraphrased Velázquez?s famous painting Las Meninas from 1655. Companies behind the advertisements featured a Swedish trade journal, a fashion exhibition in Paris, a shop for kitchen utensils in Stockholm, and an up-scale department store in Madrid.The ads, in different ways based on works of art, were evaluated as reasonably successful commercial messages. These ads, however, hardly qualified as works of art in their own right ? if that was the intention.

AbstractThe tourism industry has evolved to a vital factor for destination development in rural areas. This study aims to see how the tourism industry can be seen as an opportunity for development in rural areas. To be able to develop, rural areas have to be restructured and this study presents the restructuring problems that rural areas usually face and how developing tourism can be seen as a solution to these problems. Five destinations of rural character have been investigated in this study in order to see how these restructuring problems are expressed and addressed through tourism. A key example has been used to provide a clearer image of how these problems and tourism are related to each other and how their interaction can create a positive development for rural areas in Sweden..

Through interviews, a questionnaire survey and an in­depth analysis of the Swedish magazines Veckorevyn and Magazine Café has a number of parameters been made visible. It was difficult to obtain an unambiguous result when the journal's target audience is crucial for the cover design. Nevertheless, we can generally say that the transparent varnish of covers, PMS colors and enclosing the journal in plastic do not increase the attention value, as this occurs in many magazines. Due to today's tough competition among journals, we believe that they will need to niche themselves much harder to survive. We also believe that the new, big trend is that more covers will become more plain and stylistically pure, with one big communicating image and fewer coverlines, as many covers were designed during the 1940s..

Westra Wermlands Sparbank är en fristående Sparbank som är verksam i västra Värmland med huvudkontor i Arvika. Bankens affärsidé bygger på att vara lokala, finnas nära till hands för sina kunder och verka för bygden.För att kunna bedriva denna typ av enskild bankverksamhet behövs ändå en omfattande infrastruktur och produktsortiment. Att utveckla egna IT-system och exempelvis fonder är inte tänkbart då detta skulle bli alldeles för dyrt. Genom ett samarbete med storbanken Swedbank löses tidigare nämnda problem, men samarbetet genererar i ett annat problem, nämligen att Swedbank inverkar på Westra Wermlands Sparbanks varumärke och identitet.Syftet med denna uppsats är därför att få en djupare förståelse för varumärkeshanteringen hos Westra Wermlands Sparbank och att undersöka de effekter som uppkommer internt och externt vid ett företagssamarbete, som exempelvis det med Swedbank. För att få förståelse och kunskap inom ämnet har vi fördjupat oss i teorier kring varumärkets funktioner, brand equity, brand identity ? brand image samt kommunikation.

In the current situation in the housing market and in particular the inner city much attention is directed towards achieved prices per square meter in sales. The indicator is as a principle an appropriate measure of the housing market?s health and development, and can to some extent be used to make approximations of the general economic health status of municipalities and counties. It occurs occasionally that questions about whether prices are based on fundamentals at all times.The thesis questions that very issue, not from a macro accompanying financial perspective but rather from a microeconomic perspective, where each tenant ownership in the study is a micro-object. Are the observed prices per square meter rational relative to housing cooperative?s assets or is there a lack in the observed prices anchoring the respective association's finances.

Under det senaste decenniet har den svenska elektronikhandeln präglats av en allt hårdare konkurrenssituation och lägre lönsamhet. Det har lett till att stora butikskedjor gått i konkurs. För att vända trenden måste företagen hanterar sina butiksverksamheter effektivt. Det blir därmed avgörande hur butikschefen sköter butiken. Av den anledningen är det intressant att underso?ka butikschefers arbetssätt för att se vad som leder till hög lönsamhet.

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