Metaphors and their use as a rethorical vehicle are examined. Two texts, one in Chinese and one in Swedish, are compared and analyzed to determine the extent to which the associations they create successfully capture the author's intent. Seecondarily, a shift from the assumptions that rhetorical analyses often assume (read: antiquity and Aristotles) to a more abstract internal human platform is suggested. Neurological and cognitive research is cited in support of this shift.The essay examines the question: How can metaphoric contribute to conveying the communicator's intention? By comparing metaphorics used by an historical Chinese rhetor with those used by a contemporary Swedish rhetor.

This thesis was commissioned by Tekniska verken, Energy Division with the overall aim to investigate the concept of environmental debt and what it means for a business. Furthermore, a sustainable risk and responsibility investigation shall be carried out on the concerned areas. Finally, the priority areas shall be highlighted and proposed actions presented. The Swedish Environmental debt concept was presented in 1992 by Arne Jarnelöv. Environmental debt is defined as restoration costs for environmental damage. In the early days the concept did not take into account who was responsible, but the environmental debts was regarded as a humanity debt to future generations.

By the same time as the recent enlargement of the European Union, where Poland became a member, it was officially stated that the gender mainstreaming-policy was to be integrated into every area of EU. NGO:s working as entrepreneurs for the gender mainstreaming norm in Poland supported the accession largely because they believed it would help spreading the norm also on a national level. Qualitatively analyzing the Polish case and the difficulties gender mainstreaming as a norm candidate meets with I contrast expectations with what could actually be EU:s role in this matter.Arguing that EU is a context with room for spreading norms by both bargaining and socialization, this paper takes a social constructivist approach. Gender mainstreaming as a norm is difficult for EU to apply on their members, and thus was not widely discussed during accession negotiations. In the same time.

Sammanfattning - Abstract Titel: Kritiska aspekter i en intern varumärkeskampanj och betydelsen av demEn studie om anställdas attityder i ett fallföretagFörfattare: Martina Karlsson och Susanna Vestin Handledare: Thomas Michel Institution: Blekinge tekniska högskolaKurs: Kandidatarbete i företagsekonomi, 15 högskolepoäng Syfte: Syftet med denna studie är att analysera och identifiera vilka kritiska aspekter som finns i samband med en intern marknadsförings kampanj. Metod: En kvantitativ enkät kommer användas vars svar kommer testas i en hypotes.Slutsats: Regionala skillnader råder vilket kopplas till de kritiska aspekterna.Viktiga aspekter för att lyckas med en intern varumärkeskampanj är uppföljning, återkoppling, tydlighet och strategi. Nyckelord: intern varumärkeskampanj, kritisk aspekt, Swedbank, varumärkesplattform.

This examination work aims to describe how a supply chain around the biggest pellets factory in Sweden will be configured in a logistic perspective. The plant and associated infrastructure are in the building phase and will have production start on the 2 November 2009. The key question that is set in this examination work is to recognize the logistic processes which are essential for an effective flow of materials and information that link the source of supply with the ultimate customer. In order to get the answer, a flowcharting of these supply chain processes is required for understanding the pipeline activities such as input and storage of raw material, the production system and the output of pellets to the customers. The basis for this supply chain map is a model-based representation of these logistic processes and activities that are involved around the pellets factory.

Computer Forensics investigations have become more and more common while investigating IT-related issues. From experience, hard disks, USB thumb, memory sticks contains information that might be useful. Computer Forensics is regulary conducted by Police, Customs, Tax investigators but also within private companies and organisations. However, there are areas within the storage device that are not part of the organisied structure that a file system gives. The reason for that might be that the information has been erased by intention, a virus destroyed the file system and so on.

The PhonePages of Sweden is a company that develops software for mobile units, especially cell phones. This thesis treats the development of, and contingencies for, a mobile phone directory, using the limited resources found in a mobile unit. The project was implemented and executed at The PhonePages with the intention of creating a product to sell to a third party.By studying different solutions, their benefits and drawbacks, an abstract picture of the product was constructed. Problems covered include compatibility problems caused by todays platform diversity as well as problems with saving, organizing and presenting data.The main goal was to create a phone directory which does not make external information retrievals. The service should contain both company and personal information, with name and phonenumber.

In the country of Jordan, egg production is very important economically, but several bacte-ria are involved in food borne diseases transmitted from eggs or other poultry products. The most important are Salmonella spp., Campylobacter jejuni and Escherichia coli. In Jordan two different housing systems are used for hens in large scale egg production; con-ventional cages and litter floor systems. Eggs from four different farms were analysed and compared to see if a difference could be found regarding the presence of pathogenic bacte-ria on the egg surfaces between these two systems. Total number of aerobic bacteria was analysed, the presence of Salmonella spp., C.

Background: A large number of companies works as a link between manufacturers and final users. These companies buys and stores goods to be able to deliver when a need comes up later in the chain. The storage could have a negative effect on profitability and therefore places great demands on the management control systems. ABC as a method has been used with some success in manufacturing for over ten years. In wholesale companies the method is not frequently used.

The political landscape is constantly changing and influenced by outside forces. The strong connection to the traditional media has evolved to include a new important part, social media. A good way for the politics to utilize social media is through their youth associations, whose main purpose is to engage young people and spark their interest in politics. Due to the increasing influence of social media, the politicians, parties and various actors have to adapt to its demands, to be able to gain visibility on these platforms. One way to adapt is to become more entertainment driven, because these platforms are a safespace where people find time to relax and have a good time. With a growing emphasis on simplified, engaging and more fun political massages, political communication has changed its form. This phenomenon is referred to as ?politainment? and encapsulates the merging of politics and entertainment. The purpose of this study is to examine and measure the frequency of politainment in Swedish political youth associations political communications.

Upplands Väsby municipality has a vision that podcars in the future will become an effective alternative in public transport, with reduced car-dependency as a result. The system would also attract new inhabitants and businesses to the municipality.This report deals with various issues that podcar stations may face. Also, suggestions for possible track laying at the stations and station design are presented. Two areas are investigated. Eds allé which is a neighborhood that is planned for housing and where the station may be planned into the cityscape from the start.

The aim of this paper is to highlight issues and potential problems regarding conservation inan exhibition situation. The thesis presents a case study from the Röhsska museum, inGothenburg, where an interior of painted tapestries was currently being conserved andrestored. The study includes general history about the painted tapestries, conservation historyand information about the current treatments.The painted tapestries originates from a former manor [sv: säteri] in Gothenburg calledHökälla and were donated to the Röhsska museum in 1916. The tapestries were a part of themuseum?s permanent exhibition until 1996, when it was dismounted and put in storage.

Internet dating is a relatively new phenomenon that, in using the opportunities of the internet, has taken traditional dating to a new level. The business idea is simple as such. The company provides its customers with a platform that enables interaction, leaving the value creation to the customers. A qualitative study is conducted investigating and mapping the Swedish market for Internet dating. It is researched what the characteristics of the companies are, what the Internet dating businesses in Sweden offer, what the prevailing market conditions are, and lastly what challenges lie ahead for the industry and how they can be solved.

The aim with this study is to explore if and how linguistic learning takes places when four pairs ofstudents in grade one writes on the computer. Observations of eight students took place duringtwelve lessons to investigate what happened during their writing processes. This study isimportant because students? computer writing is a relatively new phenomenon in the Swedishprimary school.It is clear that the peer collaboration creates a complex interaction that becomes the platform, andalso the prerequisite, for successful language training. The method can clearly give students profitsin their linguistic development.

Blåbär är en naturlig källa till antioxidanter, bland annat antocyanin. Antocyanin är ett pigment som bidrar till biomedicinska funktioner som förbättrad syn, förbättrat minne, skydd mot hjärt- och kärlsjukdomar samt andra hälsoeffekter. Idag finns en stor marknad för blåbärsextrakt, där bland annat antocyanin på piller säljs som hälsokostmedel. Försöket syftar till att undersöka om olika våglängdsområden kan öka ackumuleringen av antocyanin hos V. corymbosum av sorterna ´Duke` och ´Legacy`.