The continual challenge? A case study of sports clubs marketingIn recent decades the mass media have come to play an increasingly important role in society and culture. The purpose of this qualitative study is to research how four nonprofit sports clubs in Umeå handle social changes such as commercialization and mediatization. To answer the study?s purpose three questions were examined.

Syftet med denna litteraturstudie är att belysa omvårdnaden för familjer till barn med hjärtfel ur ett familjeperspektiv. Vården av hjärtsjuka barn och ungdomar kräver en kunskap om dessa sjukdomar inte enbart hos sjukvårdspersonal inom den högspecialiserade barnkardiologin utan inom ett flertal andra specialiteter. Studien omfattar sjuksköterskans omvårdnad av familjer, förberedelser för hemgång, samarbetet mellan olika yrkeskategorier, familjens reaktioner vid denna krissituation och de bearbetningsmodeller som finns till förfogande för att underlätta bearbetningsprocessen. Vidare forskning inom detta område är nödvändig. The purpose of this study is to illuminate the care of families to children with heartdisease from a familyperspective.

The purpose of this essay was to examine female immigrants of South East Asia who have lived together with a drug addict and how they were affected and let themselves be influenced by that, and to study their reactions to such situations.The main questions were:· How do the women describe their personal relationship matters with their husbands with focus on abuse / co-dependency?· How do they show their co-dependency in actions?· How do the women handle their co-dependency?I chose a qualitative method because my purpose was to get a comprehension and hopefully find a pattern in the life situation in this specific target group. Regarding the collection of dataI used both primary data in the frame of interviews with persons connected to the problem, and secondary data in the form of earlier studies in that field.As the main result I found that these women lived in a severe stress. They were affected both psychically and physically by the abuse of their partners. They developed different strategies of survival to stand the reality and to save the family.

The aim for this study was to investigate, analyze and compare the way Sweden's main five news outlets portray and frame Swedish supporter culture surrounding football. In order to do so we formulated four research questions, all with the purpose to operationalize both the questions and the theories into data and results. The questions reads as follows: 1. What are the dominant portrayals in Swedish news outlets presentation of supporter culture? 2.

This essay investigates how teacher sees and uses mainstream movies as a teaching method. The main question approached is: How does teachers use feature films as a teaching method? Which movies are used and how does their working methods surrounding the movies look like? The purpose of the essay is to make the reader reflect over what influence mainstream media has over the historic knowledge of the students and how teachers use that for educational purposes. The business around historical film has grown over the years and is now a million dollar industry. The conclusion is that teachers mostly use feature films to provoke emotional reactions from the students.

Aim: The aim of this essay is to study the work of an alcohol company?s (Pernod Ricard) corporate social responsibility and how this work is being communicated to the company?s stakeholders. Furthermore I aim to describe the profile of the specific company, in other words how they wish their stakeholders to experience the company. I will then compare this profile with the image of how the interviewed stakeholders actually perceive the corporate social responsibility activities. Are there any differences?Material/Method: Together with literature and document studies, a qualitative method has been used and four focus group interviews with a total of 16 stakeholders have been conducted.Main results: The main results from the focus group interviews showed that the stakeholders appreciated corporate social responsibility work that focuses on the protection of young people.

Organisation/Organisation Författare/AuthorsVäxjö Universitet Marcus GunnarssonEkonomihögskolan Olof PalmquistVäxjö UniversitySchool of Management and EconomicsDokumenttyp/Type of document Handledare/TutorExamensarbete/ Diplomawork Stig Malm Examinator/ExaminerRolf G LarssonTitel och undertitel/Title and subtitleMätning och utvärdering av intellektuellt kapital inom aktiemarknaden/ Measurement and evaluation of intellectual capital within the stock marketSammanfattningBakgrund: I dagens hårda konkurrens i samhället går trenden mot en informations- och kunskapsbaserad ekonomi där kunskapsföretagen blir fler och fler. Den största tillgången i företagen är de anställda och deras kompetens. Denna kompetens kan omvandlas till en värdefull tillgång och benämns som intellektuellt kapital. Trots att det finns ökad förståelse för att det intellektuella kapitalet skapar mervärde för företaget finns det hinder med att redovisa detta då det inte får tas upp i balansräkningen.Syfte: Uppsatsens syfte är att analysera huruvida intellektuellt kapital är något som fondförvaltare utvärderar när de gör en investeringsbedömning.Avgränsningar: Begränsningarna är att vi undersöker hur intellektuellt kapital kan vara till fördel för endast fondförvaltare; vi analyserar olika fondförvaltare i deras arbete endast med en investeringsbedömning. En sista avgränsning är att vi valt att inte tillfråga de fondförvaltare som inte utvärderar intellektuellt kapital aktivt i sina investeringsbedömningar.Metod: Vi har utgått från en kvantitativ metod och har genomfört en enkätundersökning för insamling av material.

The purpose of this thesis is to investigate how structural changes are depicted as well as formally brought about in the documents of rule and regulation of Uppsala University and Uppsala University Library the years 1999?2013. Beside the documents of rule and regulation, also documents that is commenting on (or in other ways relates to) these are investigated. The study is based both in organizational theory and modern rhetorical theory. The results show that the University to a certain extent gained an increased possibility to micromanage the library?s working routines during the time span covered and the study traces the consequences this had on the library organization and reactions it evoked among the leaders and representatives of the library staffThis raised a debate between representatives from the University library and its mother organization, the University, regarding at which level in the whole organization decisions regarding the library?s forms of funding and everyday praxis.

Med dagens utveckling av barns minskade rörelsefrihet och tätare stadsbyggnad finns risker för konsekvenser gällande barns utomhuslek. Skolgården som barns huvudsakliga utomhusmiljö blir då allt viktigare. Lekplatser och skolgårdar i Sverige tenderar dock att vara likartade och till stor del utformade på traditionellt vis med statiska material och utplacerade prefabricerade lekredskap. Vi kallar detta för ?möblerade? lekmiljöer.

The river Selångersån runs through thenorthern Swedish city of Sundsvall, splittingthe city in two as it winds through thevalley between Södra- and Norra Stadsbergetand out into the Baltic Sea.The river is a national interest of nature conservationbut at the same time in the middleof an urban development string for the city,creating a complex situation of developmentcontra conservation of natural environment.This project attempts to create a strategy oflandscape urbanism for the area surroundingSelånger Bay, four kilometers upstreamalong Selångersån. A sensitive wetland, todayrather forgotten but with great potentialfor introducing wild nature as an active partof the city. Or rather, initiating a processwhere the built environment can infiltrateand enrich the natural environment gradually.A city park in this location to initiate thisprocess could be a joint project of the city?sresidents with the scope to become a projectin constant development.The idea of the project is to offer a large ecologicalpark and meeting place near the citycenter. This will be achieved by clarifyingthe activities and values that already existin the park, such as the largest living deltai the region, football fields and a medievalchurch ruin, and by creating new paths.

This essay investigates how teacher sees and uses mainstream movies as a teaching method. The main question approached is: How does teachers use feature films as a teaching method? Which movies are used and how does their working methods surrounding the movies look like? The purpose of the essay is to make the reader reflect over what influence mainstream media has over the historic knowledge of the students and how teachers use that for educational purposes. The business around historical film has grown over the years and is now a million dollar industry. The conclusion is that teachers mostly use feature films to provoke emotional reactions from the students.

Subject: This paper is about Brand Extension and if the process differs when a company extends its brand from a service to a product in comparison to an extension from a product to a product. As an example we have analyzed the mobile phone business and the mobile phone operators who launch their private branded mobile phonesPurpose: The purpose of this paper is to analyze how companies use brand extension from service to product as a part of their brand extension strategy.Method: A literature study was done in the brand extension area, but also in the area of brands to have a deeper understanding for the subject. A qualitative study with interviews was combined with a quantitative survey study. On the basis of the theories we could analyze the collected data and fulfill the papers purpose. Results: Important features and differences in services and products were identified and the importance of a strong brand identity before an extension.

Barn sätt att läsa av landskapet skiljer sig från vuxnas. Medan vuxna läser det som former tolkar barn det istället utifrån dess funktioner och möjligheter. Till exempel kan en stor sten fungera som ett rymdskepp och ett buskage kan betyda kojbygge. När vi planerar för barns utemiljöer tänker vi ofta på motorik och fysisk rörelse, men det är även viktigt att ta hänsyn till estetiska och sinnliga värden. Inom den nya barndomsforskningen talas det om att fånga barnens egna perspektiv. Från att de tidigare setts som objekt med särskilda behov innebär ett barnperspektiv att se dem mer subjektivt, som sociala och kulturella aktörer i ett samhälle.

Uppsatsens explorativa syfte är att utforska samt beskriva riskpremiens storlek och utveckling för de EPADs som handlas för olika elprisområden på den nordiska elmarknaden. Riskpremien har definierats enligt de prissättningsteorier som ursprungligen formulerats av Fama & French (1987) och beräknats ur ett ex post-perspektiv. Studien omfattar drygt 700 EPAD-kontrakt från perioden 2006 till 2014Tillämpning av deskriptiv statistik visar existensen av betydande riskpremier vars tecken och storlek varierar mellan områden och tidsperioder. Detta är i linje med tidigare resultat av Kristiansen (2004) samt Marckhoff & Wimschulte (2009). Några långsiktiga trender har inte kunnat säkerställas statistiskt.

The aim of the study is to get a better understanding of leader's reactions in a crisis situation, and to examine whether locus of control and coping strategies can be related to leaders need for social support. The role of a leader in a crisis situation is complex and includes several aspects which must be illustrated to understand the leader's situation. Four leaders have participated in the study. The methods that have been used are questionnaires for measuring locus of control and coping and semi-structured interviews. The results show that search for social support cannot be seen as an outcome of a specific locus of control or coping strategy.