Title: ?Du kommer väl ihåg hur det var att gå i skolan?? ? En visuell retorikanalys av fem av Friends antimobbningsfilmerNumber of pages: 75Authors: Radhika Bhasin and Christoffer OrreTutor: Marinette Fogde and Gudrun WeinerCourse: Communication, Advanced CoursePeriod: Spring 2007University: Division of Media and Communication, Department of Humanistic Science, Örebro UniversityPurpose/Aim: The purpose with this essay is to examine in what ways the Swedish organisation Friends advertising films against bullying rhetorically and visual rhetorically intend to convince their audience of their message.Material/Method: We have been studying five of Friends advertising films against bullying. The five films were chosen because they all originated from the same campaign against bullying amongst schoolchildren. The methods used were partly rhetoric analysis and partly visual rhetoric analysis.Main results: The conclusion we can draw from this study is that Friends anti-bullying films uses several rhetoric methods, both classic and visual, to convince their audience. Occurrence of pathos (emotions) arguments as convincing method was most commonly used, followed by ethos (sender trust) and only a few logos (fact) arguments.

In 2006 the government assigned the Council of Cultural Affairs the task of making an update, consisting of 50 literary titles, to be added to the existing list called Alla tiders klassiker ? en klassikerserie för skolan (All-time classics suited for school).      The idea of ??a literary canon can be considered to be a tool for transferring socially, historically and culturally constructed norms and values ??from one generation to the next in order to create and maintain a common frame of reference. The common frame of reference affect the individual's thoughts and actions as well as their sexual desires and their own perception of self as a sexual being.

This study is an intersectional analysis of how women who?ve immigrated to the bilingual municipality of Pajala, experience their current and future work life. The study is based on nine qualitative interviews with women of different class, age and origin. A number of constellations of relationships between these categories emerge in this study. What seems most central is that traditional notions of femininity and masculinity segregate labor vertically and horizontally.

This essay will focus on the significance of gender in toys´ portrayed in children books for the age 3-5years. The aim for the essay, partly, is to highlight how gender Stereotypes can come forth and affect children through the way toys are illustrated within children?s books. The essay will address books from two different time periods, the first period being the 40-50- 60's and the other being the 00´s. The questions to be addressed in this essay is; what type of toys? children play with in the books used in the analysis, and if a change can be detected between the different time periods in terms of gender awareness in what type of toys are presented in the books.The main method used in this essay is an iconological image analysis in which the first step is mapping, other methods used is analysis and interpretation.

The purpose of our study was to examine how missing children are portrayed in media. We wanted to see if there are any recurring story patterns and characters in the texts. We also wanted to examine how the relationship between children and adults are framed and which comprehensive view of children is mediated in journalistic texts.Our questions were: how do Swedish newspapers write about missing children? Which narrative pattern are there in the texts? How are children and adults represented in the texts? What relationship between children and adults are made visible in the texts? What a comprehensive approach to children is constructed in the texts?For this study, we used the media discourse, theories of representation, Stereotypes and characters. And theories of narrative, dramatic turns and opposites.We chose to make three case studies in which children suddenly disappeared, the case of Bobby Äikiä, the case of Engla Höglund and the case of Sebastian Hedman.

Studie-och yrkesvägledning är något som enligt skollagen alla elever utom förskolebarnska erbjudas för att kunna göra väl underbyggda framtidsval. Skolans vägledningska även vara frivillig, vilket innebär att det ofta är elevernas eget ansvaratt söka upp vägledaren för att få prata om sina tankar och funderingar.Grundskolan är en plats där eleverna utökar sin kunskap, men även utvecklar sinidentitet samtidigt som de utsätts för stereotyper och könsmässiga fördomar. Dennaundersökning har fokuserat på pojkarna i grundskolan. Fyra kvinnliga och fyramanliga studie- och yrkesvägledare inom grundskolan har intervjuats för attsöka svar på deras upplevelser av vägledning av pojkar inom grundskolan. Resultatetvisar ambivalenta svar då den generella upplevelsen är att pojkar och flickorsjälvmant uppsöker vägledning i samma utstäckning, för att sedan visa attpojkar är överrepresenterade i att inte komma till de bokade samtalen och attflera vägledare känner sig tvingade att hämta in främst pojkar till samtal.

We have chosen to analyze how four well known sex crimes were presented in the Swedish national daily newspapers in the 2000s. We chose this topic because sex crimes are considered one of the most terrible crimes. Sex crimes involve the media and upset the society. Our purpose was to analyze if we could identify Stereotypes and prejudices about sex crimes in the press reports.The four sex crimes were: Rissne case in 2000, Tumba case in 2003, Hagamannen case in 2006 and the Stureplan case in 2007. We have read all the news stories from the Swedish national daily newspapers Svenska dagbladet and Expressen about our four cases.

AbstractTitle: To Market a Company with the Help of Nationality ? A study in how marketing and branding works and is being perceived when it focuses on nationalityAuthor: Frida HanssonSubject: Media and Communication Studies CPeriod: Fall semester 2010Length: 38 pagesTutor: Else NygrenAim: Companies and various corporations are always on the hunt for the next big thing in marketing. One idea to market themselves and give them a chance to separate themselves from the cluster of companies aspiring to take your costumers away could be to market themselves with nationality. To investigate why and how some company?s chose to market themselves with nationality, and also study how this kind of marketing is being perceived by customers and non ?costumers.

Lek är ett ord som enligt forskare är svårt att definiera. Den går dock att förklara som ett ursprungligt och omedelbart fenomen i alla människors liv som är tydligast under barnåren. Leken kan tolkas som en inre drift hos barn som startar av sig självt utan att barnet behöver anstränga sig. Det är dock viktigt med vuxnas närvaro och stöd för att leken skall kunna utvecklas hos barnen på ett framgångsrikt sätt. Forskning visar att förskollärare anser att leken hjälper barn att utveckla sin identitet, empatiska förmåga, normer, värderingar och attityder.

Media brings attention to the concept of preschools being in large need of more male teachers. In order to implement an increase of male teachers, various methods have been employed, most of which are based on the concepts of gender and equality. In question however, are the views of present teachers on the need for male teachers, and their expectations of those men! Or in other terms: What particular type of men are requested? And how does this correspond with the gender patterns induced by male teachers in their daily practical work? The purpose of this survey is to analyze expectations of male teachers and their role in the preschool context, through a gender perspective. I want to shed light on this purpose based on two questions: What ?kind? of men are requested by the present teachers? and Which gender patterns will the men induce to their daily work chores, and to their interaction with the children? The survey was conducted by means of interviews, polls, and observations, and the results were obtained from two preschools of which one in particular has extended focus on gender issues.

The purpose of this paper is to investigate, analyse and interpret the educational ideals of the ABF (Workers Educational Association) as they are understood by five members within ABF. The paper also examines how the educational ideals are represented in the national guidelines and statues of the ABF. The basic theoretical perspectives are intercultural theory and theories about Bildung and adult liberal education in a multi-cultural pedagogical environment presented by Bernt Gustavsson and Hans Lorentz respectively.The empirical study consists of five semi-structured interviews and a text study of the official documents of the ABF. The data is interpreted with hermeneutic and semiotic tools. Organisational theory focusing on organizational culture has also contributed to the study.The result of the study, when analysed in accordance to the methods, shows mainly four things.

The purpose of this thesis is to study how femininity and masculinity is portraited in theeditorials of four Swedish lifestyle magazines; Glamour, Cosmopolitan, Moore and Slitz. Themain questions we based our study on are: What kind of relationship does the editor in chiefcreate with the intended reader? What conception of the world does the editor in chief createin the editorials? How does the editor in chief portray masculinity and femininity?In order to answer the questions above we performed a qualitative analysis of the editorials offour lifestyle magazines published during 2007. We used a discourse analysis with emphasison gender and how the editorials constructed masculinity and femininity and its stereotypicaltraits.Furthermore we based our results on a theory of the socially constructed gender. According tothis theory gender is constructed during our childhood and adolescense by the individuals andthe society surrounding us.

This study focuses on trying to understand the attitudes of people born in the 1940?s concerning their view on social media. This 1940?s group has been growing on the social networks such as Facebook, but their usage is not active. Therefore, the purpose of this report is to understand in what way they are affected by the using of these platforms.

Gender is one of several factors that affect our society. According to the National Agency of Education and the values of Lpf 94, the school should communicate and counteract gender Stereotypes. However, there is no demand for gender knowledge in the syllabus for Civics in upper secondary school.The purpose of this study is to investigate how two teachers work with gender in Civics education, with main focus on working practices. In addition, I wanted to investigate which conceptions students in upper secondary school have about gender in education. The method used is interviews.

The purpose of this thesis is to examine how power structures concerning gender and sexuality emerge through the use of language in the Swedish reality show Paradise Hotel. Of particular interest is the representation of heterosexual relations in the show. Because of its interest in the relationship between power, gender and sexuality, the thesis is based on theories from gender and discourse studies. The specific theories referred to are Michel Foucault?s understanding of power, Stereotypes according to Stuart Hall, Yvonne Hirdman?s gender system and contract theory, Judith Butler?s heterosexual matrix and R.W.