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2272 Uppsatser om State of mind - Sida 29 av 152
Marknadsföring i podcast
Podcast is a new audio media in Sweden and has become larger and increasingly more popular in the past few years. In line with this, companies have seen the opportunity to use this type of marketing in the new coveted media and have created a new marketing tool in the form of sponsorship. Previous studies in this field indicate that this is a very effective method to reach a broad audience, but it still is a relatively new area with very little research in existence today. This study is an analysis of how receptive listeners are to marketing through podcasts and the ability companies have to create a sustainable and effective strategy for successful marketing through this type of medium. The collection of data for this study consists of two different qualitative interviews, the first one with listeners that were chosen, and the second with the sponsor company for two of the largest podcasts in Sweden. The essay´s empirical evidence shows how receptive listeners are to marketing via podcasts, what their podcast habits look like, what form of approach in marketing they prefer, and how often they take part in different offers. From the interviews with listeners and sponsoring companies in the study, it is concluded that the best and most effective strategy for marketing through podcasts is to weave advertising in the conversation and therefore increase the credibility and disturb the listener as little as possible.
Re-design of Toledo Riverfront : from industrial past to sustainable biodiverse future
Effects of climate change, urbanization and global homogenization are resulted in the degradation of land and losses of natural habitats. Ecological design integrates nature into urban environment by respecting natural ecological principles and processes and creating resilient
urban biotopes which also can be used by local urban communities.
The aim of the thesis is to answer the research questions: How ecological design principles can be applied for re-design of Toledo Riverfront (with requirements of the design competition)? and What is the ecological design in landscape architecture? I participated in the USA design
competition with the aim to create a vision and redesign of Toledo Riverfront in Ohio State, USA. The site is located in the south point of Lake Erie. As a result of a long industrial activity, riverfront of Toledo had been transformed into inaccessible and abandoned brownfields.
In my proposal I applied ecological design principles on three scales:
the city of Toledo by reinforcing of ecological connection and creating green corridors along the river; the intermediate scale by suggesting public parks along the river front and on the fine level by proposing detailed design including remediation of the site and use of dredged
material.
Corporate Social Responsibility inom banksektorn : En fallstudie av Nordeas CSR-strategier
AbstractTitle: Corporate Social Responsibility within the banking-sector ? A case study of the CSR-strategies of Nordea.Seminar date: 130108State University: Mälardalen University ? Västerås Institution: School of Sustainable Development of Society and TechnologyLevel: Bachelor Thesis in Business Administration ? FÖA300Authors: Samir Ghaddab, Josefine Jonsson, Sam LindforsExaminor: Cecilia Lindh Thillenius Supervisor: Magnus LinderströmPages: 35 Attachments: 1 Key words: CSR, bank, sustainability, communication, awarenessResearch questions:- What is the nature of CSR-related work in Nordea, and how do they practice CSR? - How can Nordea raise awareness about CSR among employees and other stakeholders?Purpose: The purpose with this thesis was to get an increased understanding about how Nordea interprets CSR and how they work with CSR. Finally with relevant theories in mind, this thesis presents suggestions on possible changes and opportunities within Nordea?s CSR-activities and how they can co-operate with NGO?s like CSR Sweden.Methodology: A qualitative study with deductive methods. A case study has been done with semi-structured interviews at a company and a nonprofit organization.Conclusion: The reality in which Nordea operates conforms to the theories presented in the thesis when we look at the driving forces behind working with CSR and the demands on the company that stakeholders have.
Kvinnans plats på fabriken ? underordnad mannen? : En studie av arbetsdelningen på Gotthards AB i Älmhult mellan åren 1917-1959
Abortion remains a contentious issue, which greatly raises ethical problems. This thesis examines the leading arguments in the Swedish abortion debate around the ? in terms of legislation ? critical years of 1938 and 1974. With Foucault's genealogical method, Butler's theories of gender as a social construction in relation to power and doxa, the study examines what the development of the argumentation says about the views on morality, the woman's body, life, individual and state? How has the arguments pro and against abortion changed over time and what does this say about the norms that guide and orientate the arguments? The most obvious change in argumentation is seen in the shift from an absolute moral and conservative position into an increasingly relativistic and liberal position, and this study will argue that this shift has its prerequisites in the changing status of the citizen and state.
Ett brev från Herr P : om det personliga hos Björn Lövin
For the Swedish artist Björn Lövin, the personal was a problem. In his first exhibition in Moderna Museet, Lövin observed through the fictitious character Mr. P (for »Personality«) the ruptures in the Swedish welfare state. The exhibition Konsument i oändligheten och Herr P:s penningar (Consumer in Infinity and Mr. P?s Money) (1971) was composed of two environments, through which a veridical working class apartment and a high street with life-sized mannequins and furniture characteristic of its time, visualized the societal discrepancies in the welfare state as well as the art world of the early 1970s.
Ryssland och det civila samhället - ett teorikritiskt analysförsök
Based on an analytical overview of post-Communist civil society development in Russia, the present thesis attempts a critical discussion of general civil society theory from the perspective of its relevance for the case study in question. The text consists of three closely interconnected, mutually reinforcing parts. In the first part, major issues of current civil society research are being thematically presented and discussed. The second part concerns itself with the case study as such. It is divided into two parts, one dealing with the relations between state and civil society in Russia, the other with civil society and the individual.
Får alla vara med? : En analys av Mångkulturåret 2006 och dess retoriska kontext.
The aim of this paper is to describe the position of the Swedish welfare state within the shaping of a Swedish national identity. This is done through the study of Mångkulturåret 2006, and its rhetorical context. The point of departure is that history is formed continuously in current speech and a text analytical method has been used. Mångkulturåret was issued by the Department of Culture as an extended perspective of Cultural politics. The rhetoric used in the official document Agenda för Mångkultur is analyzed through a comparison with earlier official documents on the field of multiculturalism and integration.
Att slåss mot en osynlig fiende - Kvinnors upplevelser av postpartumpsykos
AbstractBackground:There are three diffrent postpartum problems a woman can suffer after a childbirth, postpartum blues that is the mildest one that almost everyone are suffering. Postpartum depression that is substantial and above 10-15 % are suffering, the most servere is postpartumpsychosis that 1-2 women per 1000 deliveries are suffering from. Aim: Illustrate womens experience during and after a postpartumpsychosis. Methods: This is a literary review of scientific articel and biographies, they are analysed with latent content analysis. Results: Six themes were found after the literature review; experience of; ?unnatural frame of mind?, loss of controll, loneliness, feeling guilt, living with a label and fear that there will be a recurrence.
En diktator, en vampyr och färgen grå : Förutsättningar för rumänsk samtidskonst före och efter 1989
The conditions for art in Romania have gone through big changes since the collapse of the regime in December of 1989. Under the Communist regime the artists had to work within a dualistic system completely unlike the one that developed in the West during the same period.Similar to the other countries of the former Eastern block, the communist Romanian state had understood the great potential that art has as a form of propaganda. Thus the regime secured full control over the art that would be allowed into the public space. In response to the confines set on the artistic expressions, a non-official art began to develop alongside the official art of the state.These two layers of Romanian art history were dissolved when Ceausescu?s regime finally came to an end in 1989.
Oberoendefrågan: Hur kan revisorer göra för att visa sitt oberoende?
Auditor independence is a subject that has been discussed frequently over the past decade. The meaning of auditor independence is complex and contains both independence of mind and independence in appearance. The environment must perceive the auditor as independent if the audited information is to have any value for the users of the audited statements. The aim of this Master?s thesis is to examine how auditors can manifest their independence.
En enda gång kan vara nog : En kvantitativ studie om gymnasieungdomars erfarenheter av våld och/eller våld i nära relationer
The overall purpose of this study is to make a survey of the extent as to which youths have witnessed acts of violence and or violence in close relationships, and which underlying factors, sex, class, and ethnicity ? characterize youths with such experiences. The study also aims to explore their attitudes and strategies and what the consequences are for youths of witnessing acts of violence, with respect to attachment to adults and other social networks. The primary data have been collected in two upper secondary schools. The study includes 101 students.
Measurement of ejection fraction of the left ventricular - A comparison between echocardiography and isotope angiography
Background: Documents and legislation inform us that parts of the public health service of Sweden, at a political level, aim to support people?s sexual health. Statistics show there has been an increase among young woman, seeking help for sexual pain during intercourse. The diagnosis that the media has come to observe lately is vulvar vestibulitis. In general there is a lack of knowledge about the existence of this state of pain and its causes, which impacts woman to get appropriate help and support in time.
Yoga och mindfulness för reducering av stress, oro/ångest och depression under graviditet : En litteraturöversikt
BakgrundTraditionell och komplementär eller alternativ medicin, vilket benämns Complementary and Alternative medicine (CAM), är enligt WHO en viktig, men ofta underskattad del i nationella hälso- och sjukvårdssystem. Användandet av CAM har ökat signifikant senaste åren för gravida kvinnor. Inom CAM ryms begreppet ?mind-body interventioner? eller ?mind-body therapies? och innefattar behandling så som mindfulness, yoga, akupunktur, massage. Yoga och mindfulness har enligt tidigare studier positiv inverkan på graviditet och graviditetsutfall.
Demokratins väktare? : En kvalitativ studie av hur personliga handläggare på Försäkringskassan upplever och hanterar målkonflikter
The purpose of this essay is to examine how administrative officers at the Swedish social insurance agency experience and deal with the goal conflicts they may experience. Furthermore, the purpose is to gain a greater understanding on how they perceive their role in the implementation process, and their position as the link between the citizens and the state. Two potential conflicts are examined; between quantitative goals and performance measures and those more qualitative and hard to measure; between economic values such as cost efficiency and productivity and democratic values such as the rule of law. The other conflict examined is that between implementing and following the laws set forth, take into account the individual needs and interests of the citizen. The theoretical framework consists of Lundquist?s theory on public officers as the guardians of democracy, which means that they should not only implement laws and rules according to political intentions, but also make sure that the democratic values and principles are followed in the relationship between state and citizen.
Mind the gap : the possibilities of the public space in the contemporary city
Mind the gap encourages you to beware of the interspaces. The project seeks to
defend the gaps that occur in time and space and encourages the reader to care
about the interruptions of the routine-like and planned, whilst also opening up a
discussion about interaction and participation. Mind the gap is a project about the many
opportunities the public space has in the contemporary city. What you have in front of
you is the result of this project.
As society constantly changes, new and different needs arise in the city and it is
necessary that architects and planners understand and adapt to these changes.
They have to be able to develop new ways of thinking and to challenge established
perceptions of what the public space is and should be. This means being able to see
that the public space could be different and to recognize the potentials for it to change.
This project examines the underlying ideals of urbanism and investigates
the potentials of the City when shaped by these ideals.