The continual challenge? A case study of Sports clubs marketingIn recent decades the mass media have come to play an increasingly important role in society and culture. The purpose of this qualitative study is to research how four nonprofit Sports clubs in Umeå handle social changes such as commercialization and mediatization. To answer the study?s purpose three questions were examined.

Three years after the Bosman case, it was decided that a socio-cultural approach on Sports be introduced in Europe. EU presented a formulation for the same purpose ? The European Model of Sport. The purpose of this formula was to maintain the socio-culture and traditional ap¬proach to all kinds of amateur and professional Sports in Europe. If we were to com¬pare this model with the American model of sport, it shows many different ways of thinking in terms of organised sport.

Pupils, and most of all girls, drop out of organized Sports in the ages 13-18. The purpose of this survey was to study which motives girls had to proceed in Sports together with differences between certain groups. This study was based on a survey which included 86 responses from girls active in Sports in 10 different compounds. The results showed that the most frequent motives to do Sports were to have fun and to feel well. Differences showed were that the ones who trained more often and the ones who practiced more than one sport found that to work hard was an important motive, compared to the other groups.

For some time researcher has focused their interest on how women are being treated in Sports and what impact it has on the development of the Sports movement. Researchers in the field have tried to clarify where the problem lies, if it is gender or sex. Are the differences between the sexes caused by how society portrays women or because women and men are built for different purposes. This research paper studied how women in the Sports of snowboarding and freeskiing perceived their possibilities to practice their own Sports. Furthermore, the study tried to answer if the problems are originated from the culture of the Sports, what the possibilities and opportunities women had to make ?it? and what women think is the reason why there are so few female athletes in their Sports.

Sports associations play a very important role in the Swedish civil society, and since the 1st of July 1987 they have been exempted from the duty to pay VAT. By introducing an sufficiently closely related. When the conflict of law exists, the directive will be accorded priority, which leads to the Swedish Sports Federation must examine and considerexemption for Sports associations the income tax field and VAT field correlate and the legislative change resulted in more favorable pre-close solutions for all of Sweden's non- profit organizations.  In June 2008 the European Commission launched a process concerning Swedish infringement against EU-law, and with it the Swedish civil society, where all Swedish Sports associations are included, is threatened. The European Commission wants to, among other things, force Sports associations into the VAT system for the purpose of the VAT Directive to be achieved.

Sports facilities are a highly unexplored field, and as of the autumn 2008 no research is being conducted about Sports fields at Swedish architecture universities. Very few people recognize the Sports field as an area for the architecture profession, and to gain more information about Sports fields I have discussed the subject with people with connections to architecture and/or sport. The Sports field represents a type of Sports facility, a permanent football and/or bandy field surrounded by running tracks with appropriate measurements. Like the city?s physical environment, the Sports field is a public place, where outdoor activities take place.

This essay examines how three big Swedish newspapers depicts e-Sports and computer gaming and how the depiction change during 2000-2013. The study will also examine whether e-Sports is being portrayed as competitive sport. The purpose is to investigate which attitudes that can be identified towards computer gaming and its culture in major newspapers such as Aftonbladet, Dagens Nyheter and Svenska Dagbladet and how these attitudes eventually changed over time. The sources that will be used in both the quantitative and qualitative analysis are based on web articles, mainly because the paper editions does not provide much, if any, information about computer gaming and e-Sports and also because of the convenience of being able to quickly find articles to study. Results indicate that computer gaming is being depicted in a clear negative fashion during 2000-2006, and that the depiction of e-Sports is somewhat positive but not as glorifying as for the years 2007-2013. During this period, there is a apparent tendency of e-Sports being introduced to readers who are unfamiliar with the gaming culture. As for the attitudes towards computer gaming, the depiction is still somewhat negative, mainly because the debate about computer games and violence was revived because of several acts of violence in shape of school massacres and mass murder.

Sports associations play a very important role in the Swedish civil society, and since the 1st of July 1987 they have been exempted from the duty to pay VAT. By introducing an sufficiently closely related. When the conflict of law exists, the directive will be accorded priority, which leads to the Swedish Sports Federation must examine and considerexemption for Sports associations the income tax field and VAT field correlate and the legislative change resulted in more favorable pre-close solutions for all of Sweden's non- profit organizations.  In June 2008 the European Commission launched a process concerning Swedish infringement against EU-law, and with it the Swedish civil society, where all Swedish Sports associations are included, is threatened. The European Commission wants to, among other things, force Sports associations into the VAT system for the purpose of the VAT Directive to be achieved.

For some time researcher has focused their interest on how women are being treated in Sports and what impact it has on the development of the Sports movement. Researchers in the field have tried to clarify where the problem lies, if it is gender or sex. Are the differences between the sexes caused by how society portrays women or because women and men are built for different purposes. This research paper studied how women in the Sports of snowboarding and freeskiing perceived their possibilities to practice their own Sports. Furthermore, the study tried to answer if the problems are originated from the culture of the Sports, what the possibilities and opportunities women had to make ?it? and what women think is the reason why there are so few female athletes in their Sports.

The purpose with our study was to see if and how the amount of articles regarding different Sports has changed during the last three decades. If it had changed our target was to se how and why it had changed. We have performed a quantitative content analysis. In the analysis we have studied the two national Swedish newspapers Dagens Nyheter and Aftonbladet. In doing so we have created two synthetic weeks in each of the years 1986, 1999 and 2012.

The purpose of this paper is to view Karlstad Municipality and their financial support to non-profit organizations within equestrian Sports. Despite the varying representatives of various equestrian Sports in Karlstad, there seems to be a single beneficiary within the sport when it comes to financial support from the municipality. The policies and plans concerning cultural development are directly compared to the Karlstad Municipality and its contribution to these organizations within equestrian Sports. Through interviews and reports I have studied the process of financial support from the Karlstad municipality using an intersectionality theory based on Nina Lykkes guide on gender studies and feminist theory. Pierre Bourdieu?s theories on field, habitus and capital are also used as a method to enhance the understanding of equestrian Sports and its role in modern Swedish society. The conclusion is that the Karlstad Municipality is, for a several of reasons, promoting non-profit organizations within equestrian Sports, which are operating as riding schools.

This essay examines how three big Swedish newspapers depicts e-Sports and computer gaming and how the depiction change during 2000-2013. The study will also examine whether e-Sports is being portrayed as competitive sport. The purpose is to investigate which attitudes that can be identified towards computer gaming and its culture in major newspapers such as Aftonbladet, Dagens Nyheter and Svenska Dagbladet and how these attitudes eventually changed over time. The sources that will be used in both the quantitative and qualitative analysis are based on web articles, mainly because the paper editions does not provide much, if any, information about computer gaming and e-Sports and also because of the convenience of being able to quickly find articles to study. Results indicate that computer gaming is being depicted in a clear negative fashion during 2000-2006, and that the depiction of e-Sports is somewhat positive but not as glorifying as for the years 2007-2013. During this period, there is a apparent tendency of e-Sports being introduced to readers who are unfamiliar with the gaming culture. As for the attitudes towards computer gaming, the depiction is still somewhat negative, mainly because the debate about computer games and violence was revived because of several acts of violence in shape of school massacres and mass murder.

Background: The world of Sports possesses a lot of knowledge when it comes to leadarship and coaching. Coaching as a term is relatively new to the business industry and something that is up and coming among alot of companies. Leadership and coaching are two terms that can be combined with each other both in Sports and in the business industry.Objectives: This study aims to compare leadership in Sports and in the business industry. The purpose is to see if they can learn from each other and how they define the term leadership.Method: Interviews were chosen as a method in this study. Six individual interviews were performed and there were three leaders from the business industry and three leaders from the world of sport participating in the study.

This study was commissioned by the Västerbotten Sports federation, whocalled for an overview of the policies that the municipalities inVästerbotten work after in the field of sport. The study aimed to identifySports policy programs or documents that have been produced by themunicipalities, and how they work with them. Furthermore, the studyhighlights the municipality?s politicians reasoning aboutsport andrecreation-sector,and how their sport policy-work was practiced. The datacollection was based on seven interviews and document-collections fromthe 15 municipalities.

Background: The world of Sports possesses a lot of knowledge when it comes to leadarship and coaching. Coaching as a term is relatively new to the business industry and something that is up and coming among alot of companies. Leadership and coaching are two terms that can be combined with each other both in Sports and in the business industry.Objectives: This study aims to compare leadership in Sports and in the business industry. The purpose is to see if they can learn from each other and how they define the term leadership.Method: Interviews were chosen as a method in this study. Six individual interviews were performed and there were three leaders from the business industry and three leaders from the world of sport participating in the study.