What is it that makes some events so successful, while others do not achieve the same results? According to most researchers and writers there are several factors that must be achieved in order for events to distinguish themselves from the crowd and be successful, but what are those factors then? The study was aimed to investigating the factors that create a successful sporting event. One person from each of the six largest children's and youth football tournaments, participated in this qualitative interview study. The results showed that factors such as; possessing a good knowledge of the organization, its external market environment and its stakeholders, proved significant. Similarly, to use the correct custom marketing methods, maintain and attract new stakeholders, and to have nice and caring work staff, were factors contributing to the success of wealth..

This study is comparing curriculums in Physical Education between Sweden and Finland. The comparison was done based on former curriculums and previous research. Results from previous research showed differences between countries and curriculums. The aim of the study was to find out if and why there were differences between the current curriculums based on goals and Sports. The method was a literature analysis.

The business cycle of the wood flooring branch is currently high however that situation may not be sustainable. In a possible future weaker business climate, the importance of marketing becomes accentuated for firms that aim to maintain their sales levels. We can see trends that competition among the Swedish and foreign manufactures is already stepping up. The intent of this study is to establish marketing guidelines for floor- and molding manufacturers, so they can establish a clearer brand image in DIY retail outlets. By comparing the approach of Sports- and DIY stores to brand and product placement, this study aims to bring new knowledge to the DIY branch for improved consumer and product handling.

The title: ?Klara färdiga GÅ? can be translated as ?Ready steady GO?, and is ment as a request to start move. In this project I want to invite people to walk more by creating creative, demanding and playful walkways and paths, where the body can be allowed to work just a tiny bit harder.It?s because walking means exercise and fresh air, for free and without spetial equipment. Walking can also be fun, it allows people to stop, change direction and experience things.I think activity should be fun, inspired by children playground my project is a contribution to how adults might stay healthier in a city, where too often healthy activity is solely confined to the gym or Sports fields.

Eventing is often called as the formula 1 in equestrian Sports and comprises three disciplines: dressage, show jumping and cross-country. The sport provides excitement, challenge and joy and is the ultimate sport for intelligent riders and horses. Many are fascinated by the challenges the sport offers while other consider it foolhardy to ride a cross-country. Eventing is not a risk-free sport and has even been given the label of being one of the world´s most dangerous Sports. What do those risks mean to the horse? And particularly, is it associated with good animal ethics to use the horse for eventing? Finding answers to these questions is not easy as it probably is not a clear and simple answer.

The aim of this master´s thesis is to investigate how Aftonbladet/Sportbladet is describing the Swedish national men team in football during the European Championship years 1992, 2004 and 2008. Reading over 200 articles gave me an excellent overview of the differences and similarities between the three chosen periods. The theoretical framework has three key terms which circulates around the paper. The terms are discourse, stereotype and national identity. Several results are presented and discussed; some are included in this abstract.

According to the core contents in the curriculum for the compulsory school 2011 for the subject Physical Education grades 7-9, teachers of the subjects shall give their students knowledge about body ideals within Sports, and the society as a whole. The purpose of this study was to examine and analyze the attitude toward body ideals of the students soon to leave secondary school. The study was based on a quantitative survey with 70 participating students from three different schools. The results show that the schools, according to the students, do not inform the students about body ideals. However, the result shows that the students consider body ideals as an important topic that needs to be dealt with in school, since they consider the adolescences of today are living with a pressure telling them what to look like.

Stockholm Stad behöver utöka kapaciteten på sina badhus samt idrottsanläggningar. Därtill är renoveringsbehovet stort på samtliga badhus. Badet i Västertorp täcker ett stort område och är populärt men behöver nu rivas pga. det dåliga skicket. Istället ska man bygga bostäder på platsen och flytta ner det nya badet till Mellanbergsparkens södra spets för att samtidigt bli en bullerbarriär mellan motorvägen (E4/E20) och parken som man vill börja programmera.

Syftet med vår uppsats är att beskriva hur svenska konsumenter uppfattar och påverkas av svenska företags användning av multiple celebrity endorsement som kommunikationskälla i företagets visuella kommunikation.Vi har valt ett kvalitativt och abduktivt angreppssätt genom en fallstudie. Vi har genomfört våra intervjuer i form av fokusgrupper och därefter abstraherat vår data genom kategorisering. De teorier vi i huvudsak behandlar, består av multiple celebrity endorsement, visuell kommunikation, konsumentbeteende, kommunikationskällan och dess mervärdesfaktorer, samt recall och recognition.Våra respondenters svar ligger till grund för den data vi redogör. Vi har analyserat empirin utifrån den teori vi tidigare redogjort för. Vi beskriver även inledningsvis vårt val av fallföretag bestående av AXA Sports Club och MQ Sweden AB samt hur vi använt oss av kända personligheter från deras annonser..

Ungdomarna är idrottsföreningarnas framtid och idrottsföreningarna skapar positiv utveckling för ungdomarna. Det ungdomarna gör på fritiden och i vilket socialt sammanhang som de vistas i har betydelse för deras utveckling. Trots dessa positiva effekter som idrottsföreningarna har så väljer många ungdomar att sluta med föreningsidrotten. Detta beror på olika aspekter såsom ekonomi, kompisar, föräldrapåverkan och nya fritidsintressen. Därför är det viktigt hur idrottsföreningar jobbar med att behålla ungdomar och det är också syftet till denna studie.

The goal with our research has been to describe how often and in what way female athletes are represented in the sport section in Sweden?s biggest evening newspaper Aftonbladet. The material we?ve used are the newspapers that we collected during two weeks in 2008, the 3rd of November to the 9th of November and the 11th of November to the 17th of November. We?ve conduced two qualitative researches ? a text analysis and an image analysis ? and one quantitative analysis on our material.

Dennastudie syftar till att uppmärksamma vilka uppfattningar lärare inom idrott ochhälsa har kring att undervisa elever som diagnostiserats med autism. Lärarnasom intervjuats för studiens resultat undervisar alla elever med enfunktionsnedsättning utefter läroplanen för grundskolan, förskoleklassen ochfritidshemmet 2011 (Skolverket 2011a). Vad tänker verksamma lärare kring attundervisa och bedöma elever efter dessa grunder? Studien använder sig av enkvalitativ metod för att få en ökad förståelse för de frågeställningar somanvänds där en semi-strukturerad intervjuguide ligger till grund för attbesvara dessa frågeställningar. Studien analyseras utifrån ettläroplansteoretiskt perspektiv som redogörs i resultatet.

Detta arbete besta?r av en underso?kning om hur en musikla?rare och en idrottstra?nare jobbar med deras elever respektive spelare info?r en prestation. Underso?kningen inkluderar ocksa? hur musikla?raren och idrottstra?naren jobbar med efterarbetet av en prestation. Genom kvalitativa intervjuer och observationer har jag underso?kt deras olika metoder.

Abstract: When playing in teams, communication is important, not just communication with words but also non-verbal communication such as gestures and body languish. The purpose with this study is to see how there is a co-op among communicating players , between leaders and players and to examine what meaning communication and culture got  in a youth team. The ambition with this study was to increase our knowledge about communication and communicationculture in the youth floorball team. This study is qualitative and was inspired by an ethnographical method so we got the information from observations of a youth floorball team, totally we made four observations. The result were analyzed and categorized from our observation papers.

Title You play, we?ll watch ? a study about e-sport consumption and communityAuthor Simon KarlssonSemester Spring 2012Tutor Malin SveningssonNumber of pages 67 (1 appendix)Aim The study aims to explore the motivations and needs behind e-sport consumption and the possible identity construction it entails.Method Qualitative methods: interviews and participant observations.Material Ten interviews with individuals from the barcraft community in Gothenburg, Sweden. Ethnography studies from four locations in total for the e-sport tournament GBG E-sport Open: three from qualifiers and one from the finals.Main results E-sport consumption proved to fill a variety of needs. Affective: To be entertained and experience emotional satisfaction. Social integrative: to connect with friends and other viewers.