Idag finns det ett omfattande reklam- och mediebrus i samhället där marknadschefer försöker hitta den mest unika vägen för att få allmänheten att bli intresserade av just deras varumärke.Teorier visar att företag som medverkar i ett event genom kommunikationsmetoderna sponsring eller event marketing erhåller en ökad trovärdighet och stärker sitt varumärke. Hur medvetna är då företagets marknadschefer om skillnaden mellan sponsring och event marketing för att stärka sitt varumärke?Syftet med den här studien är att kartlägga nio marknadschefers medvetenhet mellan sponsring och event marketing i samband med ett idrottsevent. Studien är av kvalitativ art och har ett deduktivt angreppssätt för att besvara problemformuleringen om hur medvetna marknadschefer är om skillnaden mellan sponsring och event marketing när de är associerade med ett idrottsevent och önskar nå en förbättrad image och medvetenhet kring sitt varumärke.Resultatet av undersökningen visar att de nio intervjuade marknadscheferna är medvetna om skillnaden mellan sponsring och event marketing. De anser även att event marketing genererar ett starkare mervärde än vad sponsring gör.

Title: Reward systems and Commitment-A study of Eniro 118 118, Ernst & Young and Henses men'sfashion.Authors: Marlene Backlund, Vida Miraftab & Marcus SvenssonSupervisor: Arne SöderbomCourse: Dissertation 15 ECTSKey words: incentive programs, commitment and justicePurpose: The purpose of the study is to learn about the relationship betweenrewards and employee commitment in the case companies.Method: We have chosen to design the study, from a hermeneutic visibleway, and the essay approach is abductive. Study research methodis qualitative. We have chosen the method of interview in the casestudy. Theory: The thesis theoretical framework is separated into two main parts,incentive systems and commitment. The chapter is summarized ina model.Empirical method: A total of nine interviews conducted, three interviews in three casecompanies.

Title: Consequences of diversion ? a qualitative interview study regarding illicitbuprenorphine use.In year 1999 buprenorphine was introduced in Sweden and is used in treatment for opioiddependence. An issue concerning substitution treatment programmes is the occurrence ofdiversion and the following illegal sails of buprenorphine on a black market. The aim of thisstudy was to explore how people who have used illicitly obtained buprenorphine describessuch abuse. The study was conducted using qualitative method, where a total of fiveindividuals were interviewed about past experiences of having used illicitly acquiredbuprenorphine.

This essay aims to explain the fluctuations in the Swedish transition rate to higher education between 1923 and 2002. With theories of human capital, and screening, as points of departure, seven variables are selected and their correlation with the transition rate investigated by use of graphs and tables. The variables are unemployment, youth unemployment, the supply of academics, cohort size, number of high school graduates from programs preparing for ensuing studies, relative wage trends for worker categories with differing levels of education, and structural phase. Results show that no single variable nor the theories of human capital or screening can explain the fluctuations in transition rate in full. Instead I propose a theoretic model which amalgamates the above and places risk aversion as the driving force behind the individual?s educational decision.

Denna kvantitativa studie syftar till att undersöka om bästsäljande spel tenderar att bli alltmer likriktade i fråga om genre, åldersmärkning, innehållsbeskrivningar och försäljning. Vi för en teoretisk diskussion kring studiens resultat som kopplas ihop med Adorno och Horkheimers teorier om kulturindustrin och passiviseringen av individen. De teoretiska utgångspunkterna är kritisk politisk ekonomi och Adorno och Horkheimers teorier om kulturindustrin, enformighet och passivisering. Data inhämtas från listor över bästsäljande spel i USA och Europa mellan åren 2006 och 2013. Vi har kvantitativt analyserat listorna utifrån variabler såsom åldersmärkning, innehållsbeskrivningar, genre och försäljning.

Syftet med uppsatsen är att formulera en utvecklingsstrategi för Piteå med målet att bli en framgångsrik skridskodestination. Frågeställningen blir således, hur kan Piteå bli en framgångsrik skridskodestination? Vi använde oss av en kvalitativ metod och för att samla material så utförde vi fem stycken intervjuer och bearbetade relevant litteratur kring destinationsutveckling. Vi arbetade efter en abduktiv ansats som står för en arbetsprocess som går från verklighet till teori, till verklighet och till teori igen genom att pröva formulerade teorier i verkligheten. Resultatet analyserades med förförståelse kring upplevelseproduktion och -ekonomi och vi kom fram till slutsatsen att en utvecklingsstrategi för att utveckla Piteå som skridskodestination bör innehålla arbetssätt för att; ?Arbeta med destinationsutvecklingen på en kommunal nivå ?Utföra- och tillämpa en riskanalys och en beredskapsplan ?Bibehålla en ekonomiskt, social och miljömässigt hållbar destination ?Skapa en image för Piteå som vinterdestination ?Erbjuda evenemang av god upplevelsekvalitet Vi har kommit fram till att Piteå har stora möjligheter att bli en framgångsrik skridskodestination, för att åstadkomma detta krävs det att lokalbefolkning, kommun och näringsliv samverkar inom destinationen Piteå mot ett gemensamt mål.

The aim of this report has been to investigate the use of electricity energy before and after a conversion of foodservice. The ambition was also to highlight the food safety and the retention of nutrients in relation to the conversion. The methods being used were qualitative interviews, case studies, study visits and literature. The equipment and the use of energy was the same in 2008 as in 2011 for hot-holding of the tested component, sauce with ham. The chilled system used more than three times the energy and cost for one portion than one portion in the hot-hold system.

Chalmers University of Technology today have numerous computers which are never powereddown, at the same time there is a need for more computation power for researchers.Hence, we have investigated the possibility to use the computers for computing power andsecondly, if there is no work to be done, to put them into power saving mode.We have made a thorough study where we compared different distributing systems andin the end HTCondor was chosen as the best to implement. HTCondor is an excellent systemfor opportunistic use of computing power, i.e. make use of computers that no one elseis currently using. The system is used at several universities around the world with goodresults and would be excellent at Chalmers, where there is a need for such a system.Our implementation shows that HTCondor is well capable of handling unused computingpower. HTCondor can handle most file types that may be run on the system.

Our aim with this study is to investigate whether or not Utbildningsradions - which is a public broadcasting agency - educational programmes reproduce the existing gender patterns of the female and male genders. We have chosen to analyse two educational programmes, Home Farm Twins and Rena rama forntiden.We use a social constructionist theory regarding the construction and reproduction of gender and the method we have chosen to use is a qualitative content analysis to study the educational programmes.Our conclusion is that in the case of Home Farm Twins, it reproduces the current stereotypes that exist in society. Rena rama forntiden on the other hand does not, the program has got a clear gender perspective in regards to its content. Though it can be said that in some ways it does not reflect upon the gender patterns that exist in society today, to a satisfactionary extent.Utbildningsradion does not achieve its policy concerning Home Farm Twins, but on the other hand it shows that in the case of Rena rama forntiden they do own up to the standards regarding cultural diversity and creative aim..

AbstractThe purpose of my study is to find out how students who are going to special school feel about going to that type of school compared to going to the regular school. I also want to know what they know about integration and a school for all, if they even know about the research that has been done and still is being done. I chose to interview two students to find out what they think about the subject. The two students go to different programs of special school in high school. I chose the method of interviewing because I wanted to get a vivid conversation and to be able to do follow-up questions.

In this Master thesis, microwave connections between circuit boards are constructed. The primary frequency band is the X-band (8-12 GHz). The purpose of the connections is to enable a more simple and cheaper way of mounting the circuit boards inside a container. The connections have been designed and evaluated, using different computer programs. A few prototypes have been built and measured.

A B S T R A C TP U R P O S E / A I M : The main objective of this essay is to investigate the difference of visual representation between girls and boys in two mail order catalogues - Ellos and La Redoute. I want to examine how girls and boys interact in the pictures of the catalogues and what kind of activities are going on. Do these activities differentiate between the girls and the boys? Does the representation differ if the children are in a group or by themselves? A second objective is to compare these representations between the two catalogues.M A T E R I A L / M E T H O D : Two mail order catalogues are used, Ellos (Swedish) and La Redoute (originally French). The material consists of 345 pictures of children.

Objective: To study the evidence on physical activity (PA) as an effective preventive strategy for depression.Methods: A search of electronic databases was performed for articles between 2007 and 2012, both original research and review articles, concerning the link between PA and depression on children, youth and adults. Three reviews, five longitudinal and two cross sectional studies were included.Results:  PA reduced the likelihood of depression in many studies and a sedentary or inactive lifestyle increased the risks for mental health symptoms such as depression. One study showed that low PA in childhood increased the odds of depression as an adult and other studies on teenagers saw a connection and mediation between PA and self-esteem whereas physical fitness showed no mediating effect. Many of the studies and reviews point out the insecurity regarding the dose-response association and the difficulties in defining causality.Conclusion: PA might have a preventive effect on depression. Some evidence exist to support that PA in childhood prevents depression in adults.

The purpose of this study was to investigate if female and male reporters and interviewees get the same amount of time in the news feature in the Swedish news programs TV4-Nyheterna and SVT 1 Rapport. The aim of this study was also to investigate if there is a breakdown of the reporting lines between male and female reporters, that is, if they are reporting on various topics. In our study we also determined if the two television channels in any way are different when it comes to gender.Our main theory was that men are overrepresented both among reporters and interviewees and that they are dominant in both hard and soft news. We thought that SVT 1Rapport would have a better gender balance than TV4-Nyheterna because SVT 1 has been working on gender issues for a long time.We were using a quantitative content analysis to examine the 19:30 news on SVT 1 Rapport and 22:00 news on TV4-Nyheterna for two weeks in November 2010. We examined domestic and foreign news and determined how much time each sex got.

In this thesis a concept for floor hatches for foam pits has been developed. Since there is an existing solution that is powered by hydraulics and is expensive, the goal was to develop a cheaper solution, as simple as possible.A number of different concepts were developed and evaluated. A concept with five sections that are pulled to the side and stacked on each other was chosen as it was thought to have the lowest risk of crush injuries and to be easiest to manage and control. In the opening behind the foam mattress a lifting table is placed to regulate the height of the stacked sections.To be allowed to be installed in the floor of sports halls the sections must be dimensioned according to the construction standards for these types of buildings. Different dimensions of beams in steel and wood materials were evaluated and of those, who lived up to the requirements of the standard, a concept was chosen.