The technological development contributes to an increase in advertising when it comes to media. Those who are working to develop advertising are constantly looking for new ways to reach consumers in unexplored contexts. Web TV is a relatively new technique that involves the distribution of television across the Internet. This study intend to investigate how users perceive advertising appearing on web TV, and contribute to the knowledge about how advertising adapt to new media. To reach the results of this study, we used quantitative data, collected in the form of web-surveys and qualitative data collected through semi-structured interviews.

The research this report is based on aims to find out the characteristic features of the marketing tools that are essential for a music artist, and define a successful artist. The thesis arises and discusses how different medias can have an affect on an artists career and on his/hers achievement. To bee seen in the right medias can have an important influence on their career. To be able to answer our aim we have interviewed people who have a solid knowledge about music business, we have also used a qualitative method. The outcome of the research is that there are some indications that show important factors which are essential when it comes to marketing artists.

Knowledge is frequently discussed in modern society, and has been since ancient Greece. Our goal is to examine the content of two political documents with the desire to point out their visions about how the Swedish school system should be shaped, in relations to knowledge. More precise this essay is going to concentrate on two specific political parties, Folkpartiet and Vansterpartiet and their official programs on the subject school and education, to see what they say about knowledge. The choice is made on the basis that these parties political standings differ most from each other, in the left/right scale in politics. The qualitative analysis takes its main base from Aristotels concepts of knowledge; Episteme, techne and fronesis, and Bernt Gustavssons modern defenitions of them.

This thesis in sociology was based on a qualitative research strategy. Its intention was to analyze how a specific county in the middle of Sweden work to make the integration process of the unaccompanied refugee youths, with a Swedish residence permit, as good as possible, the other intention was to find out the possible following of this work.Interviews were done and statistics were found, this later on became analyzed together with the theories. The basic theories were integration and class theory.The mainly finding in this study was that that the integration of the unaccompanied refugee children leads them into a lower society class of the Swedish community. This since these youth are more of less forced to follow some steps in the education, which for many of them will lead to that they are too old to apply to the national gymnasium in Sweden, and therefore they only get education though the introduction program, which is not leading to a graduation from the gymnasium. Because of this they are not getting the same chances to succeed with the same kind of education as youth on other programs in the Swedish gymnasium..

This study concerns the experiences and feelings students in intermediate school gain from the changing room to sports class. It is a qualitative study with a socio-cultural approach, which has been analysed in a hermeneutic way. The students? voices have been heard through interviews and questionnaires, and furthermore, to get a broader perspective, adults working in school, have also been interviewed. The study shows that many children feel discomfort without clothes in the changing room, furthermore that the absence of adults in this room may add to exercise of power amongst the student, like abuse, direct- and indirect threats or to exclude someone from the group.

Vertical jumping ability is an essential skill in many sports. The aim of this study wasto investigate the acute effects of assisted jumps on subsequent countermovementjump (CMJ) performance by female athletes. Nine healthy, trained female subjectsvolunteered to participate in the study. In a randomized order, they performed oneregular warm up protocol before testing their CMJ baseline value, and one warm upprotocol with an addition of five assisted jumps at 30% body weight reduction beforeanother CMJ test. Elastic cords attached to an overhead pulley system and to aharness around the subjects' upper body were used to reduce the body weight.Significant improvements were noted in jump height, 2.3 cm (7%), positive forceimpulse, 4.7 Ns (2%), vertical take off velocity, 0.1 m/s (3%), countermovement time,0.1 s (12%) and breaking time, 0.1 s (14%), p.

In this study we have examined how men and women are heard on Sveriges Televisions program Debatt. Debatt broadcast on Sveriges Televison which is a public service broadcaster. Through the use of a quantitative content analysis and a dialogical approach, we have documented how many men and women who speak, how they speak, how long they have the word and the subjects they will be heard in, in the program Debatt. We have investigated the ten last broadcast programs from the fallseason 2011. Every program is 45 minutes long and contains from two to three discussiontopics each time. By categorizing our survey and enter the result in four different tables, we found that the majority, 63%, of those that are heard are men.

This thesis is about pricing of ice hockey tickets in Swedish ice hockey. Ice hockey is a large sport in Sweden, with clubs that more and more are acting like companies. These clubs tend to build new arenas that in many ways change basic variables.The thesis is an analytic thesis based on information about the clubs and interviews. The purpose is to study the basic variables for pricing of tickets in Swedish ice hockey. Furthermore the pricing itself and its connection to the new arenas are studied.The focus of the thesis is on the three clubs HV 71, Färjestads BK and Linköpings HC.

Since companies have realised the importance of customer loyalty and since the service sector has gained higher significance in recent years, we found it interesting to study what leads to customer loyalty in service companies. The theories we have chosen to consider are customer loyalty, service quality, service guarantees, affinity marketing, loyalty programmes and customer clubs, the customer in focus and other factors that influences customer loyalty. To find out how service companies are working with cus- tomer loyalty, we have conducted a case study within three service companies. Our findings are that customer loyalty has a significant importance for the companies we studied. Quality and personnel were the factors we found had the greatest impact in service companies concerning customer loyalty.

Syftet med studien är att undersöka huruvida det är mer eller mindre motiverande för anställda inom mjukvaruindustrin att jobba enligt agila utvecklingsmetoder än enligt traditionella utvecklingsmetoder.Undersökningen har gjorts med teoretisk utgångspunkt från motivationsskapande variabler ur de kontemporära motivationsteorierna Self Determination Theory samt Job Characteristic model.Som en ansats till att besvara frågeställningen har en kvalitativ fallstudie genomförts på företaget Kambi Sport Solutions AB. Kambi Sport Solutions AB har under de senaste åren genomfört en organisationsförändring där traditionella projektledningsmetoder ersatts av agila projektledningsmetoder.Studiens empiri visar med stöd ur motivationsteori att övergången till agila metoder signifikant påverkat individens motivation positivt. Framförallt som en följd av en högre grad av självbestämmande, kunskapsvariation, identitet i och betydelse av arbetsuppgiften, autonomi samt feedback.  .

Subclinical mastitis (SCM) is a well-known problem in the dairy sector, where it causes severe economic losses mainly due to reduced milk production. This is a problem not only in the western world but also in developing countries. Surveys from different developing countries have shown a SCM prevalence of 52.4 ? 88.6 % at cow level and 26.7 ? 63.2 % at quarter-level. To combat mastitis is important to optimize the milk production of the cow.

The objective of this thesis was firstly to examine the possibilities of creating a universal tool for evaluating IT-security. When all the material was gathered we saw that we had strayed away from our subject and that our focus was on IT-threats and IT-professionals apprehensions and possibilities on the subject. The purpose of this thesis was there after to find and identify threats and counter measures in publications and later discuss these with IT-professionals. We found and identified several threats that the professionals encountered in their work. These threats ranged from techniques used by hackers to threats that can arise when the users on the network are poorly educated.

The aim of this study is to describe the characteristics of right-wing populist parties in Europe. The three parties included in the study are the Swedish Democrats (SD), the British National Party (BNP) and the National Front (NF) in France. The study includes a definition of right-wing populism based on previous research and from that an ideal type of a right-wing populist party has been created. The material used in the study to verify how well the parties were consistent to the ideal type and what similarities and differences the parties in the study have are the parties? political programs and policies.

Musikalisk gestaltning av musik f?r damk?r skriven av kvinnliga tons?ttare ?r omr?det f?r detta arbete. Syfte ?r att unders?ka och problematisera repertoar f?r damk?r som ?r komponerad av kvinnor. Syftet ?r avgr?nsat till att omfatta fr?gan om vilka utmaningar och v?gval f?r l?sningar som visar sig i processen med att v?lja repertoar, att g?ra instudering och att framf?ra musiken f?r publik.

I den här C-uppsatsen undersöks hur fotbollsspelarna Zlatan Ibrahimovic och Cristiano Ronaldo framställs i olika länders medier, i synnerhet tidningar och webbsajter. Till vår hjälp har vi använt oss av teorier om nationella stereotyper, National Sporting Heroes, idrottsstjärnor inom sportjournalistiken samt teorin om nyhetsvärdering och medielogik. Vi har gjort kvalitativa textanalyser av tidnings- och internetartiklar från sju olika länder och gjort en djupintervju med Johanna Frändén, journalist på Sportbladet och Sveriges Television. Resultatet visar att det kan finnas tydliga skillnader på hur en person eller händelse gestaltas i olika länder. Avgörande faktorer kan vara att en tidning tydligt stöttar ett landslag eller en klubb eller använder sig av nationella stereotyper kring motståndare och sig själva..