AimThe aim of the study is to find out if, and in that case how, the sports movement creates and reproduces norms and values regarding sex and sexuality. Questions to be answered are: Which experiences do non-heterosexual women have of everyday activities in the Swedish sports movement? How are norms on sex and sexuality visible in practice? Are there mechanisms/practices that challenge these norms? Finally, the results are discussed in relation to two policy documents from the National Organization of Sports (RF); ?Sports Wants? and ?Policy and plan of action against sexual harassment and sexual discrimination within sports?.MethodSince the aim was to understand, and not to generalize and quantify, a procedure of qualitative interviews was chosen. Ten non-heterosexual women were interviewed concerning their experiences of the Swedish sports movement. They were active (or had recently been) at different levels in the following sports: basketball, soccer, floor ball, ice hockey, bandy and volleyball.

This paper investigates a number of components that influence the relationship between consultant and client in a procurement process of ERP. The paper deals with Trust, Commitment, Cooperation and Satisfaction. The problem lies within the fact that consultants do not know how and to what extent the components affect relationship quality. Based on the theories in the areas of procurement, relationship marketing and relationship quality, information has been gathered about how the various authors believe a procurement process works, how they view relationship marketing and how relationship quality is created. The components discussed are trust, commitment, cooperation and satisfaction.

This master thesis examines sport habits among young people and a view of their future in sports. Research has shown that the majority of youth leave sport clubs during adolescence. The thesis questions were: How physically active are young people? Which sports do they practice? Regarding their future in sports, what kind of aspirations do the young people have? Are there any barriers that could complicate their involvement in these activities? These questions were examined by analyzing if there were any differences between boys and girls, youth in different grades and youth with Swedish or foreign backgrounds. Pierre Bourdieu´s theoretical framework about sports and economic capital has been used as a research framework.

The purpose of this bachelor?s thesis is to examine how public librarians and people engaged in sports associations think of the possibility of collaboration between their organizations regarding children and youth and furthermore how they think this collaboration and collaboration in general would or should be practiced. This is done in the light of the increasing necessity of collaboration in today?s information society as well as the view that reading and sports could make a good match. Focus is placed on the libraries? perspective and also on the respondents? perceptions and thoughts.

Due to increasing international competition and new technology IT-consultants has been forced to oversee their business models lately. The main purpose of this study is to investigate the process and consequences of a shift in business model for a consultant by using a methodology based on action research. The empirical foundation consists of a field study with observations, notes, interviews and business related documents. The case describes a consultant?s process of shifting business model from profits based on man-hours to selling a standardized system.

AimThe main aim with this study is to research weather there are differences in applied sportpsychology activities between Sweden and Serbia, with a focus on competitive sports andperformance. What are the differences and similarities, and in which way is the sportpsychology helping the sportsmen and sportswomen? The main goal with this study is tocome to conclusions that can be of importance to both countries development in applied sportpsychology activities.MethodFor this study the qualitative method was used and the design is descriptive and comparative.A practical comparison in the form of interviews has been done. Eight persons wereinterviewed at different times, four in Sweden and four in Serbia, one researcher in sportpsychology, one practitioner in sports psychology (a common term for a sport psychologist,mental trainer, performance coach etc.), one sports coach and one sportswoman in eachcountry. For the interviews an adequate interview guide was designed and used.ResultsPractical application in the form of various training opportunities within the sport psychologyfield, sports psychology advisory services and research in sports psychology are applied to agreater extent in Sweden then in Serbia.

As a result of directives from EU, with the ambition to reach environmetal goals, The German organisation Passivhaus Institut has defined a passive house. A passive house is a building that is very energy efficient and makes a small impact on the environment. The energy from the inhabitants as well as the appliances & fixtures in the building should equal the energy that is required to heat the building. A Swedish version of the passive house definition has been defined, taking into account the climate conditions and the difference in building regulations.This thesis is a request from Skanska on how it can improve and develop an ongoing passive house project, involving an infant school. The intention of this thesis is to identify difficulties & display potential development areas for infant schools.The method of research conducted is as follows: interviews of clients, ventilation consultant, consultant for heating system and an energy calculation consultant, an inspection of the infant shcool in process, investigation of completed infant schools and a study of relevant literature.From this research it was found that it is difficult for infant schools to pass the criteria for passive houses. The conclusion of this thesis provide several guidelines on how to improve the outcome of existing projects & the steps needed to be taken for future development in this area..

Purpose: The purpose of this studie is to map and describe the marketing strategies of professional sport organizations and examine in what extent and how they apply the 7P?s of the Marketing mix.Method: We have used an abductive approach in this study. The research was conducted as a two case study, the studied objects are AIK Ishockey AB and Djurgården Hockey AB. A qualitative method has been used. The empirical content was collected by triangulation in form of interviews, telephone interviews, studie of webpages and participating observation.

AbstractMotor sports have been around as long as motor vehicles have been. Sports are often seen as costly polluter but in the same time the motor sports have encourages a large part of development, both for vehicles and other industries. Inventions like rear mirror and ABS brakes come from motor sports. One way to once again drive development forward while making motor sports carbon-neutral is to run the race cars on hydrogen. In this thesis, the goal is to convert a spark ignition engine for hydrogen operation.

In this paper an upper level compulsory school is examined from a gender perspective. The purpose of the paper is to analyse how girls and boys acquire space in the classroom (during a Swedish lesson) and in the sports hall (during a lesson in physical education). To fullfil the purpose of this paper a seventh grade class was observed during a lesson in Swedish as well as in sports. In addition to this on pupil was interviewed. In this paper the results are compared to and measured against results from earlier research in the field. Used as a theoretical basis are Simone de Beauvoir?s theories on gender.The results attained indicate that girls and boys claims space in different ways during time in the classroom as well as in the sports hall.

Background and discussion of the problem: In the staffing company business a unique situation exists because of the three part relation between the staffing company, the users of the staffing companies? services, and the consultants employed by the staffing company. To over bridge the conflicting objectives of the staffing company and the consultant incentive systems are designed. Research question: What effects on the consultants? effort direction do the staffing managers expect of the formal or informal incentive system? Method: The authors have found that a suitable method for the thesis is a survey study.

Commercial strategies are becoming more common in an increasing number of sports - Swedish golf is no exception. Previous research shows that new opportunities for non-profit organizations, to assign parts of their operations to a limited company, do not have any economic importance. The supplementary question arises why more golf clubs nonetheless choose to corporatize its activities? Is the purpose of commercial strategies generally linked to business- or sport-related success? This paper, containing two studies, aims to create an understanding of the underlying drivers of commercialization, and furthermore to quantitatively demonstrate how commercialization is reflected within Swedish golf in terms of strategy and marketing. Swedish golf clubs were categorized as more or less commercial, and examined based on business-related variables such as communications, brand awareness and price discrimination, as well as sports-related variables as success factors and success indicators.

This study aims to gain greater knowledge about the phenomenon cheerleading journalism and its existence in the Swedish sports journalism. We did this by making an impact in the media debate, to thereby identify key aspects of cheerleading journalism. These elements are then used to reach a preliminary definition of the phenomenon. This was followed by qualitative interviews with six Swedish sports journalists from newspapers Aftonbladet and Dagens Nyheter, with the aim to find out how they behaved the phenomenon. The results of the earlier debate and the answers from the respondents show that cheerleading journalism is nationalistic, biased and seeks an inclusive effect on its audience.

Studies in Sweden have shown that about 80% of all youth in Sweden have participated in organized sport during their upbringing but at the age of 20 only 50% of these continue. There have been several attempts to understand why youth stop participating in sports but few aimed to understand why they continue. The objective of this study was to examine if there is a difference in motivation between youth (in the ages of 16-20 years) who participate in recreational and elite sports. The study was carried out as a quantitative survey where both recreational (n=35) and elite athletes (n=33) particpated. The study used a Sport Motivation Scale questionnaire translated into Swedish.

Denna uppsats handlar om ledarskap och hur ledarskap bedrivs på distans.Studien fokuserar på det ledarskap som sker i bemanningsbranschen där konsultchefen leder bemanningskonsulter på distans. I det ledarskap som utövas finns även en påverkan utav en tredje part som går att finna i det kundföretag som hyr in konsulterna. Syftet med uppsatsen är att öka förståelsen för det ledarskap som uppkommer och utövas i bemanningsbranschen och att identifiera de problem som kan uppstå när ledarskapet sker på distans. Vi jämför också distansledarskapet med ett traditionellt ledarskap för att förstå på vilket sätt de skiljer sig i ledarskapets utövande. Slutligen är vårt syfte att få en inblick i hur ett distansledarskap i bemanningsbranschen påverkas när det även är en tredje part involverad..