Objectives: The aim in this thesis has been to generate information relevant for strategic positioning and future evaluations within the scientific field of sport and exercise psychology. This has been done by request, and in collaboration with The Group of Sport and Exercise Psychology at the Institution of Psychology at the University of Umeå.Research questions:  (1) How does the cognitive structure within the field of sport and exercise psychology take shape with respect to research topics in current sport-psychological research, i.e. the research front? (2) How does the social structure within the field of sport and exercise psychology take shape with respect to formal scientific collaboration?Data: 879 articles published between 2008-2011 were used in this study. The population of articles were collected from a set of 5 core journals: International Journal of Sport Psychology, Journal of Applied Sport Psychology, Journal of Sport and Exercise Psychology, The Sport Psychologist, Psychology of Sport and Exercise.

Relationsmarknadsföring har idag blivit en central del i många företags marknadsföring. Kort sammanfattat är relationsmarknadsföring ett marknadsföringssätt som fokuserar på att etablera och utveckla relationen till kunden. Eftersom en konsument idag, bland annat med hjälp av Internet, har tillgång till väldigt mycket information ökar medvetenheten och ger kunden en större möjlighet att välja var och av vem hon ska handla. De konventionella marknadsföringsmetoderna blir alltmer ineffektiva och företagen lägger istället mer energi på att skapa en relation till kunden som individ. Inom modebranschens detaljhandel syns detta tillvägagångssätt i form av kundklubbar, nyhetsutskick och den personliga interaktionen i butikerna.

På Svenska Gymnastikförbundets begäran har detta projekt gjorts som ett koncept för dem att ha som utgångspunkt i diskussioner med såväl föreningar som politiker i frågan om gymnastikens behov av anpassade idrottsanläggningar.En användarstudie av gymnastiken, samt flera discipliner, har gjorts och stått som utgångspunkt för anläggningens utformning. Därtill har även en utvärdering av flertalet befintliga hallar som används för gymnastik gjorts för att motivera beslut gällande anpassningar som lyfter anläggningens utförande i jämförelse.Arbetet kommer ge en skriftlig rapport och en digital modell av anläggningen. Modellen presenteras i form av ritningar och visualiseringar..

This is a qualitative study about how young men in the age of 16-18 years can construct their masculinity. How do these young men describe a ?real man?? What are their thoughts about themselves as adults? The purpose of this study includes a gender perspective in surroundings that cope with the sport football. To answer this study, six young men in the age of 16-18 years, whom are active football players in different levels, have been interviewed. The findings showed that the young men seemed to construct their masculinity in cooperation with the surroundings and the nearest family members seemed to have a very strong influence of the boy?s development to become a man.

Facebook is today a phenomenon that has connected the whole world. With millions of users this has become an attractive place for soccer clubs to connect with their fans. But in what ways are they using Facebook as a tool to connect with their fans?This essay aims to answer the question if it?s a difference in the way English and Swedish teams communicate with their fans on Facebook. The study was conducted with the use of telephone- and mail interviews.

Syftet med denna fallstudie var att undersöka betydelsen av idrott och fysisk aktivitet för ungdom med funktionsnedsättning. En ungdom och hans mamma intervjuades. Datamaterialet analyserades med kvalitativ innehållsanalys. Fyra kategorier framkom: att vara del av en gemenskap, att känna sig kompetent och utnyttja sin potential, att ha hälsa, glädje och välbefinnande, och att skapa en grund att bygga vidare på. Kategorierna bildade temat: det goda livet ? nu och i framtiden.

The purpose of this essay is to examine how two riding schools work with their safety. Riding is one of the most popular sports in Sweden but also very dangerous. Sweden has a lot of riding schools and almost half a million that rides. Therefore it?s very important that riding, and especially riding at riding schools has the highest level of safety with regards to harmful events.The purpose leads to the overarching research question for this essay, which is: How does the Safety work look at two riding schools in the area of Karlstad? Out of this question, seven specified research questions have been constructed.

Abstract: Elite soccer in combination with education is a unique and demanding task. The path towards a glory career in sports takes hard mental and physical training. The objectives in this study are 6 elite focused high school students studying high school education programs in combination with football profile. They are 3 of each gender. The purpose of the study was to find out more about their perspective of motivation and what makes them keep going towards a career in football in beside their education.The study is of empiric hermeneutic survey used qualitative method and interviewing to collect data.

This thesis investigates gender equality at a few Swedish elementary school libraries, and how school librarians at these libraries work with gender equality issues. It is a semi-structured interview study conducted with staff at seven elementary school libraries. Several policy documents state that the school should be a gender-equal environment, but previous research shows that there is still a lack of gender equality, and that staff often treat boys and girls differently. It also shows that boys and girls are often portrayed in a gender-stereotypical way in children?s literature.

What is it that makes some events so successful, while others do not achieve the same results? According to most researchers and writers there are several factors that must be achieved in order for events to distinguish themselves from the crowd and be successful, but what are those factors then? The study was aimed to investigating the factors that create a successful sporting event. One person from each of the six largest children's and youth football tournaments, participated in this qualitative interview study. The results showed that factors such as; possessing a good knowledge of the organization, its external market environment and its stakeholders, proved significant. Similarly, to use the correct custom marketing methods, maintain and attract new stakeholders, and to have nice and caring work staff, were factors contributing to the success of wealth..

This study is comparing curriculums in Physical Education between Sweden and Finland. The comparison was done based on former curriculums and previous research. Results from previous research showed differences between countries and curriculums. The aim of the study was to find out if and why there were differences between the current curriculums based on goals and sports. The method was a literature analysis.

Denna rapport syftar till att presentera, hur ledare och lärare inom fritidsverksamhet bland barn och ungdomar, anser att ett framgångsrikt arbete kan och bör utformas, samt vilka mekanismer som de anser kan vara av betydelse för resultatet. Undersökningen är baserad på kvalitativa intervjuer med sex ledare inom fritidsverksamhet - musikskola samt idrotts- och friluftsföreningar - av varierande storlek och omfattning. Undersökningen refererar också till befintlig forskning om föreningsliv såsom fritidsvane-undersökningar, idéprogram samt analyser av föreningsliv och ungdomar. Resultatet visar bl.a. att social fostran anses vara centralt för ett lyckat arbete och detta ligger också till grund för en stor del av de verksamheter som undersökts. Andra faktorer såsom föräldrar och kompisar har också stark inverkan på resultatet, då de å ena sidan har stor betydelse vid medlemsrekrytering, och å andra sidan bär upp ett pedagogiskt ansvar. Resultatet visar även att organisationerna delar en gemensam problematik kring ett minskat medlemsantal, främst bland ungdomar i de senare tonåren, där de också tycks sakna strategier för hur man ska kunna nå dessa ungdomar. .

The business cycle of the wood flooring branch is currently high however that situation may not be sustainable. In a possible future weaker business climate, the importance of marketing becomes accentuated for firms that aim to maintain their sales levels. We can see trends that competition among the Swedish and foreign manufactures is already stepping up. The intent of this study is to establish marketing guidelines for floor- and molding manufacturers, so they can establish a clearer brand image in DIY retail outlets. By comparing the approach of sports- and DIY stores to brand and product placement, this study aims to bring new knowledge to the DIY branch for improved consumer and product handling.

The purpose of this thesis is to examine how the public libraries work towards SFI (Swedish For Immigrants) based on the views of the overseeing librarians. To study this we have asked the following research questions:What distinguishes the public libraries? work towards SFI according to the responsible librarians? What distinguishes the communication between SFI teachers and the librarians according to the responsible librarians? What opinions are held by the librarians in regards to their work with SFI?We have used a semi structured interview method with seven librarians in charge of the activities with SFI at small and medium sized public libraries in a rural area of Sweden. The theoretical framework is composed of Marianne Andersson and Dorte Skot-Hansen?s model for analysis of the local public library profile and the authors? definition of collaboration.

The title: ?Klara färdiga GÅ? can be translated as ?Ready steady GO?, and is ment as a request to start move. In this project I want to invite people to walk more by creating creative, demanding and playful walkways and paths, where the body can be allowed to work just a tiny bit harder.It?s because walking means exercise and fresh air, for free and without spetial equipment. Walking can also be fun, it allows people to stop, change direction and experience things.I think activity should be fun, inspired by children playground my project is a contribution to how adults might stay healthier in a city, where too often healthy activity is solely confined to the gym or sports fields.