At several occasions, an important question has been brought forward within the world of advertising and media. This is the question of whether or not ?good? advertising should be encouraged by the media. The question has an origin in a belief that such advertising can create values not only for the advertiser, but also for the medium. Although this question has arisen in business media, and although many managers work from the assumption that such relationship exists, there are none or little proof that it actually does.

Ungdomarna är idrottsföreningarnas framtid och idrottsföreningarna skapar positiv utveckling för ungdomarna. Det ungdomarna gör på fritiden och i vilket socialt sammanhang som de vistas i har betydelse för deras utveckling. Trots dessa positiva effekter som idrottsföreningarna har så väljer många ungdomar att sluta med föreningsidrotten. Detta beror på olika aspekter såsom ekonomi, kompisar, föräldrapåverkan och nya fritidsintressen. Därför är det viktigt hur idrottsföreningar jobbar med att behålla ungdomar och det är också syftet till denna studie.

With inspiration from Bitzers situational analysis a phenomenografic method has been used, influenced by Brown & Levinsons´s theory of politeness, to find perceptions concerning constraints (in Bitzer´s sense in his model of the rhetorical situation) in Internet-based communication. Based on three qualitative interviews, this essay has found that the perceptions are closely linked to views of what constitutes formal and informal contexts, varying due to the gender or age of the informant. Netspeak is not considered appropriate, with some exceptions, in any formal situation. However, the perceptions regarding decorum in informal situations differ in nature, based mainly on what kinds of associations and connotations are produced by elements found in netspeak. Since perceptions regarding informal situations vary, there is a large risk of misunderstanding, which this essay aims to survey..

The goal with our research has been to describe how often and in what way female athletes are represented in the sport section in Sweden?s biggest evening newspaper Aftonbladet. The material we?ve used are the newspapers that we collected during two weeks in 2008, the 3rd of November to the 9th of November and the 11th of November to the 17th of November. We?ve conduced two qualitative researches ? a text analysis and an image analysis ? and one quantitative analysis on our material.

It becomes more important to consider different behaviour traits in the selection for dairy cows to be suitable in the production systems of today. The purpose of this investigation was to study the genetic background to behavioural traits and the heritabilities for temperament, rank order, aggressiveness, feeding behaviour and for learning behaviour. Moreover, the genetic correlations to other traits were studied. To be included in a breeding programme a trait needs to have enough genetic variation, a moderate to high heritability or to be correlated to another measurable trait. Behaviour is a quantitative trait affected by many genes and the environment.

Dennastudie syftar till att uppmärksamma vilka uppfattningar lärare inom idrott ochhälsa har kring att undervisa elever som diagnostiserats med autism. Lärarnasom intervjuats för studiens resultat undervisar alla elever med enfunktionsnedsättning utefter läroplanen för grundskolan, förskoleklassen ochfritidshemmet 2011 (Skolverket 2011a). Vad tänker verksamma lärare kring attundervisa och bedöma elever efter dessa grunder? Studien använder sig av enkvalitativ metod för att få en ökad förståelse för de frågeställningar somanvänds där en semi-strukturerad intervjuguide ligger till grund för attbesvara dessa frågeställningar. Studien analyseras utifrån ettläroplansteoretiskt perspektiv som redogörs i resultatet.

Detta arbete besta?r av en underso?kning om hur en musikla?rare och en idrottstra?nare jobbar med deras elever respektive spelare info?r en prestation. Underso?kningen inkluderar ocksa? hur musikla?raren och idrottstra?naren jobbar med efterarbetet av en prestation. Genom kvalitativa intervjuer och observationer har jag underso?kt deras olika metoder.

Abstract: When playing in teams, communication is important, not just communication with words but also non-verbal communication such as gestures and body languish. The purpose with this study is to see how there is a co-op among communicating players , between leaders and players and to examine what meaning communication and culture got  in a youth team. The ambition with this study was to increase our knowledge about communication and communicationculture in the youth floorball team. This study is qualitative and was inspired by an ethnographical method so we got the information from observations of a youth floorball team, totally we made four observations. The result were analyzed and categorized from our observation papers.

The purpose of this thesis is to investigate the two new phenomena; the pricing model Pay-What-You-Want (PWYW) and the launch of daily newspapers in the iPad. A quantitative study was conducted in order to examine what would happen if the PWYW-model where to be used by a daily newspaper for its iPad product, and what this would signal to consumers about the brand in terms of brand association and brand attitude. Furthermore, we have investigated which of these factors that are affecting willingness to pay in this PWYW-situation. Moreover, a secondary purpose was to test the two possible presentations of the digital newspaper in the iPad; Product and Access ? and how the results differed between these two.

Metaphors and their use as a rethorical vehicle are examined. Two texts, one in Chinese and one in Swedish, are compared and analyzed to determine the extent to which the associations they create successfully capture the author's intent. Seecondarily, a shift from the assumptions that rhetorical analyses often assume (read: antiquity and Aristotles) to a more abstract internal human platform is suggested. Neurological and cognitive research is cited in support of this shift.The essay examines the question: How can metaphoric contribute to conveying the communicator's intention? By comparing metaphorics used by an historical Chinese rhetor with those used by a contemporary Swedish rhetor.

This paper is based on Bowlby's attachment theory in the exploration of Christian pastoral care literature. Kirkpatrick and Granqvist account for the majority of previous research on the subject, however, not related to counselling or counselling literature. The selected pastoral literature, which is three books by each author: Liselotte J Andersson and Margareta Melin provide several possible associations with attachment theory. In the process, nonetheless, more literature has been studied than those reported here. This paper aims to investigate whether a relationship with God is given as an attachment relationship of the selected pastoral literature.

On the 11th of march 2006, the journal Landskrona Posten began an article series with the ambition to review the juvenile gangs in the city of Landskrona. The articles received heavy response from the readers. About six months later Landskrona was the centre of attention in the Swedish media. 22,3 percent of the city's population had voted for the nationalist party ?Sverigedemokraterna? in the municipal election.

Title You play, we?ll watch ? a study about e-sport consumption and communityAuthor Simon KarlssonSemester Spring 2012Tutor Malin SveningssonNumber of pages 67 (1 appendix)Aim The study aims to explore the motivations and needs behind e-sport consumption and the possible identity construction it entails.Method Qualitative methods: interviews and participant observations.Material Ten interviews with individuals from the barcraft community in Gothenburg, Sweden. Ethnography studies from four locations in total for the e-sport tournament GBG E-sport Open: three from qualifiers and one from the finals.Main results E-sport consumption proved to fill a variety of needs. Affective: To be entertained and experience emotional satisfaction. Social integrative: to connect with friends and other viewers.

This report is a qualitative interview study which central content enlightens how movement and sports effects children?s performance in school. With the help of five different teachers in three different schools questions like; how does movement effect the performance of children in school? Have been answered.Lots of research and litterateur shows that children is doing better physical and mental, the concentration level is improved and the performance in school is better when exposed to more movement, also there are less conflicts and the students gets better motor skills.Comparison with the ?Bunkefloproject? has been done, which was a project in the south of Sweden where they let the children have physical education every day and then they examined how this effected their performance in school. With this basis this report will examine the teachers view on the subject.The result shows that the teachers think that there should be more movement in the daily schedule for the children because they seam to be more happy and concentrates better after movement.

This paper provides a study about human trafficking with sexual motives performed in European states and the measures taken from national, international and Non-Governmental organizations with the purpose to oppose human trafficking. According to the UN human trafficking has increased and shows tendencies to continue escalating, regardless of the measures taken by various organisations. In this study, four countries with associations to human trafficking have been chosen and organisations related to these countries are studied. The purpose is to inquire into how these organisations work against human trafficking and which objectives and guidelines these organisations strive for together with their values. The aim is to find out which result the organizations efforts gets and if, according to my hypothesis, the efforts oppose themselves.