This essay examines the communication value of music in television advertising. It studies different forms of music and whether these forms contribute positively or negatively to how television advertising is perceived and remembered. The forms are jingle, familiar song and unfamiliar song. 100 high school students participated in the study through a questionnaire.                      The study shows that music is an important tool that complements television advertisings visual aspects. Music creates feelings, emphasizes aspects of the image and clarifies the advertised message.

This study's main objective was to identify adolescents participation in alternative sport activities and which kind of physical activity that was preferred by adolescents who didn't had any earlier experience of sport clubs. The study combined interviews and surveys with the purpose to get both adolescents and sport leaders perspective. A total of five interviews were performed and fifty-four surveys was collected. The results showed that adolescents already physical active were those who participated in alternative sport activities. Who participate in alternative sport activities can depend on habitus, comprehended capital forms and in which social field the sport activities exists..

The purpose of this thesis is to gain a deeper understanding of Swedish companies? use of corporate sponsorships as a tool for communication. The research describes motives and goals of corporate sponsorships, the selecting process and methods used in evaluating its effects. The empirical data has been colleted through interviews with two companies sponsoring athletics at a top level in Sweden. The study shows that the principal objectives and motives companies have with sponsorships are related to brand exposure, image improvement and relationships.

The aim of this paper was to describe hindering and facilitating factors in the transition from upper secondary school and employment for a person with Asperger?s syndrome. In the process we used general systems theory and made semi-structured interviews with five persons in the network of institutions and associations working with the individual. Our findings showed that the hindering and facilitating factors were basically the same depending of the environmental adjustments. The interviews highlighted the following factors: the recent general unemployment rate in Sweden, selfawareness of the individual and the surrounding environment?s knowledge of the individual?s impairment in relation to Asperger?s syndrome.

In contemporary Sweden political participation among foreign-born Swedes is viewed as low and it is well known that foreign-born individuals do not use their voting rights to the same extent as the general population. At the same time there are numerous ethnic associations around the country who work with various activities involving political, democratic and integration issues. This study aims to study how four members of a Somali association regard, relate to and work with politics, democracy and integration. The study is based on these four people, but also on their relationship with authorities and other agencies in the community. The conclusion of this study shows in brief that the desire to participate politically is great, but that democracy and politics is accessible to all, depending on the level of language skills and what political knowledge the individual has.

På Svenska Gymnastikförbundets begäran har detta projekt gjorts som ett koncept för dem att ha som utgångspunkt i diskussioner med såväl föreningar som politiker i frågan om gymnastikens behov av anpassade idrottsanläggningar.En användarstudie av gymnastiken, samt flera discipliner, har gjorts och stått som utgångspunkt för anläggningens utformning. Därtill har även en utvärdering av flertalet befintliga hallar som används för gymnastik gjorts för att motivera beslut gällande anpassningar som lyfter anläggningens utförande i jämförelse.Arbetet kommer ge en skriftlig rapport och en digital modell av anläggningen. Modellen presenteras i form av ritningar och visualiseringar..

There are a large number of studies on colour and its influence on human feelings, but thereare only a few studies on the association between feelings and colour combinations. Thisstudie investigates the association between colour combinations consisting of three equallysized colours and the feelings they convey. The methodology used in this studie follows theinstructions from the Nippon Colour & Design Research Institute (NCD) in Japan, NCD havestudied consumer psychology towards colour and colour combinations for several decades.This study used semantically differential scales to evaluate existing colour combinations fromNCD to descriptive adjectives and creation of new colour combinations to explore therelationship between colour combinations and conveyed feelings. A total of 69 peopleparticipated in the tests. The main conclusions formed by this study are: (1) the feelingsconnected with the colour combinations differ partly between the Swedish population and theNCD and (2) the Swedish population have similar feeling associations to most colourcombinations, except for trend dependent adjectives such asmodern, cool etc.

This is a qualitative study about how young men in the age of 16-18 years can construct their masculinity. How do these young men describe a ?real man?? What are their thoughts about themselves as adults? The purpose of this study includes a gender perspective in surroundings that cope with the sport football. To answer this study, six young men in the age of 16-18 years, whom are active football players in different levels, have been interviewed. The findings showed that the young men seemed to construct their masculinity in cooperation with the surroundings and the nearest family members seemed to have a very strong influence of the boy?s development to become a man.

The purpose of this project was to invite a changed perception of active sitting, to introduce a more active way of sitting in office environments and destigmatize an active sitting posture such as straddling by giving active sitting products conscious aesthetics based on environment and positive associations. The goal with this project was an active sitting product for office environments with aesthetics considered encouraging to movement in a relaxed way, regardless of age and gender, and connect to materials and aesthetics related to activity, experience and recreation. Horseback riding, retro style surfing and skateboarding was an entry of investigation. The project was based on existing active sitting products, their function and production techniques. It was not a part of the project to investigate new models of sitting.

The purpose of this master's thesis is to describe and analyse the origin and development of the library of Workers´ Educational Association in the community of Oskarström. This library is special because the organisation run it much longer than usual, until 1977, and to find an answer to why, we have the following questions: Why does the library of Workers´ Educational Association start their activity in Oskarström, and how does it develop, in relation to premises, librarians, financing, the stock of books and the numbers of books out on loan? What is the reason that the library in Oskarström is municipalized as late as 1977? The methods we use are hermeneutics and evaluation of the sources. The library is founded in 1914 and become important for the workers. Important sources of income are the subventions given by the state, municipality and other associations.

Syftet med denna fallstudie var att undersöka betydelsen av idrott och fysisk aktivitet för ungdom med funktionsnedsättning. En ungdom och hans mamma intervjuades. Datamaterialet analyserades med kvalitativ innehållsanalys. Fyra kategorier framkom: att vara del av en gemenskap, att känna sig kompetent och utnyttja sin potential, att ha hälsa, glädje och välbefinnande, och att skapa en grund att bygga vidare på. Kategorierna bildade temat: det goda livet ? nu och i framtiden.

This thesis examines the possible beneficial effects of a temporary cooperation between a national brand and a private brand. The main hypothesis suggests that if a national brand wants to make a category extension to a remote product category, it should be able to decrease its risk by affiliating itself with a private brand. The national brand should through such a brand alliance be able to borrow some of the flexible characteristics that a private brand possesses to increase its associations with the new category. The survey consisted of 800 questionnaires with different cooperations between a private brand (ICA) and two national brands (Tropicana and Bravo). These were handed out to students in the universities of Stockholm.

In the age group 16-25 years, the Internet is the most powerful source of information. This age group is also the main user of social media. The purpose of this study was to investigate young people's experience of social media and any associations between social media and adolescents health by answering the questions: ?how does young people use social media?, ?what risks can occur in young people's use of social media? and ?how can social media influence young people's lifestyles?. The survey was conducted by a quantitative cross-sectional study using questionnaires.

This study has it´s beginning in the term corporatization and what the consequences will be for the Swedish athletic club, after the implementation of it. The corporatization among the athletic clubs is a very up-to-date-topic after the ?Riksidrottsförbundets? approved the new law constitution in 1999, that gives the athletic clubs the opportunity to change their legal form. We want to create an image that explains the situation in the two athletic clubs we choose for our study. This image helps us to give examples of how the corporatization will affect them.

The purpose of this essay is to examine how two riding schools work with their safety. Riding is one of the most popular sports in Sweden but also very dangerous. Sweden has a lot of riding schools and almost half a million that rides. Therefore it?s very important that riding, and especially riding at riding schools has the highest level of safety with regards to harmful events.The purpose leads to the overarching research question for this essay, which is: How does the Safety work look at two riding schools in the area of Karlstad? Out of this question, seven specified research questions have been constructed.