The world today is not an equal place. We see children starve, people being discriminated and women?s rights being neglected. The media coverage of women?s sports is no exception.

Total amount of words: 15 269.In this essay, the purpose is to examine the personalization of Swedish national coaches during international championships in the Swedish tabloids. Research shows that a leader nowadays is representative for her organization. Therefore it could be assumed that the way the national coach is portrayed can have some kind of effect on the public opinion about the team as a unit and their sport federation in total. This essay is a quantitative study of the sport tabloids Sportbladet och SPORT-Expressen during three international championships: Euro 2012 in football, WC 2013 in ice hockey and Euro 2014 in handball. We have studied the coverage of the national coaches Erik Hamrén, Pär Mårts and Ola Lindgren/Staffan Olsson in contrast to the coverage of their teams in total.The main results are that the national coaches are mentioned in every second article that is written about the national teams during the championships. They are mainly portrayed in a neutral way, even though the coverage of them is affected by the results in the matches.

Denna uppsats belyser hur frekvent de svenska kvällstidningarna Aftonbladet Sportbladet ochSport-Expressen rapporterar kring damfotboll, men även hur gestaltningen i rapporteringenförändrats. För att kunna se denna förändring har åren 2009 och 2013 undersökts för attjämföra dessa två år med varandra. Dessa årtal valdes för att de var mästerskapsår därEuropamästerskapet för damer spelades i Finland respektive Sverige.Den kvantitativa delen i studien genomfördes för att besvara frågan om frekvensen och ivilken gestaltning rapporteringen kring damfotbollen sker. Studien genomfördes genom attundersöka tidningarna från den 1 januari till den 31 oktober under både 2009 och 2013. Denkvalitativa delen i studien skedde genom en samtalsintervju med Sport-Expressens sportchefAnders Nettelbladt, för att få svar på hur hans redaktion tänker kring damfotboll.Undersökningens resultat visar en ökning av bevakningen av damfotboll.

The aim of this study was to examine how sports journalists used religious metaphors when covering football during the time span of the study, and how the athletes were portrayed as a result of the usage. The aim was also to study if the usage differed between the two newspapers chosen for the study, one of which is a morning paper (Dagens Nyheters sport section) and one which is an evening paper (Sportbladet).To answer our questions we used a quantitative and a qualitative method, the later of the two was based on a metaphor analysis. The quantitative method consisted of a content analysis where different variables were examined. The time span of the study is articles from one year.The results show that the religious metaphors were used in many ways. Some religious metaphors, such as ones including the word miracle, were more prominent than others.