Title: To build and transport brands to the Internet ? A qualitative case study of Getinge Infection Control and von Braun Sports Cars. Seminar date: 2009-06-09. Course/ subject: FÖ6016, Degree Project Undergraduate level, 15 University Credits Points (ECTS). Authors: Kristoffer Eriksson and Erik Kaplar.

Bakgrund: Fotboll är en sport som präglas av knäskador, muskelbristningar och stukningar. Mycket fokus ligger kring hur man på bästa sätt kan undvika och förebygga att ens främsta resurs, spelarna, undviker att bli skadade och på bästa sätt kan producera resultat för klubben de tillhör. Studier har visat på att skadeprevalens är något som ökar i och med en ökad träningsmängd och att många skador är en följd av både muskelsvaghet och fel sorts träning. Många av dessa undersökningar menar på att man i dagsläget tränar fel och att träningen mer måste fokuseras på de fysiska krav som ställs inom den idrott man utövar, i detta fall fotboll.Syfte: Syftet med denna undersökning har varit att se om det finns någon korrelation mellan typ av träning, träningsmängd och skadeprevalens inom herrfotboll.Metod: Studiens syfte har besvarats med hjälp av en strukturerad enkät som skickats ut via en web-länk till aktivt fotbollspelande män. Undersökningen har involverat 100 respondenter från olika divisioner.

Syftet med studien är att få ökad kunskap om relationen mellan fotbollsspelare och fotbollsledare. Detta ska göras med följande frågeställningar: Vilken betydelse har spelar- och ledarrelationen för flickors och pojkars fotbollsspelande i åldrarna 13 och 16 år? - Hur ser spelar- och ledarrelationen ut? - Vilka krav ställer spelare på ledare? - Vilka krav ställer ledare på spelare? - Vilka värden har stor betydelse för spelare och ledare inom fotbollen? Det gjordes sammanlagt nitton intervjuer med flickor och pojkar mellan 13 och 16 år, och deras ledare i två breddföreningar i Helsingborg och Lund, i Skåne. Materialet analyseras utifrån teorier om människors samspel som symbolisk interaktion och utbytesteori. Ytterligare analyser görs utifrån Sport Enjoyment-modellen och utbildningsmålet som är ungdomars motiv till idrottsdeltagande.

Problem. Sponsorship has increased continuously during the 21st century, however, at the same time the public interest of traditional promotion has been diminishing. The meaning of sponsorship is a very diffuse and therefore the concept needs to be investigated. Due to the multitude of sponsorship and its impreciseness about its financial value, it is difficult to evaluate sponsorship for companies, especially when there is a difficulty in choosing a decent method for evaluation.Purpose. The purpose of this thesis is to investigate the concept of sponsorship, motives for sponsorship and evaluation of sponsorship according to the theory and give empirical examples of how these areas are being managed by companies.Method.

I denna studie undersöks det ledarskap som idag bedrivs inom Skånes kommunala verksamheter, utifrån nio ledarskapsstilar som är kompatibla med organisatorisk framgång världen över. Frågeställningen ?Finns det några skillnader mellan manligt och kvinnligt ledarskap i Skånes samtliga kommuner, studerat utifrån McKinseys nio ledarskapsstilar?? har syftet att undersöka eventuella könsskillnader i ledarskap.Fördelningen i studiens population har syftet att kartlägga samt studera de skillnader det manliga och kvinnliga ledarskapet kan ge exempel på. Urvalsgruppen har således fått svara på en enkät behandlande de områden de eventuellt kommit i kontakt med under sin chefskarriär och därmed fått bedöma sitt agerande.Enkäten skickades ut till totalt 101 chefer, fördelat på 54 män och 47 kvinnor, inom Skånes samtliga 33 kommuner. 65 svar erhölls, fördelat på 31 kvinnor och 34 män.

The society of today is overflowed with information and commercials. There is a thick media noise that the marketers finds hard to penetrate. Bearing this in mind, we can see that Event Marketing, witch is marketing through events, has grown to be a popular form of communication as it has an ability to work its way through the existing media noise. Through events a company can strengthen its brand and image as well as form a lasting relationship with its consumers. What other functions does Event Marketing possess? In what context is Event Marketing an appropriate marketing strategy to use? These are two questions that we aim to answer through this essay.To be able to answer these questions we interviewed the marketing manager of two different companies, L´oréal and TeliaSonera.

This essay is focusing on leadership and motivation in the creative process. The perception on the leadership has changed over time. Today?s leadership theories suggest that the leadership should be adapted after the organisations conditions. Due to the increasing globalization, companies are forced to operate in an increasingly competitive market.

För att bibehålla en god hälsa under hela livet är fysisk aktivitet av stor betydelse. Tidigarestudier har visat att den fysiska aktivitetsnivån är låg bland unga kvinnor med annan kulturellbakgrund än svensk, men orsakerna är emellertid relativt okända. Syftet med studien var attbelysa förutsättningar för unga kvinnor med annan kulturell bakgrund än svensk att utövafysisk aktivitet i skolan och på fritiden, samt att söka förklaringar till upplevda möjligheteroch hinder som kan ligga till grund för fortsatt hälsofrämjande arbete riktat till målgruppen.Metoden för datainsamlingen var en intervjustudie med åtta unga kvinnor som alla hade enannan kulturell bakgrund än svensk, där en fokusgruppintervju och fyra individuellaintervjuer genomfördes. Resultatet, genom kvalitativ innehållsanalys, visade till största del dehinder för utövande av fysisk aktivitet som de unga kvinnorna upplevde. De hinder sombelystes var bland annat kulturella faktorer, utanförskap, informationsbrist och ointresse förfysisk aktivitet, vilka främst var kopplade till skolans lektioner i Idrott och Hälsa men även tillfysisk aktivitet på fritiden.

While the technological infrastructure that enables collaboration between municipalities, counties and private health care providers improves, so does the need for health-care providers to gain access to the right patient journal at the right time. For doctors, nurses and other health-care organization employees this goal is achieved by NPÖ, National Patient Summary. NPÖ effectively enables health-care records to be shared across organizational boundaries. This thesis is based on a demand by a mobile application that can give district nurses access to health-care records wherever they are.This thesis describes the development of a prototype of a mobile application aimed for NPÖ. This includes investigating a suitable mobile platform, investigating available card readers for reading electronic identification from SITHS cards and the ability to connect to external services such as NPÖ.

Partnering is a new and exciting way of cooperation in the Swedish construction industry. In countries like Denmark and the United Kingdom the concept has been developed during a number of years while the Swedish construction industry has been more reluctant.Partnering is seen by many as the solution to the problems that often occur in design and build contracts. Many others believe that it is a way for the big entrepreneurs to gain unfair advantage. Never the less the concept is fast getting more and more appreciation, especially in the region of Karlstad where many new buildings are built that way.We have focused on the new development of Carlstad Conference Center (CCC) which is currently built with a partnering concept. The main method that have been used in this thesis are interviews with personnel on different positions in the project.

AimThe aim of this study was to examine the views on bullying in the context of physical education among pupils studying at intermediate level through a gender perspective.The following questions where used in the examination.In what ways does the views on bullying differ between girls and boys?How is bullying manifested during classes in physical education?How do girls and boys experience cross-gender and same-gender bullying?MethodThe study is based upon a survey with questions of both quantitative and qualitative disposition. A total of 210 pupils from areas in and around Stockholm participated in the study, all studying at intermediate level. The participants consisted of 92 girls and 116 boys (two declined). The selection of participating schools where made out of convenience.

We have in this essay studied the Swedish Hedge Fund Market available for the average Swedish private investor. We have closely looked at the risk measurements that are applicable on the evaluation of Hedge Funds today, and furthermore studied how they are communicated and what they actually contribute with in terms of risk and yield. Our survey attempts to clarify the shortcomings in the communication between the Hedge Fund Managers and their smaller investors. Do they really know where they put their money? The market is rapidly expanding and our goal was to find improved ways to inform about the Hedge Funds risks and opportunities.

In the fall of 2014 a literature review and a scientific study of the topic; "... in the extent to which companies in the industry applies the evaluation of continuous improvement? was conducted at Mälardalen University. These studies are the foundation of this thesis.A strategic improvement is often divided into smaller steps of improvements at each hierarchical level from the top down through the organization. But if there is no response system that can confirm the results of these improvements back through the organization it is very hard to see if the improvements really are improvements or just changes and a waste of resources.

AbstractIn this master´s thesis I primarily investigate librarians´ and teachers´ conceptions of collaboration between libraries and schools and their conceptions of childrens´reading. Secondary I investigate the contents of laws concerning libraries and schools and also the school curriculums concerning the subject field of the Swedish language. My theoretical point of departure is that of social constructionism. I use two models in my analysis. One is a model of collaboration created by Patricia Montiel-Overall, called TLC (Teacher Librarian Collaboration), which grades collaboration from the lowest level (A) to the highest (D).

Either if you are a company or a state owned organization, in our case Sodertorn University collage, it is very highly demanded and needed that there is a well-defined definition of the area you perform in. It is also highly recommended that you have an accurate and informal profile of the type of company you are and that you have an effective communication to your surroundings, so that they can perceive it the way the company wishes mediate the message. In this essay we have tried to explain the kind of profile Sodertorn University collage has, and how its current students perceive this profiling strategy.Sodertorn University collage profiles itself through three significant areas: the school claim themselves to be multicultural, multiscientific in an aspect when it comes to courses and programs, and as a school with an ambition to educate and form more critical thinking students. This has become Sodertorn University collages trademark and is quite significant for the school, something that we have examined in our survey among the current students. What we will examine in our essay will only be the two first mentioned components, multicultural and multiscientific programs and courses.We have also had the intention to do a comparison with an earlier essay from 1997 made by two economics students, and put our results in contrast to the earlier results since there were no previous research after this one.