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8636 Uppsatser om Sport Brand Management - Sida 47 av 576

Ledarskap - En balanskonst?: En studie av föreställningar om ledarskap

The industry of management training programs is increasing rapidly. Every year numerous organizations sponsor expensive management training programs for their managers, hoping that this will pay off and make the organizations more profitable. The companies that offer these management training programs could be seen as important conveyers of conceptions of leadership. Thus, the purpose of this thesis is to identify similarities between a number of management training programs and see how they are related to different leadership theories , and based on this try to recognize the conceptions of leadership that are conveyed. The study is of qualitative nature and is based on interviews with representatives from five management training companies in Sweden along with a text analysis of written material presented by the companies.

En av grabbarna : En studie av kvinnliga journalisters roll inom TV-sport journalistiken

Syftet med denna uppsats är att undersöka hur svenska dagstidningsredaktioner förhåller sig till featurejournalistik i dag och vilken betydelse feature har för papperstidningens överlevnad. Undersökningen är uppdelad i en kvantitativ och en kvalitativ del. Vi har lagt fokus på fyra tidningar ? Katrineholms-kuriren, Norrköpings tidningar, Sydsvenska dagbladet och Göteborgs-posten. Som kvantitativ metod har vi räknat antalet texter med featurekaraktär i respektive tidning under en vecka i november 2009.

Earnings management i amerikanska företag tiden innan konkurs

The purpose of this study was to examine earnings quality and earnings management in U.S. ex-post failed firms. A quantitative study was made, using the Modified Jones Model, to identify abnormal accruals up to six years before bankruptcy. 9 003 continuing firms and 187 bankrupt firms, active sometime between 1990 and 2010, were examined. The study concludes that U.S.

Cause-related marketing - Välgörande för varumärket? : En studie i hur konsumenter uppfattar CRM i en kritiserad bransch

Background: Increasing globalization has changed the business environment and also resulted in increased awareness of the consumers and demand for higher standards of social responsibility. The companies brand strategies has gain in importance in order to strengthen their brands. A part of a company's CSR, CRM, cause-related marketing, which is a relatively new marketing strategy and created when companies choose to partner with charities and market it. Garment/clothing industry has as many others come to be shaped by the effects of globalization, but has also endured heavy criticism over the years. This criticism is largely because of the outside world's reaction to the exploitation of developing countries.

Trendsättarnas Varumärken - En studie om hur lokala modebutiker bygger upp sina varumärken

Den här studien fokuserar på små lokala företag och deras varumärkesuppbyggnad. Vi har studerat företag som befinner sig i klädes- och modebranschen och deras strategier som de tillämpar för att bygga upp och stärka sina varumärken. I inledning så finns det en introduktion till vårt problem och syfte. Problemformulering som denna studie har som avsikt att besvara lyder enligt följande: Hur bygger små lokala företag upp sitt varumärke?Utifrån insamlad teori presenterar vi vår egen teorimodell som ligger till grunden för den senare analysen.

Motivation and Knowledge Work

Master Thesis in Managing People, Knowledge and Change (BUSM18)..

Investmentbankernas inflytande på aktiekursen

Hur mycket investmentbankerna påverkar aktiekursen.

En doft av framgång

The main drivers of luxury consumption is to obtain prestige and status, therefore the possibility of visible consumption of products is a key dimension of the product. Typical examples of luxury goods include cars, handbags and watches. These are consumed in the public arena where the possibility to show off the product and the brand is the greatest. When examining luxury products and what drives men and women to pay premium prices for a brand and for a logo, a fascinating finding is that there are products that fundamentally lacks these attributes, but which are considered to be classic luxury products. An example of this is perfume.

Managementrapport Perstorp AB

Vi har fått ett flertal viktiga insikter och lärdomar om nödvändiga ingredienser i god management. Först och främst en förståelse för hur viktigt det är med ökad självinsikt. Därigenom ökar förståelsen för andra personers beteende. Även det omvända gäller; genom andras beteende kan självinsikten öka. Lärdomen har implikationer på alla nivåer av management då en organisation grundar sig på samspelet mellan människor.

Talent Management. En studie av det praktiska arbetet med Talent Management i fem företag

Globalization and demographic changes are forcing today?s companies to be more competitive in order to reach success. The increasing competition is proving a challenge for companies to recruit and retain competent, talented staff. To meet these challenges, Talent Management was developed during the 1990s and supplies a new and innovative way to deal with personnel management. Due to Talent Management being a relatively new theory, there is at present no generally accepted definition of the theory.

Implementeringen av IAS 19 - En studie av borttagandet av korridormetoden och dess implementering av nya IAS 19 samt dess påverkan på ekonomistyrningen

Abstract: Since the implementation of IFRS, many changes in accounting standards have occured. Companies that follow IFRS must therefore always adapt and change its accountingprinciples according to changes made by IFRS. The latest change that companies must consider and adapt to in their financial accounting is the revised version of IAS 19 regarding pensions. This study aims to investigate if there is a relationship between financial accounting and management accounting due to changes made by IASB. More specifically the study investgates how the removal of the corridormethod and the introduction of IAS 19 as an external approach has affected its management accounting in three large corporations in Sweden.

Event Management

en small case studie av event med olika karaktär föregås av en kartläggning av begreppet event. vidare identifieras kritiska faktorer för framgång och huruvida den arbetsprocess i vilken eventen växer fram överensstämmer på de olika eventen. vilka likheter respektive skillnader kan identifieras..

Spornosexualitet : Män, maskulinitet och den manliga kroppen

During the last decade of the twentieth century both ?manhood? and gender studies seems to have undergone changes. With the field of masculinity and the critical studies of men, added as ?subsections? of broader gender studies, new knowledge has been produced to better grasp the production of gender and power relations of patriarchy. During the same decade as the ?metrosexual? first appeared of the urban stage, acts of homophobia and attitudes towards ?manhood? seems to have changed.

Ledningsprognosers egenskaper - Hur påverkar de mängden Earnings Management

The purpose of this paper is to investigate the relationship between Earnings Management (EM) and certain characteristics of management forecasts, among a sample of Swedish listed companies. The forecast characteristics studied are: 1) Forecast venue: How explicitly is the forecast presented? 2) Forecast precision: How detailed is the estimated number? 3) Forecast measure: Which measure(s) are forecasted? We use a sample of 68 annual management forecasts, obtained from year-end reports between the years 2007-2011. EM during the forecasted year (2008-2012) is estimated using the cross-sectional modified-Jones model. The forecast characteristics are then related to the degree of EM during the forecasted period.

Konsumenters kommunikationspreferenser vid risksituation

En sammanfattning av uppsatsen på maximalt 8000 tecken..

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