The increased media clutter requires of brand managers to be innovative and creative in their choices of marketing communications in order for brands to be salient in the minds of consumers. Recent studies emphasize incongruent marketing as a means of "standing out" from this competitive clutter and reaching existing and new potential customers. The aim of this thesis is to examine the effects of brand incongruent Sponsorships (Sponsorships which are incongruent with established brand associations) on consumer response to well-established brands from the perspective of high and low levels of loyalty. A quantitative survey was conducted and the results show that incongruent Sponsorships improve brand attitude, brand interest and brand credibility, while not affecting ad attitude, purchase intention and word-of-mouth intention for customers of low loyalty. For highly loyal customers the findings were that brand attitude, brand interest, brand credibility, purchase intention and word-of-mouth intention remained unchanged while ad attitude decreased.

Studies conducted on event marketing have mainly focused on larger events. Managerial implications, marketing techniques, and theories in the field have hence dominantly addressed events of larger nature. Event marketing however is a growing phenomenon in the marketing mix. Brands are using event marketing to a greater extent. Brands are increasingly using small events as a marketing tool in order to create brand awareness and brand image; this goes for both small brands and large brands.

Millions of animals are annually affected by human activities; in the food industry, zoos and animal shows, clothes and shoes production, furniture and pharmaceutical industry, research, as well as pet and sports animal industry. Companies working with Corporate Social Responsibility, CSR, have become more common and within this area there are great possibilities for companies to work with animal welfare. In this study five companies were interviewed and 27 companies participated in a survey regarding CSR and animal welfare. The aim of this study was to investigate opinion and approach among companies towards implementing animal welfare as a part of their work with CSR. Furthermore the aim of the study was to investigate how companies may implement animal welfare. The result showed that the vast majority of the companies participating in the study works with CSR and the main part of the companies also answered that they have implemented animal welfare. The way of working with animal welfare varied among the participants; e.g.

There are two main reasons for why companies engage in Sponsoring and Event Marketing; affecting the brand awareness and/or the image of the brand. Historically the main focus within the research field has been on how Sponsoring and Event Marketing can create and achieve high brand awareness. More research regarding the image transfer from event to brand has been requested and this study is to be considered as an attempt to begin filling this gap. Today we see more and more brands choosing to arrange their own events; hoping to attain a more direct connection between the event and the brand. This trend raises questions such as - Do brands arranging their own events receive more image transfer from event to brand compared to brands Sponsoring the same kind of event? - Are there any differences between an established well-known brand and a new unknown brand? - Will an event fully owned by a brand attract more or less people than an event arranged by someone considered to be less biased? These are some of the questions asked and answered within this thesis.

Titel: Ett placeringsrecept?- En kvalitativ studie om processen kring varumärkesexponering i ?Hela Sverige bakar?Författare: Elina Grothén och Julia RobertsonKurs: Examensarbete i medie- och kommunikationsvetenskap. Institutionen för journalistik,medier och kommunikation, Göteborgs universitetTermin: Höstterminen 2014Handledare: Britt BörjessonSidantal: 60 sidor inklusive bilagorOrd: 17552Syfte: Vårt syfte med denna studie är att utforska och analysera hur placeringen av varumärken går till i det svenska tv-programmet ?Hela Sverige bakar?Metod: Kvalitativa samtalsintervjuerMaterial: Totalt sju intervjuer. Sex samtalsintervjuer, varav tre personliga och tre på telefon.Ytterligare en intervju besvarades via mail.

The company Bergteamet, Boliden, Sweden, is installing ventilation shafts of the Garpenberg mine. For such work a platform is needed which you can stand on and work from. The Shaft Reinforcement Team at Bergteamet performs the installation work and is the Sponsor of the platform. The project described in this report is performed at the department MEC, Mining Equipment Construction, which has been given the task to design and construct the platform, customized for the current shaft. After this the platform is manufactured and inspected at the workshop at Bergteamet.The design work was carried out as follows:- After an initial meeting a requirement specification was worked out, describing the problem and previous experiences of platforms and requirements for the design and equipment.- A concept sketch was developed with consideration of surrounding factors.- A constructed 3D model was presented along with the choice of materials.

The purpose of this essay is to illustrate the debate of water politics and privatisation of water distribution. My method is debate analysis and qualitative idea analysis and for my essay I used three books that try to persuade the reader that his or her idea is the best for this water crisis. My main question is to illustrate the debate concerning water privatisations. I will also look at the arguments for or against privatisations and finally determine how the authors think the state should act towards this subject. The first book I used was Vandana Shivas ?Water Wars? that when published started an international discussion about the water privatisations.

Children at the age of six, has since 1991 been allowed to start their tuition in the Swedish school system. Studies reveal that; the first school year (preschool) can be a stressful task dueto the new environment, new friendships and higher expectations.The purpose of this study is to describe and analyze how the teachers perceive their own role in the transitioning process from preschool to school. This purpose required a method of qualitative complexion and therefore qualitative interviews were used. The material is based on four interviews with four different teachers. The teachers were asked the same question considering; the transition from preschool to school from a pupil point of view, their own role in that transition and their opinions on different educational tools.

Sockerberoende är ett omtvistat ämne då det vetenskapligt inte existerar hos människan. Det finns människor som förespråkar att sockerberoende är en ärftlig beroendesjukdom. Om man gömmer, smyger och ljuger om sitt intag av sötsaker kan detta vara ett symptom på ett så kallat sockerberoende. Ett beroende bygger om belöningssystemet i hjärnan och får man inte drogen uppstår abstinens. Andra faktorer som kan påverka vårt intag av mat och sötsaker är aptitreglering och stress.Syftet med vårt arbete var att öka förståelsen för hur några personer som ansåg sig vara sockerberoende upplevde och hanterade sin vardagliga situation samt om det fanns behov av kostrådgivning för den här gruppen.

Podcast is a new audio media in Sweden and has become larger and increasingly more popular in the past few years. In line with this, companies have seen the opportunity to use this type of marketing in the new coveted media and have created a new marketing tool in the form of Sponsorship. Previous studies in this field indicate that this is a very effective method to reach a broad audience, but it still is a relatively new area with very little research in existence today. This study is an analysis of how receptive listeners are to marketing through podcasts and the ability companies have to create a sustainable and effective strategy for successful marketing through this type of medium. The collection of data for this study consists of two different qualitative interviews, the first one with listeners that were chosen, and the second with the Sponsor company for two of the largest podcasts in Sweden. The essay´s empirical evidence shows how receptive listeners are to marketing via podcasts, what their podcast habits look like, what form of approach in marketing they prefer, and how often they take part in different offers. From the interviews with listeners and Sponsoring companies in the study, it is concluded that the best and most effective strategy for marketing through podcasts is to weave advertising in the conversation and therefore increase the credibility and disturb the listener as little as possible.

The reason why I choose the subject ?Warts on teats of Dairy Cows? was because the herd I work with has big problems with skin-complaint on teats and udder. So I found it interesting to try to find the reason why the cows look like they do and even to find a way to relieve the trouble. The examine work included both a literature research, an experimental test, concerning a comparison of different teat sprays and also an inquiry-research about the occurrence of warts in practical herds in order to collect as much facts as possible. Three companies, selling different types of teat disinfectants, were willing to Sponsor the teat dipping experiment. The aim of the experiment was to see if any special disinfectant had more pronounced healing effects on teat warts. The date for the experiment was 18th December 2004 to 22nd January 2005, which was going to be 5 weeks.The experiment was carried out in the herd of Ola and Eskil Carlsson in Fjärlöv, Hässleholm. The three compared teat spray chemicals were; Nova Viri Sun, Nardosept, and BlockadeTM. These chemicals were compared to one control group, which teats were treated with the ordinary chemical normally used in the herd, i.e.

There are countless methods for companies to use as marketing tools and one method that has become more and more popular is Sponsoring. Reasons for companies to use Sponsoring as a marketing tool is to be exposed and associated in connection with the Sponsored item. Companies also use Sponsorship to create relationships with the company's target audience. The use of Internet and Internet marketing has also increased during the last years and this paper examines the combination of these two areas, Sponsorship and Internet marketing. A survey that examines the websites owned by companies who also are Sponsors, answers the following problem:How do companies communicate their Sponsorship on their own homepages?The purpose of this study is to describe how companies use their homepage to communicate their Sponsorship.

Företag sponsrar idrottsföreningar, kulturevenemang, humanitära organisationer samt forskning och utveckling för att exponera sitt varumärke, synas i positiva sammanhang, bygga relationer och skapa en image kring företaget. Medan sponsring som marknadsföringsverktyg hela tiden har utvecklats har dock regelverket kring sponsring och rätten att dra av den som en kostnad i företaget inte haft samma utveckling. Stockholms Handelskammare har de senaste åren arbetat aktivt med att förändra skattereglerna på området och kom under 2006 med ett förslag om förändrade regler för sponsring. Förslaget lämnades till regeringen för vidare hantering men hade i januari 2008 ännu inte resulterat i någon åtgärd. Stockholms Handelskammares arbete och påtryckningar på området har gjort oss intresserade av hur företag i praktiken hanterar de krångliga och oklara regler som anses föreligga.

SammanfattningSeminariedatum: 2008-06-04Nivå: Kandidatuppsats i företagsekonomi, 15 HögskolepoängHandledare: Claes JonssonFörfattare: Per Bodlund 1983 Roderik Elfström 1981pbd04002@student.mdh.se rem03001@student.mdh.se Västerås VästeråsNyckelord: Relationsmarknadsföring, engagemang, förtroende, kommunikation, relationer, lojalitet.Titel: Intersport & Skiljebo SK. Ett vinnande samarbete?Problem: Sponsring är en viktig marknadsföringskanal för näringslivet och en viktig inkomstkälla för det svenska föreningslivet. Det är därför viktigt att relationen mellan Sponsor och Sponsortagare fungerar och att Sponsorerna får ut vad de förväntar sig av samarbetet. Intersport och Skiljebo SK (SSK) har sedan många år tillbaka ett sponsrings- och samarbetsavtal.

Det allmänna trycket på förändringar ökar ständigt, liksom organisationers behov av att hantera och genomföra dessa. Samtidigt är förändringsprojekt komplexa och har en hög misslyckandegrad. Interna förändringsprojekt kan involvera både projektledning och förändringsledning. Skillnaden mellan dessa kan enklast beskrivas som att projektledningens fokus ligger på den tekniska lösningen medan förändringsledningen riktar energin mot att skapa förståelse och acceptans hos projektets berörda individer. Under det senaste decenniet har forskning riktat fokus mot interna förändringsprojekt och behov av kompetenser hos projektledaren.