Globalization has stimulated the free markets and has made possible for Swedish companiesto expand internationally. Some markets have been deemed attractive and companies havechosen to enter them. The decisions concerning internationalization and marketing havedetermined the success of the companies on the new market. Therefore, several elementsbecome important: the motives behind the new market entry, the local marketcharacteristics and the adaptation of the four components of the marketing mix ? product,price, place and promotion.The purpose of this thesis is to study how three Swedish companies adapt their marketingmix to the local conditions in Australia and identifies success factors in order to help othercompanies considering a market entry.

Samhällsgeografiskt miljöcentrum (Spatial Modelling Centre), SMC, bedriver forskning och utveckling av datorbaserade geografiska modeller. Syftet är att stödja uppdragsgivaren, Kulturgeografiska institutionen vid Umeå universitet, och andra med dessa verktyg. Med hjälp av den egenutvecklade modellen SVERIGE kan man göra experiment i full skala med en syntetisk population som motsvarar hela Sveriges befolkning. Detta examensarbetes syfte var att ta fram möjlighet till geografisk presentation för den grafiska klienten till SVERIGE. Detta som ett komplement till de tabeller som genereras vid körningar av modellen.

It is important for every store to have a good financial performance which can be affected by the average purchase and the number of customers in the store. Customers shopping experience can affect both of these factors and therefore it is important for retailers to know about how an in-store environment can affect this experience. The purpose of this study is to give retailers an indication of the importance of consumers' shopping experience and how this may affect the store's financial performance. To study this subject an in-store survey was conducted in four grocery stores in Stockholm where a total of 320 consumers answered a total of 41 questions about their shopping experience. By sales data it was possible to conduct a statistical analysis to see which variables regarding consumers shopping experience influenced the average purchase.

During spring 2007, I Matilda Lindblom, undertook my Bachelor Degree project in Furniture Design. The supervisors were Agneta Stake at Nola in Stockholm and Leo Jóhannsson, teacher and examiner at Carl Malmsten CTD in Stockholm.The project was based on three elements:? Cooperate together with a producer for professional supervision? Learn to work from a given design brief.? To learn more about industrial production? Learn more about furniture for public areasI contacted a furniture producer called Nola AB, in Stockholm, who became my work partner during this project. The asked me to design a piece of furniture where you can sit and work with a laptop on. The target was for public areas, for example in parks, malls, or at airports.In cooperation with Nola, my ambition was to develop this piece of furniture that was the answers on their wishes and demands.

With ever-increasing environmental problems in the world, I have with this thesis aimed at studying how the Inuit people of the Arctic organize themselves around the issue of environmental degradation. In focus for this thesis is the organization Inuit Circumpolar Conference (ICC), an NGO that focuses on saving and protecting the social and cultural rights of the Inuit people, along with the environment in the four arctic regions. This aboriginal population has a strong connection to the environment they dwell in, as the area serves as a source of income and nutrition as well as an historically important place for their culture.I will in this thesis primarily investigate the methods of operation amongst NGOs, as well as their ability to influence and interact with the UN. These are three concepts that I, as a hypothesis, considered to distinguish ICC from other NGOs. With help from three theories about NGOs, I conclude that certain central elements of ICC differ from the average NGO, making ICC a new kind of actor in global politics..

The client, Senselogic, had noticed an increased demand for an e-commerce system integrated into its product, SiteVision, something that did not previously exist. Senselogic wanted to integrate a third-party system to manage e-commerce. The problem was that there were very many e-commerce solutions to choose from. In order to select the best system it was necessary to evaluate the e-commerce systems and compare them to each other. To identify the elements that has to be included in an e-commerce system a study of literature was conducted.

The purpose of the study was to investigate, using data from the sacerdotal culture, t h espouses of five priests. The main questions were: How does the priestly calling affect thespouse? Do the spouses involve themselves with voluntary work? Do the spouses feel thecongregation have expectations? Do the female and male answers differ?The sacerdotal culture has consisted of several elements. The main element is the priest?scalling for his work.

En god och fungerande stadsdel utanför stadskärnan kräver omsorgsfull utformning. I stadens utkant finns inte samma underlag för urbant liv och därför ställs höga krav på planeringen. En ny stadsdel måste möta sin omgivning och ses utifrån staden som helhet. I mitt arbete har jag lyft fram vikten av att förhålla sig till omgivande områden, landskapet samt stadskärnan och ta till vara på deras kvalitéer. Det nya området måste också tillföra den befintliga omgivningen kvalitéer.

Studien syftar till att söka samband mellan gestaltning av den fysiska miljön och upplevd trygghet runt ett förortscentrum, samt undersöka hur dessa förhållanden behandlas i en centrumomvandling. Detta gjordes utifrån en fallstudie över Mörby centrum. Genom observationer, intervjuer och frågeformulär samlades data in, som sedan ställdes mot beprövade teorier av såväl forskare som myndigheter och författare. Dessa användes sedan för att granska den nya detaljplanen över området ur ett trygghetsperspektiv. Studien visade att sambanden mellan upplevd trygghet och gestaltning av den fysiska miljön är många och starka. Den nya planen över Mörby centrum ger utifrån analysen goda förutsättningar att öka den upplevda tryggheten, då den behandlar många av de samband som hittades. Det uppdagades dock att nya otrygga områden kan utvecklas runt centrumet, men att dessa inte kan påvisas med visshet innan planen är genomförd..

This report is about intranets and SharePoint. It explains how user?s expectations can affect an implementation of an intranet and what companies want to get out of an intranet. It?s also about risks that may occur when an intranet is developed and how to avoid these problems.SharePoint is a collaborative platform and publishing system from Microsoft that assists developers in the implementation of an intranet.

The purpose of this study is to describe and analyze how auditors are affected by quality controls and if audit practice changes because of quality controls. To fulfill the purpose of this study there has been interviews made with five auditors. The conclusion by this study is that the interviewed auditors work practices are affected by quality controls and that the extent and effect depends on the auditor and the office that the auditor works in. The auditors who worked as quality reviewers at the agencies where they are employed at, we felt that they were more secured in the response towards quality controls. This may be because they are quality reviewers themselves and they know what the quality control requires and what must be met to be approved.

Even though provocative marketing is a widely used tool among companies to distin-guish themselves from the crowd and catch the attention of consumers, there are several variables that remain relatively unexplored. This paper aims to investigate what impact the brand has on how provocative advertising is perceived and how it affects attitudes and behavior. An experiment was conducted where several well-established measures of ad effectiveness such as brand attitude, buying intentions and word-of-mouth intentions were used to analyze the effects of brand knowledge. The results show that a provocative advert lowers attitude and buying inten-tions for the established brand while it remains unchanged for the unestablished brand. This implicates bigger freedom for unestablished brands to elaborate with provocative elements in their marketing.

AbstractA general store is a grocery store that is located in the countryside. In today's modern society, it is difficult for general stores to compete with the supermarkets and discounters in terms of price and supply. The purpose of this thesis is to create an understanding of both the rural merchants and its customers? perspective on a well-­?functioning general store. We have conducted a case study of three general stores where we interviewed the merchants about how they do to please their customers? needs and identify key elements of a well-­?functioning general store.

The aim of the study was to investigate whether the phenomenon of internet drugs should be considered as a moral panic or as a real danger. We have mainly focused on how society perceives young people's use of these drugs. The study is based on a qualitative approach and we have used structured interviews. The interviews were conducted with three different categories of professionals who in different ways have contact with parts of our study in their professional capacity. These are: officials, commentators, and researchers.

A strong brand can help a company to be easier to recognize and be remembered by their customers. Part of branding is to create a visual appearance which is called a graphic profile and contains information on for instance a logo, colours or typography.The objective of this thesis was to create a graphic profile for Stjørdal Tannhelsesenter that could serve as a base for a brand work in the future. It was important to analyze how the clinic wants to be perceived and how it is perceived today. The methods used to carry out this study were questionnaires, researches and a focus group.The work resulted in the generation of a graphic profile that included a new logo, colours, decorative elements, fonts, templates for stationery, business card / badge, imagery, and examples of some publications.According to the test which was made to examine the results of the project showed that I was successful and that the new design meets all the requests from the previous questionnaires..