Retail marketing is a field with many different enbranchements. Some of these can be considered relatively well explored, while the lack of knowledge concerning others is almost total. For example, the existing knowledge regardng the possible impact that non-musical sound can have on the customer can be considered non-existent. With this in mind, the intention with the thesis was to closer investigate how non-musical sound can influence the customer's decision process and attitude in and to a grocery store. The authors started out with theories on associative networks and automatic processing.

In our everyday life we are constantly affected by sound; at home, on our way to and from work, when taking a walk through the woods and when we sleep. In discussions about sound one often talk about noise and to what degree a certain noise disturbs us. The positive qualities of a sound and what sounds contribute to the experience of a good environment is rarely discussed. The question of sound and the quality of sound is given more attention through the expansion of Stockholm, the city is becoming both bigger and more crowded. This raises new questions concerning the planning of the city e.g. should the changes of the sound quality in a place be one of the aspects taken into consideration when planning new buildings, are there ways to improve the sound quality in new building projects? Can we even improve the quality of sound in existing places by simple means? I have chosen to study four different areas in Stockholm; Hötorget, Mariatorget, Berzeliipark and Norrmalmstorg.

Kandidatarbetets innehåll undersöker och diskuterar frågeställningen: ?Hur påverkas narrativet i en film genom att gestalta ljudet akusmatiskt??. Med hjälp av teorier och slutsatser från filmteoretiker så som Michel Chion, David Sonnenschein och Klas Dykhoff, har vi till kortfilmen Alla ljuger skapat en ljudläggning med fokus på narrativa ljud utanför den rörliga bilden. Vårt resultat syftar till att skapa grunden till en svensk standardisering av de existerande teorier och metoder för gestaltning av akusmatiska ljud i film. The content of this bachelor thesis examines and discusses around the question: ?How does the implementation of acousmatic sounds affect the narrative of a motion picture??.

Abstrakt Sound branding är i dag ett begrepp som är välkänt bland marknadsförare. Fördelarna med en unik och genomarbetad ljudidentitet har dock inte nått fram till många svenska företag och varumärken. Vi ämnar med detta kandidatarbete att utforska ljudets funktion för varumärkesbyggande samt skapa förståelse för vilka faktorer som är avgörande gällande ljuddesignen i reklamsammanhang. Genom tidigare forskning samt produktion av sonic logos och musik, åt olika beställare, har vi försökt besvara frågeställningen: Hur ger man verksamheter och varumärken en ljudidentitet? Abstract Sound branding today, is a well-known concept amongst marketers.

Music today is a big part of a person's everyday life and can influence emotions as wellas initiative and motivation. This effect together with development in technology hasled to that music today is accessible and can be played from a large amount of differentkinds of products. This in turn has meant that the demand for smaller audio playbackdevices is greater than ever.The goal of this project is to develop a concept for energy-efficient speakers withwireless communication that has the ability to obtain and play high quality music. Thespeakers will use the latest available technology and at the same time, using digitalsignal processing, have a low environmental impact through high energy efficiencyand low power consumption. Parallel to this work a pilot study will be conducted tosee trends in listener preference of sound.The result achieves the goals pledged while power consumption in sleep mode is solow that they meet the demands of tomorrow.

When visiting Scaniaparken in Malmö you have the possibility of listening to music streaming out of grass-covered hills. In Helsingborg children can compose their own music and play for their friends on the playground. On a square in Nacka Strand you can hear birds singing in the quiet intervals of traf?c. What the places have in common are that they all contain sound installations.

This report is written on commission by WSP Acoustics. The report studies the outdoor sound levels on school yards in Stockholm. The questions given by the company to be answered was what are the actual sound levels at diffrent school yards with low traffic noise and how can you construct a facade element that reduces the sound level from the outside and meet the indoor requirements. Mesurements for four hours was done at eight schools set north and south of the city centre. The measurement period included one school break and one lunch break.

There are a lot of different sounds in our sound saturated time. Noise is an unwishable soundand a high sound level can give short- or lingering problems for both children and adults.The purpose was to find out if and in that case why children and the activity at the pre-schoolaffects by a high soundlevel. Another purpose was to examine what the effects would be if thepedagogues set about the work to get a good sound environment at pre-school.The investigation was accomplished in shape of qualitative interwievs where six pedagoguesfrom different pre-schools answered questions about a high soundlevel.All of them have been educated to hearing pilotes.The result of this investigation shows that some pre-schools have a high sound levels but notall of them. In those cases where there is a high soundlevel are there often too many childrenat the same place on the same time. That makes the soundlevel even higher and both childrenand adults are getting tired.By improving the sound environment at the pre-school both children and adults often gets abetter activity.Keywords: high soundlevel, hearingpilot, noise, affects on children..

Denna uppsats undersöker hur trumsoundet förändrades inom produktionen avpop- och rockmusik från 60-tal till 80-tal och sambandet med förändringar iinspelningsteknik. Uppsatsen syftar även till att tydliggöra hur dagens diskurs omsound har växt fram och hur sound har blivit ett estetiskt verktyg och enkonsumtionsvara. Metoden som har använts är lyssningsbaserad analys ochjämförelser av inspelningar från respektive decennium, samt att resonemang ochresultat i uppsatsen har återknutits till tidigare forskning om sound. Resultatet avanalysen visar att inspelningstekniken har haft en avgörande betydelse för hurtrumsoundet inom berörda populärmusikaliska genreområden har förändrats och dessmöjligheter och förutsättningar satte soundskapande fokus på rummet under 60-talet,instrumentet under 70-talet och effekterna under 80-talet. Undersökningen har visatatt sound på 60-talet relaterades till helhet, plats och person och senare till tekniskbearbetning av enskilda element i ljudbilden.

Introduction: The number of hearing impairments in Sweden is increasing. The largest increase is seen in ages 25-44. There are reasons to believe that these impairments are noise induced. Leisure time noise is not controlled in the same manner that industrial noise is. An ongoing conflict between city council officials and rock club owners, musicians and music event organizers about sound levels at smaller live music clubs exceeding the national sound level restrictions created the need for an acoustic intervention project.

This report's aim is that by field measurements determine the function of Aprobo soundproofing material dB2 for reducing impact sounds, the measurements is done in ?the school for fine art? in Umeå also known as ?konstnärligt campus building nine?. The construction technique is used in areas sensitive to impact sound between different floors in the building. The measurement?s is also to do a function control of the buildings sound quality compared to Swedish and European standard when it comes to air sound, impact sound and reverberation time .

People are usually directed towards each other in conversations, to make it easier to hear what is being said. Algorithms for voice and speech recognition works in a similar way, regarding the microphone direction towards the sound source. In this thesis in electronics has therefore a servo control with binaural sound localization been implemented on a microcontroller connected to two microphones.When people perceive sound, the brain can estimate the sound source direction by comparing the time taken by the sound reaching one ear to the other [1]. The difference in time is called the interaural time difference, and can be calculated using various techniques. An exploratory comparison between the techniques cross-correlation and cross-spectrum analysis was carried out before implementation.

The sound part is mainly practical and is dependent on concepts that have been tested through measuring with a sound level meter. The design part is more theoretical and has been verified with CAD models and finite element analysis.With a sound damping hood on the compressor the sound level is reduced with up to four dB. An optimized absorbent for the compressor space gives a reduction with three dB. By using the insulation for the heat water tank as absorbent we can see a sound reduction on the lover octave bands. A reduction like this is elsewhere hard to achieve as at it requires thick absorbents.By changing the today?s insulation to the heat water tank to a form of polystyrene polymer insulation the weight from the heat pump above can be transferred to the stable heat water tank.

The Swedish government have a goal that wind turbines shall produce 30 TWh by the year 2020, compared to about 3,5 TWh produced in Sweden during 2010. To minimize the disturbance that wind turbines create the Swedish Environmental Protection Agency has stated a guideline value that noise from wind turbines at nearby residents shouldn?t exceed 40 dBA, at 8 m/s wind speed. With advanced calculation models, like Nord 2000, the emitted sound from future wind turbines can be calculated at an early stage to optimize the power production without exceeding the 40 dBA. When the turbines have been built there is a need to verify that they really are within the guideline.

Since the role of the libraries as merely a place for loans has decreased, the importance of giving the visitors a total experience has increased.The aim of my thesis was to investigate whether a change in the sound environment at the library of Jokkmokk could generate more satisfied visitors, whether they are borrowers or use the library for other purposes. The change in the sound environment was to be effected by means of a background sound experiment in the magazine room at the library. Action research was used as a research strategy and observations and interviews as method to collect data.The experiment was conducted with two selected sounds of nature: birdsong and a rippling brook. The observations and interviews were executeted in three stages: 1. Without any background sound.