The purpose of this thesis was to examine the relationship between brands and music in TV-commercials. We investigated why companies use music in TV-commercials to affect their brands and how music affects the brand?s image. We also investigated how companies choose music genres for their TV- commercials. A case study based on interviews was conducted with four informants from SAAB, Lowe Brindfors, Riviera and Catt & Co.

Thesis in Musicology and Artistic Practice by Anders Soldh. Part of the work for the master?s degree. Studies from School of Music, Theatre and Art, University of O?rebro, 2007.

The complex sound of someone walking in snow aren't easy to create in a studio. The best way to get the sound is to go out on a surface with real snow and record the footsteps there, but it is a complex procedure to get the right sound on the snow because snow sounds different in various temperature and various kinds of snow. It is important to find the right kind of snow to get the right sound on the foot steps. In a studio, the foley artist can create the sound of footsteps in snow by walking on different kind of material, like potato flour, coarse salt or corn flakes, the question is how realistic this materials sounds and what temperature on the snow they sound like. The results shows that the real snow (warm and cold snow) sounds most realistic and the potato flour sounds like warm and wet snow, the corn flakes some think sounds like cold snowwhile others think that it doesn't sound like snow at all and the coarse salt sounds like snow when it is around -10°C in the air, they all sounds similar in realism compared to each other.

According to tradition transcribed music is an important part of the repertoar for the classical guitar. Baroque music as well as compositions from the Spanish national romantic era are the two most important sources for transcriptions. My research is aimed at finding answers concerning the relevance of transcribing as well as playing different styles of music on the guitar. Are there any basic rules how these transcriptions should be made? I have chosen to take a closer look at the music of J S Bach as a representative of the baroque period because of the great legacy of his music being played on guitar and lute.

This report describes a thesis project on 15hp. The purpose of the thesis project is to build a laser projector that reacts on sound waves and thus get a laser beam to draw visualizations of sound waves on a wall. The idea was that the design would be independent and not have to be plugged into any audio equipment. This was achieved by absorbing sound waves into a microphone. Another factor was to get a ?do it yourself? -feeling of the design and therefore it was chosen to be constructed using for example, old hard-drives.The result was a relatively large and bulky designed laser projector that can draw sound waves on a wall..

The thesis work was conducted with the company Free2Move AB. The company is located in Halmstad and is an acting provider of wireless communications for industrial customers, mainly focused on Bluetooth? technology.In today's society most people have their music on their computer, MP3 player or mobile phone. What if you could avoid the cable between your sound system and sound source and transfer music wirelessly instead? Together with the company's engineers, I have developed a new comprehensive product for wireless music transmission.

Music production software has a strong tradition of two-dimensional graphical user interface (GUI), in which the time line is represented as a flat composition either horizontally (from left to right) or vertically (from top to bottom). In my degree work titled Sequi, I approach music composition from a different angle. Instead of a two-dimensional time line with only two possibly ways of progression (forward or backward) I constructed a three-dimensional GUI with the maximum of four different ways of progression from any given point in a composition. The height axis is used to describe time-intervals (the time between downbeats) and the wide and depth axes are used to describe progression from one sound to another..

ABSTRACTMusic and differences in knowledge ? a study of music teachers experiences with differences in musical knowledge. The purpose of this paper is to, out of a music teacher?s perspective, see if the differences in music abilities between 7th grade students are at all, or in some ways connected to the previous schools they?ve attended. I will also research in what areas, in the subject of music, students are differing more, as well as less, in their knowledge. The analysis is based on interviews with six 7th grade music teachers working in the Swedish nine-year compulsory school system.

This study is based on discussions among Swedish brass teachers about teaching other brass instruments than their main instrument. Why do some choose to teach only with the help of their main instrument while others use their secondary instruments as well? What are the advantages and disadvantages and how do they look upon other ways of thinking in this matter?In addition, the study examines brass teachers? views on the balance between pedagogical and instrumental skill, as well as their views on teaching sound, technique and expression in relation to the age of the student.A questionnaire was used and anwered by 24 teachers with teaching experience in municipal music schools ranging from 7 months to 35 years. The results indicate that pedagogical skill is always important, whereas the importance of instrumental skill increases as the student gets older and more experienced. The advantage of teaching with the help of the main instrument is that one always keeps a high musical and technical level.

This is a study of Sensus Barnmusikskola ? Children?s School of Music, in Karlstad, Sweden?s attempts to facilitate integration and diversity in their operation. The Culture and Recreation Management in Karlstad town?s conditions to award the school their grant in 2009 was that Sensus Children?s school of Music should make targeted interventions in the socioeconomic exposed areas Gruvlyckan/Våxnäs and Kronoparken to increase the number of children with foreign background. This would according to the Culture and Recreation Management bring more integration and diversity in to the school?s operation.

The focus of Broken Conventions is experimental cinema, that big body of film existing outside the limiting boundaries of the mainstream cinema industries. The goal is to provide a broad view of this abstract and hard-to-define area of film studies, by searching for an answer to the question; what is experimental cinema and can it be viewed as a genre of its own? In doing so, I will explore the theoretical discourse surrounding the topic, as well as provide case studies of several experimental films. I will also suggest a genre theory, as a way of determining whether or not experimental cinema can be seen as a genre, but more importantly to use it as a way of further examining the individual films and to deepen the understanding of this type of film. The topic at hand is however extremely subjective and there is no generally accepted definition, or term for that matter, concerning what experimental cinema really is.

Retail marketing is a field with many different enbranchements. Some of these can be considered relatively well explored, while the lack of knowledge concerning others is almost total. For example, the existing knowledge regardng the possible impact that non-musical sound can have on the customer can be considered non-existent. With this in mind, the intention with the thesis was to closer investigate how non-musical sound can influence the customer's decision process and attitude in and to a grocery store. The authors started out with theories on associative networks and automatic processing.

A film can attract all kinds of emotions and moods of the audience through its audiovisual communications and cinematic expression, in which music plays a significant role in both understanding and interpretation of film content.It is interesting to explore the musical significance and the emotional aspect of the film out of a media and communications perspective and visual communications perspective because it?s a subject that belongs to the communications of scientific discipline as film is a media text which is working both as communicative and as audio-visual medium with its expressive aspects.The purpose of this bachelor?s paper is to increase and deepen the understanding of music's function and significant role in context with its reinforcing sense of visual expression in film. More specifically, it aims to explore the musical value of the expressive aspect of the media text in form of film musical Les Misérables (2012), which has been transmedialised from the novel of the same name, referring to the sound, music and song in relation to the film's visual expression.The research questions are at the core of the essay study: "how is music used to reinforce the cinematic visual expression?" and "how can music signify the narrative and highlight the emotional aspect of the film?" The theoretical framework is based on some of the key scholars assumptions such as Michel Chion (1994) and Claudia Gorbman (1987), who share the same theoretical views that the soundtrack seems powerful when it expresses its participation in a scene?s emotional moods as the music follows the scene?s rhythm, the image?s flow and contributes emotional and musical codes of emotions and expressions. According to Chion sound and image interact together to tell a story where sound enrich the image with expressive and informative values.

My interest in examining what happens when you as a teenager are exposed to five or six times the amount of time as ordinary classes to music education derrives from my own experience as a music teacher at a school which has those kind of special music classes. During my career as a music teacher in grades 4 ? 9 in Swedish compulsory school I have taught music classes as well as ordinary classes for 18 years. During this time I have often wondered what this exposure means in retrospect. Is it the conquering and mastering of music skills that students remember when they?ve grown up to young adults, or is it something else?The aim of this study is to find out what it means for teenagers to have music as a school subject every day of their years in Swedish high school.

The purpose of this paper is to examine different methods for organisation and retrieval of pop and rock music recordings, and the problems concerned with this organisation. The focus is the question whether values towards pop and rock music influence the organisation of music in major Swedish record collections. As a background for this discussion, the study also discusses how music is organised in these collections, and what kind of problems are associated with their organisation. Also included in the paper is a minor investigation of how problems with the organisation of pop and rock music are dealt with in library and information science, and how values towards pop and rock music are dealt with in society in general. The main focus of the study, however, is an empirical study of how values towards pop and rock music manifest themselves in the pop and rock organisation of six Swedish institutions with major collections of music recordings.