It is increasingly important for cities to attract visitors, potential new residents and businesses. Jönköping is one of the cities working with place marketing, a strategy that intends to mediate a positive image of the city, in order to accomplish just that.People often have a need to preserve the memory of a trip into something tangible. Anyone visiting Jönköping encounters a souvenir choice, much like the one in many other cities. Linked to the idea of positive place marketing, our work aims to investigate how we as product developers can create a product that en¬hances the image of Jönköping based on the thought that all residents are con¬sig¬nors. Accordingly, we develop three different products from the residents' own image of the city.Our research questions are:Based on the photographs, what image of Jönköping do the ambassadors mediate of their own city?As designers, what in Jönköping's history versus the image of Jönköping today, can we seize in order to give products for visitors a sense of authenticity?As designers, how can we use knowledge of place branding in the development of souvenirs?We performed interviews within three different aspects: history, souvenirs and place branding, all focused on the city of Jönköping.

This thesis is a study over changes and similarities of people's activities in Berzelii park, with focus on the second half of the 19th century and present time. As one of the oldest public parks in Stockholm, Berzelii park has been a place for outdoor activity for more than a hundred years. During that time both the park and the society have undergone changes, but people are still using this green area in the city centre in a similar way as generations before have done. It is still a place for social gathering and during the summer month the park invite for optional and social activities such as a pause in the sun and pic-nic with friends. Some customs has disappeared like the 19th century social stroll, but through small changes in rules or design others have become given, like using the lawns as seating..

Unhealthiness is not just a damaged back or asbestos. The fact that mental ill-health seems to increase in our society is well known. Statistics from Arbetsmiljöverket proves a fourfold increase of work-related disorders since 1997. These are primarily caused by organizational and social factors, 60% are considered caused by stress and a heavy workload. Sick leave due work related fatigue and depressions are scarily common today.

The aim of this study is to examine the perception of work of young men and women. A central problem that the study focus on is how young men and women value work, what do they expect to get out of work, and what are their experiences of work. The study also examines what work value and work mean for them. Eight young men and women between the ages of 22-25, currently working in different field, were interviewed. The individuals interviewed had different educational backgrounds.

This essay analyses the existence of a literary tendency in Sweden the last decade, which shares many similarities with magical realism. The study includes the work of three writers: Majgull Axelsson with Aprilhäxan; John Ajvide Lindquist with Hanteringen av odöda and Låt den rätte komma in; and finally a short story of Alejandro Leiva Wegner, ?Elixir?.Focus for this work is to expose how these writers use supernatural events/people as a strategy to create a new identity and to effect social criticism, strategies that are common to magical realism.The aim of this work is therefore to clarify generalities about magical realism as a genre and give it a place in Swedish literature and in a changing Swedish society. Furthermore this essay defines a unique term for the genre as adapted to the Swedish reader and with some characteristics of its own: ?övernaturlig realism? (supernatural realism)..

A great importance for the future of municipalize is the ability to attract and retain the younger part of the population.  For the Tärnaby area (a famous tourist resort for alpine skiing), a part of the Storuman municipality, this is a problem, and with a possible mining establishment job opportunities will be provided. In this study I have examined how young adults related to the Tärnaby area have reasoning about stay or move from the area and what may get them to move back.What is the area´s place identity and is it attractive for the respondents? Can a mining establishment change the negative population trend? The results showed that the respondent have a strong connection to the area and the identity of the place. A large proportion of the respondents indicated that they wanted to move back to the area of Tärnaby, if it was possible, due to work-related causes and social relations at existing place of residence. The respondents approach for a potential mining establishment is both of positive and negative sense.  However, a mining establishment is considered by the respondents to be of great importance for the future of the Tärnaby area..

My big interest in sports was what shaped my choice of subject for the essay. The purpose of this study has been to explore the social meaning of team sports for functionally impaired persons. In order to fulfil the purpose of the essay I formed following questions: How do the actives experience their participation in team sports? And how important is the social intercourse in team sports to the individual welfare? The methods I?ve used have been qualitative with an ethnographic approach. I have used participant observations and field interviews to gather my empirical material.

In this study we are focusing on Instagram and marketing. We want to know how Web 2.0 and social media creates a new place for companies to market themselves and mostly how they are using the social network Instagram. The amount of swedes using Instagram is 28% and that is the double of what it was a year ago. This creates a whole new place for companies to market themselves and most importantly; it?s free.Our question at issue is In what way is fashion and interior design companies using marketing and Web 2.0 on Instagram and how does it reach individuals? To get an answer we contacted eight different companies and asked if they would like to answer some questions.

This essay aimed to give a basis for the departement of social work in Lund in its task to recruit students from underrepresented parts of the population to the departement and to the university by presenting which social groups are underrepresentated. The research also aimed to give an explanation of how the backgrounds of the student´s have influenced them and lead them to undertake studies of social work. The main questions were: - What background do the students at the departement of social work have as seen from the variables; sex, age, national background, class, parents' educational level, society of childhood and direction of upper secondary school? - How can the background of the students at the departement of social work be explaned by the theories of Pierre Bourdieu? The research was performed with a quantative method based on a questionnaire. The data received by the questionnaire were compared with data of the general students population and of the population of Sweden at large.

This essay describes how Örebro läns landsting operate concerning the delegation of work environment tasks in their organization. In the essay we review present law, with the focus on the delegation of work environment tasks. The purpose is to see if Örebro läns landsting are following the law in a correct way.Through interviews with people responsible for the work environment, and representatives for the workers in these questions, we could see how Örebro läns landsting were fulfilling there obligations in the role of employer. The result described how they were motivated and how they systematically worked with work environment issues. However, we could also see that the structure of the division of work environment tasks were inadequate.

The aim of this study is to investigate how Lunds Vokalensemble achieves its goals and in which way the goals influence the choir's work. The study also explores the choir's artistic process. Qualitative interviews and observations were used as a method. Four singers and the director participated to the interviews. The results show that the choir's artistic goals have quite an influence on many aspects of the choir's work, both in a musical and a social way.

Abstract The aim of this paper is to investigate whether Vara municipality has a continuous picture of their identity, profile and image. Globalization has contributed to the increasingly growing of place marketing. Therefore, the study goes on to using the concepts of identity, profile and image to find out if Vara Municipality communicates similar throughout the whole organization and find out their all through core values. Globalisation will be an interpretive framework for the work that describes why the place marketing is becoming more pressing. The sense of place will be a central part of this study as it is the feelings and images of different places that will be described by the municipality together with the identity, profile and image.

The aim of our research in this study, which has a qualitative attempt, is to investigate participation concerning to a few co-workers in the old-age care. The co-workers experience of participation and their definition of participation, and how participation is related to our different themes. Our themes are the present and wanted assumptions, to make participation possible. Further more does this study discuss participation in relation to the themes communication, competence education and to physical and psychic health. The method we used was primary semi-structured interviews and some observations.

Title Becoming involved in the planning process - from the construction workers perspective.University/Institution Halmstad UniversityKeywordsEmpowerment through participation, construction workers involvement in decision making in the planning process, knowledge management and communication in the planning process, partnering, human resource managementAimThe aim of this bachelor thesis is to provide knowledge and examine how construction workers perceive involvement in the planning process of partnering projects, what they can contribute and what they get out of the planning process.Methodology The study was conducted with a qualitative approach in the form of semi-structured interviews.          The interview studie consist of 10 interviews with construction workers who are specially educated in participating in the planning process at the company ByggDialog AB.ConclusionAll respondents are positive to be involved in the planning process. The main advantages they can see is that they are able to influence technical solutions and methods that will be used later on in the production. Therefore it is important to consider when construction workers should be involved in the planning process so that they get the chance to influence in this decisions.When it comes to the decision making the construction workers should be involved in the decisions that are related to their tasks in the production such as technical solutions, choice of methods and materials. Their main duties and working hours should be in the production.Involvement in planning does not automatically mean that the construction workers are involved in the decision making, it is up to them how much they participate.

The thesis explores what is meant by multiculturalism in today's Sweden based on burial grounds and funerals in a minor municipality. This is done through an ethnographic case study of the municipality of Vara. The study aims to investigate how multiculturalism looks and is responded to. The study maps which aspects are placed on multiculturalism in a minor municipality and which adaptations and compromises are highlighted. This is done within the framework of theories concerning multiculturalism and social identity, and the result of the empirical case study is presented by applying the theories to the material. From burial places and funerals, social collective and individual identities are analysed based on the social categories of religion/faith/secularity and place belonging, based on the perspectives of rituals and traditions as well as the location of the grave. The study finds that there are several aspects of multiculture in the burial grounds, as multiculture not only includes cultural influences from immigrants but also the different preferences of the local villages, in combination with the development of society, and Sweden in general.