This study explores the different effects on attitude and behaviour three frequently used advertising techniques have. The techniques compared are social influence and egoistic and altruistic benefit-appeals. The results showed that ads featuring social influence had statistically significant higher mean values regarding attitude towards the ad compared to both the other ads, and significantly higher mean values regarding brand attitude compared to the ad appealing to egoistic motivations. Though, all advertising effectiveness measures used in this study - that is, attitude and intention variables - indicated that social influence was more effective than the other advertising messages. Thus, in accord with earlier studies, it can be stated with confidence that social influence is an effective tool to use in marketing communications..

The aim of this study is to examine what social workers consider as ?challenging behaviour? among adolescents, but also to examine the connection between investigation and intervention in cases where such behaviour is being displayed. The questions of the study are to examine what social workers think of the instrument of assessment BBIC (Children?s Needs in Focus) and how the usage of BBIC affect social workers understanding of challenging behaviour. Moreover, it is a qualitative study and the respondents are all social workers with various length of professional experience who work with making decisions in juvenile welfare cases.

The purpose with this study is to enlighten and discuss the information and communication which is spreading through social media, about the tourist operators and also to examine the operators view on social media. Social media can be described as a tool to use word of mouth on the Internet. To make this possible, five actors involved in tourism were picked on Gotland and interviewed for a content analysis. The results showed that the use of social media as an information channel before the consumer buys a trip, has increased. The study also shows that the selected actors have a lot of work to do, before they understand how to use the social media in their best interest for further developing their companies.

Denna uppsats syftar till att, utifrån två svenska rollspel, förklara de strukturella betingelser som är gällande för dessa spel, samt vilka former av lärande som impliceras i de olika aktiviteter och processer som dessa strukturer banar väg för. En tämligen komplex bild framträder kring dessa spörsmål. Spelets aktörer samverkar i en verbal, interaktionell spelakt, under vilken de kontinuerligt relaterar sig till de textuella ramarna ? ramar, vilka i sig kan omformas under och genom det gemensamma berättelseskapande som spelakten inbegriper och kretsar kring. Interaktiviteten och berättelseskapandet framträder som två centrala faktorer för den identitetsutveckling som rollspel i optimala fall, genom sitt simulerande av erfarenheter, samt aktiva relation till språkanvändande, kan leda till.

Specialarbete 15 hp, LSV 410Svenska språketVårterminen: 2015Handledare: Inga-Lill Grahn.

Inom alla typer av arbetsgrupper förkommer konflikter, vilka kan härledas till individers arbetsrelaterade beteende. Denna studies syfte är att med en kvalitativ litteraturstudie, ur ett socialpsykologiskt perspektiv belysa på vilket sätt arbetsrelaterade sociala roller kan bidra till att konflikter uppstår inom arbetsgrupper. Resultatet visar att arbetsfunktionella sociala roller, individers arbetsrelaterade beteende förklaras till socialt beteende, socialisering, Social struktur, social interaktion, sociala normer, makt och position. Vanliga konflikter som författare relaterar till arbetsfunktionella sociala roller är i huvudsak rollkonflikter, sakkonflikter, norm och värderingskonflikter, positions- och maktkonflikter. För att undvika destruktiva konflikter, och således iatällwt kunna skapa konstruktiva konflikter, är det av vikt att det finns ett öppet arbetsklimat där olikheter respekteras och arbetsrelaterade problem, arbetsmål samt arbetssituationer inom arbetsgrupper noga diskuteras.

The aim of this study is to through six interviews, with six experienced, social workers?, in three cities, understand how the child?s position in the Swedish child protective services? enquiries has change, and the factors behind it. The aim is also to compare if the social workers? view of the child?s position in the enquire has change accordingly to Socialstyrelsens intentions of BBIC. The theoretical approaches that was used is the new institutionalism, the Shier?s pathways to participation and the term discretion.

This study examines whether social media had an influence on the revolution in Egypt. Social media was an important tool for the revolution since the president Hosni Mubarak and the Egyptian regime strictly controls the media. However social media was not the determining factor for the revolution, the revolt evolved due to many underlying factors. Social media facilitated communication, made the mobilization effective and, spread information to the inhabitants and to the rest of the world. The authors are discussing this theme from the new institutionalism perspective, democracy- and revolutionary theories and based on six selected interview persons; activists, researchers and journalists..

The aim for this study was to describe Social Physique Anxiety and Self-Efficacy in the school year of 7 and 9. To that the aim for this study was to describe if there was differences between girls and boys, but also between the school years, when it comes to the estimation of Social Physique Anxiety and Self-Efficacy. The method for this report was of statistic design, with a deductive methodology who was analysed and presented in. The empirical material was collected thru questionnaires where the level of information was of quantitative characteristics. The results from this study showed that girls estimate higher Social Physique Anxiety then the boys, in school year 7 and 9.

In this study, we have examined how Swedish tour operators are using social media as part of their marketing plan. Our purpose was to find out which strategies they use in the area of social marketing. The companies that were examined were Ving, Fritidsresor and Jambo tours, and the social network site that the research focused on was Facebook. The examination was conducted with a content analysis of the companies' Facebook pages and qualitative, structured interviews with the companies. The aim was to compare the various tour operators Facebook pages in order to get a broader overview of the companies marketing strategies.

Studien undersöker hur kvinnliga chefer inom offentlig sektor upplever sina möjligheter och hinder i karriären . Kvinnor i maktposition har motsägelsefulla roller vilket i sig kan upplevas som ett dilemma.Sex kvinnor på höga chefspositioner inom en offentlig sektor i Sverige deltog. Intervjuer genomfördes med en semistrukturerad intervjuguide baserad på följande områden: struktur, interaktion, individrelatering och symboler. Intervjuguidens struktur och analysen av intervjuerna baserades på en könsteoretisk modell enligt doing gender perspektiv. Doing gender perspektivet användes för att beskriva de praktiker som var av betydelse för den maktstruktur som fanns i organisationen.Analysen av de könsskapande processer som påvisades i organisationen, visade att det främst var värdering av kunskap, värdering av kvinnligt och manligt ledarskap och förutsättningarna för att utföra ledarskapet som utgjorde hinder eller möjligheter för kvinnornas karriär.

The aim with the study was, that through a qualitative research approach, to examine in which way social services employees perceive information about children with incarcerated fathers and how they furthermore relates to the child's right to both parents in these situations. Seven interviews were implemented with social workers in the Stockholm County to obtain informa-tion on the following questions; how the children's needs are noticed at the social services, how employees discuss the child's right to their incarcerated father and which possibilities and obstacles social workers experience to promote contact between the child and the father. The ecology of human development theory was used in the analysis. The conclusions are that chil-dren with incarcerated fathers seldom is noticed at the social services as a result of inadequate cooperation between authorities but also due to whether the social services should be respon-sible for the children. Furthermore, children always have the right to maintain contact with their incarcerated father, with exceptions for situations where physical or sexual abuse have occurred.

Bakgrund: Munnen kan inte ses som separat från resten av kroppen eftersom munhälsan påverkar den generella hälsan. Syfte: Syftet var att belysa betydelsen av användandet av munbedömningsinstrument för vårdpersonalen. Metod: Allmän litteraturstudie. Resultat: Genom en innehållsanalys framkom de två subkategorierna; Ger möjlighet att upptäcka och Tydliggör fortsatt behov av munbedömning. Dessa ledde till kategorin; Munbedömningsinstrumentet ger struktur.

The aim of this study was to explore how social workers interpret the part of the Swedish social services act that regulates each municipality?s responsibility of the people staying in it. The study?s general methodological approach connects to sociology of law. The research questions were: (1) What factors are considered important by the social workers in assessments of responsible municipality? (2) Are there variations in the assessments of responsible municipality and in that case; how can the variations be explained? (3) What discretion do the social workers consider that they have in assessments of responsible municipality? Previous studies have found considerable differences in professional social work assessments in Sweden.

3 Sammandrag Titel: ?Chefers uppfattningar av sitt ledarskap med anknytning till motivation inom Skånes universitetssjukhus? Nivå: Kandidatuppsats Författare: Magnus Svensson Utgivningsår: 2012 Handledare: Jonas Lundsten Då tidigare forskning inte fokuserat så mycket på ledares uppfattningar av vad som motiverar medarbetarna, fann vi chansen att göra en studie om hur ledarna på Skånes universitetssjukhus (SUS) uppfattar hur de jobbar med motivationsfrågor inom den egna organisationen. Syftet med undersökningen är att, med utgångspunkt i ledarskapet som chefskap, undersöka hur anställda med chefsbefattning inom SUS uppfattar sitt ledarskap med anknytning till vad de tror motiverar medarbetarna inom den egna organisationen . Vi har med en kvalitativ forskningsansats och åtta stycken semi-strukturerade intervjuer identifierat fem teman; kommunikation, delaktighet, anpassning drivkraft och struktur, som cheferna anser vara viktiga motivationsaspekter, och dessutom funnit att dessa uppfattningar om ledarskapet följer ovanstående gemensamma mönster. Vår studie visar på att de uppfattar ledarskapet som att verka för och tillsammans med sina medarbetare mot de gemensamma verksamhetsmål som satts upp.