People born 1940-1949 will be more demanding regarding help from the elder care than previous generations. The explanation often proposed is that people born in the 1940?s grew up after the Second World War when cultural changes took place in society. The aim of this qualitative study was to describe the social needs of people born in the 1940?s today, in order to make cautious assumptions about what type of social needs elder care is likely to face in the future, when the older people becomes in need of elder care.

An individual's social capital consists largely of the social networks that may consist offamily, friends and acquaintances. The social network is of great significance on olderpeople's physical and mental health. Aim: The overall purpose is to examine the knowledgeof social network and the health of the elderly. Method: Litterature review, using threedifferent databases, CINAHL, PubMed and Scoupus for searching of articles, with differentcombinations of keywords. Results: Different types of social networks have both positive andnegative effects on health.

The aim of the study is to analyse the stories of four homosexual women with Muslim backgrounds about coming out as homosexuals, from an intersectional perspective. The experience of coming out as lesbian and the intersectionality are related to different social contexts. The homosexuality becomes a problem in connection to family and countrymen while the Muslim background becomes more of a problem in relationships. Heteronormativity and gender system appear to be cooperating systems of oppression.These women don?t describe themselves as oppressed, but potential oppression is still something that influences their lives.

The advancements in digital technology and its availability contribute to the transfer of companycentricproduct development and value creation to networks or communities. It also changes the basisfor creation of customer relationships as described in previous research on Customer relationshipmanagement (CRM). The purpose of this case study was to gain an understanding of how companieslike our case study object Memoto who developed a physical product which gets added-value fromdigital product-related services looks upon product-centered communities as a way of buildingcustomer relationships. How Memoto looks upon incentives for participation in product-centeredcommunities was also examined.Our research indicated that firms in the start-up phase (which Memoto was when this study wasconducted) initially want to have more control over the process of innovation and hence have directcontact with end-customers. The reason for this is because they see a need to define the basis forfurther innovation work.

Aim: The reason we made this report were to investigate what companies in Gävle implied was the most important factor for successful sales. The various questions to be answered are: 1. How important is the relationship in B2B? (Business to business) 2. Will VRM change the work with relationships within B2B? 3.

AbstractMaster thesis of one year in Business Administration, Swedish Business School at Örebro university,Marketing, HT 2011.Authors: Grunér, Linus and Malm, Ludwig Tutor:Pia Lindell Title:Brand building and creating relationships ? A study of a small business in the B2B market Keywords:Brand building, business relationships, SME, B2B. Problem:How does a small business in the B2B market work with brand building and creating relationships? What critical factors can be identified regarding the process of relationship-building and brand building within the context of a small business in the B2B market? Research objective:The purpose of this study is to use existing research to create understanding for how a company in the B2B market is working with relationship-building and brand building. The study also aims to identify any critical factors concerning the process of relationship-building and brand building.

AbstractMaster thesis of one year in Business Administration, Swedish Business School at Örebro university,Marketing, HT 2011.Authors: Grunér, Linus and Malm, Ludwig Tutor:Pia Lindell Title:Brand building and creating relationships ? A study of a small business in the B2B market Keywords:Brand building, business relationships, SME, B2B. Problem:How does a small business in the B2B market work with brand building and creating relationships? What critical factors can be identified regarding the process of relationship-building and brand building within the context of a small business in the B2B market? Research objective:The purpose of this study is to use existing research to create understanding for how a company in the B2B market is working with relationship-building and brand building. The study also aims to identify any critical factors concerning the process of relationship-building and brand building.

The purpose of this paper was to understand internal communication?s critical tradition by studying the interface of the subjective experience and the objective behavior within a management team. During almost two years this group was observed, several semi-structured interviews were conducted and a specific incident was analyzed. The interview texts where analyzed, using the Meaning Constitution Analysis developed by Roger Sages (2010) at Lund University. The observations were summarized in sociograms showing relationships in the organization.

The aim of our study is to deepen our understanding of how both social workers and clients describe how user influence within substance abuse care for adults can work. What difficul-ties do they describe meeting, with regards to possibilities to influence the care? To achieve our purpose we had a qualitative approach for this study. It?s based on open thematic inter-views with 3 clients who have substance abuse problems, and with 3 social workers, working at Social Services in Stockholm.

The aim of this study was to examine the perceptions within social services regarding men who are victims of domestic violence based on how gender, sexuality, masculinity and victimhood was constructed in the social workers' statements. Eight qualitative interviews were conducted with nine social workers who work within the social services and meet people who are victims of domestic violence. A social constructionist scientific approach has permeated the study and theories of gender, heteronormativity, masculinity and the ideal victim has served as the study?s theoretical views. The results of the study showed that some of the social workers ascribed men specific characteristics such as strength and fearlessness.

Cause-Related Marketing (CRM) is a marketing activity that has grown popular in the USA and studies have been carried out that explore how American consumers perceive and react to CRM. In Sweden, however, CRM has not yet found ground to any greater extent, and therefore there is limited research on how Swedish consumers react to CRM and how they perceive it. In this study, eight Swedish consumers are interviewed regarding their perception of CRM. The main findings of the investigation are that Swedish consumers fit well into a model that is based on American consumers? responses to CRM.

Customer service has traditionally consisted of telephone, mail, and later on chat.But the entry of social media has changed the way companies exercise customerservice. Companies should ask themselves whether the same type of traditionalcommunication may or may not function in a new channel and thus whether itcan be applied to social media.The purpose of this study is to describe the companies? use of customer servicein social media and how the communication differentiates from thecommunication in traditional customer service, and also to define the effect onthe customers? relationship to the company. To reach our conclusions we havecombined theoretical references with qualitative interviews.By our analysis, we found that the communication in social media expandsthe possibilities. By entering an unfamiliar channel, customer service has hadto adapt themselves and their language.

This thesis analyses how friendship between children is described in four Swedish childrens books, published in 1995-2001 and recommended in Barnbokstipset, which is used in libraries for recommending books. Today there are many childrens books that describe various aspects of childrens everyday lives and these books can have an influence on the children who read them. But I found that there has not been much research about how friendship is described in childrens books, although much has been written about the importance of Social relationships with peers for childrens lives and development. I analyze the books one by one with the help of a number of questions and categories that I have constructed beforehand. In the analysis I apply Zick Rubins theory of two different stages in childrens understanding of friendship and William Corsaros theory of interactive space which deals with who is allowed to join in games and friendships and who is not allowed to do so and how this is played out.

The aim of this thesis is to examine young adults? attitudes towards libraries marketing in social media. Libraries mainly use social media to reach out to young adults. However, young adults mainly use social media to communicate with their friends. The question that arises is if young adults are interested in communicating with organizations such as libraries on social media.

Author: Maria Gustafsson and Sofie IngströmTitle: ?Ett medlevarskap det är något alltså, något alltså jättespeciellt? - En studie om hur ett behandlingshem kan påverka anknytningsmönster.Keywords: relationships, attachment, home of treatment for youth, youth, significant others, trust.In our essay we had an aim to see how Hassela, Gotland affected the youths who lived there. We wanted to know if they had a secure or insecure attachment to their parents and if the attachment was affected after a time at Hassela. We were interested in what kind of attachment figures they had before they came to Hassela, Gotland and how they looked at themselves and others before they came there and if that had been changed.We used a qualitative method and we did ten interviews with youths who had been at Hassela, Gotland eight months or longer. We based our analysis on the attachment theory.