We have chosen to focus on the meaning of long-term income support dependency regarding health, goal setting and motivation for the recipient of economical aid. We have chosen to use semi structurized interviews to achieve our goal of reaching the clients experience of long-term income support dependency. The study consists of interviews of six clients whose answers have been analyzed through appliance of Kielhofner´s Model of human occupation, Scheff´s Shame in self and society.   Our results show regarding, 1) the factor health that long-term income support dependency may elevate the risk of illness and less experienced options of possibilities to act. 2) regarding the factor goal setting, that goals may be inefficiently used during social work with long-term income support dependent clients and may result in a disorganized relationship between client and social worker in the sense of making the parties pull in opposite direction. 3) regarding the factor motivation, that long-term income support dependency and the living with the emotion of shame elevates the risk of maintaining a negative image of oneself that limits the willpower to assimilate new knowledge and/or skills.

Background                      There are different types of treatments for breast cancer, and these may be of surgical and non-surgical art. These treatments produce different side effects that can cause both physical and mental harm to the woman. The breast cancer can change the women's body image and relationships to their families. The women manage their lives in different ways depending on which culture they belong to. Aim                                    The aim of the study was to elucidate women?s experience of her body and the altered body in relation to breast cancer treatment.Method                              The method used was a literature review based on scientifically articles to overview the field of breast cancer.

Acupuncture has been used for thousands of years in China. Written documents concerning veterinary acupuncture has been found dated around 650 B.C. Acupuncture has gained greater acceptance in the western world the last decades and many countries have established their own veterinary acupuncture organizations. Many studies report good results after acupuncture treatment and back pain in horses is considered a good indication for acupuncture treatment. In studies published, the results are subjectively evaluated. To get a qualitative, scientific evaluation of acupuncture treatment, objective measurements, control groups and statistical analysis are needed. This pilot study presents a case where acupuncture has been used for treatment in a horse that was diagnosed with back pain.

En studie om motivation bland lärare och elever på byggprogrammet..

Syftet med studien är att få större insikt i hur pedagoger kan hjälpa sina elever att få motivation till eget musicerande och spelglädje. Med en fenomenografisk utgångspunkt och genom kvalitativa intervjuer där fyra träblåslärare vid olika musik- och kulturskolor deltog, undersöktes deras syn på hur de ser på sina elevers motivation och hur de undervisar för att inspirera sina elever till fortsatt musicerande.Av intervjusvaren framgår tydligt att viktiga källor till motivation är mål, samspel, grupptillhörighet och jag-kan känsla. I resultatdelen har jag kategoriserat och analyserat intervjusvaren och avslutningsvis förs en diskussion kring resultaten i förhållande till begreppen motivation och didaktik..

Syftet var att kartlägga hur pedagogen kan öka elevernas motivation för ämnet matematik. Kartläggningen ägde rum i år fyra, sju och nio samt med pedagoger från tre olika skolor i Bodens kommun hösten 2004. Avsikten var att hitta de faktorer som påverkar elevers motivation och vad man som pedagog kan göra för att öka motivationen för ämnet matematik. Vi använde oss av enkätundersökningar för att få en så bred bild av helheten som möjligt. Resultatet av undersökningen tyder på att eleverna är beroende av hur man som enskild individ mår, omgivningen, bemötande, eget intresse, pedagogens engagemang, individanpassning, läromedel och lektionens utformning.

Companies of today are facing a development where it is more significant to focus on existing customers since the approach constitute a more cost reducing way, compared to finding new customers. During the last decades the marketing has therefore moved towards a relationship based marketing. Companies emphasize creating long-term relationships with customers, instead of consider the sale as a non-recurrent phenomenon. To engender customer loyalty has been an essential objective in the creation of long-term relationships.In this essay the authors have chosen to do a study which enlighten how companies in the ready-made apparel business produce added value to their brand and through this generate customer loyalty. Through a case study we analyze how Filippa K, Tiger of Sweden and Gant do to maintain value in their brand, in both a business- and customer perspective.

The aim of this study was to examine the perceptions within social services regarding men who are victims of domestic violence based on how gender, sexuality, masculinity and victimhood was constructed in the social workers' statements. Eight qualitative interviews were conducted with nine social workers who work within the social services and meet people who are victims of domestic violence. A social constructionist scientific approach has permeated the study and theories of gender, heteronormativity, masculinity and the ideal victim has served as the study?s theoretical views. The results of the study showed that some of the social workers ascribed men specific characteristics such as strength and fearlessness.

The aim of this investigation was to assess if there was a correlation between touch avoidance and hierarchical position, perceived degradation, number of years spent in jail and age amongst men at a correctional institution. In addition, a possible correlation between hierarchical position and the amount of perceived degrading treatment was also explored. In the collection of the data a questionnaire containing 27 open and closed answer alternatives was utilized. A multiple regressional analysis was conducted to find possible correlations between touch avoidance and the other underlying variables. Also an independent t-test explored the possible effects of the control variables: place of birth and girlfriend.

Cause-Related Marketing (CRM) is a marketing activity that has grown popular in the USA and studies have been carried out that explore how American consumers perceive and react to CRM. In Sweden, however, CRM has not yet found ground to any greater extent, and therefore there is limited research on how Swedish consumers react to CRM and how they perceive it. In this study, eight Swedish consumers are interviewed regarding their perception of CRM. The main findings of the investigation are that Swedish consumers fit well into a model that is based on American consumers? responses to CRM.

Customer service has traditionally consisted of telephone, mail, and later on chat.But the entry of social media has changed the way companies exercise customerservice. Companies should ask themselves whether the same type of traditionalcommunication may or may not function in a new channel and thus whether itcan be applied to social media.The purpose of this study is to describe the companies? use of customer servicein social media and how the communication differentiates from thecommunication in traditional customer service, and also to define the effect onthe customers? relationship to the company. To reach our conclusions we havecombined theoretical references with qualitative interviews.By our analysis, we found that the communication in social media expandsthe possibilities. By entering an unfamiliar channel, customer service has hadto adapt themselves and their language.

Several studies have examined the effects of perceived justice of preferential treatments to customers, but few have studied these effects when customers have different input. The purpose of the study is therefore to enhance the knowledge and understanding of the effects of preferential treatments to customers with varying input. More specifically, the study focuses on how perceived justice, customer satisfaction and loyalty are affected depending on the customer's input and received treatment. An experimental study with 263 respondents showed that the perceived justice and loyalty intentions among both the receiver and the non-receiver of the preferential treatment were of highest level when it was given to a customer with large input. Customer satisfaction however, was found to be of highest level when customers themselves received preferential treatment, regardless of the size of their input.

Several studies have examined the effects of perceived justice of preferential treatments to customers, but few have studied these effects when customers have different input. The purpose of the study is therefore to enhance the knowledge and understanding of the effects of preferential treatments to customers with varying input. More specifically, the study focuses on how perceived justice, customer satisfaction and loyalty are affected depending on the customer's input and received treatment. An experimental study with 263 respondents showed that the perceived justice and loyalty intentions among both the receiver and the non-receiver of the preferential treatment were of highest level when it was given to a customer with large input. Customer satisfaction however, was found to be of highest level when customers themselves received preferential treatment, regardless of the size of their input.

Motivation är ett centralt begrepp inom psykologisk forskning och är väsentligt i organisationer för att skapa förståelse om hur aktiviteter på arbetet påverkar anställdas motivation och prestation. Motivationsfaktorer förklaras bero på både inre och yttre drivkrafter. De inre drivkrafterna styrs av individens intressen och tillfredsställelse i arbetsuppgifter på arbetet, medan de yttre förklaras som exempelvis belöning och att uppnå företagsmål. Denna studie bygger på åtta intervjuer där syftet var att undersöka subjektiva upplevelser av inre och yttre motivation på arbetsplatsen. Resultatet analyserades med hjälp av metoden meningskoncentrering vilket uppvisade 4 teman i faktorn inre motivation: frihet, välbefinnande, mål och delaktighet.

Background: Miscarriage is one of the most common complications connected to pregnancy, every fourth woman undergoes a miscarriage during her lifetime. There is often no medical explanation why miscarriage happens, although the risk may increase due to certain factors in lifestyle or diseases. During incomplete miscarriages medical or surgical treatment is needed.Women are treated at surgical or gynecological departments and the period of treatment is often very brief, on some occasions not even a day. Therefore, the nurse faces a great challenge in meeting the women?s needs during the period of treatment.Aim: The aim of the study is to illuminate womens experiences of miscarriage and the treatment they experienced.Methods: A systematic literary study containing 13 articles.Results: Miscarriage is an individual experience and many women are affected emotionally and have many strong feelings afterwards.