For many companies, the Internet has revolutionized the relationship they have with their customers concerning costumer service. The use of Information Technology in regard to Internet as a media has provided companies with the opportunity to build customer databases in order to target their customers individually. The airline industry was one of the first pioneers to use the full potential of Internet to improve customer relations and its profits which we aim to investigate in greater detail in our thesis.Our thesis answers the question on how Scandinavian Airlines' (SAS) Eurobonus department uses their website to create valuable and profitable relationships with SAS loyalty club members through direct marketing. In order to answer our research question, three key informants have been interviewed - each representing different sub departments at Eurobonus; service and support, IT and marketing. Our results were that the Eurobonus department use direct marketing methods by sending customized e-mail offerings to target specific customer, using their customer databases.

Det är oerhört viktigt, i synnerhet på en konkurrensutsatt marknad, att använda sig av lojalitetsfrämjande åtgärder som sticker ut och skiljer sig från mängden. Lojalitetsåtgärderna ska vara av en sådan art att de inte ska kunna kopieras av konkurrenter. Med benämningen ?Social Lojalitet? kombineras ickemonetära belöningar som incitament för att skapa en sant lojal kund, med funktionell kvalitet samt kundens egna sociala nätverk..

The purpose of this study was to examine social workers working process in social assistance with focus on the child´s perspective. We were interested in learning about the existence of variations in approach and attitude between two municipalities. Question to be answered about what methods and approaches used by social workers to include the child´s perspective in the process of social assistance. Another question to be answered about what the manner in which social workers took into account the child´s perspective when the families apply for social assistance in relation to the operations and requirement. To fulfill the purpose, qualitative methods were used.

AbstractAttitudes towards the reference situation and the meetings between library users and librarians have become the subject of much debate in the library setting today. The aim of this two years master´s thesis has been to examine six librarian?s attitudes and apprehensions concerning the interactions between the librarian and the users in the library setting. We were also interested in knowing how a library can work to become more service oriented and customer centred. We conducted six interviews with librarians located at three different libraries in Sweden.

Our planet is faced with enormous challenges as the extreme weather events related to the human-caused climate change continue to gain strength. The scale of the problem has made changing human behaviour the central focus of sustainable development, and both public and private sector are expected to gain relevant expertise and introduce this work in their agenda. Over its 40-year history, social marketing has become an established field providing tools for social change, but compared to health promotion, sustainability has not been a major focus of social marketing research so far. At the same time, sustainable lifestyles are embedded in complex systems where both individual factors and those of physical and social environment play a defining role in their adoption. Communities are a good example of such environments, and they became the key focus of Community-Based Social Marketing, which combines different insights from psychology to suggest a step-by-step framework for crafting behaviour change campaigns. However, it has not been applied to larger and diverse communities, like cities, and has not focused on sustaining new behaviour over time, which is crucial for creating sustainable lifestyles.

Background: Corporations are established and organized in order to create economic values for their owners and the main aim of every business enterprise is to be profitable and satisfy the financial expectations of their shareholders. However, corporate social responsibility focuses on the ethical aspects of corporate business in order to achieve the balance between the profitability and social responsibility. Nongovernmental organizations through their activities promote the respect for human rights and environmental care within the corporate world. Purpose and Scope: To make an in-depth study about the role of nongovernmental organizations regarding corporate social responsibility in order to increase the understanding of corporate social responsibility. Methodology: We used literature research for our thesis and we analysed the secondary data related to the corporate social responsibility.

The major aim of the thesis is to describe the networks, relations and marketing of some university libraries and their customers in the year 2000. I illustrate how these issues interact and whether they have changed due to the recent development of technology and if so, how. The thesis is based on interviews with two directors of libraries and two librarians at two different libraries. A small survey with 16 questionnaires has also been performed in order to get a more general view on librarians' opinions in these questions. The thesis mainly shows that the networks in which the respondents take part primarily exist in the library sphere and towards the universities.

Syftet med undersökningen var att se om lekarbetsmetoden är en effektiv metod för barn med koncentrationssvårigheter och/eller svårigheter med sociala relationer. Jag ville också få svar på om koncentrationsförmågan och förmågan till att etablera fungerande sociala relationer förbättras positivt hos barn/elever genom lekarbete. Jag undersökte pedagogers uppfattningar om och resultaten av lekarbete på några av dessa barn via intervjuer med lekpedagoger och andra pedagoger kring barnet och tog del av utvärderingar och lekschema som lekpedagoger förmedlade. Sammanfattningsvis pekade resultaten av min undersökning på att lekarbete är en effektiv metod för barn med koncentrationssvårigheter och sociala relationssvårigheter och att koncentrationsförmågan och sociala relationer i hög grad förbättrats positivt hos barnet/eleven genom lekarbete..

Bakgrund: Cancer är en vanlig sjukdom som påverkar närstående i hög grad. Sjuksköterskan har en viktig roll i att möjliggöra de närståendes delaktighet i omvårdnaden och lindra lidande. De närstående förväntas stötta patienten, vilket blir svårt om de själva inte får stöd. Syfte: Att beskriva närståendes erfarenheter av stöd från sjuksköterskan i onkologisk omvårdnad. Metod: En litteraturöversikt med avsikt att få en överblick över forskningsområdet.

We are more aware than ever about our impact on the common environment and the world's population. Consumption awareness can be one way to take social and environmental responsibility. This study aims to examine young adults' (19-30 years) attitudes toward consumption awareness in Sweden. Consumption awareness is treated in this study as the consumption of environmental and fair-trade labeled products that have been certified of a third party. The study is limited to everyday commodities, which in this case is groceries, household consumables and clothing.

The law (1988:870) concerning care of substance abusers is constructed in a way that gives the social workers room to interpret and apply the law individually. This may contribute to differences in treatment between female and male substance abusers. The purpose of the essay was to investigate whether the client's gender had any significance to how the social worker interpret and apply the law (LVM).The specific questions we worked around were:- What significance does the client's gender have in the decision-making?- Does the social worker's opinion about the law have any significance?- What factors can effect the social worker's interpretation and application of the law?- What importance do the social workers attach to prevailing norms about men and women when they interpret and apply the law?We chose to use a qualitative method to answer the above questions. Six social workers were interviewed and 39 LVM sentences were analysed.

This thesis examines the National Heritage Board in Sweden and the way they look upon themselves, the surrounding world and their mission. Methodologically it?s a discourse analysis based on poststructuralist and social constructionist thoughts. This means, simplified, that nothing is taken for granted and that power relations and ideology always matters. There is no true or distinct heritage.

The major aim of the thesis is to describe the networks, relations and marketing of some university libraries and their customers in the year 2000. I illustrate how these issues interact and whether they have changed due to the recent development of technology and if so, how. The thesis is based on interviews with two directors of libraries and two librarians at two different libraries. A small survey with 16 questionnaires has also been performed in order to get a more general view on librarians' opinions in these questions. The thesis mainly shows that the networks in which the respondents take part primarily exist in the library sphere and towards the universities.

Idag finns social och emotionell träning (SET) som ett särskilt ämne på en del skolor med egna tilldelade timmar på schemat. Det vi ställt oss frågande till är vad det är som gör att vi har tagit in social och emotionell träning som ett eget ämne på schemat i grundskolans tidigare år och vi frågar oss även om det behövs särskilda lektioner för detta? Genom att intervjua tre lärare och tio elever samt att göra observationer under dessa lektioner har vi försökt finna svaren på våra frågor..

Uppsatsens övergripande syfte var att undersöka möjliga mönster av social ångest och dess relation till depressiva symtom och livstillfredsställelse. Social ångest innebär lidande för många människor och medför rädsla för situationer där det finns risk att granskas, att få uppmärksamhet samt att bli bedömd för sina prestationer. Social ångest karakteriseras av undvikande beteende men indikationer finns att det även existerar en atypisk undergrupp av social ångest som uppvisar ett impulsivt beteende. Självskattningsformulär har använts vid datainsamlingen och urvalet bestod av unga vuxna i åldern 20-24 år. Resultaten analyserades genom klusteranalys och indikerade att en atypisk impulsiv grupp med social ångest existerade samt att kön modererar graden av depressiva symtom. .