This study examines the eWOM effect, more specifically: how customer reviews effects consumers. The study is based on a modified version of the Regulatory Focus Theory which describes consumer behavior using consumer consumption goals. The purpose of this study was to examine how positive and negative customer review's influence consumers when analyzing products that are equally characterized by two consumption goals: promotion and prevention goals. The authors combined quantitative (questionnaire) and qualitative (focus groups) research methods with the sample selection for both research methods being based on students of Södertörns University. Results indicate that negative customer reviews have a stronger influence on consumers than positive customer reviews when analyzing products that are equally characterized by the promotion goals and prevention goals.

Corporate Social Responsibility is a concept whereby companies integrate social and environmental concerns into their core business and in their interaction with stakeholders on a voluntarily basis. The purpose with our thesis is to study how Swedish insurance companies work with Corporate Social Responsibility and to analyse the underlying strategies of the companies? social, environmental and economical activities. We will analyse where, how and for whom value can be created with CSR. Where does the value creation take place, how can it be created through these activities and who will benefit from Corporate Social Responsibility? Theories point out that companies need to assemble and value the total package of benefits to be able to create successful corporate initiatives.

Bakgrund: Forskning visar att det har blivit en strategi att fokusera på riskgrupper istället för riskbeteende när det gäller HIV-provtagning i Sverige. Karolinska Institutet utförde en studie under 2010 som dessutom tydde på att ungdomar och unga vuxna som söker sig till ungdomsmottagningar i hög grad nekas provtagning. Ungdomar och unga vuxna är enligt Regeringens proposition 2005:06/60. Som barnmorska på en ungdomsmottagning har man en unik möjlighet att uppmuntra god sexuell hälsa, förmedla kunskap om olika smittor och smittorisker samt tillgodose önskan om provtagning. Syfte: Syftet med studien var att undersöka hur barnmorskor på ungdomsmottagningar i Göteborg och Södra Bohuslän handskas med HIV i relation till ungdomar och unga vuxna.

Integration of the labor is becoming increasingly topical, with increasing immigration. Labour market integration has been proved to be problematic, partly due to linguistic and cultural differences between the migrant's home country and Sweden. Difficulties with labour market integration have resulted in high numbers of unemployment and dependence on social welfare. Projects VIAM is an employment project conducted by Folkhälsobyrån AB in Västerås, aimed at finding jobs for welfare dependency immigrants. The purpose of this study is to investigate how the informants on Folkhälsobyrån and administrators on the Social service in Västerås has experienced the work of the project VIAM, development issues and the informant´s and administrator´s perception of factors that are influencing immigrant´s employment situation in Västerås.

The main purpose of this study was to examine own and social influence on perfectionismwith individual athletes. The participants (n= 96) of this study represented ten different sportsand their ages was between 15 and 44. An interview with four of the participant wasconducted. The instruments used for this study was the Positive and Negative PerfectionismScale (Terry-Short et al., 1995) and for the interviews questions was based on own and socialinfluence. The results showed that there was a relationship between positive perfectionismand own influence, negative perfectionism and own influence, negative perfectionism andsocial influence.

The purpose of this Masters thesis is to study how librarians experience reference work. We wanted to get a better understanding about librarians assignments through the study. We chose to limit the study to public libraries, and to the south of Sweden. The questions used in our study are: How do librarians interpret the conception of reference work? What values do librarians have concerning reference work? How do librarians experience reference work? How do librarians look at different roles in reference work? We chose to use a fenomenographically inspired method.

The aim of this study is to examine the legal regulation regarding the psychosocial work environment for temporary agency workers. Furthermore, the aim of the study is to examine how temporary agency workers perceive their psychosocial work environment, and possible consequences of such perception. The methodology of the study consists of practical legal method and qualitative method in the form of interviews.The results show that the psychosocial work environment for temporary agency workers is regulated at both the EU legal level by Directive as well as at national level in Arbetsmiljölagen and regulations issued by Arbetsmiljöverket. The study finds that health and safety responsibility for temporary agency workers is shared between the agency and the client company. The result of the study indicates that there are shortcomings in the introduction and training of temporary agency workers, which can contribute to an unsatisfactory work environment.

A school is a social area in which children and adults meet each other. The school is were friendship, love and also enmity arise. The process to establish, maintain, split up and end relationships is constantly continuously. A Childs way of creating relationships is complex. Bullying and similar offending treatment occur and has always been a huge problem in school.

The aim of this study was to identify possible reasons for non-attendance related to mammographic screening. Using qualitative methods, sex women underwent a semi-structured interview on the following themes: social background, medical history, mammographic screening, invitation, and final decision.Social background was described using the "life-form theory". The concepts of illness, disease, and sickness were used in order to investigate medical conditions and their impact. The process of non-attendance was studied using a model by Zovko, balancing different needs affecting decisions and final action.According to their decision, and final action, women were defined as "participants", "passive non-attenders" or "active non-attenders". Most women belonged to the life-form "paid work" and had children.

The Swedish government corporation Försäkringskassan is currently undergoing large organizational changes. Modifications are made regarding the national insurance system and work procedures. In this study we have investigated the procedures of change with the aim of identifying which pedagogical processes in work procedures that enables organizational learning. Furthermore, the study aimed at gaining insight of how the work procedures enable organizational learning in a learning organization. We have utilized case study tradition to examine specific occurrences in their natural environment to thereby understand the matter of investigation.

Uganda är ett av världens fattigaste länder i dag. Med en kraftigt utbredd fattigdom som försvåras av att landet har en bristande demokrati, vilket har lett till utbredd korruption i landet. Vilkoren för att skapa social välfärd och att bedriva socialt arbete är begränsat. Jag har i detta arbete valt att undersöka hur ett antal personer i Uganda med socialt arbete som specialitet, hur de ser på social välfärd i Uganda. Vilka hinder finns och hur ska man kunna bygga upp social välfärd som inkluderar hela befolkningen, var några av frågorna jag ställde mig.

Background: A nurse who is working in the health care is expected to show the best side for other people. An emotional work demands a lot of the role of a nurse, when she has to deal with her feelings after the given situation to satisfy the patient.Aim: The purpose of the study is to seek understanding of what nurses perceive to be the essence of the emotional work in health care. The study also wants to understand what factors could affect the meeting both positively and negatively between nurse and patient in social interactionMethod: The study?s methodology is qualitative with phenomenological-hermeneutical approach to seek understanding of the six interviewed nurses lived experiences and the experiences of the emotional work.Results: The result has four main themes developed: Emotional management, to consider the patients existential needs, meeting the patient and to do something meaningful.Conclusion: The essence of the perceived emotional work for nurses is emotional transformation where the nurse changes her feelings by acting according to the situation in the meeting with the patient. It is important that nurses reflect in the work so they do not take their work home and become exhausted and burn out.Keywords: Emotional labour, emotional management, patient encounter, phenomenological-hermeneutical, existential needs, the essence, burn out.

The aim of this work is to investigate what after-school teachers from various schools and after-schools feel about the importance of physical activity. But also how they work to stimulate and support children/pupils physical activity development in the after-school center.The work also highlights health from a physical perspective. The study provides a historic look of the conditions for the after-schools. Through qualitative interviews I want to find out how the after-school pedagogue thinks of physical activities importance for the health and development of the children. How they work with their new assignment Lgr11 to be a supplement to school.

Background: Prediabetes is caused by relative insulin deficiency and insulin resistance in the body tissue which leads to abnormal blood glucose levels. Prediabetes can over time lead to type 2 diabetes mellitus. To prevent the onset of type 2 diabetes and its complications, it is important to identify early elevated blood glucose levels and thereby prediabetes.Objective: To describe nurses' knowledge and experience regarding the management of patients with prediabetes.Methods: Qualitative descriptive design with individual interviews. Three nurses, three community health nurses and three diabetes nurses were interviewed.Results: The result can be understood from the nurses' experiences of encountering patients with prediabetes. An overarching theme in the analysis was that the nurses are working or aspiring to work preventively.

The purpose of our paper was to understand the motivators that kept the social workers within the profession. Social workers' have a profession that, to the greatest extent, means high working load and difficult problematic issues. On the basis of this starting point we asked us why so many social workers still choose to remain within the profession for several years. The purpose of our paper is to understand what motivates the social workers to stay within their profession. To understand which are the motivators, we decided to use the theory salutogeent perspective with Aaron Antonvsky's sense of coherence.