Problem: Companies are becoming more active in Social media. They usechannels such as Facebook, to communicate and interact with theirenvironment. In connection with this, companies must also be prepared todeal with crises in Social media. Previous research shows no clear guidelineson how companies can work in Social media to prevent crises.Purpose: The purpose of this qualitative study is to examine how companiesin the communications industry can work with Facebook to prevent crises.We hope that our study can provide new perspectives and guidance on howcompanies can work with emergency communication for prevention.Methodology: We used a qualitative research to arrive at our results. Thismeant we got an insight into the complex world that companies are workingin.

Changes in media technology and markets create new demands and challenges for society. The relationship between sport and the media is an example. Sport as a form of entertainment provides pleasure and excitement for the audience and high ratings for networks and media companies. This study examines elite athletes? views of media coverage and the extent to which such coverage affects their athletic performance.

Problem statement and purpose:The purpose of this study was to analyze in what way first-time voters chose to take part of political information. The questions we aimed to answer was how first-time voters use media and other information channels for political purposes, what importance and trust the first-time voters give the different information channels and finally which indicators there is for that structural or individual factors affect the media consumption and political interest.Method and material:We did interviews with twelve 18 years old first-time voters from six different high school programs in Sundsvall, Sweden.Results:The study showed that the premier source of political information were traditional news media, in particular the debates on TV. It?s also in the debates the first-time voter?s trust the most. Even though the Social medias are constantly present in their everyday life and even though the first-time voters believe the Social medias have potential for engaging young people politically, the possibilities are only taken in advantage by people who are already politically interested.

Purpose: This study aims to investigate the conditions that prevail when companies put their marketing in Social media with the purpose of creating a perception of the risks and opportunities it brings to businesses and ultimately how it may affect the corporate image and identity.Theories: The basis of the problem area are presented through a theoretical framework with the purpose of highlighting the notions of Social media, communi- cation, marketing communication, groundswell, corporate identity and image.Methodology: To investigate the research questions this study adopted a qualitative approach in which the authors study the properties of a phenomenon in order to seek a deeper understanding of the problems we have presented. There is an exploratory approach to knowledge and the authors have chosen to conduct qualitative research interviews based upon three themes: driving forces, challenges and impacts.Conclusion: The study revealed that traditional models of communication are no longer applicable in Social media. Companies are up for a challenge and must clarify their sole purpose when establishing communication in the social landscape. The general motivation for marketing in Social media is making profit, however, building relationships is not a natural motive for most companies. The risks companies expe- rience is the exposure caused by Social media and the study also reveals that this fear is firmly attached to their lack of knowledge of these new channels of communicat- ion and their primary areas of use which indicates that skilled employees plays a vi- tal role with their use of Social media in their communication process.

This essay aims to find out what impact Social media have on the daily lives of Swedish people in regard to their usage and sociability. In order to find that out we have performed four group interviews with a total of 16 people from two different age categories that were later compared. To analyze the empirical data we?ve used the theories on the Network Societies by Jan Van Dijk as a help of understanding. The results show that Social media have become an integrated part in the lives of our informants and that a consdierable amount of time is spent on them everyday. In the younger group Facebook was considered the most useful medium as it makes the planning of events easier and can be used as a way of keeping oneself updated on news as well as on the lives of others.

The aim of our study was to examine Swedish crime reporters? approach to the social medium Flashback. Our main focus was the crime reporters? use of the medium Flashback, and attitude towards their own use of media ethics in relation to the medium Flashback.Flashback as a medium is not obliged to any media ethics and lacks a legally accountable publisher. In the search for information about committed crimes people tends to visit Flashback for the information that the traditional media cannot offer.

Social media has meant that organizations can engage in dialogue with their audience without journalistic intermediaries. PR 2.0 is a term that defines the new way for organizations to work with public relations in the new media landscape. The aim of our study is to examine how IKEA uses Social media to create, maintain and develop their relationships. Furthermore, great interest is directed to the concept profile. This essay will examine how the stated profile IKEA has pervades the work on Social media.

AbstractTitle: Anabolic Androgenic Steroids ? An analysis of how AAS is portrayed in Swedish media.Author: Jens SundénTutor: Philip LalanderKeywords: AAS, Anabolic steroids, social problems, media, drug abuse, genderThe purpose of this study was to investigate how Anabolic Androgenic Steroids (AAS) are portrayed and described in the media, how AAS is constructed as a social problem, and how society in a social context uses knowledge and power for disciplinary and educational means. The study is based on the perception of AAS as a constructed social problem and analyzes the discourses surrounding AAS depicted in three Swedish newspapers. The sample was prepared on the basis that it represents different aspects of daily Swedish press. The method used in the paper is a discourse analysis with social constructivism and gender as theoretical tools used to analyze the sample material.

Since Social media is used more today than just a few years ago, it is easier to share our lives to the public in just a few seconds. Social media is easily accessible on smartphones, tablets and computers which allow us users to use them whenever we want.Instagram is an example of a very popular Social media today. In this paper we focus on how younger women think about their privacy when using and publishing pictures on Instagram. We have been using a qualitative research method in which ten people were interviewed. All respondents agreed that privacy is important when publishing pictures or videos on Instagram, but there were also some differences between users with public and private accounts.

The purpose of this study is to compare Social media's role in the proactive crisis communication planning in two administrations, two companies and two non-profit organizations. A qualitative comparative study method has been used and people familiar with Social media and crisis communications work from each business has been interviewed. The interviews have been transcribed and analyzed to discover the opinions and reasoning about how businesses work with proactive crisis communication and the role they give Social media. The interviews were analyzed based on selected theories and previous research in strategic crisis communications, where issues management and crisis communication plans have a significant role. Also research on the pros and cons of Social media and crisis communications channels have been used.

Social media provides a new position of power to the single individual within PR and marketing campaigns. When a company uses Social media as a communication tool in their PR and marketing practice, they have to adapt themselves after the customers' needs and the new communication structure within Social media. Communication in social medi is different from traditional media, which is more one-way communicative and visual in its interaction, rather than the digital media that are more two-way communicative av viral through dialogue. If a company creates PR and marketing campaigns within Social media without adjusting to the new rules of communication through dialogue, and instead try to apply traditional one-way communication to their social campaigns, they put themselves and their brands in risk of public humiliation and loss of customers; the speed of the viral dialogue over Social media can spread bad news fast, and with the newfound power of the single individual, the impliacations can thus be devastating for a company and its brand. If an organization does not respond and take part of the criticism that may be directed at them through the customers' comments, the negative dialogue among clients and the public within Social media can quickly create a hazard enviorment for a company and its brand to be seen in. The public within these Social media platforms are more independent and continuously conversing with each other on a local an global scale.

The rise of Social media has put a focus on the division of owned, paid and earned media, where earned media has recently been hyped at the expense of owned and paid media. Due to a novel area we examine the differences and effects of using owned and paid media, specifically for packaging versus newspapers. Owned and paid media showed no significant differences regarding credibility, persuasion and perceived commerciality, which restored owned media?s status, especially since owned media is more cost efficient. The effects of allowing ads for external brands on the owned medium were also studied.

With the rise of the internet especially and information- and communication technology in general, the opportunities for fast and effective communication and sharing of information have proliferated. In relation to the new technologies, the citizens? demands on organizations? communicative efforts have increased. Today?s citizens have high standards regarding transparency, the opportunity to dialogue and have hopes to influence the public sector.

Recent years have seen a dramatic increase in podcast listening in Sweden. As a result, podcasts has become attractive in marketing purposes among enterprises and organizations. It has also been revealed that the messages about products advertised in podcasts not only spread among the listeners, but also among their friends when publishing on Social media. Research in this area has shown that messages spread on Social media is a process which not only involve the transmitter and the receiver but also a third party, that is other individuals in the receivers network. This study reveals possible reasons to how and why listeners of the podcast spread commercial messages on Social media.In order to identify general trends and to acquire an understanding of the phenomenon about podcasts a case study on Fredagspodden, produced by Hannah Widell and Amanda Schulman, was done.

Introduction: In today?s contemporary society individuals can use multiple media- channels to find civic information. Civic information should reach all groups of society and according to previous research young people are relatively hard to reach with this type of information.Purpose: The purpose of this study is to investigate how young, highly educated individuals in Sweden are using media channels to find and take part in civic information, the expectations they have of the information and if they consider that they need to participate in public discourse.Methodology: In this qualitative study we had a hermeneutic perspective with an abductive approach. We have collected our empirical material by doing interviews with 15 respondents. The respondents are students and were chosen based on both their knowledge and their interest in media and communication since we were looking for a broad view on the subject.Conclusion: Through this study we discovered that young individuals mainly use the social-media channel Facebook to get updated on civic information.