Swedish beef production has during the past year decreased while the consumption has increased. It´s imported beef that takes market shares. The purpose with this degreeproject is to investigate if the restaurants in Sweden are using imported or Swedish beef and the reason for their choice. The purpose is to find out if there is something the Swedish beef producers can change to increase Swedish beef in restaurants. My expectation is that the demand for Swedish beef will increase in restaurant and later even among consumers. I have interviewed ten chiefs in different restaurants and asked them the following questions: Is it the price, quality or something else that influences your choise? Does it matter to their customers if they serve Swedish or imported beef? How is the marketing of Swedish beef? It appeared both Swedish and imported beef on the restaurants.

Destination marketing organisations (DMO) är ett fenomen som går att studera utifrån flera aspekter. Vi valde att utgå från DMO positionering och distribution av turismprodukter vilket skapade frågeställningen: Hur förmedlas Norge som en nationell destination? Organisationen är komplex, och detta arbetets syfte är därför att få en ökad förståelse för DMOs arbete utifrån en egenskapad modell, DMOs framställningsprocess av en destination. En deduktiv ansats har används i studien, där teorierna DMO, platsmarkandsföring, kommersialisering samt destination image har behandlats. Dessa teorier har sedan applicerats på ett verkligt fenomen, som i detta fall har varit Norges DMO, Innovasjon Norge. Arbetets empiriska material har samlats in från en mail intervju med Andreas Ørjasæter Solhaug på Innovasjon Norge.

The purpose of this study is to investigate whether Karlstad City Fiber Network visual elements in the form of a pair of speech bubbles fit into the organization's holistic external communication and branding. The study examines whether Karlstad City Fiber Network image of the organization and the speech bubbles match the stakeholders view and how the visual elements are perceived and recognized by stakeholders. The theory associated with the study is theories of corporate visual identity, image, identity and branding and visual communication. These three elements are important to be aware of when a generation of an effective external communications. Qualitative interviews with employees at Karlstad City Fiber Network and Karlstad municipality has undertaken to give an idea of ??what the organization wants to achieve and what their opinions are.

The aim of this study was to illuminate how social workers in social services work with the social phenomenon, homelessness in two municipalities. The study is based on qualitative semi-structured interviews with interviewees from a department of social services. Our theories that we used was resistant inequality, structural discrimination, exclusion, empowerment and representation. After compilation of our empirical our conclusions are that homelessness is a complex phenomenon. Social workers handles homelessness based on client?s needs and the work is individualized.

The purpose of this study is to examine a brand?s green marketing and its consumers? perception of it in order to compare these views. The idea is to find a potential gap and what effect it may have on the brand. A case study has therefore been made with the grocery market brand Coop with focus on organic food. The material used consists of texts from Coop?s website to represent their brand.

Bakgrund: Det konsumenter oftast inte är medvetna om vid deras Internetanvändning är att de iakttas av företag. Företagen samlar avsiktligt in personlig information och spårar vilka hemsidor och produkter eller tjänster de intresserat sig av genom så kallade webb-spårningssystem. I samma takt som tekniker så som webb-spårningssystem börjat användas har också etisk marknadsföring på Internet blivit ett diskuterat och aktuellt ämne. Etisk marknadsföring på Internet handlar om vad som uppfattas som accepterat beteende av konsumenterna och företag måste ta hänsyn till konsumentens etiska koder.Syfte: Syftet med studien är att undersöka konsumenters uppfattningar om webbspårningssystem utifrån etiska koder.Forskningsfråga: Vad är etiskt accepterat användande av webb-spårningssystem från konsumentens perspektiv?Metod: I studien har en kvalitativ forskningsstrategi samt semi-strukturerade intervjuer tillämpats.Slutsats: Slutsatsen i studien är att konsumenters uppfattningar om webb-spårningssystem inte alltid uppfyller konsumentens etiska koder.

The aim of this study was to reach a deeper understanding of the process that occurs within the social services after receiving a notification according to Chapter 14, section 1, The Social Services Act. More specifically the focus of this study was to illustrate how social secretaries reason about children?s participation in the process, as well as to examine whether the legislative change, Chapter 11, section 1 a, The Social Services Act, has affected the process in any way. The study?s results reflect interviews with five social secretaries who are active in four different municipalities in southern Sweden.

Facebook has over 665 million users worldwide and has created a new venue for companies to interact with their stakeholders. However, since it is a new phenomenon it brings some uncertainty and confusion as how to manage the communication on Facebook, and it is only recently that research and literature has become available on this topic.The purpose of this study is to investigate how three chosen companies within the travel industry communicate on Facebook. We also compare the results to the existing literature to see how they can improve from a theoretical point of view. We thereby hope to shed a light on, and add knowledge to, a research area where we have identified weaknesses. In order to fulfill our purpose, we used a quantitative content analysis as well as qualitative interviews.The major findings in our study on Facebook communication include a lack of strategy and target audience awareness, as well as a self-centered communication.

AbstractAuthor: Josefin Gustavsson, Moa OsbäckTitle: School social workers view on young people using social media ? a study with a discourse theoretical approach [Skolkuratorers syn på ungas användande av sociala medier ? en studie med en diskursteoretisk ansats]Supervisor: Anders GiertzAssessor: Jan Petersson The aim of this study is to investigate school social workers view on young people using social media. With this study we are intended to understand how discourses affect the interventions of school social workers. This study has a qualitative approach and contains seven interviews with school social workers and one social worker who responded through a written response document. The interviews were semi-structured to enable spontaneous reflections and to catch the essence of the respondent?s language in the context as a school social worker.

Our curiosity was awakened when we became aware that many social workers use "mindfulness" methods in their profession. In this study, we used qualitative methodology in our desire to examine and understand why the mindfulness approach, with its roots in eastern philosophy, is becoming established in society at large and, simultaneously, being used in the social work field. We were interested in when and why social workers choose to use mindfulness with their clients. Our prior research has revolved around development and use of methods in social work, and on the human reaction to stress.We conducted seven semi-structured interviews, which incorporated four comprehensive questions:1. Why has the mindfulness method become established in the social work field and in the culture in general?2.

Vi har funnit att den sociala identiteten har förändrats på Banverket Projektering i och med organisationsförändringen, och att coaching haft inverkan på detta. Vidare har framkommit att det förekommer gråzoner inom coachingverksamheten. Gråzonerna kan motverkas genom social identitetscoaching. Social identitetscoaching bygger på utvidgad och koncentrerad gemenskap, utbyte av åsikter och trygghet för de anställda..

In this two years master's thesis a regional project, Futurum.kom, is studied through the experiences of eight librarians from two of the participating libraries. The interviewees have all attended local and regional seminars where questions about core values, target groups and the role of the public library were discussed, among others. The seminars resulted in a number of core values and target groups. During the project, a number of advertising campaigns are to be conducted. The first one of these had recently been implemented at the time of the present study. The aim of the thesis is to investigate the interviewees organizational self-perception in relation to the project.

Lately, alarming reports have appeared regarding the work environment and work situation of social workers. Research focusing on the promotion of health and well-being in the workplace among other professionals show that factors such as social relationships, ability to influence their work situation and leadership are important. A quantitative study was conducted focusing on the work climate for social workers employed by some of the district administrations in the City of Malmö. A questionnaire with questions and statements on various factors in the work environment was sent to 34 social workers. They were asked how important these factors were for their well-being, as well as to what extent they felt that these factors were present at work.

Syfte: Redogöra för eventuellt användbara teorier då vi undersöker varför Handelsbanken samt Swedbank har valt att marknadsföra sig som de gör.Metod: För att uppnå vårt syfte har vi valt att ha en kvalitativ utgångspunkt i vår uppsats. Primärdata har samlats in genom personliga intervjuer med anställda på både handelsbanken samt Swedbank. Sekundärdata har samlats in från litteratur och vetenskapliga artiklar.Teoretisk referensram: Den teoretiska referensramen har byggts upp kring relevanta teorier och modeller som har anknytning till profilering av marknadsföringsstrategier.Empiri: Primärdata har samlats in genom personliga intervjuer med kontorschefer på handelsbanken och ansvarig personal för marknadsföringsavdelningen i Swedbank, alla intervjuer har genomförts i Stockholm.Resultat: Det resultat som har nåtts efter att uppsatsen har avslutats är att Handelsbanken marknadsför sig lokalt samt att Swedbank marknadsför sig genom stora kommunikationskanaler för att nå ut till alla konsumenter..

The concept of brand equity emerged inthe eightiesto justify the long term value of marketing investments. Brand equity signify the value that a brand adds to a product and is the result of the marketing of a brand. One of the most widely used strategies to enhance brand equity is to do a brand extension, which means that a firm uses an established brand to introduce a new product to the market. At worst, a failed brand extension can damage the brand equity, which Vinjamuri (2008) claims that the brand Axe is currently in danger of doing. This January Axe launched an extention including products for both men and women for the first time and Vinjamuri claims that this can disappoint Axe´s former target group (men between 14 and 27 years old) (Newman, 2012). In this thesis Axe´s brand equity among the extensions target group (men and women, age 14 to 27) in Sweden is studied to find out if the brand extension is likely to affect the brand equity in the target group.