The purpose of this thesis is to investigate and analyse factors that may have an influence and can affect a brand?s development and change over time. By doing this we want to clarify which factors it is important for a company to understand and gain control over.To find the answer to our thesis we have carried out six semi-structured interviews which all were of qualitative character. The reason why we chose to work with the qualitative methodology was mainly that we wanted to achieve a deeper knowledge about our choice of subject. The empiric data that we have gathered have been compared and combined with our theories and resulted in our analysis which made us gain a deeper understanding of our subject.

The aim of this paper is to analyse the social movement Planka.nu with reference to the theory of new social movements in order to engage in a discussion about the presence of ?old? tradition and ?new? trends. As well as empirical, the purpose is also theoretical and methodological: to examine, and extend, the discussion about new and old social movements. A qualitative method is used. The analytical framework is based on a combination of theories of social movements and new social movements.

Our understanding is that responsibility is shifting from the community towards the individual within the field of social work. This resulted in our essay, which aims to study how the representatives within social service assistance and churches in Helsingborg work with personal power. Our aim is also to illustrate how these representatives view the boundaries of responsibility between the individual and the community. Our questions are: How do the representatives work with personal power from a micro and macro perspective? How do the representatives look upon their position as representatives? What do the representatives consider as responsibility of the individual respective the community? And; Are there preventing factors from individual responsibility? We obtained our empirical material from a qualitative method consisting of interviews.

The intention of this study was to examine how social workers, leaders within the social work administration and politicians in the social work committee in Helsingborg related to residential treatment of youth and the research showing signs of undesirable results.The main questions were:1. How do social workers, leaders within the social work administration and politicians in the social work committee relate to residential treatment of youth and the research existing about it?2. Which factors do the different categories mean justify the placements?3.

This hermeneutic case study examines how and why an insurance company?s output has been affected by a CEO-succession. The authors pay specific attention to three activities; changes in personnel and organization structure, handling of media and change in customer focus. It is shown that the CEO was able to influence the company?s activities and this discretion was primarily created through her relational capacity.

This hermeneutic case study examines how and why an insurance company?s output has been affected by a CEO-succession. The authors pay specific attention to three activities; changes in personnel and organization structure, handling of media and change in customer focus. It is shown that the CEO was able to influence the company?s activities and this discretion was primarily created through her relational capacity.

The purpose of this study was to examine social workers working process in social assistance with focus on the child´s perspective. We were interested in learning about the existence of variations in approach and attitude between two municipalities. Question to be answered about what methods and approaches used by social workers to include the child´s perspective in the process of social assistance. Another question to be answered about what the manner in which social workers took into account the child´s perspective when the families apply for social assistance in relation to the operations and requirement. To fulfill the purpose, qualitative methods were used.

The aim of this study is to explore the approach and views on female genital mutilation(FGM) among young women from Somalia, and how they perceive the tradition afterimmigration to Sweden. This is structured under the following questions: What do theyknow about FGM? What are their experiences? And what do they reckon about FGMtoday? The study is based on one recorded interview with a group of young femalesfrom Somalia. The data were analysed using qualitative content analysis. The women?sfeelings were ambivalent though they on one hand opposed FGM because of serioushealth risks, but on the other hand were conscious of the tradition?s great influence inthe social network and daily life.

This study aims to examine how social workers, in the Swedish social services, perceive and interpret LVU § 3 from a gender perspective. In total eight social workers participated in the study, attending interviews based on a vignette. From a gender perspective we wanted to found out how the social workers define "other socially destructive behaviour" and understand their thoughts about this subject. Moreover, we aimed to see if social workers perceive any differences between boys and girls behaviour. Based on several theories, two gender theories and concepts we have analysed our result from the interviews.

A social intranet is an information and communication channel that is relatively new. There is still a small amount of research done around social intranet and what it is, and also on what organizations and their members may benefit from using such an intranet. Therefore, this paper was written with the purpose to em-phasize the reasons, possibilities and difficulties of implementing and using a so-cial intranet. With interview as method we took part of the experiences and views on social intranet from a number of organizations that are using or is about to establish a social intranet, and also from companies who deliver the service. Through the use of previous research in organizational communication, we then analysed the responses we received from our respondents.

The objective of this thesis was to study how parents of adult drug addicts experience their contact with the social welfare office, what elements affected the parents degree of satisfaction with the contact with the social welfare office, and whether the contact meant any help for them. Six parents of adult drug addicts were interviewed..

The aim of this study is to better understand the Swedish concept of ?förebyggande socialt arbete?, preventive social work. I have conducted eleven qualitative interviews with different key persons and skaters, together with participant observation. During the process of analyzing the material I have used Randall Collins´ concepts of interaction ritual chains together with Jean Laves and Etienne Wengers concept of situated learning. The answers could be split up in three areas, first those who regard prevention work as building good things for the future.

Titel; Vilka faktorer i service branschens arbetsmiljö har betydelse för social trötthet? Hur ser sambanden ut mellan utbrändhet och social trötthet? Författare; Jennie Andersson Nyckelord; Utbrändhet, Social trötthet, arbetsmiljö Syftet med undersökningen har varit att få fram vilka faktorer i service branschens arbetsmiljö som har betydelse för social trötthet samt undersöka eventuella samband mellan utbrändhet och social trötthet. Undersökningen är riktat mot vårdanställda och reseledare då tidigare undersökning påvisat samband mellan social trötthet och reseledare. Undersökningen är av en kvantitativ metod i form av en enkät. Denna enkät skickades ut till sammanlagt 110 personer i service branschen (vårdanställda och reseledare).

Today, we can see that social navigation is embedded in different kinds of websites, but there is still little support for social navigation in the web browser. Our main concern has been how we construct a tool that fills this hole in the web browser. By letting the theory, the prototype and the focus group serve as input/output to each other we could create a better overview of how the different pieces were intertwined. This has been a crucial mental model for us to obtain since it has helped us to understand how we could realize the theory through our prototype and thereby come to the conclusion of what aspects of the theory that we should put forward to further development. After constructing the prototype we thought that it would support social navigation, but realized after analyzing the discussion of the focus group that we are not there yet.

To complete an overweight treatment program is associated with better weight loss. Previous studies have in principle focused on drop-out from the entire program, not individual parts of a program. Factors previously shown to influence the patients´ weight loss results are: frequency of individual meetings with a professional, the lack of social support from family or friends, the lack of motivation and in a few studies vacations. In several studies the drop-out patients have stated that their reasons for drop-out were dissatisfaction with the staff and the program design. Drop-out has also been shown to be connected with difficulties in adherence to the diet.