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21209 Uppsatser om Social customer relationship management - Sida 25 av 1414

Relationskomponenternas betydelse i en upphandlingprocess mellan konsult och kund :  

This paper investigates a number of components that influence the relationship between consultant and client in a procurement process of ERP. The paper deals with Trust, Commitment, Cooperation and Satisfaction. The problem lies within the fact that consultants do not know how and to what extent the components affect relationship quality. Based on the theories in the areas of procurement, relationship marketing and relationship quality, information has been gathered about how the various authors believe a procurement process works, how they view relationship marketing and how relationship quality is created. The components discussed are trust, commitment, cooperation and satisfaction.

Musikens påverkan på kundens köpbeteende

Servicescape is a research area within service management which processes the effect that the environment has on the service experience. The purpose of this essay is to find out how servicescape, with focus on the ?background music?, affects customer behavior in a clothing retail store. Through manipulation of the background music?s tempo the essay aim to explore to what extent this part of the servicescape a) affect the customers approach and avoidance behavior, b) is affected by customers with a hedonic or utilitarian shopping behavior, c) affects pleasure, arousal and dominance perceptions for the customer, and d) how the servicescape is perceived.Key words: Servicescape, approach-avoidance behaviour, pleasure, arousal, dominance, hedonic-utilitarian behaviour..

Do CEOs Get Paid for Performance?

Agency theory describes the conflict of interest between the principal (stockholders) and the agent (CEO). Aligning the incentives of executives with those of the owners is the most direct way to mitigate the agency problem. If there is no meaningful link between CEO compensation and company performance, it is doubtful that the large sums of assets in public corporations are being managed efficiently. In theory the solution is simple reward the CEO when shareholders wealth increases. The purpose of this paper is to investigate if there is a relationship between company performance and CEO compensation among Swedish companies, in materials and information technology industry.

Kundrelationers förändrade förutsättningar : En studie kring hur kundrelationer inom fysiska- och webbaserade butiker kan kombineras och effektiviseras

Syftet med studien är att skapa en djupare förståelse för, samt belysa och jämföra hur små företag som har både fysiska- och webbaserade butiker, potentiellt kan effektivisera försäljningen genom att kombinera sina fysiska- och webbaserade kundrelationer.Studien är utformad som en jämförande fallstudie där sex företag undersöks genom kvalitativa semistrukturerade intervjuer. De företag som har intervjuats är små produktföretag som bedriver försäljning via både en fysisk- och webbaserad butik. Företagen som har intervjuats är alla belägna i Kalmar eller på Öland.Kundrelationer är en väsentlig del för alla små försäljningsföretag som vill vara konkurrenskraftiga. Det är därför viktigt att arbeta fram strategier för kundhantering. Kundrelationer inom fysiska- och webbaserade verksamheter har olika styrkor och svagheter.

Är avkastning allt

Scarcity due to supply, demand or in time is all factors that affect consumers´buying behavior. The scarcity principle describes how scarce resources appear moreattractive to the customer's eyes than unlimited does. When something is scar thecustomer often draws parallels to the quality and price, that the product will bemore expensive and better. People hate to be deprived of choices. When a certainproduct is scar, the customer will desire the product even more.

Relationsmarknadsföring : Svenska konsultföretags kamp om anställdas och kunders varumärkeslojalitet

Swedish consulting companies within the architecture-and engineering business exist on a market that is distinguished by an increasing globalization and internationalization. The companies? commissions are based mostly on long-term, personal clientele. These relations are threatened by a huge number of coming retirements and high employee turnover.Consequently these companies need to improve and strengthen their relationships with existing customers, to create long-term employee and customer loyalty. The purpose of this essay was to analyze and evaluate consulting companies´ internal marketing.

Perspektiv p? migrationspolitik: aktivisters syn p? den polska statens hantering av migrationskrisen vid gr?nsen mot Belarus under 2021?2024

Poland has since 2021 dealt with the migration crisis at its border with Belarus and when the new government took power in 2023, many had high hopes for its management of the crisis. But the government has opposed the EU's migration policy and continues the strict migration policies of the last government, which earlier studies have theorized, if it?s sign of a securitization of EU?s own migration policies. This essay examines the experiences of activists who work at the border, by performing interviews and a thematic analysis regarding the Polish state?s handling of the migration crisis with the change of government in 2023 and how they see that it has affected Poland and EU?s relationship.

Chefskap och styrning: en studie om ledarskap på en socialförvaltning

The purpose of this essay was to analyze the management and steering of the social welfare service. The objective was specifically to examine how the leaders approach their position as managers of the social welfare service, and also how they approach their way of steering. The social welfare service acts under political decisions, but the management interpret and transform these decisions into actions. The managers of the social welfare service are therefore important from a democratic perspective. The study was based on five qualitative interviews with two managers of the unity, two departmental managers and the head manager of the social welfare service.

Hur agilt bedrivs agil systemutveckling egentligen? En studie som undersöker hur renlärigt svenska IT-företag bedriver sina agila systemutvecklingsprojekt

Agile systems development has in recent years become very popular, and many companies today claims to be working agile. At the same time there are studies about agile system development that indicate that there are difficulties in fully adopting the agile way. The purpose of this qualitative study has been to examine how true Swedish IT-companies conduct their agile system development compared to agile theory, and we have specifically for the purpose of the study designed a framework that has been used as an analytical tool. The framework helped us to maintain a structured and objective approach when we examined the participating companies and their practices. The study showed that there were differences regarding how true to agile theory the different companies conducts their agile projects, and that the differences in part depends on how long the companies have been working agile.

Hur en otrygg anställning påverkar det psykologiska kontraktet hos medarbetare

The purpose of this study was to investigate how people with insecure employment affect the psychological contract in the perspective of workers' experience. The questions in this study were: how does a person with insecure employment perceive the psychological contract and what consequences dose an insecure employment have on the psychological contract. The study was a qualitative method with semi-structured interviews. The results showed that the absent relationship that existed between the participants and the employer was assumed to be affected by insecure employment. The result revealed that one of the consequences was falling confidence and less support to the employer as an effect of insecure employment and psychological contract.

Socialsekreterares syn på bemötandet och relationen med klienter - en jämförande studie av försörjningsstöd och missbrukarvård

Our aim with this study is to explore socialworkers perception of what is a good treatment is and how to establish good relationship with their clients. We have decided to limit our study with social workers in Economic assistance and Abuse Units in social servises and explore if we can discern any differences between the units. We have chosen to use qualitative methods to achieve the aim of this study. We interviewed a total of seven social workers, of which three were from Abuse unit and four were from Economic assistance unit. One of the theoretical frame we have used is Goffmans (1970, 1974) theories about social interaction in which he explains the social encounter between social workers and clients.

Kvalitetsarbetet i Nacka : En fallstudie av kundvalsmodellen inom äldreomsorgen

This essay discusses the interaction between the authorities in Nacka municipality in Sweden and supervisors within the eldercare. In Nacka politicians have gradually started delegate responsibility for how care-giving for the elder should be done and focus instead on formulating economical objectives and overall rules. It is up to the approved supervisors of eldercare to deliver good care and quality. The method chosen to accomplish this is public choice. This method is a part of the big New Public Management (NPM) reform which have had a big impact on Swedish public sector since the 1980´s.

Klassifikation och definition av socialantropologi En jämförande studie ur ett hermeneutiskt perspektiv

The purpose of this thesis is to study the relationship between the definition and bibliographical classification of a certain academic subject; social anthropology. The theoretical framework consists of views held in Information Science regarding the definition and classification of subjects. The methodological onset is based on hermeneutical concepts that allow an extended analysis of abstract structures of thought. This analysis comprises of two parts; a descriptive analysis and a comparative analysis. The result of the descriptive analysis, whose aim is to describe the academic subject social anthropology, shows that this is not easy to define, instead it is nowadays almost the same as cultural anthropology.

The Value of Relationships in a Chinese-Western Business-to-Business Context: An Investigation on Relationship Bonds, Adaptation, Trust and Commitment

The purpose of this study is to improve the understanding of the dynamics behind Chinese-Western buyer-supplier relationships. The study takes on a partially inductive approach by commencing with exploratory in-depth interviews. The main body of the study consists of a cross-sectional survey. Data has been collected through an on-line questionnaire. The theoretical review consists of industrial relationships with specific accounts on the role of adaptation, trust and commitment; a stream of literature in cross-cultural relationships deriving from Hofstede?s culturalist legacy with specific reference to Chinese-Western relationships, including studies on relationship bonding, and the role of guanxi.

Värdering av Kundrelation

Studien har genomförts i Kista Galleria med syftet att utvärdera Ryals (2005) formel för värde­ring av kundrelationer. Med hjälp av formeln beräknas Customer Lifetime Value (CLV) för ett antal kundrelationer det undersökta företaget har. Huruvida formeln är funktionell för ändamålet kundvärdering är den centrala frågeställningen. Resultaten som framkommer ty­der på att en utgångspunkt för värdering av kundrelationer med hjälp av enbart monetära faktorer kan resultera i kortsiktiga strategiska beslut. Mindre butiker uppvisade generellt bättre Customer Lifetime Value per kvadratmeter än välkända butiker med stora butiksytor.

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